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LEADERSHIP CONFERENCE SPONSORSHIP PROSPECTUS February 24-26 2020 ORLANDO, FL For more information, please contact [email protected]

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2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

LEADERSHIP CONFERENCESPONSORSHIP PROSPECTUS

February 24-26

2020ORLANDO, FL

For more information, please contact [email protected]

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

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SPONSOR BENEFITS AT A GLANCE

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

Thank you for your interest in becoming a sponsoring partner of NBAA’s Leadership Confer-ence! The 2020 conference “Sustaining and Engaging Today’s Leaders” will provide two days of powerful education with dynamic speakers, diverse panel discussions and engaging network-ing.

As a sponsor, you’ll have the opportunity to connect with over 450 attendees that including influ-ential leaders, decision-makers and high-potential individuals invested in professional develop-ment, empowerment and growth.

Conference attendees represent a variety of important industry players from flight department managers and directors of maintenance to pilots and other non-flying professionals. Key topics on the 2020 agenda focus on culture, diversity and inclusion, authentic leadership and retention.

A variety of sponsorship opportunities are available that will support brand alignment with the high-quality education and networking offered at this event. Don’t miss a number of new oppor-tunities that are making their debut this year, which have been designed to ensure visibility with brand impressions and enhanced exposure.

For information on this conference and others that may allow your brand to shine, please visit nbaa.org/meetings or contact our team by email, [email protected].

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B

C

D

E

F

G

Brand alignment, highlighting your company’s support of leading educational opportunities for business aviation decision-makers

Logo listing in marketing materials and on conference website

Recognition at the conference, including verbal acknowledgment and logo placement

First right of refusal for item renewal at the 2021 Leadership Conference

Additional benefits may apply to individual sponsorship inventory

Opt-in attendee list (excluding email addresses) provided post-conference

ALL LEADERSHIP CONFERENCE SPONSORS RECEIVE:

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

PLATINUM LEVEL SPONSORS RECEIVE:

B

C

D

E

F

G

H

I

J

K

“All Leadership Conference Sponsor” benefits as outlined on Page 2

Four (4) complimentary attendee registrations (a $6,580 value!)

Featured logo placement in marketing materials, on signage, in sponsor listings and on program screens

Rotating ad on the Leadership Conference website two (2) months prior to conference, running from December 24, 2019, through the conference

Door prize give-away opportunity; item to be provided by company

One (1) reserved 60” round marketing table for distributing promotional items and literature in meeting space foyer

Pre-conference opt-in attendee list provided three (3) times (e.g. three weeks prior, two weeks prior, one week prior)

$18,000+

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Rotating banner ad in the Leadership Conference mobile app

Opportunity to show promotional video during conference (up to two minutes in length)

Opportunity to provide a promotional item to be placed at the seat of eachattendee on Tuesday morning (day one)

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

B

C

D

E

F

G

H

I

GOLD LEVEL SPONSORS RECEIVE:

“All Leadership Conference Sponsor” benefits as outlined on Page 2

Three (3) complimentary attendee registrations (a $4,935 value!)

Prominent logo placement in marketing materials, on signage, in sponsor listings and on program screens

Rotating ad on the Leadership Conference website one (1) month prior to conference, running from January 24, 2020, through the conference

Door prize give-away opportunity; item to be provided by company

One (1) draped 8’ table for distributing promotional items and literature in meeting space foyer

Pre-conference opt-in attendee list provided twice (2) (e.g. two weeks prior, one week prior)

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Rotating banner ad in the Leadership Conference mobile app

$10,000 - $17,999

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships 5

BRONZE LEVEL SPONSORS RECEIVE:

B

C

D

E

SILVER LEVEL SPONSORS RECEIVE:

B

C

D

E

F

G

“All Leadership Conference Sponsor” benefits as outlined on Page 2

Two (2) complimentary attendee registrations (a $3,290 value!)

