2020 - barista magazine online · 2019-11-04 · we pride ourselves at barista magazine not only...
TRANSCRIPT
2020MEDIA KIT
SERVING PEOPLE SERVING COFFEE SINCE 2005
Phot
o by
Est
udio
YeY
e
3WELCOME
4BARISTA MAGAZINE IS EVERYWHERE
5EDITORIAL CALENDAR 2020
6BARISTA MAG ONLINE
7• BARISTA MAGAZINE'S E-PUB
• THE BARISTA MAG APP
8• SOCIAL MEDIA
• THE OFFICIAL WBC PROGRAM
9• CIRCULATION + DISTRIBUTION
• TESTIMONIALS
10ADVERTISER BENEFITS
11• SUBMISSION CALENDAR
• ADVERTISING RATES• LAYOUT SPECIFICATIONS
12CONTACT US
contents
When we launched Barista Magazine in 2005, we heard a lot of questions and skepticism. Weren’t baristas just kids holding out for a “real” job? Wasn’t print dying as everything shifted to digital platforms? At first glance, these were reasonable questions. But we firmly believed not only in the people we sought to serve,
but in the medium we chose first and foremost to serve them with: print. Fifteen years later, we feel our vision has been vindicated.
Consider the people Barista Magazine featured in our first few years who are now considered some of our industry’s most valued resources: Lem Butler, co-founder of Black & White Coffee Roasters; Klaus Thompsen, co-founder of Copenhagen’s world-famous Coffee Collective, and Klatch Coffee’s Heather Perry who is just finishing her term as president of the Specialty Coffee Association. We believed in them back when they were “just baristas.” It’s been our honor to serve this vibrant community as it has proliferated and gained strength across the globe.
In the same way that perhaps the future of the professional barista was doubted in 2005, so was the future for print magazines. Many of the big-name, established brands like Time and Newsweek were struggling and others were closing shop altogether. So how is it that Barista Magazine has not only survived but continues to thrive?
We like to think our appeal is the same thing that draws people to specialty coffee: It fundamentally provides a different experience than the rush of daily digital life. “People read slower on paper and retain more of it. Plus, they tend to fantasize more, projecting themselves into the pictures,” says Scott McDonald, president of NOMOS Research. “It’s a leisurely activity compared to the more purpose-driven and distractible experience of navigating on screens.”
Rather than rely solely on print, however, we realized the need to respond to the in-the-moment demands of our progressive, trend-setting readership, so we launched Barista Mag Online in 2007. Our dedication to this platform has made Barista Mag Online one of the most well-read coffee websites on the planet, thanks to the robust team of editors and writers we have dedicated to packing it with trend stories, profiles, and up-to-the-minute event coverage.
welcome to barista magazine
ALICIA ADAMS Red Bay Coffee Oakland, Calif.
CASSIE ASH Small Planes Coffee Washington, D.C.
BRITTNEY BALESTRA Cavegirl Coffeehouse Longmont, Colo.
KAIE BIRD Sharing Tables Tel Aviv, Israel
KATE BLACKMAN Messenger Coffee Kansas City, Mo.
GABRIEL BOSCANA Maquina Coffee Roasters West Chester, Penn.
BRITTANY DAVIES Discovery Coffee Victoria, B.C.
ERICA ESCALANTE The Arrow Coffeehouse Portland, Ore.
T. BEN FISCHER Glitter Cat Bootcamp New York, N.Y.
CILL FISHER Floozy Coffee Roasters Newcastle, N.S.W., Australia
ANTOINE FRANKLIN Blacksmith Coffee Houston, Texas
UMEKO MOTOYOSHI Umeshiso San Francisco, Calif.
LETICIA POLLOCK Panther Coffee Miami, Florida
ABNER ROLDÁN Café Comunion San Juan, P.R.
