2020-2021 Commercial Media Guide & Rate Card

Concerned about getting your message to customers and prospects? Nebraska Cattlemen has solutions. We understand the need to deliver your message effectively, efficiently and with a positive return on investment. You can successfully reach cattle producers in the Beef State by advertising in one of our communication platforms:

• Nebraska Cattleman magazine: Print and digital versions published and distributed each issue.

• Nebraska Cattlemen’s website (www.nebraskacattlemen.org) – 7,368 views monthly.

• NC Insider – electronic newsletter emailed to more than 2,300 Nebraska Cattlemen members.

• Nebraska Cattleman eblast announcement: Eblast notice of digital version is sent to more than 2,300 readers each issue.

NNebraskaebraska CCattlemanattlemanThe ONLY publication dedicated to the Nebraska cattle industry.

Which platform, print or digital?The best is both. Nebraska Cattleman knows the importance of visibility, so we deliver your message to our readers’ tablets and their tables. Print drives customers to online landing pages or digital offerings, and in an increasingly digital world, print can help your business stand out. You know your product – we know the audience. We can help you reach your target with print and digital.

• More than 15,000 printed copies of the Nebraska Cattleman magazine are mailed each issue.

• Nebraska Cattleman magazines are available for additional premier exposure at all Nebraska Cattlemen offices and events.

• Fully digital editions of the Nebraska Cattleman magazine are online at www.nebraskacattlemen.org.

• Featured articles from the magazine are posted throughout the month on the Nebraska Cattlemen blog, directing readers to the digital magazine.

• Notice of the digital version is sent via eblast each issue to more than 2,300 readers.

• The magazine is featured on all the Nebraska Cattlemen social media outlets, including: - Facebook (8,100 followers)

- Twitter (4,635 followers) - Instagram (1,062 followers) - Snapchat (250 followers)

Why promote your message in Nebraska Cattleman? Every issue, Nebraska Cattleman reaches more than 15,000 cattle and crop producers in Nebraska and surrounding states – the exact target for your products and services. As the official publication of the Nebraska Cattlemen association, our readers are seedstock and commercial ranchers and feeders who are association members and non-members – and more than half also produce crops. Published in print and digital form 10 times a year, Nebraska Cattleman reaches more than 150,000 in annual readership.

What makes Nebraska the Beef State?

Who are Nebraska Cattleman readers?

• 85% are cow-calf producers

• 28% are feedlot operators

• 19.5% are farmer-stockman operators

• 18.5% are seedstock producers

• Located across Nebraska and surrounding states

• 55% also have crop enterprises

• The top 25 seedstock, commercial cow-calf and feedlot operations across the U.S.

• Represent 80% of Nebraska’s beef cow operations

• Represent 65% of the fed cattle in Nebraska

Nebraska Cattleman readers rank print as their No. 1 source of ag information.

NC distribution for zip codes beginning with

693: 1,533

NC distribution for zip codes beginning with

691: 1,653

NC distribution for zip codes beginning with

692: 800 NC distribution for zip codes beginning with

687: 2,426

NC distribution for zip codes beginning with

688: 1,934

NC distribution for zip codes beginning with

690: 386

NC distribution for zip codes beginning with

689: 596

NC distribution for zip codes beginning with

683,684,685: 2,207

NC distribution for zip codes beginning with

686: 1,381

NC distribution

for zip codes beginning with

680-681:992

94.4% of NC

circulation is in the state of

Nebraska!

3.2% of NC circulation is in

Iowa, Missouri, Kansas, Colorado,

Wyoming and South Dakota.

2.4% of NC circulation is in states other than Nebraska or states not bordering Nebraska.

WHAT DO NEBRASKA CATTLEMAN READERS PURCHASE?

Our readers are seedstock, ranch, farmer-stockman and feedlot owners. More than half also raise and harvest forages and grains. They purchase equipment and supplies for their operations and buy a full range of products and services to produce and feed cattle and to raise crops. If your target market is cattle ranchers, feeders and farmers, Nebraska Cattleman is uniquely qualified to promote and sell your products to your customers.

