2020-2021 acknowledging and promoting webinar · 2020. 7. 29. · 7/28/2020 1 the webinar will...
TRANSCRIPT
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The Webinar Will Start at 10AM CDT
2 0 2 0 - 2 0 2 1 F VA G R A N T S
Acknowledging & Promoting Your
FVA GrantContract Requirements
New For 2020-2021
Publicity
Approvals
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Contract Requirements for Acknowledgment
Acknowledgment Required
• By accepting your Fund for Veterans’ Assistance grant, you have made a commitment to acknowledge our support publicly See: Program Requirements and Terms and Conditions, Section X. “Texas Veterans Commission Recognition.”
• Acknowledging your grant means that our logo and language is clearly and correctly displayed where TVC funding has been used
• You must do this for the duration of your grant contract
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This program is supported by a grant from the Texas Veterans Commission Fund for Veterans’ Assistance. The Fund for Veterans’ Assistanceprovides grants to organizations serving veterans and their families. For more information, visit www.TVC.Texas.gov.
Logo, Verbiage, & Link
When & Why To Acknowledge
• You must acknowledge your funding from the Texas Veterans Commission (TVC) in all your promotional work about the grant‐funded program.
• This helps the public see how public funds are being spent, and the contribution it makes towards improving the lives of Texas veterans and their families.
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Compliance Visits & Communications
• Compliance staff will look for appropriate acknowledgment of FVA’s grant when conducting a routine visit.
• May bring this issue to your attention if clear, visible acknowledgment is not displayed.
New For 2020-2021
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Beneficiary Survey: When & How
• Distributed in December 2020
• Incorporate into your intake/exit process for veterans
• Tells beneficiaries about assistance for veterans funded by FVA
• Asks for their feedback via online survey on their experience asking for assistance
Beneficiary Survey: Purpose
• Was the veteran’s need addressed?
• Satisfaction with services funded by FVA*
Feedback is connected to the service category, not organization
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Beneficiary Survey: Short & Simple
• No personally identifying information
• Delivered online via Surveymonkey
• Less than 20 questions
How Does FVA Promote You?
• Grantee Directories distributed to VCSOs
• 2020‐2021 Edition Draft will be circulated for review/proofing in coming weeks
• Listing includes organization name, contact information, and category of services provided
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Publicity
Events
• Acknowledge your grant: • At any event you host which relates to an activity FVA has funded
• On printed promo materials and in presentations
• On event signage (physical or digital)
• Verbally in speeches and presentations
• When you explain what your grant has achieved
• Inform FVA of events or openings • TVC can amplify what you do
• VIPs
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Interviews
• Get in touch with FVA before you give an interview, make a public statement, or issue a press release about work that we have funded.
• Acknowledge FVA’s grant funding verbally in speeches, presentations, radio, and TV interviews
• Acknowledge FVA’s support in any press coverage throughout the life of your grant
Social Media
• Leverage your personal networks and their enthusiasm
• Show off works in progress, tell success stories
• Prep your influencers & coordinate, THEN go live
• TVC social accounts may be able to boost – Tell us in advance!
Twitter: @TexasVeterans
Facebook: @TexasVeteransCommission
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News & Traditional Media
• When you have big, community‐wide news to share
• Announce new initiatives, major milestones, or new support
• Look for outlets and journalists who cover your area & interest
• Got big news? Issue a press release
• Remember the weekly news cycle
• Tuesday @ 10AM
Good Grant News: We Want To Hear
• Send us good news coverage every quarter if possible
• Newspaper, magazine article, nightly news clip, news website, blog, and social media
• Email to [email protected]
• We will use your good news and photos on our website, social media accounts, and publications
• Helps us promote your good work!
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Press Releases
Your Press Releases
• FVA must approve press releases about your grant‐funded project before they go out to the media
• Send your draft in about a week before you plan to release it
• If you receive press coverage, send news links by email
• Email [email protected] for approval
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Basics of Writing a Press Release• Maximum 300‐400 Words
• Include media contact info (Name, Phone Number, Email)
• Who, What, When, & Where in the first paragraph
• Include a quote from leadership or program coordinator
• Include boilerplate info about your organization
• Read, print out, and edit before you send
How to work with traditional media pros
• Reporters are drinking from the information firehose 24/7
• Help them help you – be concise, clear, and accurate the first time
• Cultivate relationships with reporters who have already covered your sphere of influence (i.e. issues affecting veterans in your community)
• Reporters look for tips, angles, and topics of interest to pitch stories/segments to their editors
• Editors select and assign stories/segments based on the current news cycle
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https://www.pleasantonexpress.com/articles/ccsct‐awarded‐300000‐fund‐for‐veterans‐assistance‐grant/
Timing & the news media
Tuesday @ 10AM = Yes!Good news comes earlier in the day and week
News in the morning gets covered on all the daily broadcasts
More interest in hard news during the week
Friday @ 5PM = NO!Bad news gets dumped on Friday @ 5PM
Fewer weekend news broadcasts & staff on duty to write the story
More interest in entertainment and leisure topics on the weekends
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The FVA Logo
How To Use The FVA Logo
• Use it clearly and correctly
• Display where FVA funding has been used
• .JPG and .PNG in RGB color for websites
• .PDF and .EPS in CMYK colorfor printed materials and promotional items
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Round or Rectangle?
• Use the best logo for your space and design
• PDF & EPS of both available on request
• Contact Elisabeth D. Webster if you need a vector file for large print projects.
245KB, JPG: 1456x1455, Round on white130KB, PNG: 1456x1455, Round on transparent
43.1KB, JPG: 1500x212, Rectangle on white
Display Restrictions
• Do not scale logos larger than 100%
• Do not change the colors
• Do not redraw or alter in any way
• Do not stretch (squish) or crop (chop up)
• If you are creating an oversized billboard or banner, please request the vector logo file to preserve image quality.
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FVA Logo: DO
• Include all three elements (logo, verbiage, and TVC website URL) each time you acknowledge your FVA grant.
• Use the exact verbiage for acknowledgment included in the Program Requirements and Terms & Conditions.
• Hyperlink the FVA logo to the TVC website in all online recognition
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FVA Logo: DON’T
• Represent the FVA logo as the logo of your grant project.
• Use the FVA logo without the FVA verbiage and TVC website link
• Separate the elements of award acknowledgment (logo, verbiage, and link to TVC website URL) visually in your layout.
Print & Publication Approvals
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Approval Required: Publication/Printing Costs Charged To The Grant• Submit drafts or proofs for all your promotional work about the
grant‐funded program before you publish or print.
• This prevents you from incurring unallowed expenses FVA cannot reimburse.
• Include acknowledgment on all printed and digital promotions for the grant program
Get Approval BEFORE You Print Or Publish!
• Lead Grant Officer, Lead Compliance Officer, and Communications Coordinator can approve your drafts
• Send us a PDF of what you’re going to print, or a screenshot of what you’re going to publish
• Email [email protected] for approval
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Submit Your Photos & Videos!
• Email to [email protected]• File size of each photo should not exceed 9MB
• TVC email boxes cannot accept emails over 25MB total size
• DropBox, OneDrive, and Google Drive file transfers OK
• Be sure to include what is in the photographs for captioning• Who (Full name, rank, title, or relation to beneficiary)
• What
• When
• Where
• Which grant
Contact FVA CommunicationsElisabeth D. Webster(512) [email protected]/grants
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