CHRISTINA SNYDER Deeper Roots Coffee Cincinnati, Ohio
editorial advisory board 2019–2021
The proof is in our social media numbers: With many thousands more Instagram followers than any other coffee publication—online or print—we prioritize serving our readers wherever they are: Flipping through the pages of the print magazine after the morning rush; reading the original, daily content at Barista Mag Online during a break; or browsing our Instagram as we post numerous times every single day.
Without a doubt the past 15 years have been an amazing and inspirational adventure, and we have a hunch 2020 and beyond will be ever more exciting. We invite you to join us on our continuing journey and share our global reach with you and your business.
barista magazine is everywhereOur goal is to get Barista Magazine into the hands of as many coffee professionals as possible, and we reach tens of thousands of people through our distribution of free magazines at all the most pertinent coffee and allied product shows and conferences around the world.
But what about all the people who don’t go to the big events? How do we get the magazine into their hands?
In 2017, we launched our Community Event Support Program as a means of getting Barista Mag out to the farthest reaches of our industry. Here’s how it works: Any person planning an event—as small as a local throwdown, or as big as a city coffee festival—can fill out a simple form at Barista Mag online requesting magazines for their event. We not only send them boxes of magazines to give away to attendees, but we pack in Barista Mag swag, as well! Finally, we promote their events on our Instagram for no charge. It’s part of supporting the community, which has been our goal all along.
The Community Event Support Program has been an exceptional success: We now send boxes of magazines to around 40 events every month throughout the United States and the world. People who have never known there was a larger coffee community out there are excited and feeling served for the first time—the spike in our subscription numbers proves it.
For advertisers, the benefits are immense. Now our magazines—and your ads—are being put in front of a previously underserved market of thousands of coffee professionals.
editorial calendar 2020
AUGUST + SEPTEMBER 2020 • Data Based Coffee Tools • What’s New In Drip Brew • Tech Support: Navigating Retail Technology • Stuff: The Latest Tools + Products
Event distribution: Coffee Fest Los Angeles; Expo Café Mexico, Mexico City, Mexico; Café Show China, Bejing, China; Specialty Coffee Association of Japan Expo, Tokyo, Japan; Canadian Coffee + Tea Show, Vancouver, B.C.; Athens Coffee Festival, Athens, Greece; Coffee Roasters Guild Camp, Europe + U.S. locations TBD; Barista Guild Camp, Europe location TBD; Istanbul Coffee Festival, Istanbul, Turkey; Caffeine Crawl, various locations in U.S.
OCTOBER + NOVEMBER 2020 • Coffee Cocktails (and Mocktails) on the Café Menu • Café Design Trends • High Maintenance: Your Equipment Questions Answered
• Stuff: The Latest Tools + Products
Event distribution: New York Coffee Festival; Los Angeles Coffee Festival; Nordic Roaster Forum, Oslo, Norway; Caffe Culture, London, U.K.; Cafes de Colombia Expo, Bogota, Colombia; International Coffee Week, Belo Horizonte, Brazil; Taiwan International Coffee Show + World Roasting Championship; Café Show Seoul, Seoul, South Korea; World Coffee Leaders Forum, Seoul, South Korea; Sintercafe, San Jose, Costa Rica; Cafeex, Shanghai, China; Café Show Vietnam; Caffeine Crawl, various locations in U.S.
DECEMBER 2O20 + JANUARY 2O21 • Best Bar Tools 2020 • All About Chai • Developing Your Brand
• Takeaway: What We’re Loving In Coffee Right Now
Event distribution: U.S. Coffee Champs Qualifier, locations TBD.; Fancy Food Show, San Francisco; Sigep, Rimini, Italy; Milan Coffee Festival, Milan, Italy; World Coffee & Tea Expo; Caffeine Crawl, various locations in U.S.
DECEMBER 2019 + JANUARY 2020 • Best Bar Tools 2019 • Takeaway: What We're Loving in Coffee • Stuff: The Latest Tools + Products • Coffee Podcasts
Event distribution: U.S. Coffee Champs Qualifier, Seattle, Wash. + Nashville, Tenn.; Fancy Food Show, San Francisco; Sigep, Rimini, Italy; Milan Coffee Festival, Milan, Italy; World Coffee & Tea Expo; Caffeine Crawl, various locations in U.S.
