2020 digital media kit - western horseman...84%/16% mobile/tablet traffic 80% facebook fans 435,000+...
TRANSCRIPT
2020 DIGITAL
MEDIA KIT
THE BEST OF WESTERN HORSEMAN ONLINE
-
Western Horseman is the leader in the equine industry for digital opportunity and innovation.
Average Monthly Pageviews 140,000
Average Monthly Unique Visitors 61,000
Visitors/International 84%/16%
Mobile/Tablet Traffic 80%
Facebook Fans 435,000+
Instagram Followers 113,000+
Email List 36,000+
VIP Newsletter 25,000+
DEMOGRAPHICSWEBSITE
WEB, MOBILE AND VIDEO AD OFFERINGS
Desktop
D. Box Ad300 x 250 px
F. Filmstrip Ad300 x 600 px
G. Video Ad Spot300 x 250 px
C. Leaderboard 728 x 90 px
C. Leaderboard 728 x 90 px
B2. Billboard 970 x 250 px
B1. Large Billboard 970 x 550 px
A.
Peel Back 485 x 485 px
Rotating Leaderboard/ Billboard ads
A. Peel Back* $750/monthOne advertiser per month and 100% SOV, this ad produces excellent click through rates.
B. Billboard* ** High-impact display ads with excellent CTR.
B1 Large Billboard $1,000/monthB2 Billboard $800/month
Display ad package Packaged $700/monthC. Leaderboard* **
D. Box* E. Mobile*
Display ads rotate through multiple positions.
F. Filmstrip* $600/monthHigh-impact mobile ad, one advertiser/month, 100% SOV per month.
G. Stand Alone Video Ad Spot* $500/month30 sec. to 3 min. video spot posted to the WH homepage.
* Advertisers need to provide URLs for all ads.** Billboard and Leaderboard ads also include a mobile ad.
E. Mobile 320 x 50 px
NATIVE CONTENTFeatures an advertiser-generated story on homepage for the month and remains on the website for at least 12 months. Social media posts, eblast and roadblock complete this comprehensive package. This is an invaluable opportunity for your brand to present products in a unique storytelling format and align yourself with Western Horseman’s authentic and trusted brand.
$4,000/month FACEBOOK
WEBSITE
HOW TO ADDRESS A FRACTURED COFFIN
BONE
An exclusive opportunity to showcase your product or your equine gear with the Western Horseman brand. This editorial-style content is featured on WesternHorseman.com with social pushes on Facebook and Instagram.
$1,900/month
GEAR OF THE MONTH
GEAR OF THE MONTHMAY
WEBSITE
CONTENT SPONSORSHIPSJoin Western Horseman in being the exclusive sponsor of one of our content personalities! Align your brand with high-quality content that our audience loves.
• Ross Hecox Photo Blog. (Posted weekly)
• Neu Perspectives with Kelli Neubert. (Posted twice a month)
• Out West with Bill Reynolds. (Posted once a month)
• Flashback Fridays. One of the most anticipated! (Posted every Friday)
• Real Life Ranch Wife with Jolyn Young (Posted once a month)
Content Sponsorship pricing starts at $800
HABITS OF HORSE-TYPE PEOPLE
SOCIAL MEDIA OPPORTUNITIES
Stand-Alone Facebook Post $650Drive traffic to your site or build brand awareness with our highly-engaged Facebook audience.
Facebook LIVE $750
Partner up with Western Horseman with one of the top-performing features Facebook offers.
Instagram $400 Promote your products or tell your brand’s story through compelling visuals aimed at our highly-engaged Instagram audience.
SOCIAL MEDIA EVENT SPONSORSHIPSExtend your reach and tap into our highly engaged fan base with this exclusive partnership opportunity. Align your brand with Western Horseman as we bring highlights, behind-the-scene exclusives, interviews and more to passionate readers across our social media platforms from some of the most elite Western events of the year. Price varies per event.
EMAIL MARKETING OPPORTUNITIES
STAND-ALONE EBLAST
Sponsored Facebook Post & Newsletter Package The Sponsored Newsletter is sent to the full email list with editorial-style content written to help readers solve a problem or offer helpful tips. 2 Facebook posts included.$2,100 per month
Stand-Alone Eblast Your custom image sent to our full email list driving customers directly to your website.$2,250
SPONSORED NEWSLETTER
VIP NEWSLETTER SPONSORSHIPThe Western Horseman VIP Newsletter is sent once a month to a double opt-in readership.
Advertisers may choose between two ad positions in the VIP Newsletter:
Top Leaderboard $500
A high-impact spot that allows for a variety of sizes
Article Ad Spot $500
Duplicates the other editorial article spots with a headline, brief description and a call-to-action link.