Logo placement in marketing materials, on signage, in sponsor listings and on program screens

One (1) draped 6’ table for distributing promotional items and literature in meeting space foyer

Pre-conference opt-in attendee list provided once (1) (e.g. two weeks prior)

“All Leadership Conference Sponsor” benefits as outlined on Page 2

One (1) complimentary attendee registration (a $1,645 value!)

Logo placement in marketing materials, on signage, in sponsor listings and on program screens

Pre-conference opt-in attendee list provided once (1) (e.g. two weeks prior)

Rotating banner ad in the Leadership Conference mobile app

$5,000 - $9,999

$3,000 - $4,999

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships 6

IMPORTANT INFORMATION & DEADLINES:- Any returning sponsors has until November 22, 2019 to renew their items as a first right of renewal. After that deadline, the item will be made available to other interested sponsors. - Sponsor must provide logo by December 20, 2019 to be included in printed locations.- Complimentary registration forms are due to NBAA’s Sponsorship Team by January 31, 2020. A form will be provided to submit this information.

- Logos or new artwork received after the deadline will only be featured in digital locations (NBAA’s website and mobile app, if applicable).

- All logo’s must be received in .eps or .ai format- Website display ads must be 300 x 600; max 40K- Mobile app ads must be 300 x 50; max 40K

- Complimentary registration(s) must be used for event(s) as specified in the sponsor benefits. Unused benefits are considered forfeited and have no value.

QUESTIONS? WE’RE HERE TO HELP!If you have any questions or would like to start the process of securing a sponsorship, please contact our team at [email protected].

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

PLATINUM SPONSORSHIP OPPORTUNITIES

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Tuesday Evening’s Networking Event$20,000

Take a break from the chilly conference room, grab your flip flops and embrace the island vibes poolside at the Rosen Centre. Sponsors will have an opportunity to really make a spash at this great event.

Conference Attendee WiFi$25,000Make a lasting impression at the conference and sponsor the attendee WiFi! Increase visibility for your brand through a custom SSID, pass-word and a first page redirect to a site of your choosing.

Everyone will see your brand as they connect to the web between sessions.

Attendee Engagement Polling$18,000See your company’s logo for the duration of the event on the screens broadcasting speaker polling questions and be on the forefront of continuing the conversation. Sponsor will have an oppor-

tunity to have branding on presentation screens through-out the event.

Educational Book Bundle$20,000Be a real page turner and provide attendees with further reading from some of the speakers featured at the conference. Attendees will be provided with a branded invitation card at registration, inviting them to collect their book bundle.

Custom Package$18,000+Looking for something unique? An opportunity to invite and inspire clients or customers? Contact [email protected] to discuss creating a custom sponsor-ship today!

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

GOLD SPONSORSHIP OPPORTUNITIES

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Mark Fernandes Clos-ing Keynote Speaker$15,000Get your company in front of every attendee and help us close out the conference on a high note. Sponsor the closing speaker, Mark Fer-nandes, who was recently named one of Inc. Maga-zine’s Top 50 Leadership Innovators Changing How We Lead.

Dave Logan Opening Keynote Speaker$15,000

Don’t miss this opportunity to present your company to the group of conference attend-ees and have them on the edge of their seat as we open the 2020 Leadership Con-

ference with speaker Dave Logan, a best selling author, faculty member at the University of Southern California.

Tuesday’s Plated Lunch$10,000

Pull up a chair and share a meal with your fellow attendees! The sponsor of the lunch gets their logo prominently displayed on the menus and an opportu-

nity to place an item at the seat of each attendee. Buon appetito!

Monday Evening’s Opening Reception $10,000

Set a lasting first impres-sion on attendees! Mingle and network before the sessions officially begin. Start the conference off on the mind of the attendees. Sponsor will have brand visibility throughout the evening event.

Happiest of Hours$10,000First round is on you! At-tendees will collect the to-ken at registration and take it to one of Rosen Centre’s on-site bars for a limited edition glass of a special beer or drink.

