2020 - cmaj · 1 06-jan 02-jan 2 13-jan 09-jan 3 20-jan 16-jan 4 27-jan 23-jan 5 03-feb 30-jan 6...
TRANSCRIPT
cmaj.ca – a trusted site and resource of medical information for Canadian physicians�� New online content uploaded daily
�� Enhanced search feature by topic, date, author, title, keyword...
�� Third party hosting by High Wire Press—the world’s largest collection of full text, peer-reviewed content
�� An accredited provider of Mainpro + ® certified self-learning credits
CMAJ Weekly email alerts�� A comprehensive, exclusive e-database of
Canadian physicians
�� 50 online issues per year delivered to physicians’ email inboxes every Monday
�� All editorial content links to our web site www.cmaj.ca
�� Unsurpassed reach
New Podcast sponsorship�� An audio introduction to our CMAJ podcasts
�� All podcasts are paired with a CMAJ article
�� All content is medical
�� Growing in popularity and listenership
�� 1210 average plays per podcast
2020 Digital Media Kit
2 2020 DIGITAL MEDIA KIT | ENGLISH CANADA
.caAudience and traffic:�� All members of the Canadian Medical Association
have unrestricted access to the site
�� Other physicians and health care professionals have limited access
�� Gated pages require log in by physician members
�� Open access pages feature: research, guidelines, news, blogs and podcasts
�� Unmatched physicians traffic:
�� 145,000 average monthly users
�� 290,000 average monthly page views
�� 72% of users access the site by desktop, 23% by mobile device and 5% by tablet
�� More than 700,000 ad impressions available monthly
�� Geo targeting by province now available (+20%)
�� Monthly reporting through Google DFP
Banner advertising opportunities and rates All web advertising rates are based on a cost-per-thousand (CPM) against ad impressions
Acceptable IAB ad sizes in pixels�� Leaderboard on desktop = 728 x 90
�� Leaderboard on mobile = 320 x 50
�� Leaderboard on tablet = 468 x 60
�� Big box on desktop = 300 x 250
�� Big box on mobile = 300 x 250
�� Big box on tablet = 300 x 250
*All cmaj.ca ad placements will be placed on mobile site at no additional charge if creative is received in both formats.
Standard rates�� Top Leaderboard & Big Box ad units
Gated = $110 CPM (net) Open access = $90 CPM (net)
�� Lower Leaderboard ad units Gated = $100 CPM (net) Open Access = $70 CPM (net)
Digital ad specifications�� PNG, JPEG, GIF (animation accepted)
�� No flash
�� Resolution 72 dpi
�� Maximum file size 250 KB
�� No third-party ad serving (click tags or pixel tracking)
�� Impression tags and customized URLs accepted
�� All pharmaceutical ads must comply with PAAB guidelines (www.paab.ca)
�� All ad material due 3 business days prior to posting
32020 DIGITAL MEDIA KIT | ENGLISH CANADA
Audience and traffic:�� Canada’s most effective email product reaching
Canadian physicians
�� Our weekly CMAJ ‘electronic table of contents’ (eTOC) newsletter reaches Canadian physicians and additional opt-in subscribers
�� Each email provides link to full text articles hosted on cmaj.ca
�� Consistently high email opening rates of over 50% on total and 30% on unique
Banner and text ad opportunities and rates�� Top leaderboard 728 x 90 = $4,000 per week (net)
�� Lower leaderboard 728 x 90 = $3,500 per week (net)
�� Big box 300 x 250 or 300 x 300 = $3,500 per week (net)
�� New Text link with logo = $2,500 per week (net)
�� New Geo targeting by province (+20%)
.ca
Digital ad specifications �� PNG, JPEG, GIF
(animation not recommended)
�� No flash
�� Resolution 72 dpi
�� Maximum file size 250 KB
�� No third-party ad serving (click tags or pixel tracking)
�� Impression tags and customized URLs accepted
�� All pharmaceutical ads must comply with PAAB guidelines. (www.paab.ca)
�� See CMAJ 2020 eTOC schedule for space and material deadlines on following page
email alerts
4 2020 DIGITAL MEDIA KIT | ENGLISH CANADA
CMAJ eTOC schedule 2020 | 50 weekly emails
WEEKLY eTOC DELIVERY DATE
AD/MATERIAL CLOSING DATE
1 06-Jan 02-Jan
2 13-Jan 09-Jan
3 20-Jan 16-Jan
4 27-Jan 23-Jan
5 03-Feb 30-Jan
6 10-Feb 06-Feb
7 17-Feb 13-Feb
8 24-Feb 20-Feb
9 02-Mar 27-Feb
10 09-Mar 05-Mar
11 16-Mar 12-Mar
12 23-Mar 19-Mar
13 30-Mar 26-Mar
14 06-Apr 02-Apr
15 13-Apr 09-Apr
16 20-Apr 16-Apr
17 27-Apr 23-Apr
18 04-May 30-Apr
19 11-May 07-May
20 18-May 14-May
21 25-May 21-May
22 01-Jun 28-May
23 08-Jun 04-Jun
24 15-Jun 11-Jun
25 22-Jun 18-Jun
WEEKLY eTOC DELIVERY DATE
AD/MATERIAL CLOSING DATE
26 29-Jun 25-Jun
27 06-Jul 02-Jul
28 13-Jul 09-Jul
29 20-Jul 16-Jul
30 27-Jul 23-Jul
31 03-Aug 30-Jul
32 10-Aug 06-Aug
33 17-Aug 13-Aug
34 24-Aug 20-Aug
35 31-Aug 27-Aug
36 07-Sep 03-Sep
37 14-Sep 10-Sep
38 21-Sep 17-Sep
39 28-Sep 24-Sep
40 05-Oct 01-Oct
41 12-Oct 08-Oct
42 19-Oct 15-Oct
43 26-Oct 22-Oct
44 02-Nov 29-Oct
45 09-Nov 05-Nov
46 16-Nov 12-Nov
47 23-Nov 19-Nov
48 30-Nov 26-Nov
49 07-Dec 03-Dec
50 14-Dec 10-Dec
52020 DIGITAL MEDIA KIT | ENGLISH CANADA
Contact information
AdvertisingTrish Sullivan Sr. Advertising Sales Representative [email protected]
TechnicalHolly Bodger Interim Publisher [email protected]
ProductionDeb Woodman Sales coordinator [email protected]
Audience and traffic:�� All podcasts can be accessed on
our open access pages on the site at www.cmaj.ca/podcasts
�� Average monthly plays are tracked for each podcast
�� Podcasts are hosted permanently on cmaj.ca and number of plays builds over time
�� Ask your representative for up-to-date information on monthly plays, sponsor messages and package rates
.capodcasts
Medical conversations that mattercmaj.ca/podcasts LISTEN UP!
20170044
GROUP