2020 PLAYBOOK

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THE PLATFORM FOR HIGH SCHOOL FOOTBALL COACHES

DIGITAL EDITION | View a digital edition of FNF COACHES magazine at www.fnfcoaches.com

❑ FNF COACHES provides its partners with the opportunity to engage the high school football coaching community throughout the year.

❑ FNF COACHES multi-media approach includes print, screen, audio and email engagement which provides our partners with multiple ways to engage the high school football coaching community.

❑ FNF COACHES publishes a print magazine that is mailed to 10,000 high schools six times per year and an email campaign that is distributed to 16,000 football coaches more than 50 times per year.

FNF COACHES IS THE ONLY MEDIA PLATFORM EXCLUSIVELY DEDICATED TO THE HIGH SCHOOL FOOTBALL COACHING COMMUNITY.

FNF COACHES multi-platform, year-round content

is consumed by head football coaches and athletic

directors in 48 states.

3DIGITAL EDITION | View a digital edition of FNF COACHES magazine at www.fnfcoaches.com

MAGAZINEFNF COACHES magazine is distributed to 10,000 coaches 6 times during the year.

WEBSITEFNFcoaches.com is updated daily with timely coaching content.

EDITORIALPartner-driven editorial created by the FNF team.

MOBILEAll FNF Coaches content is viewable and shareable on any mobile device.

TWITTER@FNFCoaches engages the high school coaching community.

DAILY CONTENTOn a daily basis, FNF Coaches Talk presents three hot topics on the website and Twitter.

PODCASTThe FNF Coaches Podcast helps partners present their products and services to the coaching community.

THE FNF COACHES PLATFORM

NEWSLETTEROur Hot Reads newsletters are digitally delivered weekly to more than 16,000 coaches weekly.

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PUBLICATION DETAILS

SCHEDULE 6 times per year

MONTHLY READERSHIP 40,000

TRIM SIZE 8 3/8 x 10 7/8

COMPOSITION/STOCK Full-color / glossy

CONTENT Each issue focuses on coaching strategy and areas required to run a successful program.

DISTRIBUTION Print magazine mailed to 10,000 football coaches per edition; digital companion edition distributed to 16,000 coaches.

DIGITAL EDITION | View a digital edition of FNF COACHES magazine at www.fnfcoaches.com

PRINT | FNF COACHES

PARTNERSHIP OPPORTUNITIES

Premium positioned print advertising

Editorial, including spotlights and recurring features

Front cover recognition

Product placement and promotion

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THE OFFICIAL WEBSITE FOR FNF COACHESFNFCOACHES.com is built for both veteran and new football coaches alike, with viewing available by mobile phone, tablet and desktop.

The website provides a community for coaches to access football-related content and connect to high school coaches across the United States.

WEBSITE| View at www.fnfcoaches.com

ONLINE | FNFCOACHES.COM

PARTNERSHIP OPPORTUNITIES

Web advertising

Creation of SEO-enhanced content

Section sponsorship

Sitewide branding

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DIGITAL CONTENT PLATFORM

FNF COACHES TALK was created as a way to share daily trending, current topics and conversations with coaches via the web and social media.

FNF Coaches Talk is distributed daily as a part of an online, social media news feed to coaches across the country.

Read a past edition of FNF Coaches Talk here at www.FNFCoaches.com

DAILY NEWS FEED | FNF COACHES TALK

PARTNERSHIP OPPORTUNITIES

Editorial inclusion

Sponsorship

Advertising insertion

FNF COACHES TALK | View at www.fnfcoaches.com

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PROMOTIONS

WEBSITE CONTENT

CONTESTS, FOLLOWER ENGAGEMENT & DATA ENGAGEMENT

TWITTER | @FNFCOACHES

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WEEKLY EMAIL PROGRAM / (aka HOT READS)

FNF COACHES distributes a weekly opt-in email blast to its subscribers. This bulletin features high school football content from the FNF COACHES staff, contributors and partners.

Partners can provide editorial content, product launches or content-themed feature stories, including testimonials, for inclusion.

View an example of HOTREADS at www.fnfcoaches.com/hotreads

EMAIL & FNF COACHES HOT READS NEWSLETTER

FNF COACHES will work with you to create, code and complete your email campaign.

CUSTOMIZED EMAIL CAMPAIGNS

FNF Coaches encourages its partners to extend their messages beyond traditional digital and print advertising.