Commemorative branded pint glass available as an add-on opportunity for an additional $3,000.

Wednesday’s Plated Lunch$10,000

Everyone remembers the company that puts food on their plate. Have attendees talking about you for the rest of the day by placing an item at each of the attend-

ee’s seats as well as having your logo displayed on the menus.

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

ADDITIONAL GOLD SPONSORSHIP OPPORTUNITIES

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Rebecca Ryan Speaker Sponsor$10,000Rebecca Ryan, aka the“hu-man spark plug” is trained as a futurist and an econo-mist. Rebecca helps people figure out what’s next, so they can be ready for the future. Help attendees pre-pare for their futures by sponsoring this speaker.

Jeff Kortes Speaker Sponsor$10,000Jeff Kortes is the founder of Human Asset Manage-ment LLC, a human resource consulting firm specializing in talent acquisition, employee retention, leadership develop-ment, employee engagement

and development of high performance work cultures. Help bring his message to attendees by sponsoring Jeff.

Mike Abrashoff Speaker Sponsor$10,000Mike Abrashoff is at the center of one of the most remarkable modern day stories of organizational transformation; At the age of 36, the Navy selected Mike to become Command-

er of USS Benfold. Help bring his extraordinary story to the conference by sponsoring Mike.

Talent Anarchy Speaker Sponsor$10,000It began as two guys with a burning desire to see big ideas become big change. The spark started the blaze that is Talent Anarchy. Come catch wind of one of the best duos in speaking by sponsoring Talent Anarchy!

General Gold SponsorStarting at $10,000General sponsorship pro-vides a great opportunity to demonstrate your sup-port of the education and networking and allows you to increase your organiza-tion’s visibility and exposure

throughout the conference. This is your opportunity to reach a highly influential audience in a prime and credi-ble environment.

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

SILVER SPONSORSHIP OPPORTUNITIES

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Five Ballroom Entry Floor Graphics$8,000Capture their attention and welcome attendees each time they enter the ballroom with five 24” x 36” graphics placed at the entrance to the session ballroom(s).

Warm Welcome$8,500Nothing is better than the warmth of a comfy blanket, especially in a cool con-ference room. Sponsor a blanket, and attendees will receive a branded invitation card at registration, inviting them to visit the sponsor’s

table to collect this item. Attendees will be so thrilled, they will continue to use this item for many years to come!

Branded Hotel Key Card$7,500Make one of the first and longest impressions. At-tendees will be intoduced to your company as soon as they check into the con-ference hotel and will be reminded of your company

each time they enter their hotel room. Key Cards will be provided to attendees staying in the conference hotel block.

Six (6) Wall Graphics$6,500Gain great exposure by spon-sorsing the wall graphics. Attendess will pass by your branding several times a day. This is a high-visibility item that is great for any company wishing to make a lasting impression on attendees.

Wednesday’s Headshot Lounge$8,000Sponsor the headshot lounge and help attendees get a one of a kind image for their portfolio. Sponsor will be featured on signage in the lounge as well as in the email to attendees with their images. Leadership attendees as well as Emerging Leaders attendees will be able to take advantage of this opportunity.

Custom Lanyard$6,200Your company’s brand exposure is extensive with this one-color imprint on the conference lanyard. Lan-yards also double as a de-vice charger, so attendees will use the lanyards after the conference concludes.

Subject to availability, pending Bronze level sponsorship sale of similar item.

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

ADDITIONAL SILVER SPONSORSHIP OPPORTUNITIES

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Custom Full Color Badge$5,500Want your logo to not only be seen but also worn by every attendee? Sponsor this full color, double-sided badge and include a custom message on a portion of one side of the badge.

Subject to availability, pending Bronze level sponsorship sale of similar item.

Tuesday’s Headshot Lounge$6,000Say cheese! Visit the Head-shot Lounge to get your make up touched up and your headshot taken by a profes-sional photographer. Gain double the exposure by being feautred on signage at the

event as well as in the post-event email containing the attendee’s image.

