2020 advertising media kit - onf ons media... · 2019. 12. 13. · 4 | ons 2020 advertising media...

2020Advertising Media Kit

ons.org/marketing-opportunities

https://www.ons.org/marketing-opportunities

2 | ONS 2020 Advertising Media Kit

The Oncology Nursing Society (ONS) is a professional association of more than 35,000 members committed to promoting excellence in oncology nursing and the transformation of cancer care. As the main point of contact with patients and families, these nurses influence cancer care in all practice settings.

Why Partner With ONS?

Membership Demographics75% Nursing Titles

PrimaryPosition

• 57% Staff Nurse• 8% Nurse Practitioner• 5% Nurse Navigator• 3% Clinical Nurse Specialist• 3% Clinical Trials Nurse

94% Oncology

PrimarySpecialty

• 74% Medical Oncology• 8% Blood & Marrow Transplant• 5% Surgical Oncology• 5% Radiation Oncology• 2% Palliative Care• 1% Prevention/Detection

FunctionalArea

79% Patient Care 6% Administration 5% Education 5% Research 6% Other

94% Adult 4% Adult & Pediatric 1% Pediatric 1% Not Applicable

PatientSetting

Top Five Primary Work SettingsMedical Unit - Oncology 24%Physician Office/Infusion Center 22%Hospital-Based Clinic 21%Bone Marrow Transplant Unit 5%School of Nursing 4%

Source: ONS 2019 Member Data

Nursing License Status

94% Registered Nurse

5% APRN


ons.org/marketing-opportunities | 3

Use of Personal Protective EquipmentP. 260

Immune Checkpoint Inhibitor TherapyP. 271

Increasing Mammography AdherenceP. 281

Teach-Back Method for Discharge InstructionsP. 288

Digital Education for CVAD Home CareP. 295

Cancer-Related Cognitive ImpairmentP. 301

Chemotherapy EducationP. 309

Intracranial Tumors, Behavioral Symptoms, and DistressP. 315

CLINICAL JOURNAL of ONCOLOGY NURSINGPeer-reviewed journal of the Oncology Nursing Society cjon.ons.org

June 2019, Vol. 23, No. 3

Share your message with more than 35,000 ONS members plus a larger community of nurses who care for patients with cancer through print advertising, digital banner ads, interstitials, and more. Contact your sales rep today to learn about the best options for your organization and to reserve space.

ONS Advertising Portfolio

PrintChoose from three popular ONS publications to place your ad message: Clinical Journal of Oncology Nursing, Oncology Nursing Forum, and ONS Voice.

DigitalExpand your digital footprint with a combination of banner ads on the ONS website network or in one of our weekly e-newsletters.

PodcastsNew for 2020, ONS’s Oncology Nursing Podcast is now available for advertising.

ONS Advertising Sales TeamCompanies 1-LLiz Barrett • [email protected] M-ZRachel Barkin • [email protected]

https://www.ons.org/marketing-opportunitiesmailto:[email protected]:[email protected]


The mission of the Clinical Journal of Oncology Nursing is to publish clinically relevant, evidence-based content for oncology nurses in diverse roles and practice settings to use when caring for those affected by cancer.

Clinical Journal of Oncology Nursing

Quick Facts*

96% are very satisfied/satisfied with CJON. 94% agree CJON is a must-read for oncology nurses. 56% read CJON articles both online and in print.

