2020 media kit - postpress...2020 media kit postpress • postpressmag.com may/june august/september...

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2020 MEDIA KIT POSTPRESS • postpressmag.com PostPress reaches a targeted audience in the print decorating, binding and finishing industries through print, digital and mobile distribution. Packed with articles on process applications, operational challenges, industry trends and production efficiencies, the magazine provides actionable content that aims to educate and improve the entire industry. From the latest in equipment technology to production improvements and samples of stunning finished work, PostPress provides information and inspiration. Each magazine is packed with material that benefits trade finishers, trade binders and commercial printing operations with a binding or finishing department. WHAT IS POSTPRESS? OUR MISSION WHY US? 15,000 print readers each quarter 4,200 digital edition page views each month 4,000 enews readers each issue 2,900 website page views each month 2020 MEDIA KIT

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Page 1: 2020 MEDIA KIT - PostPress...2020 MEDIA KIT POSTPRESS • postpressmag.com MAY/JUNE AUGUST/SEPTEMBER NOVEMBER/DECEMBER Ad Closing Feb. 3, 2020 Materials Due Feb. 10, 2020 Publication

2020 MEDIA KIT POSTPRESS • postpressmag.com

PostPress reaches a targeted audience in the print decorating, binding and fi nishing industries through print, digital and mobile distribution. Packed with articles on process applications, operational challenges, industry trends and production effi ciencies, the magazine provides actionable content that aims to educate and improve the entire industry.

From the latest in equipment technology to production improvements and samples of stunning fi nished work, PostPress provides information and inspiration. Each magazine is packed with material that benefi ts trade fi nishers, trade binders and commercial printing operations with a binding or fi nishing department.

WHAT ISPOSTPRESS?

OURMISSION

WHYUS? 15,000

print readers each quarter

4,200 digital edition

page views each month

4,000 enews readers

each issue

2,900 website page

viewseach month

2020 MEDIA KIT

Page 2: 2020 MEDIA KIT - PostPress...2020 MEDIA KIT POSTPRESS • postpressmag.com MAY/JUNE AUGUST/SEPTEMBER NOVEMBER/DECEMBER Ad Closing Feb. 3, 2020 Materials Due Feb. 10, 2020 Publication

2020 MEDIA KIT POSTPRESS • postpressmag.com

READERSHIP2020

AUDIENCE EXPOSUREPrint Magazine

14,000 Print Edition

1,000 Tradeshow Distribution

Digital Edition

4,200 Avg. Monthly Page Views

PostPress ENews

4,000 Avg. Circulation Each Issue

Website

1,750 Avg. Monthly Unique Visitors

2,000 Avg. Monthly Visits

2,900 Avg. Monthly Page Views

Magazine DistributionThe print edition of PostPress magazine is distributed across the United States four times each year, with additional distribution at tradeshows and other industry events. Readers also can access digital copies of the publication for free at www.postpressmag.com. Additional audience reach is achieved through a twice-monthly enewsletter and via the PostPress website, which features the latest news and archived stories from years past.

In 2015, PostPress magazine combined the audiences of InsideFinishing and The Binding Edge to provide expanded industry coverage to nearly 15,000 readers in print each quarter. From application highlights and industry trends to equipment features and newly introduced techniques, PostPress is the print decorating, binding and finishing resource for graphic finishers, trade binders, commercial printers, label manufacturers and many more.

Graphic Finishers

Trade Binders

Commercial Printers

Label Manufacturers

Folding Carton Manufacturers

Loose Leaf Manufacturers

Book Printers

Greeting Card Manufacturers

Industry Suppliers

TARGETED READERSHIP

39%

18%

27%

16%

Page 3: 2020 MEDIA KIT - PostPress...2020 MEDIA KIT POSTPRESS • postpressmag.com MAY/JUNE AUGUST/SEPTEMBER NOVEMBER/DECEMBER Ad Closing Feb. 3, 2020 Materials Due Feb. 10, 2020 Publication

2020 MEDIA KIT POSTPRESS • postpressmag.com

Digital editionsenhance the print magazine with interactive video and clickable links. The digital edition is hosted on the PostPresswebsite and promoted

through email and social media – giving advertisers extended exposure.