Wednedsay’s Continental Break-fast$5,500Start the day on the mind of the attendees by spon-sorsing breakfast on the final day of the conference. Attendees will toast to you

as they raise their first cup of coffee and crossiant!

Cell Phone Charging Locker$5,500Be the MVP for attendees! Provide a charging station for attendees to re-charge with this high-visibiltiy (and very highly trafficked) locker in the pre-function space. Sponsor has ability to place a short

video message on the screen of the charging locker.

Two opportunities are available.

Tuesday’s Continental Breakfast$5,500Join attendees as they start their day off right, with the most important meal of the day. This sponsorship offer terrific visibility and gener-ates plenty of recognition from attendees.

Monday’s Guest Room Delivery$5,000Attendee’s won’t expect a surprise waiting for them when they return from the opening reception. Sponsor provides a branded gift or piece of marketing collater-al that will be delivered to each guest room in NBAA’s hotel block. Give each at-tendee a midnight snack before the first day of sessions.

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

ADDITIONAL SILVER SPONSORSHIP OPPORTUNITIES

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Concession Card$5,000Buy each attendee a treat! Sponsors will be able to provide branding on a $5 voucher that can be re-deemed at Red’s Deli in the Rosen Centre. Red’s offers a New York Style Deli, com-plete with delicious sand-wiches, soups, salads, pizzas, and much more.

Tuesday’s Guest Room Delivery$5,000Sponsor provided branded gift will be delivered to each attendee guest in NBAA’s ho-tel block. Surprise attendees with a small gift or marketing material waiting for them in their rooms when they return

from the Evening Network Reception!

Banner ad in NBAA Confirmation Email$5,000Show your support for the Leadership Conference by including a banner ad in NBAA’s conference confir-mation e-blast.

In Hotel Garment Pressing$5,000Keep all of the attedees looking sharp! Attendees will receive a“Compliments of” branded certificate at conference registration for pressing of one shirt or blouse for guests staying in the conference hotel room block.

Conference Tote$5,000Enchance your presence on-site and go home with every attendee! Your logo will be prominently displayed on every attendee’s conference tote bag. This handy bag is perfect for transporting items while traveling.

Ask our team about a multi-show bundle.

General Silver SponsorStarting at $5,000As a General Silver Sponsor, you’ll align your orgianiza-tion as a thought leader with a commitment to education and the general aviation community.

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

BRONZE SPONSORSHIP OPPORTUNITIES

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Full Color Imprint Lanyard$4,500Each attendee receives a lanyard during registration and wears it throughout the conference. Gain great exposure by spon-soring this opportunity.

Upgrade to a sublimation dyed lanyard for an addi-tional $500. Subject to availability, pending Silver level sponsorship sale of similar item.

Executive Pens$4,500Get in the hand of every at-tendee! Sponsor’s logo can’t be missed as attendees take down important session notes with this pen,placed at each seat, featuring your logo.

Hydration Station$4,000 Each attendee will raise a glass to you as they stay hydrated during the con-ference. A table sash with branding will be provided underneath sponsor pro-vided waterbottles sporting your logo.

Tuesday’s Afternoon Break $4,000Fuel attendees throughout their educational afternoon by sponsoring this break. Sponsor will have the op-portunity to provide branded coffee cups and/or napkins. Further your exposure as

attendees help themselves to beverages and snacks.

Branded Paper Badge Stock$4,000Imagine everyone at the conference sporting your logo. Take advantage of this sponsorship and your com-pany logo will appear on all printed attendee badge stock.

Subject to availability, pending Silver level sponsorship sale of similar item.

Wednesday’s Afternoon Break$4,000Enchance your visibility as the sponsor of an afternoon pick-me-up for attendees. Display your brand on coffee cups or napkins as attendees help themselves to snacks and beverages.