Editor: Ellen Carr, PhD, RN, AOCN®

Reducing Clostridium Difficile InfectionsP. 482

Compassion Fatigue and SatisfactionP. 487

Taxane-Induced Peripheral NeuropathyP. 494

Effects of Lavender AromatherapyP. 502

Transfusion Reactions During TransplantationP. 509

Radiation Therapy Pain ManagementP. 514

Use of Extremity CoolingP. 522

Iranian Women's Decision MakingP. 529

CLINICAL JOURNAL of ONCOLOGY NURSINGPeer-reviewed journal of the Oncology Nursing Society cjon.ons.org

October 2019, Vol. 23, No. 5

Issuance & Closing DatesIssue Closing Date Materials & Inserts Mail Date

February 1/2/2020 1/3/2020 1/28/2020

April 3/4/2020 3/6/2020 3/31/2020

June 5/6/2020 5/8/2020 6/4/2020

August 7/1/2020 7/3/2020 7/28/2020

October 9/2/2020 9/4/2020 9/29/2020

December 11/4/2020 11/6/2020 12/4/2020

*Sources: Sworn statement, 2019 CJON Reader Survey

36,000 Circulation Bimonthly Frequency

PRINT

https://cjon.ons.org/


THE PREMIER RESEARCH JOURNAL OF THE ONCOLOGY NURSING SOCIETY

Research Agenda of the Oncology Nursing Society P. 654

Sharing and Withholding Gynecologic Cancer–Related Information P. 676

Nursing Assistants’ Use of Personal Protective Equipment P. 689

Surveillance Mammography Adherence Among Breast Cancer Survivors P. 701

Use of Electronic Care Plans Generated From Patient-Reported Outcomes P. 715

Oncology Nurses’ Attitudes and Engagement in Nursing Research P. 727

Nurses’ Understanding of Anticipatory Nausea and Vomiting P. 738

Intention to Perform Physical Activity During Hematopoietic Cell Transplantation P. 746

Caregivers’ Need for Support in an Outpatient Cancer Setting P. 757

Strategies for Growth and Mentorship for Nurse Scientists P. 769

November 2019, Vol. 46, No. 6 onf.ons.org

The mission of the Oncology Nursing Forum is to disseminate the findings from oncology nursing research and to foster the translation of research evidence to practice.

Oncology Nursing Forum

Quick Facts*

94% are very satisfied/satisfied with ONF. 53% discussed items with others as a result of reading ONF. 47% read ONF articles both online and in print.

Editor: Debra Lyon, RN, PhD, FNP-BC, FAAN

Issuance & Closing DatesIssue Closing Date Materials & Inserts Mail Date

January 12/5/2019 12/9/2019 12/24/2019

March 2/5/2020 2/7/2020 3/3/2020

May 4/1/2020 4/3/2020 4/28/2020

July 6/3/2020 6/5/2020 6/30/2020

September 8/5/2020 8/7/2020 9/1/2020

November 9/30/2020 10/2/2020 10/27/2020

*Sources: Sworn statement, 2019 ONF Reader Survey

36,000 Circulation Bimonthly Frequency

PRINT

https://www.ons.org/marketing-opportunitieshttps://onf.ons.org/


NEWS, VIEWS, AND ADVOCACY FROM THE ONCOLOGY NURSING SOCIETY

VOICE .ONS.ORG • JULY 2019

CAR T-Cell Therapy Across Settings

The Case of theExplicit Exposure

The Dark Sideof Caring

Cancer CareIn the Home

ONS Voice is ONS’s official news magazine. Its mission is to (a) provide timely news and resources to oncology nurses that can be incorporated into daily practice, (b) communicate ONS updates and news, and (c) reinforce ONS as an industry leader and authority in the healthcare field.

ONS Voice

Quick Facts*

Top Actions Taken After Reading ONS Voice: 69% discussed articles with others 55% visited the ONS website 42% used the information in patient education 39% shared the magazine

Editor: Elisa Becze, BA, ELS

In Every Issue

*Sources: Sworn statement, 2018 ONS Voice Reader Survey

50,000 Circulation Monthly Frequency

Board Update ONS Leadership Leadership Q&A (online only) Latest News Another Perspective Nursing Research

Journal Recap Health Policy and Advocacy Self-Care Advanced Practice Disease Site Drug Update

