2020 meituan-dianping global business cooperation

2020 Meituan-DianpingGlobal Business Cooperation

Copyright Reserved By Meituan-Dianping.

No Reprint Or Modify Without Permission.

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TABLE OF CONTENTS“

Meituan-Dianping

Business Brief

Core Value

Cooperation Solutions

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02

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Business Brief for Meituan-Dianping

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Our HistoryMarch forward in the new era

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OUR MISSION

Build a multi-level technology service platform from the demand side to the supply sideOur Strategy: Food + Platform

Provide users with more improved, diversified and convenient services

Support merchants with services of six dimensions

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users transactedper year

On-demanddelivery

Hotel booking

450M

cities and countiesacross China

2,800+

subsectors 200+

delivery riders

3.99M

active merchants6.2M

transactions peruser per year

27.4

Big data, cloud computing, IoT, AI and GIS

TechInnovations

#1

#1

Ticketing:movie

#1

Billing of in-store dining

#1

Ticketing: tourism/ENT

#1

User base ofgeneral subsectors

#1

(Statistics 2019)

On-demand Delivery, In-store Dining, Hotel Booking and Ticketing etc.A Major Online Lifestyle Service Provider in China

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Meituan-Dianping Global Business: “A MUST in Local”The Best Guidance during the trip

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Consumer

42M

8.4M

67%+

Merchant

4.9M

52%

Outbound POIs (Stores)

FIT user market share

Outbound UGC in 2019YoY 33%

Annual active users on outbound travel in 2019

High-quality(4 star+) POIs

1,000+ Outbound city home pages(2,800+ home pages across China )

(Source：Meituan-Dianping 2019）

Core Value With 42M Global Active Travelers

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Consumption per trip （Except flight and hotels）

User Profile-42M Global Active TravelersYoung and Affluent

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59%Bore in 1990s

54%Tier 1 Cities

65%Single

71%White Collars

69%iOS

60%Female

￥9,200 ￥674Per capita consumptionfor each local entertainment event

￥399Per capita consumptionper meal

8.4MOutbound UGC in 2019

# Love Food # Passion To Share# In-depth Travel

￥4,000Per capita consumptionon shopping

3 Times+Travel frequency （1 time of long journey & 2 times of short trip）

# self-guided


User Journey on Meituan-DianpingExperience a great journey with Meituan-Dianping

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Ranking list, “Must” list, recommendation and evaluation, providing multi-dimensional

professional thinking

Browse/Decide

Provide a variety of intelligent functions like reservation, group purchasing

package, shopping coupons

Reserve/Consume

Experience a convenient journey with map navigation,

nearby shops and coupons

Arrival/Experience

Record the journey through words, pictures and short videos, and

exchange experience with other users

Review/Comment Easy to search merchant

information like location, features and products

Search for Info

Unique Value of Meituan-DianpingThree basic capacities

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LBS Cities + POI High-quality ContentIn accordance with preferences and

consumption of users, provides personalized user page based on real-time location

Cover 2,800+ cities in China and 1,000+ outbound cities, with 4.9

million outbound merchants

High-quality UGC including reviews,

short videos, pictures, etc

（Location Based Services，LBS）

Best Experience Guidance and Valuable SpendingHow to Drive Travelers With Your Recommendation?

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Location-based service and customized contents push notification according to users’ preferenceReal-Time LBS is the Best Way to Target on Specific Travelers


Where they are(Hong Kong) Where they want to go(Hong Kong)

Where they are! Where they want to go!

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Products/Services Nearby - Best Experience Around You -

Deals You Can Have -

- MUST GO on Your Way- Desirable Experience- The Fresh/New- The Hottest

Food, The 1st and Most FrequentExperience for Travelers The most favorite experience for Chinese Travelers as well as the Entry for On Location Marketing


399RMBPer capita consumption per meal

3MActive Restaurants Globally on MTDP

+33%With 33% YoY Increase


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Local Activity, The 1st Reason Travelers Go to the DestinationThe “MUST GO” experience with a TAG to the destination as well as a Theme to connect all other categories


380K Active Merchants Globally on MTDP



674 RMBEntertainment Spending Per Time

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Behavior Preference:Passion to Share and Keen to Comment Keep track of the food and fun along your trip

61%8.4M

5.2M High Quality

Total global travel contents generated by travelers themselves on in 2019

Total high-quality global travel contents generated by travelers themselves on in 2019


Cooperation Solutions

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Meituan-Dianping in Singapore

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上海北京广州深圳成都南京杭州天津武汉苏州

Chinese first-tier cities' users love Singapore best

Shanghai Beijing Guangzhou Shenzhen Chengdu Nanjing Hangzhou Tianjin Wuhan Suzhou

Source: Meituan-Dianping 20

『Chinese tourists use our App to look for restaurants frequently in many regions of Singapore

