2020 media kit...4 produce processing 2020 media kit print • for full-page ads, the live area...
TRANSCRIPT
P R I N T | D I G I T A L | W E B | C U S T O M
2020Media Kit
2 P r o d u c e P r o c e s s i n g 2 0 2 0 M e d i a K i t
TOTAL MARKET ACCESS
FROM RAW TO READY
Our loyal subscribers are:Processors • Produce Distributors • Packers/Shippers
Industry Suppliers • Foodservice Institutions • Foodservice Distributors Equipment Manufacturers • Researchers • Growers
Save time and resources by utilizing our team to create a customized multimedia program to reach your target audience.
PRINT E-NEWSLETTERSWEBSITE SOCIAL MEDIA
Produce Processing is the #1 print and digital B2B media brand reaching your customers in the worldwide fruit and vegetable processing industry. Our team of editors functions as thought leaders and provide high-quality content on all platforms covering the entire process — from raw to ready. We cover topics including facility and operations, food safety, innovation, packaging and all facets of the processing process.
WHY CHOOSE PRODUCE PROCESSING?
NUMBER OF OPER ATIONS OUR READERS BUY FOR
1 13%
25%
25%
36%
2-3
4-5
11-20
TOTAL READERS PER COPY
2.8 readers
AVER AGE TIME SPENT READING EACH ISSUE
33 minutes
OVER ALL EDITORIAL QUALITY
80% Exceptional or Very Good
*Data based on 2019 Readership Survey *Data based on 2018 Signet AdStudy
ED ITOR IAL
CALENDAR
P r o d u c e P r o c e s s i n g 2 0 2 0 M e d i a K i t 3
Editorial Questions? Contact Zeke Jennings
616-520-2159 [email protected]
* All bonus distribution is subject to change based on show dates.
JANUARY/FEBRUARY 2021
Materials Due: Jan. 8, 2021
JANUARY/FEBRUARYTHE PRODUCTION LINE
Materials Due: Jan. 3, 2020
PRODUCT FOCUS SECTION
SHOW DISTRIBUTION
• Fruit Logistica• California League of Food
Processors (CLFP) Food Processing Expo
• Food Processing Suppliers Association Annual Meeting
• American Frozen Food Institute (AFFI) Convention
EDITORIAL FOCUS
• Labor• Potatoes• Production Line Equipment
& Design
MARCH/APRILFOOD SAFETY
Materials Due: Feb. 21, 2020
EDITORIAL FOCUS
• High-Pressure Processing
• Leafy Greens • Traceability & Recalls
MAY/JUNECOLD CHAIN/REFRIGERATION
Materials Due: May 1, 2020
PRODUCT FOCUS SECTION
SHOW DISTRIBUTION
• Global Cold Chain Expo• United Fresh
EDITORIAL FOCUS
• Cold Storage Facilities• Frozen• Shipping and Logistics• Tomato Processing
JULY/AUGUSTPACKAGING
Materials Due: July 10, 2020
PRODUCT FOCUS SECTION
SHOW DISTRIBUTION
• PACK EXPO• PMA Fresh Summit• Southeastern Food
Processors Association Conference
EDITORIAL FOCUS
• Canning & Bottling• Equipment Innovation• Packaging Trends• Sustainability
2020 BUYER’S GUIDEMaterials Due: July 24, 2020
The all-in-one guide for
successful produce processors,
including equipment, products
and services. Mails with
July/August issue.
SEPTEMBER/OCTOBERFACILITY OPERATIONS/DATA MANAGEMENT
Materials Due: Sept. 18, 2020
GATEFOLD COVER
SHOW DISTRIBUTION
• PACK EXPO
EDITORIAL FOCUS
• Facility Design• Juicing• Labor
NOVEMBER/DECEMBERINNOVATIONS
Materials Due: Nov. 13, 2020
INNOVATION SPOTLIGHT
SHOW DISTRIBUTION
• Midwest Food Processors Association Convention & Expo
• Food Northwest
EDITORIAL FOCUS
• Cauliflower• Energy• Market Trends• Technology
IN EVERY ISSUE• Industry News
• New Products &
Equipment
• Processing Line Design
• Profiles
• Data
BONUS OPPORTUNITIES See individual issues, at
right, for when opportunities
are available.