PRINT

https://voice.ons.org/


Issue Featured Theme Closing Date Materials & Inserts Mail Date

January New Formats for Patient Education 12/5/2019 12/9/2019 12/24/2019

February New Screening and Prevention Recommendations 1/2/2020 1/3/2020 1/28/2020

March Ambulatory/Outpatient Staffing 2/5/2020 2/7/2020 3/3/2020

April Geographic Cancer Disparities 3/4/2020 3/6/2020 3/31/2020

May Combination Immunotherapy 4/1/2020 4/3/2020 4/28/2020

June Care of LGBTQ+ Patients With Cancer 5/6/2020 5/8/2020 6/4/2020

July Secondary Cancers in Pediatric Cancer Survivors 6/3/2020 6/5/2020 6/30/2020

August Social Determinants of Health and Their Impact on Cancer Care 7/1/2020 7/3/2020 7/28/2020

September New Roles in Oncology Nurse Navigation 8/5/2020 8/7/2020 9/1/2020

October New Treatments in Radiation Oncology 9/2/2020 9/4/2020 9/29/2020

November Use of Technology in Cancer Care 9/30/2020 10/2/2020 10/27/2020

December Genomics and Tumor Biomarkers 11/4/2020 11/6/2020 12/4/2020

Every issue of ONS Voice has a featured theme, and ONS explores various angles of it in several articles that month. Please contact the sales team for more information. Editorial themes are subject to change.

ONS Voice: Editorial Calendar

Issuance, Themes, & Closing Dates

PRINT

https://www.ons.org/marketing-opportunities


Black & White Commercial Rates

Print RatesClinical Journal of Oncology Nursing and Oncology Nursing Forum ONS Voice

Color & Position Rates(In addition to earned B&W rate):Add 4-color: $2,200

Cover 2: 50%

Cover 3: 35%

Cover 4: 50%

Opposite table of contents: 20%

Two-page inserts: 3x B&W rate

Four-page inserts: 5x B&W rate

EARNED RATES: Rates are based on the total units run in a calendar year (i.e., 6 full pages and 6 half pages earn 12x rate). Space purchased by a parent company and its subsidiaries is combined. Only paid ads count toward frequency.

AGENCY COMMISSION: 15%

DUAL RESPONSIBILITY: Advertisers agree to accept dual responsibility for payment to the publisher if the advertiser’s agency does not remit payment within 90 days of the invoice date.

ACCEPTANCE OF ADVERTISING: All advertisements are subject to review and approval by ONS.

AD PLACEMENT POLICY: Interspersed within articles

Frequency Full Page 1/2 Page 1/4 Page

1x $4,450 $2,894 $2,050

6x $4,392 $2,837 $1,998

12x $4,287 $2,763 $1,942

18x $4,182 $2,706 $1,864

24x $4,072 $2,627 -

36x $3,967 $2,574 -

48x $3,855 $2,516 -

60x $3,750 $2,453 -

72x $3,645 $2,359 -

96x $3,535 $2,248 -


1x $5,332 $3,482 $2,431

6x $5,253 $3,404 $2,348

12x $5,143 $3,320 $2,266

18x $5,038 $3,215 $2,189

24x $4,928 $3,162 -

36x $4,822 $3,052 -

48x $4,717 $2,889 -

60x $4,607 $2,842 -

72x $4,502 $2,732 -

96x $4,392 $2,627 -

Hospital Recruitment RatesClinical Journal of Oncology Nursing and Oncology Nursing Forum ONS Voice


1x $3,525 $2,300 $1,675

6x $3,425 $2,225 $1,600

12x $3,300 $2,125 $1,475


1x $4,200 $2,775 $2,000

6x $4,000 $2,675 $1,900

12x $3,900 $2,575 $1,725

ONS COMBO DISCOUNT A discounted rate schedule is available for advertisers who place the same ad unit in the same month of the Clinical Journal of Oncology Nursing or the Oncology Nursing Forum and ONS Voice.