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

ADDITIONAL BRONZE SPONSORSHIP OPPORTUNITIES

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Pocket Agenda$3,500Keep attendees informed and on track! Have your logo featured on the front cover of the pocket agenda as well as a full panel ad on the back cover of the pamphlet.

Recharge Battery Packs$3,800Sponsor’s logo will be dis-played on a portable power bank that will keep attend-ees charged throughout their time at the conference. 24 power banks offerered with each opportunity.

Two opportunities are available.

Monday Evening Branded Napkins at Hotel Bar$3,500After a long day of learning, nothing excites attendees more than networking with an adult beverage. Get a front seat to that networking

by sponsorsing napkins at the hotel bar inside the Ros-en Centre. Napkins are provided with sponsorship.

Tuesday Evening Branded Napkins at Hotel Bar$3,500Relax and unwind while being top of mind for attendees as a sponsor of napkins at the hotel bar inside the Rosen Centre. Attendees will enjoy a

post-event beverage, while using your sponsored nap-kins. Napkins are provided with sponsorship.

Zen Zone$3,500Give attendees a quiet reflection place! NBAA will provide foot massagers and other relaxing elements in a quieter area outside of the ballroom. Sponsor will be recognized with signage outside the Zen Zone and-provide display collateral or a soothing gift.

Prime Event App Sponsor$3,500Be the first impression when attendees log into NBAA’s event app. Sponsor can provide a full splash page ad that redirects to your website. This is great exposure and interaction with each attendee, every time they log into the app!

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships

ADDITIONAL BRONZE SPONSORSHIP OPPORTUNITIES

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Wednesday’s Morning Break$3,500Be the hero of the morning! Provide branded coffee cups and fuel attendees through the mid-morning hump by sponsorsing the morning break. Attendees will toast to you as they sip on coffee or tea and return for sessions.

Tuesday’s Morning Break$3,500Attendees look forward to their morning pick me up! Your logo will be featured prominently during the morn-ing break. Sponsor has an op-portunity to further exposure by providing branded coffee

cups or napkins.

Tuesday’s Surprise & Delight$3,200Who doesn’t love a sur-prise? Attendees will return from lunch to find a special gift (supplied by sponsoring company) placed on their seats in the general session room. One lucky attendee

will receive a 50 minute massage at the Rosen Center spa (provided by NBAA with this paid sponsorship).

Wednesday’s Surprise & Delight$3,200Who doesn’t love a surprise? Attendees will return from lunch to find a special gift (supplied by sponsoring company) placed on their seats in the general session room. One lucky attendee will

receive a $150 American Express Gift Card (provided by NBAA with this paid sponsorship).

Banner Ad in NBAA Featured Sessions Email$3,000Show your support for the Leadership Conference by including a banner ad in one of NBAA’s target email efforts to attendees.

Banner ad in NBAA’s “Know Before You Go”$3,500Gain high exposure and sponsor NBAA’s attendee “Know Before You Go” email blast. Pre-registered attendees will receive an email with important information regarding the conference, and will be familiar with your company before arriving on-site!

2020 LEADERSHIP CONFERENCEFor the most up-to-date inventory, please visit www.nbaa.org/sponsorships 16

General Bronze SponsorStarting at $2,000Show your support and gain recognition as a General Bronze Sponsor.

Event NotebooksSOLDSponsor continuing educa-tion and gain high visibility, as your logo is seen at every meeting during our 2020 sea-son by placing your logo on the outside of our conference notebook!

ADDITIONAL BRONZE SPONSORSHIP OPPORTUNITIES

ADDITIONAL PRINT AND DIGITAL ADVERTISING OPPORTUNITIES

Banner Ad in App$595Show your support of the Leadership Conference by placing a banner ad of your company in the official NBAA Event App.

Must be a Bronze level sponsor or above to take advantage of this offering.

Advertising Interested in furthering your brand recognition by placing an ad in BAI or on our website?

Contact our communi-cations team to discuss opportunities by emailing [email protected].