FEBRUARY + MARCH 2020 • Advances in Nitro Brew Technology • Being a Green Buyer • Stuff: The Latest Tools + Products • Cashbox: The Business of Beverage Retailing
Event distribution: U.S. Coffee Championships, Orange County, Calif.; Coffee Fest New York; National Coffee Association Convention, Atlanta, Ga.; London Coffee Festival, London, U.K.; Amsterdam Coffee Festival, Amsterdam, Netherlands; Caffeine Crawl, various locations in U.S.
APRIL + MAY 2O20 • What Wine Is to Coffee • The Hidden Costs of Coffee • The Return of Super Autos • Stuff: The Latest Tools + Products
Event distribution: Specialty Coffee Expo, Portland, Ore.; U.S. Coffee In Good Spirits + Cup Tasters Championships, Portland, Ore.; Melbourne International Coffee Expo, Melbourne, Australia; World Barista + Brewers Cup Championships, Melbourne, Australia; Hotelex, Shanghai, China; Moscow Coffee Festival, Moscow, Russia; National Restaurant Association Show, Chicago; European Coffee Expo, London, U.K.; Paris Coffee Show, Paris, France; Caffeine Crawl, various locations in U.S.
JUNE + JULY 2020 • The World of Coffee Tech • Soft Skill Development • New Adventures in Cold Brew • Stuff: The Latest Tools + Products
Event distribution: World of Coffee, Berlin; Fancy Food Show, New York; Caffeine Crawl
We pride ourselves at Barista Magazine not only for the outstanding quality of our print magazine but excellence through all of our media channels. At our website, Barista Mag Online, we publish new content every day, drawing tens of thousands of readers monthly.
Since it’s debut in 2007, Barista Mag Online has been a go-to stop for coffee professionals looking for the latest news, event coverage, interviews, and more. Helmed by Online Editor, Katrina Yentch, and supported by veteran coffee journalist, Chris Ryan, who serves as Barista Magazine’s Managing Copy Editor as well as Online Copy Editor, Barista Mag Online keeps our readers connected and engaged every day.
Our readers are mobile, so we have to be, too. That’s why in 2016, we launched the Barista Magazine app on all platforms: iTunes, GooglePlay, and the Amazon store. As with the E-pub, our app is 100% free to use. That’s right: Coffee professionals anywhere in the world are encouraged to download complete issues of Barista Magazine right to their mobile phones and tablets to read offline wherever and whenever they want.
There’s more: Every link is live, including urls on ads. With the touch of a finger, readers go from your ad directly to your website. If your ad includes a phone number, they can even call you straight from your ad.
In 2012, Barista Magazine became the first coffee magazine to offer its issues in their entirety online for anyone around the world to view. We call it the E-pub, and to this day, it’s the chief vehicle for coffee professionals to read our magazine no matter where they are.
Our advertisers get a special bonus with the E-pub, as well: Every link—including links in your advertisements—is live. That means as readers of the E-pub see your ad and want to know more, all they have to do is click on your ad, and they’ll be transported to your own webpage.
the barista magazine app
the barista magazine e-pub
We know our readers are extremely active on social media, so that means we are, too. We just under 160,000 Instagram followers, we lead all coffee media on this fastest growing and most used of social media platforms. And as they have been from the start, our Twitter and Facebook accounts are among the most well-followed throughout the coffee industry.
We have found social media to be an invaluable way to reach out to and interact with our audience on a daily basis. In fact, Barista Magazine’s engagement with our social media followers is so strong, we are regularly sought for interviews about how to succeed in social media as a small business.
To augment our social media presence even more, we added a dedicated Social Media Content Coordinator to our team in 2019. A former barista himself, Mark Van Streefkerk brings a rich portfolio of experience in social media platform building to Barista Magazine.