Print Specifications & PolicyCover TipsMaximum Size: 8.125˝ x 8.25˝NOTE: If client is providing the files to print, please include a bleed of 0.125˝. If client is providing preprinted material, they must be trimmed to spec.

Bellybands, cover wraps, and printed polybags are also accepted. Contact your sales representative for pricing and available issues.

Delivery of MaterialPlease send artwork via WeTransfer.com or mail to:The Townsend GroupKarli Gillespie2025 M Street NW, Suite 800Washington, DC 20036Phone: +1-202-367-2457Fax: [email protected]

Insert Shipping InformationLane PressAttn: Terry Maxwell87 Meadowland DriveSouth Burlington, VT 05403Clearly mark packaging with ONS, publication, and issue month.

CancellationsCancellations in advertising by the advertiser or its agency may not be made after the closing date for the publication or product unless otherwise agreed to by both parties in writing. If materials for a new ad are not received by the due date, ONS has the right to run the most recent ad. If no prior ad is available, ONS will run a house ad and the client will be responsiblefor the cost of the original insertion order.

Mechanical Requirements SWOP standards apply. All supplied ads require color bars, registrations, center, and trim marks and should indicate issue date, page positioning, and other pertinent instructions on proofs and insertion orders. Submit in PDF format CMYK. Convert any spot colors to CMYK. All fonts must be embedded. Images must be high resolution. File and proof should include bleeds and trim. All material should be supplied to the following specs:

Trim size: 8.125˝ x 10.875˝Spread trim size: 16.25˝ x 10.875˝Bleed: 0.125˝ (8.375˝ x 11.125˝)Live matter: 0.5˝ from trim/gutter (7.625˝ x 10.375˝)

Ad Size Dimensions

Full page (non-bleed) 7” x 10”

Full page (bleed) 8.375” x 11.125”

Two-page spread (bleed) 16.5” x 11.125”

1/2 vertical 3.1875” x 10”

1/2 horizontal 7” x 4.5”

1/4 page 3.1875” x 4.5”

Binding & PaperstockClinical Journal of Oncology Nursing and Oncology Nursing Forum: Perfect boundCover: 100# #3 Matte CoverBody: 45# #4 Matte Text

ONS Voice: Saddle stitchedCover: 100# Orion Matte CoverBody: 50# Orion Matte Text

File FormatPreferred format is PDF/Acrobat 4.05 or later, set for compatibility with PDF version 1.3 (Acrobat 4); EPS; TIFF. All high-resolution images and fonts must be embedded. TIFF and EPS files must conform to the following minimum resolution specifications: grayscale and color images: 300 dpi; combinationgrayscale and color images: 500–900 dpi; line art (bitmap) images: 900–1200 dpi. Do not nest EPS files.

ProofsProofs must be produced from the final file submitted and conform to SWOP standards. For a list of current SWOP-approved proofs, visit www.swop.org/certification/certmfg.asp. Desktop inkjet printer proofs do not meet SWOP standards. The Townsend Group cannot guarantee color match unless an acceptable proof is provided to Lane Press.

AdvertorialsAdvertising content simulating editorial content must be clearly labeled “Advertisement.”

InsertsClinical Journal of Oncology Nursing andOncology Nursing Forum: 38,000 quantity required (includes spoilage)

ONS Voice: 52,500 quantity required (includes spoilage)

Paper weight: 100# maximumKeep live matter 0.5˝ from trim edges. The book is trimmed 0.125˝ on all sides. Inserts that do not meet specifications are subject to a surcharge. Publication requires approval of all inserts by submission of PDF file and sample paper stock. Contact The Townsend Group for availability and other information required.

https://www.ons.org/marketing-opportunitieshttps://www.wetransfer.com/mailto:[email protected]://www.swop.org/certification/certmfg.asphttp://www.swop.org/certification/certmfg.asp


Interstitial300 x 250

728 x 90

728 x 90

300 x 250

Showcase your brand and reach a captive target audience when you advertise across the ONS network of websites, including ons.org, voice.ons.org, onf.ons.org, and cjon.ons.org.