Top Leaderboard (600x100-600x300)
Article Ad Spot (600x300)
DIGITAL AD SPECIFICATIONSGENERAL GUIDELINES • All materials submitted are subject to editing. • Units must launch a new browser window when clicked.• All rich media ads must have an alternate GIF/JPG version of
creative. • Google Ads Manager is used to serve all Western Horseman
site ad units. • No PSA ads are allowed. • MailChimp is used to serve all newsletter
placements. • Email newsletter banner ads must be static only. • Best practice: provide a standard image file as backup for times
when the user’s browser does not support creative functionality (e.g., HTML5).
• All Third Party Tags should be submitted containing all neces-sary pre-inserted macros.
GLOSSARY ROS—run of siteSOV—share of voicepx—pixelsPSA—public service announcementStandard display ads—static, no animation
Rich media—dynamic ads, animated
STANDARD Display Ads
PRODUCT DIMENSIONS
• Billboard: 970 x 250, 970 x 550• Leaderboard: 728 x 90• Filmstrip: 300 x 600 • Box: 300 x 250 • Peel Back: 485 x 485
Visible space: 485 x 349• Tablet Leaderboard: 728 x 90 • Mobile Leaderboard: 320 x 50
SPECIFICATIONS • Dimensions in pixels• Formats: JPG, PNG, or GIF (no PDFs)• Resolution 72ppi• 150kb max for static ads• 1000kb max file size for GIF
(animated ads)• Standard banners should be built with responsive
capabilities
MOBILE SPECIFICATIONS Your ad is shared across all platforms in our respon-sive site. Rich media units need to support HTML5 or a backup GIF • Formats: JPG, PNG, or GIF (no PDFs)• 150kb max for static ads• 1000kb max file size for GIF (animated ads)
RICH MEDIA
PRODUCT DIMENSIONS • Leaderboard: 728 x 90 • Filmstrip: 300 x 600 • Medium Rectangle: 300 x 250 • Tablet Leaderboard: 728 x 90 • Mobile Leaderboard: 320 x 50 (no flash)
SPECIFICATIONS
• Specifications -- We can only accept rich media ads by Third Party Tags (HTML5)
• Third party ads rich media vendors accepted -- All acceptable vendors for third party rich media tags are listed here: https://support.google.com/admanager/answer/177366?hl=en
Native Content: • 500-700 words of advertiser content • 2-3 engaging photos (min. 1000 px wide) • Road block display ads
(728 x 90 px, 300 x 250 px, 300 x 600 px, 320 x 50 px)
• 1 stand-alone eblast (600 x 1,000 px, under 100kb.) • 2 Facebook posts promoting content with boosting • 2 Facebook posts advertiser’s choice (images 1200 x 630 px
or 1200 x 1200 px, need copy & url)
Gear of the Month/Product Spotlight: • 500-700 words of advertiser content • 2-3 engaging photos (min. 1000 px wide) • Inclusion in the WH VIP Newsletter (one per month). • 2 Facebook posts promoting content with boosting
Content Sponsorship: • 1-2 articles a month on westernhorseman.com depending on
section. • Roadblock leaderboard (728 x 90 px) and box (300 x 250 px)
ads on blog category page and individual article pages • 2 Facebook posts promoting article per month • 2 Instagram posts promoting article per month • 2 Facebook post advertiser’s choice (images 1200 x 630 px or
1200 x 1200 px, need copy & url) per month.
Stand-Alone Facebook Post: • Link share (URL is embedded into the image) - 1200 w x
630 h or strong image (not link share) 1200 w x 1200 h. 1920x1080 video can be used as well. Recommend good lifestyle/horse photos or enticing video.
• Both options need a few lines of enticing copy and URL link. • Sponsor’s Facebook page will be tagged in the post. • $20 boost with all posts. Additional boost and targeting
available for an extra charge.
Instagram Post: • 1200 w x 1200 h eye-catching photo or 1920 w x 1080 h video • A few lines of copy • Any brand hashtags • $15 boost to promote with URL.
Sponsored Facebook Post & Newsletter Package: • Quality lifestyle/horse image, min. 640 x 425 px max width • 200-250 word advertorial • Headline • Subject Line • URL • 2 Facebook posts (link share image 1200 x 630 px or image
only 1200 px wide, need copy & url)
Stand-Alone Eblast:
• 600 x 1000 px, under 100kb • Subject Line • URL
VIP Newsletter Banner Ad: • 600 x 100-300 px banner ad • URL
VIP Sponsored Article: • 600 x 300 px photo • Headline • Short description • URL
DIGITAL SPECIFICATIONS
Contact Your Sales RepresentativesRayanne Engel | 209-759-3395 [email protected]
Jenn Sanders | 940-627-3399 [email protected]
Kami Peterson | 719-651-3394 [email protected]
Bobbie Cook | 817-569-7161 [email protected]
Average Monthly Pageviews 140,000+
Average Monthly Unique Visitors 61,000+
Facebook Fans 435,000+
Instagram Fans 115,000+
Email List: 36,000+