TOP1 乌节路/Orchard Road

TOP2 圣淘沙/Marina Bay丿

TOP3 牛车水/Chinatown

TOP4 武吉士/ Bugis丿

TOP5 滨海湾/Marina Bay

TOP6 克拉码头Clarke Quay

TOP7 芽笼/ Geylang

TOP8 樟宜机场/Changi Airport

TOP9 国立大学/NUS

TOP10 诺维娜/Novena資料來源：美團點評

Source: Meituan-Dianping 21

Chinese tourists' preference for food in Singapore

TOP1 新加坡菜/Singapore cuisine

TOP2 海鲜/Seafood

TOP3 自助餐/Buffet

TOP4 酒吧/Bar

TOP5 咖啡厅/Cafe

TOP6 西餐/Western Food

TOP7 小吃快餐/Snack

TOP8 中餐/Chinese food

資料來源：美團點評 Source: Meituan-Dianping

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What Chinese tourists like to buy in Singapore

Lcal brandsLuxuries and

brands Local specialties

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Meituan-Dianping's OMO Marketing

OMO：online merge offline

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How Outbound Merchants Stimulate User Experience (Content Throughout Journey + LBS)

Before Travel On Arrival During Travel

PGC/KOL/Tips/Theme Push/UGC/Promotion PGC/Deal by Real-time LBS資料來源：美團點評

Source: Meituan-DianpingPGC: Professional Generated Content 25

POI (Online Store) A Permanent Online Asset

【合作过程】Cooperation Process

✓ 吸引到店-商户通包装特色 ✓ Attract customers to store – Shang Hu Tong

package✓ 吸引到店-上线折扣-特色套餐

Attract customers to store – online offers + special package

✓ 增加评论-店员引导-物料张贴 Add review – staff guidance +

marketing materials✓ 获取流量-参加促销活动+购买推广通

Increase traffic – join promotional events + purchase Tui Guang Tong

BEFORE AFTER

A Normal Vendor Hidden in a Small Alleyway

Phuket’s Top Online Sensation Restaurant

2017年1月合作Began CooperationIn January 2017


✓ 流量成为Top1 Traffic becomes Top

1✓ 订单量上涨40倍 Orders

increased by 40 times✓ 月销量3000+单

Monthly sales reached 3000+

✓ 月收入¥100w+ Monthly income

exceeded 1 million RMB

Cooperation Process

✓ Attract customers to store – Shang Hu Attract customers to store – online offers + special package

ü Add review – staff guidance + marketing materials

✓ Increase traffic – join promotional events + purchase Tui Guang Tong

Began CooperationIn January 2017

Key Highlights:

Use pictures, info, and branding to increase goodwill

Use reviews, pictures, and videos to increase credibility

Use promotion, stimulation, and offers to steer consumption

Keep raising quality, volume, and traffic

ü Traffic becomes Top 1

ü Orders increased by 40 times

ü Monthly sales reached 3000+

ü Monthly income exceeded 1 million RMB

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PGC/KOL Topics Stimulate Customer Experience DemandBefore Travel

KOL-Promoted “Global Foodie”

全年15站

海選報名精選KOL 定制行程 High-Quality Content

First Round Enrolment Select KOLs Tailored

ItineraryExposure Inside &

Outside of Site

Destinations Annually Offline Penetration

Home & Abroad

Driven by UGC + PGC

Millions of Traffic

Resources

資料來源：美團點評 Source: Meituan-Dianping 27

After Arrival Guide Users Experience Impulse

Japanese cherry blossom season arrives, strong

recommendation

Price Comparison

Internet Sensations

Great Products

Famous Outlets

Promotions

Discounts

Rewards

Enjoy As YouLive Updates

LBS PUSH

Selected BBQsSpa Recommendations

Must-Visit Sites/RestaurantsMust-Visit Shops

Selected Merchants

Hot Products

Shopping GuidesKOL

KOL Tour Guides

Avoid Tourist Traps High-Quality Experience資料來源：美團點評 Source: Meituan-Dianping

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During TravelReview + Support for Finding and Getting to

Destination

商户推荐Recommended

Merchants

Accurate Traffic Direction +Navigation to Destination

菜品推荐Recommended

Dishes

Deal锁客Deals to

Secure Customers


After Experience

强曝光+精准推送写评论Strong exposure + accurate message delivery & review

writingUse “Always On” to promote

assets

Encourage Customers to Share Reviews, Videos, and Pictures

After Instore Experience, Platform Sends Review Reminder

User Leaves Review


解决方案 Solutions店铺装修

Store Decor

内容营销Content

MarketingUGCPGC

Online Transaction / Collection

CouponOrders

　Web Page Promotio

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流量曝光Traffic

Exposure固定资源位

Static Resource

活动资源位Dynamic Resource

免费流量Free Traffic

付费流量Paid

Traffic

Content Determines Traffic Flow

流量增进生意Traffic Flow

Increases Business

Transactions Increase Revenue

Whole Journey Big Data Services: Reviews, Traffic, Competing Products, Performance, and Revenue


Solutions

Store Decoration

Content Marketing

UGCPGC

Traffic Exposure

Static Resource

Dynamic Resource

Free TrafficPaid

Traffic

Traffic Flow Increases Business

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Eat better, live better！

Free to contact: [email protected]

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2020 meituan-dianping global business cooperation

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