Since 2008, Barista Magazine has been contracted exclusively by World Coffee Events and the World Barista Championship to produce the official event program for the annual global competition, which in 2019 drew more than 2 million viewers in person and online. Our WBC event program, which includes pertinent schedule details, profiles of every national champion, prize information, and more, is printed and distributed in the thousands throughout the enormous event for free to all attendees. What’s more, we post the program online so that those hundreds of thousands of people watching on the livestream can read the program—and see your ads.
Advertising space is available for the 2020 WBC Melbourne program—but space is extremely limited! Reserve your position soon.
2020 PRICING Back cover: $2,250 • Inside front + back covers: $1,880
Full page: $1,600 • Half page: $925
NOVEMBER 9–12, 2017
Published by Barista Magazine
social media the official wbcevent program
Barista Magazine readers make up the cutting-edge of specialty coffee. They are retailers and roasters from around the world who focus on creating high-quality coffee, exceptional experiences, and dynamic businesses. In a recent survey, four out of five of our readers identified themselves as café owners, managers, or baristas with purchasing power.
We print approximately 10,000 copies of each issue to mail directly to our subscribers, and distribute to new shop owners through our worldwide roaster program, as well as at the most relevant coffee events around the world.
In addition, each issue of Barista Magazine is read by more than 100,000 people online and through our app. In order of most visits, our online audience comes from the United States, Canada, the U.K., Australia, South Korea, Germany, and New Zealand, with a total of 81 countries and counting represented.
CANADA: 23%
AUSTRAL-ASIA: 26%
AFRICA AND THE MIDDLE EAST: 2%
EUROPE: 43%
CENTRAL AND SOUTH AMERICA: 6%
PERCENT OF SUBSCRIBERS OUTSIDE THE U.S. BY GEOGRAPHIC REGION
SUBSCRIBER BREAKDOWN:Inside the United States: 82%
In other countries: 18%
WHAT OUR ADVERTISERS ARE SAYING…
“Barista Magazine is a stand out in delivering customer leads. Thanks for being awesome!”
Alden Kelley, Routin 1883 Portland, Oregon
“Barista Magazine has the best coffee journalism in the world. We wouldn’t miss an issue—being in it as an advertiser, and reading it as someone who wants to know the very latest about what is going on in coffee.”
Guido Bernardinelli, La Marzocco Milan, Italy
“We have seen sales soar since we started advertising in Barista Magazine!”
Anna Gutierrez, Seattle, Washington Barista 22
WHAT OUR READERS ARE SAYING…
“Barista Magazine provides a space for all of us to enjoy the fruits of the coffee community and, like a neighborhood coffeehouse, helps to encourage, inspire, and hold us together as colleagues in coffee.”
Chris DeferioLouisville, Kentucky
“I’ve been reading Barista Magazine now for I don’t even know how many years. Maybe it’s because I’m a new shop owner, or maybe because of the recent content, or maybe the stars are just aligning, but everything that is in it resonates like no other. Thanks for everything you do to put together such an amazing publication.”
Lorenzo PerkinsAustin, Texas
“I was a bar back when Barista Magazine started, and now I’m a coffee buyer. I travel all over the world, and I see Barista Magazine everywhere—in cafés in Korea, on tea farms in Indonesia, in barista schools in Germany, and of course, at every quality café I go to in the United States and Canada.”
Seth BeverlyToronto, Canada
circulation & distribution
testimonials
YOUR NEWS ON OUR SOCIAL MEDIABarista Magazine continues to lead the specialty-coffee industry in social media, which constitutes our community’s most influential online forums. We invite you to let us share your company news, new products, awards, or events with our global social media audience.
YOUR COMPANY NEWS ON OUR DAILY ONLINE NEWS SITEWe welcome press releases and news from our advertisers to be featured at Barista Magazine Online, which boasts original writing and photography on a daily basis. Barista Magazine Online is visited by tens of thousands of coffee professionals every month!