ADDITIONAL EXPOSURE AT TRADESHOWS AND INDUSTRY EVENTS

GRAPHICS OF THE AMERICAS

BRAND PRINT AMERICAS

PACK EXPO

LABELEXPO AMERICAS

RADTECH 2020

PRINTING UNITED

AUDIENCE REACH OPPORTUNITIES

accessible anywhere on mobile devices

website contains the latest news with links to stories and

access to the digital edition

digital edition features

live links to websites and video for more in-depth

information

Print ads with digital

exposure, too

Website advertising

with exposure to every visitor

ENews advertising for

twice-monthly exposure

Video enhancement

opportunities in the digital edition

With print, digital and mobile delivery methods, PostPress reaches readers wherever they are. TARGETED

DISTRIBUTION THAT REACHES THE DECISION

MAKERS IN PRINT DECORATING, BINDING AND

FINISHING

Page 4: 2020 MEDIA KIT - PostPress...2020 MEDIA KIT POSTPRESS • postpressmag.com MAY/JUNE AUGUST/SEPTEMBER NOVEMBER/DECEMBER Ad Closing Feb. 3, 2020 Materials Due Feb. 10, 2020 Publication

2020 MEDIA KIT POSTPRESS • postpressmag.com

MAY/JUNE

AUGUST/SEPTEMBER NOVEMBER/DECEMBER

Ad Closing Feb. 3, 2020Materials Due Feb. 10, 2020

Publication Date Mar. 1, 2020Online Launch Mar. 13, 2020

Ad Closing May 4, 2020Materials Due May 11, 2020

Publication Date June 1, 2020Online Launch June 12, 2020

Ad Closing Aug. 3, 2020Materials Due Aug. 10, 2020

Publication Date Sept. 1, 2020Online Launch Sept. 14, 2020

Ad Closing Nov. 2, 2020Materials Due Nov. 9, 2020

Publication Date Dec. 1, 2020Online Launch Dec. 14, 2020

Daily Exposure Opportunities on the PostPress WebsiteThe PostPress website offers additional advertising opportunities to connect with customers and prospects through strategically placed web banners. The website contains expanded news stories, fresh content and live links to industry resources.

• Banner ads available

• Averaging 2,900 page views per month from 1,750 unique monthly visitors

Expanded Exposure Opportunities in the PostPress Digital Edition

• Free links to advertisers’ websites through the digital editions, with 4,200 page views per month

• Video links available as an ad enhancement

• Promoted via email and social media for additional exposure

EDITORIAL LINE-UP2020

Twice-Monthly Exposure Opportunities in PostPress ENewsThe PostPress ENews is distributed to 4,000 print industry professionals throughout the US each month, providing

• Increased circulation

• Up-to-date industry news

• Product launches and technology trends

• Conference and event updates for FSEA

This cost-effective advertising vehicle offers another way to reach the PostPress audience and drive traffic through direct links to the advertiser’s website.

• PostPress Buyers Guide Edition• Binding: Perfect Binding Highlight• Finishing: Diecutting Equipment

Highlight • Event Preview: FSEA/IADD 2020

Joint Conference• Offset Printing Market For Bindery:

Innovations for Large Volumes• Q&A: Digital Foil and Coatings

Bonus Distribution: RadTech 2020, LuxePack New York

• Binding: Folding and Scoring Highlight

• Finishing: UV Coating Equipment• FSEA Gold Leaf Award Winners• Hot Design Trends For Binding,

Foil and Coatings• Loose Leaf Application Highlight

• Binding: Mechanical Binding Highlight

• Finishing: Foil Decorating (Hot, Cold, Digital) Equipment Highlight

• Event Previews: Labelexpo Americas, Brand Print Americas and Printing United 2020

• Q&A: Folding/Gluing • What’s New in Folding Carton

Decorating and Finishing?

Bonus Distribution: Labelexpo Americas, Brand Print Americas, PRINTING United, PACK EXPO International

• Binding: High-Speed Saddlestitching Highlight

• Finishing: Folding/Gluing Equipment Highlight

• Q&A: Perfect Binding Efficiencies• Accurate Costing for Finishing and

Binding Services

Bonus Distribution: LuxePack Los Angeles, Graphics of the Americas

FEBRUARY/MARCH

Published by Peterson Publications, Inc.2150 SW Westport Dr., Ste. 101

Topeka, KS 66614785.271.5801 • Fax: 785.271.6404