2020-2021 EDITORIAL CALENDAR August Feedlots • NC Feedlot Directory Confinement buildings improving feedlot production • Risk management for Covid-19 recovery What does water tank overflow research show? • Why feed mill employee safety matters NC Midyear coverage • Adjusting rations when distillers supplies change

September Marketing Risk management – who do you talk to? • Livestock building floor types • Soil health – who should plant a cover crop? • Fall marketing decisions/options • Can I manage cull cows to improve price?

October Animal Health • NC Allied Industries Council Listing IBR 101 – Does it pay to vaccinate? • Should I upgrade my animal ID system? Stock trailer features for animal health • Cost and benefits of chute features

November NC Annual Convention NC Convention and Trade Show preview • What matters in tractor and loader safety? • Do hay feeders minimize waste? • How to justify an ATV • Factors to include in depreciation decisions

December 2021 Outlook Prospect for normal markets in 2021 • Don’t overlook these year-end items • Is testing winter feeds worth the trouble? • Lending trends and outlook for 2021 • What’s new in calving barn cameras?

January Seedstock • NC Seedstock Directory What’s my breeding soundness plan? • Seedstock sales in the digital age • Where is cost of feed headed? • Waterer options for cow-calf producers • Top machine-shop hazards

February Cow-Calf Strategy to fight scours • Why provide a salt-mineral-vitamin mix? • Cow lactation rations – when and what? • How can a land broker help? • Electrical hazards that are overlooked

March Spring I – Pasture & Pre-breeding Planning Planning pasture management and feeding • Heat detection options • What’s new in fence chargers? • Is my pre-breeding nutrition sufficient? • Land rent/lease options What to expect from a soil health consultant

April/May Spring II – Pasture & Breeding Management Pasture weed control for 2021 • Fencing tips for managing breeding herds Basic and upgraded fly control measures • Have you used the range brush estimating tool? What’s new in haying equipment?

June/July Summer Is your manure lagoon employee-safe? • Optimum uses of salt and minerals Plan your weaning program • Treat pinkeye early • Marketing your calves early

• Consistently No. 1 or No. 2 for cattle-on-feed in the U.S.

• Home to 2.75 million head on feed

• Home to 1.94 million beef cows

• No. 1 for U.S. red meat production

PUBLICATION E-MEDIA RATES NC Insider e-newsletter $300 (1 month) or $600 (3 months)Website banner $200 (1 month) or $400 (3 months)Magazine eblast $300 (1 issue)

NC Insider is an electronic newsletter exclusive to more than 2,300 Nebraska Cattlemen members, sent via email every other Friday afternoon. Each NC Insider has a calendar section, market report, news items relative to current cattle events and updates on staff activities. The NC Insider is exclusive to two top banner ads.Banner advertising is also available on the Nebraska Cattlemen website: www.nebraskacattlemen.org. Space is available for multiple banner ads per page. All ads include a link to a website, pdf or email. The eblast option: For readers who want a sneak peek or a mobile-friendly version, the link to the online magazine is emailed to more than 2,300 readers each month and is available on the Nebraska Cattlemen Inc. website. Your banner ad can be front and center on this popular notification vehicle.

WANT TO GET BETTER RATES? Nebraska Cattlemen members receive discounted ad rates, a discounted Trade Show fee and sponsorship opportunities. Qualify for member rates by joining Nebraska Cattlemen as an Associate Member at http://www.nebraskacattlemen.org/membershipform.aspx. Contact Amber Coleman about having your ad invoice and NC membership billed together: 402.340.1588 or acoleman@necattlemen.org.

Ad space reserved but not filled will be billed at full rate. Cancellations after the closing date will be billed at full rate. Finance charges of 1.5% may be added to balances more than 30 days past due. New ads will not be accepted from delinquent advertisers.