EXPOSURE AT AT ALL THE INDUSTRY EVENTSBarista Magazine’s staffers travel all over the world to bring readers the most up-to-date information about coffee trends and events globally. We give away tens of thousands of magazines for free at the top coffee events, trade shows, conferences, festivals, and competitions worldwide.
advertiser benefits
YOUR PRODUCTS IN OUR HIGH-PROFILE SHOWCASELet us show off your coffee, bar tools, syrups, hats—the choice is yours! Barista Magazine’s beautiful “Stuff: Products” section appears in the front of every issue where most readers turn first to see the latest in specialty-coffee gear and merch. Advertisers are invited to share the product of their choice in “Stuff” in every issue in which they place an ad—for no additional cost!
ISSUE RESERVE SPACE BY MATERIALS DUE
Dec 2019 + Jan 2020 October 11 October 18
Feb + March 2020 December 13 December 20
Apr + May 2020 February 7 February 14
June + July 2020 April 10 April 17
Aug + Sept 2020 June 12 June 19
Oct + Nov 2020 August 14 August 21
Dec 2020 + Jan 2021 October 9 October 16
FULL-PAGE (INCLUDING BACK AND INSIDE COVERS)
8.375” X 1o.875”
1/2-PAGE VERTICAL ➝ 3.625” X 9.875”
HORIZONTAL ➝ 7.375” X 4.8125”
ISLAND 4.875” X 7.4375”
1/3-PAGE VERTICAL ➝ 2.333” X 9.875”
HORIZONTAL ➝ 7.375” X 3.125”SQUARE ➝ 4.875” X 4.8125”
1/4-PAGE VERTICAL ➝ 3.625” X 4.8125”
HORIZONTAL ➝ 7.375” X 2.3125”
1/6-PAGE VERTICAL ➝ 2.333” X 4.8125”
HORIZONTAL ➝ 3.625” X 3.125”
Barista Magazine’’s online ad program is unique in that our ads never rotate— each advertiser owns the ad space 24 hours a day, 7 days a week, on every page of Barista Magazine’s website, for the month you purchase the ad. Most websites change the ads every time you hit refresh, resulting in minimal exposure for your ad.
Our system means that we have fewer ads to sell, so the message behind your ad will get more exposure than ever. We offer banner ads (the boxes down the right side of every page), and one leaderboard (the horizontal bar at the top of the page), per month.
ONLINE AD SIZE SPECIFICATIONSLeaderboard ads ➝ 728 x 90 pixels
Banner ads ➝ 300 x 250 pixels
ONLINE AD PRICESLeaderboard ➝ $1,500 per month
Banner ad ➝ $850 per month* Discounts may be available for purchases of multiple months.
ONLINE AD DEADLINESOnline ads must be submitted 10 days prior to the
first of the month of the run cycle.*App advertising information available upon request
1x 3x 6x
1/6-PAGE $805 $745 $695
1/4-PAGE $1025 $955 $895
1/3-PAGE $1245 $1150 $1050
1/2-PAGE $1550 $1450 $1350
1/2-PAGE ISLAND $1925 $1825 $1725
FULL PAGE $2350 $2250 $2150
PAGES 3, 5, 7 $2565 $2425 $2300
INSIDE COVER $2795 $2675 $2525
BACK COVER $3125 $2925 $2815
2-PAGE SPREAD $3650 $3450 $3285
On full-page ads please use a .5” margin on all sides (safety). This keeps important information from being printed into the spine. Please add a .125” bleed on full-page ads only. Ads submitted that do not meet size requirements may be “floated” upon authorization of advertiser and at the discretion of the production staff. Any ads that require size changes
done by Barista Magazine may incur production charges.
PLEASE NOTE: Stuff submissions for each issue are due the same day as the space reservation deadline.
2020 ad rates
onlinead submissions
layout specifications
2020 submission calendar
