2020 digital media kit - nymetroparents.com · followers articles on nymetroparents.com unique...

Helping Parents Make Better Decisions

2020 Digital Media Kit

SOLUTIONS FOR PARENTING IN STATEN ISLAND


213 W. 35th St., Suite 12W New York, NY 10001212-315-0800 NYMetroParents.comSIParent.com

facebook.com/nymetroparents

twitter.com/nymetroparents

instagram.com/nymetroparents


Who We AreEveryone knows parents are busy. That’s why NYMetroParents’ mission is to provide moms and dads with actionable information to find activities and resources to enrich their families’ lives. Since parents utilize multiple media—websites, magazines, Facebook pages, email notifications, Instagram, events, and group exchanges—we strive to deliver our content across all of these platforms in easy-to-consume formats. The information is researched and curated by professionals, so parents have more choices to make the best decisions for their families. This is why NYMetroParents is the largest and most successful local parenting media in the US.


RESOURCES » Camp » After School » Birthday » Education » Special Needs

ARTICLES » Local News » Advice » Interviews » How to Guides

THINGS TO DO » Calendar » Outings » Travel » DIY » Museums

Something for Every Parent







Reader Profile

Websites 71%Magazines 48%Facebook 34%Facebook Groups 33%Newspapers 23%Instagram 15%

Primary sources of parenting information

Bring their children to events 87%

Cut out, mark, or keepinformation for the future

55%

Follow-up on articles on theInternet (email or check websites)

47%

Share stories with friends 45%

Contact businesses 32%

Actions inspired by magazine content Readers’

Average Income

$123,000

Age Breakdown

Readers’

Average Age

42 yearsAverage

Number

of Children

2

* September 2019 Reader Survey







Website, Social Media & Email

200K 82K

300K75K

60KWebsite Pageviews /month

Email Subscribers

Social Media Followers

Articles on nymetroparents.com

Unique Visitors /month

Digital Audiences

* NYMetroParents.com + SIParent.com







Website Marketing

Email Marketing

Newsletter BannersTHE WEEKEND SCOOP EVERY THURSDAY

» Single Banner Ad (520 x 70 PX)

PROFILE

» Address » Website URL » EPS Logo » Email Address » 3-4 High Res JPEG photos » 250 - 500 Words » Social Media URL’s

DISPLAY ADVERTISING » 50,000 Minimum Impressions » Side Box (300 x 250 PX)

CONTENT MARKETING » Draft 1 Lead Time: 10 Business days » 500 - 700 Words » Hi-Res EPS Logo » Landing Page URL

EVENT SPONSORSHIP » Event Name · Date · Location · Time · Price » Contact Information · Website URL » Event Description: (50 - 500 Words) » High Res Photo (JPG, PNG) » Newsletter Feature

(Per Region)

DEDICATED Artwork - 700px wide » Subject Line - Max 50 Characters » Preheader text - 3 - 4 words

Content Should Include:

» Headline & Subhead » Body Copy: Max 25 Words » 1- 3 Hi-Res Images » Call-To-Action (above the button) » Button URL (links to the product page you’re highlighting)

» EPS Hi-Res logo

Themed » Hi-Res Image (700px wide JPEG) » Website URL » 30-50 Word Feature » Email Address » Website URL » Business Name

Digital Specs







Generate brand awareness for your business and products to New York metro area moms and dads each month. Highlight your upcoming events, promotions, and new products to reach a large audience.

Home

PageArticle Page

Digital Display Advertising

Sizes:

300 x 250300 x 600728 x 90300 x 50







NYMetroParents helps parents find activities and programs for their kids through our targeted email campaigns. Spread the word about your programs straight into moms’ and dads’ inboxes.

Theme-Shared » 8 businesses/email

» Themes include: birthday parties, camps, education, open houses, after-school activities, and seasonal programs

Dedicated » Custom email spotlighting your business

» Reach our entire New York metro area list or one of our highly targeted regions

We have limited availability,inquire with your accountmanager to reserveyour spot today!

Email Marketing75K+Subscribers







Profiles & ListingsBring your business to life to thousands of NY Metro area moms and dads! Take advantageof our profile and listing package to reach parents where they are searching for the bestactivities for their kids.

Premium

FEATURES » Business Description » Contact Information, Hours, Location » Images or your video » Products/Services/Promotions » Direct link to your website » Customer Testimonials » Customer Inquiry form

POSITIONING » Second Category Position (rotated) » Up to 3 Categories » 1 Region

ADDED BONUSES » Event Listings » Local News Topic

*min 12 month commitment







Sponsored content provides useful information that engages readers already in the buying journey.Reach moms and dads through editorial that you control. Let us help showcase your brand around engaging content relevant to parents across the New York metro area.

Benefits of Sponsored Content » Raises awareness for your brand, product, or services

» Educates & informs your target audience » Positions you & your brand as a leader in your industry

» Delivers your brand message authentically » Drives traffic to your website & social media pages

Package Details » Custom article written by you

» For additional fee written by our editorial team

» Topic must be pre-approved by editorial » Social post linking to the content

Article Placement » Article category page

Content Marketing

2020 digital media kit - nymetroparents.com · followers articles on nymetroparents.com unique...

Documents