TERMS/CANCELLATIONS

NC INSIDER E-NEWSLETTER, WEB AND EBLAST ADVERTISING

CLOSING DATESIssue Space Materials Approximate Reservation Due Delivery dateJanuary Nov. 25 Dec. 1 Jan. 1February Dec. 24 Jan. 1 Feb. 1March Jan. 25 Feb. 1 March 1April/May Feb. 25 March 1 April 1June/July April 25 May 1 June 1August June 25 July 1 Aug. 1September July 25 Aug. 1 Sept. 1October Aug. 25 Sept. 1 Oct. 1November Sept. 25 Oct. 1 Nov. 1December Oct. 25 Nov. 1 Dec. 1

IN-STATE & REGIONAL ADVERTISINGAmber Coleman / acoleman@necattlemen.org

cell: 402.340.1588

NATIONAL ADVERTISING The Powell Group / Wendy McFarlandwendy.mcfarland@powellgroup.biz

4162-B Carmichael Ct. / Montgomery, AL 36106 phone: 334.271.6100 / cell: 334.652.9080 / fax: 334.271.6400

OWNER / PUBLISHERNebraska Cattlemen

4611 Cattle Drive / Lincoln, NE 68521-4309Mike Fitzgerald / Editor / NCmag@necattlemen.org

phone: 402. 475.2333 / fax: 402.475.0822

PRODUCTION / SERVICE PARTNERBluePrint Media LLC / Lisa Bard / lbard@blueprintma.com

phone: 970.498.9306

2/3 Page Horizontal7.25” x 6.5”

Bleed Page8.375” x 11”

Full Page7.25” x 9.856”

2/3 Page Vertical4.75” x 9.856”

1/2 Page Vertical3.578”

x9.856”

1/2 Page Horizontal7.25” x 4.875”

1/3 Page

Vertical2.32”

x9.856”

1/3 Page Horizontal7.25” x 3.375”

1/3 Page Rectangle4.75” x 4.875”

1/4 Page Vertical3.578” x 4.75”

Junior Page4.798” x 7.5”

1/4 Page Rectangle4.75” x 3.75”

NEBRASKA CATTLEMAN ILLUSTRATED AD SIZES

Market Place2.32” x 2”

Column Inch2.32” x 1”

Banner: 540 x 90 pixels

NC Website, NC Insider e-newsletter,

Magazine Announcement Eblast

72 dpi; jpg; RGB; file size no larger than 30k

AD SPECIFICATIONS

Digital print-ready ads• Print-ready means the ad is complete and needs

no alteration.• Print-ready ads should be submitted in electronic

format as press-optimized, high-resolution PDFs with all fonts and graphics embedded.

• We also accept native files in InDesign, Photoshop or Illustrator with all linked graphics and fonts.

• We DO NOT accept Word, PowerPoint, Excel or Publisher files or documents, or any other format not specifically listed as print-ready ads. Material sent in these formats will be for ads we design.

Materials for ads we designWe accept ad materials in the following formats:• Ad copy faxed or mailed to us or emailed to us as a

Word or text file.• Photographs emailed to us in high-resolution

digital form or mailed to us for scanning.• Graphics (logos) emailed to us in high-resolution

digital form or mailed to us for scanning.• Materials not acceptable: Tear sheets from

magazines or photos cut from tear sheets; any graphic placed in Word; low-resolution photographs; low-quality graphics; images taken from websites; Microsoft Publisher files.

Color We use CMYK process color throughout the

magazine. PMS colors are available for an additional charge. Color in NC Insider and on our website is RGB.

Photographs If using a digital camera, shoot at the highest

quality mode (1200 x 800 minimum). Do NOT reduce file size when emailing a photo, as it reduces the quality.

Electronic transfer guidelines We accept material via email, Dropbox, direct link

or placed on FTP site. Call BluePrint Media for FTP instructions.

Mechanical specs | page size• Trim page size: 8.125” x 10.75”• Bleed: 8.375” x 11.0”• Live area: 7.25” by 9.856”• 3-column format, 14 pica (2.32” column)• Printed heatset web. 70-lb. cover and 60-lb. body,

gloss stock• Saddle-stitch binding

NC Insider e-newsletter ads• NC Insider advertisers should provide digital ads

as a 540 x 90 pixel, 72 dpi, RGB jpeg.

NC website ads• NC website advertisers should provide digital ads

as a 540 x 90 pixel, 72 dpi, RGB jpeg.

Banner: 2500 x 60 pixels (content aligned left and

maximum of 1,300 pixels wide)

Cover page online: 600 x 300 pixels

Online Magazine Landing Page