Run-of-Network Banners

Website Stats* Viewability 74% Monthly Impressions 339,000 Monthly Pageviews 847,000 Monthly Unique Visits 130,000

Avg. Time On Site 2:54 Avg. Pages Per Visit 2.6 Avg. Banner CTR 0.13% Avg. Interstitial CTR 1.1%

Rates & SpecsAd Size Rate

Leaderboard (728 x 90) $155 CPM

Medium Rectangle (300 x 250) $155 CPM

Interstitial (300 x 250 or 728 x 90) $250 CPM

Minimum order of 20,000 impressions. Rate for Leaderboard and Medium Rectangle is $200 CPM in April and May.

FIle format: JPG, GIF, PNG, and HTML5 accepted. Maximum file size 40 KB. Please send artwork and URL link to [email protected] at least 10 business days prior to campaign launch.

*Source: Google Analytics, 11/1/18 - 10/31/19; DoubleClick, 1/1/19 - 9/30/19

DIGITAL

https://www.ons.org/https://voice.ons.org/https://onf.ons.org/https://cjon.ons.org/mailto:[email protected]


DIGITAL

Sent every week, ONS e-newsletters are a powerful way to engage your audience online. Placing your message alongside their weekly alerts keeps you top-of-mind when important content arrives in their mailbox.

ONS E-Newsletters

E-Newsletter Stats*CirculationMembers: 30,000Nonmembers: 57,000

Total: 87,000

Open RateMember: 23.18%Nonmember: 15.29%

Click Through on EmailMember: 3.39%Nonmember: 1.15%

Rates & SpecsShare of Voice Rate/E-newsletter

100% SOV $5,000

Per Ad Placement $2,500

FIle format: 300 x 250 pixels. JPG, GIF, PNG, and HTML5 accepted. Maximum file size 40 KB. Please send artwork and URL link to [email protected] at least 10 business days prior to campaign launch.

*Source: Real Magnet, 1/1/19 - 9/30/19

DIGITAL

ONS Voice ONS Weekly Update

300 x 250

300 x 250

300 x 250 300 x 250

300 x 250

https://www.ons.org/marketing-opportunitiesmailto:[email protected]


Bringing together the unique perspectives of subject matter experts, ONS’s podcast series delves into clinical conversations important to oncology nursing—like new advancements in immunotherapy treatments, career development, and more. Immensely popular with ONS members, many podcast episodes qualify for free nursing continuing professional development.

The Oncology Nursing Podcast

Podcast Stats*

8,000+Downloads Per Month

1,450+Downloads Per Episode

Podcast Sponsorship$3,750 per episodeSponsor Benefits:• Three announcer-read spoken advertisements:

- One 15-second pre-roll message within first two minutes of the episode - One 30-second mid-roll message - One 15-second post-roll message within the last two minutes of the episode

• 15,000 run-of-network impressions to promote the episode• Sponsor recognition in ONS social media post on Twitter or LinkedIn• Sponsor recognition in ONS Voice weekly e-newsletter

*Source: ONS Podcast Stats, 1/1/19 - 11/30/19

NEW FOR 2020!

https://www.ons.org/explore-resources?display=results&source=2696

ONS Headquarters125 Enterprise DrivePittsburgh, PA 15275Toll free: 866-257-4667 Phone: +1-412-859-6100Fax: +1-412-859-6162www.ons.org

Advertising Sales TeamCompanies 1-LLiz Barrett • [email protected]

Companies M-ZRachel Barkin • [email protected]

Production ContactKarli GillespieSenior Account Coordinator2025 M Street NW, Suite 800Washington, DC [email protected]
https://www.ons.orgmailto:[email protected]

2020 advertising media kit - onf ons media... · 2019. 12. 13. · 4 | ons 2020 advertising media...

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