Product Focus
Sections: Bonus issue
space with photo, 50
words of editorial and
contact information.
Add a booth number
to promote your trade
show presence.
Gatefold Cover: Your
company highlighted on
a custom gatefold cover
— for half-page and
larger advertisers.
Innovation Spotlight:
Free placement in the
popular Innovation
Spotlight — for half-
page and larger
advertisers.
INNOVATION FOOD SAFET Y PACKAGING FACILT Y & OP S
4 P r o d u c e P r o c e s s i n g 2 0 2 0 M e d i a K i t
• For full-page ads, the live area (area that all text and logos must fall inside) must be at least 3/8" from the trim, and all bleeds must extend at least 1/8" beyond trim.
• Ads and embedded artwork must be CMYK and at least 300 dpi. Only PDF or TIFF files will be accepted.
• We are not responsible for the readability of ad copy below 10-point in size.
A 2-Page Spread (Full Bleed) 15.75"w x 11"h Final Trim Size (No Bleed) 15.5"w x 10.75"h Live Area 14.75"w x 10"h
B Full Page (Full Bleed) 8"w x 11"h Final Trim Size (No Bleed) 7.75"w x 10.75"h Live Area 7"w x 10"h
C 1/2 Page Island 4.375"w x 7"h
D 1/2 Page Horizontal 6.625"w x 4.75"h
E 1/2 Page Vertical 3.25"w x 9.6"h
F 1/3 Page Horizontal 6.625"w x 3.25"h
G 1/3 Page Square 4.375"w x 4.375"h
H 1/3 Page Vertical 2.1"w x 9.6"h
I 1/4 Page 3.25"w x 4.875"h
J 1/6 Page 2.1"w x 4.375h or 4.375"w x 2.375"h
K Business Card 3.25"w x 1.75"h
A
C
F
I
B
E
H
K
D
G
J
Print Advertising Specs
Ad Requirements
Ready to submit your ad materials? Visit https://upload.greatamericanmediaservices.com
Ad Submission Questions? Contact Samantha Orsi, Traffic [email protected]
P r o d u c e P r o c e s s i n g 2 0 2 0 M e d i a K i t 5
2 019 BUYERS’
GUIDEYOUR YEAR-ROUND REFERENCE FOR THE FRUIT
AND VEGETABLE PROCESSING INDUSTRY
FROM RAW TO READY
2020 Buyers’ GuideThe Buyers’ Guide is easy to navigate and includes all of the major product categories, from equipment to consultants and food safety to finished product. It is mailed to all subscribers with the July/August issue and is available digitally all year long on ProduceProcessing.net.
Companies purchasing ad space receive one free printed listing with company logo, plus a listing and link on ProduceProcessing.net.
Subscribers are reminded of the Produce Processing Buyers' Guide through dedicated emails sent throughout the year, driving additional traffic to the digital version and providing advertisers with continuous exposure.
Space/Materials Deadline: July 24, 2020
Special Print OpportunitiesProduce Processing offers the following unique advertising opportunities to maximize impact and place your brand front and center.
Post-it Note
Inserts — Tipped, Bound or Polybagged
False Cover7.75"w x 10.75"h
Final Trim Size 7.5" x 10.5"
Belly Band
Gatefold Cover
Advertising Questions? Contact Andrea Schafer 616-520-2139 [email protected]
2019 Buyers' Guide spread
Replace with 2019 Buyers' Guide spread
(upon completion)
6 P r o d u c e P r o c e s s i n g 2 0 2 0 M e d i a K i t
DIGITAL
Web Ad Materials DueJanuary Dec. 18, 2019
February Jan. 17, 2020
March Feb. 14, 2020
April March 18, 2020
May April 17, 2020
June May 18, 2020
July June 17, 2020
August July 17, 2020
September Aug. 18, 2020
October Sept. 17, 2020
November Oct. 16, 2020
December Nov. 17, 2020
D
Digital Ad Specs
E-Newsletter Ad Materials DueJanuary Jan. 2, 2020
February Feb. 5, 2020
March March 4, 2020
April April 1, 2020
May May 6, 2020
June June 3, 2020
July July 1, 2020
August Aug. 5, 2020
September Sept. 2, 2020
October Oct. 7, 2020
November Nov. 4, 2020
December Dec. 2, 2020
Monthly E-NewsletterReach thousands of processors through the monthly e-newsletter, which has an open rate that outperforms industry averages. As part of your sponsorship your ad will run in conjunction with new product information, videos, industry interviews and news. Limited spaces available.
WebsiteProduce Processing website pageviews have increased 24% this past year, as it has become the go-to resource for processors across the nation. The site features breaking news, new products, exclusive articles, photo galleries, videos and articles to help processors solve problems and become more profitable.
Max Size: 40 kb; Accepted Formats: JPEG, GIF, animated GIF (If animated GIF – maximum of four loops
A Leaderboard Dimensions
Web 728 x 90 px
E-News 600 x 90 px
C Medium Rectangle Dimensions
300 x 250 px
D Rectangle Dimensions
180 x 150 px
B Banner Dimensions
(Website only)
468 x 60 px
E Skyscraper Dimensions
(Website only)
160 x 600 px
F Pop Up
(Website only)
600 x 600 px
A
C
E
D
B
F
A
C C
G
G Sponsored Content
(Monthly E-Newsletter
and Week in Review)
1 image, 150 x 200 px
Heading: Up to 5 words
Body copy: Up to 40 words
P r o d u c e P r o c e s s i n g 2 0 2 0 M e d i a K i t 7
Exclusive E-Blasts
• Delivered to all Produce Processing email subscribers. Provide your own HTML or utilize our expert design team for a nominal fee.
• Optional A/B testing available, with analytics provided. Target strategically based on crop or geography.
Week in Review E-Newsletter Week in Review is Produce Processing’s hottest digital platform! This popular e-blast is sent each Saturday and has phenomenal open rates averaging 25%. Your high-visibility ad is placed prominently among these must-read news items. Plus, it comes with exclusive detailed metric and engagement reports. Limited spaces available.
Sponsor Benefits• High-visibility with ad
prominently placed in e-newsletter
• ROI with sponsor receiving detailed metric and engagement reports
• Shared weekly with 6,300+ social media followers
Rates (Net)
Sponsored Content• $950 per month• Includes image, heading and up to 40 words of copy
Leaderboard
• 12 months–$5,400• 6 months–$3,500• 3 months–$2,000
Spotlight EmailsSponsor a topic-specific e-newsletter and position your brand as a thought leader. You select the topic and our team will add the latest relevant news, videos and more.
Sponsor receives all ad positions as well as sponsored content. Ask Andrea about suggested topics.
Article Image(600px wide, 300 dpi)
Article Copy (750 words or less)
Logo
A A
B
C
G
C
Medium Rectangle 1
• 12 months–$4,900• 6 months–$3,200• 3 months–$1,800
Medium Rectangle 2
• 12 months–$3,700• 6 months–$2,200• 3 months–$1,600
In addition to its successful print and digital products, Produce Processing provides unique and innovative solutions for businesses to engage customers.
Content Creation / Integrated EditorialCase StudiesCustom E-BlastsEvent Planning and Promotion
RetargetingSocial Media Sponsored PostsSpotlight EmailsSurveys and Research Studies
Video Production and PromotionWebinarsWhite Papers
Contact Us
Andrea SchaferIntegrated Marketing Consultantp 616-520-2139 c 616-799-5014 [email protected]
Samantha OrsiTraffic Managerp [email protected]
Zeke Jennings Managing Editorp 616-520-2159 [email protected]
CONTACT YOUR INTEGRATED MARKETING CONSULTANT TO DISCUSS CUSTOM MARKETING SOLUTIONS THAT WILL DRIVE RESULTS AND GENERATE NEW BUSINESS LEADS.
Mailing P.O. Box 128 Shipping 75 Applewood Drive,
Suite A, Sparta MI 49345Phone 616-887-9008
Fax 616-887-2666
FROM RAW TO READY
A veteran of the processing industry, Mike McKnight, is
here to help you solve your efficiency and labor challenges
through automated produce equipment at the right price.
Call Mike today at 678-383-4566
Reduce labor costs.
Increase efficiency.
Check out the full product line-up at bit.ly/AutoProduceEquip