A proven way to effectively accomplish this is by providing expertise and information in the form of editorial content, product placement and the use of spokespeoplewithin the FNF COACHES platform.

Created content can be distributed on the FNF Coaches platform – print, digital, social.

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EDITORIAL & INTEGRATED MESSAGING

PARTNERSHIP OPPORTUNITIES

Editorial feature written by partner

Editorial feature written by FNF COACHES

Themed, recurring column

Source for FNF Coaches stories

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IN-DEPTH PRODUCT FEATURE

PRODUCT SPOTLIGHT

MULTI-PAGE FEATURE

FRONT COVER PRESENCE /

PRODUCT PLACEMENT

FNF COACHES platform includes multiple ways to share your story through editorial content –to include print, digital and email distribution.

EDITORIAL EXAMPLES

1111DIGITAL EDITION | View a digital edition of FNF COACHES magazine at www.fnfcoaches.com

Partners can create cross-platform contests and promotions utilizing print, digital and social media.

PRINT

ONLINE / SOCIAL

EDITORIAL --PRINT, ONLINE, SOCIAL

CONTESTS & PROMOTIONS

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The FNF Coaches Production Center can assist you in developing agency-style creative for your brand at a fraction of the price of an advertising agency.

The FNF Coaches editorial and design teams can serve as an extension of your staff and provide you with creative and production services you may not have the ability to produce on your own.

A.E Engine works with hundreds of nationally-recognized companies.

SAMPLES | View a sample of HOTREADS at www.fnfcoaches.com/hotreads

FNF COACHES PRODUCTION CENTER

PRODUCTION CENTER CAPABILITIES

Video production

White label podcasts

Logo design & packaging

Digital ad & print advertising design

Editorial content (feature stories, press releases)

Website design, maintenance, enhancement

Social media strategy and execution

Email marketing development

Customized social media contests

Signage & show graphics

Graphic design including infographics

INSTANT

ROIPROGRAM

Involvement in the Instant ROI Program guarantees sales. The Instant ROI Program is a multi-platform, content marketing strategy that guarantees its results in the form of tangible sales of your product.

The Instant ROI Program creates a unique bond between the customer (school or club), company (you) and the marketing partner (A.E. Engine).

The Instant ROI Program consists of five components that will create exposure for your product. The components, when combined, create a unique exposure that will generate maximum awareness.

Print + Digital Advertising

ContentIntegration

Product Placement

Targeted Email Marketing

Instant ROI Guarantee

5 into 1 | The Instant ROI consolidates five marketing programs into one.

FNF COACHESHigh School Network

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INSTANT ROI PROGRAM

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FROG FITNESS HIGH SCHOOL LAUNCH PROGRAM

Frog Fitness needed to launch a high school-focused marketing program. After multiple consultations, FNF COACHES prepared and executed an awareness and engagement program that involved top high school football programs to test-drive the “Frog”. The program included the coordination and delivery of product, in-school training, engagement from key personnel, local media coverage and thorough documentation of each event utilizing the FNF Coaches editorial platform. Frog Fitness leveraged the connections, content and credibility acquired as a result of this program to expand its high school sales efforts. FNF COACHES also consulted with the Frog sales team to assist in their sales presentation to coaches.

Cocoa (FL) HS Lincolnton (NC) HS

Notre Dame-Cathedral Latin (OH) HS Miami Central (FL) HS

Abilene Cooper (TX) HS

CASE STUDY

15DIGITAL EDITION | View a digital edition of FNF COACHES magazine at www.fnfcoaches.com

Issue MonthCirculation

DateMaterial Deadline

Advertorial Deadline

Theme Product Spotlight

February 2/3/2020 1/6/2020 12/30/2019 Coach of the Year Fundraising

March 3/2/2020 2/3/2020 1/27/2020 Training & Conditioning Equipment

April 4/6/2020 3/9/2020 3/2/2020 Technology New Product Launches

Summer (May, June, July)

5/4/2020 4/6/2020 3/30/2020 Health & Safety Nutrition & Hydration

Fall (Aug., Sept., Oct.)

8/5/2020 7/8/2020 7/1/2020 Coaching Management Sideline Equipment

Winter (Nov., Dec. Jan.)

11/4/2020 10/7/2020 9/30/2020 Assessment Apparel and Uniforms

EDITORIAL CONTENT / PRINT PRODUCTION SCHEDULE

16DIGITAL EDITION | View a digital edition of FNF COACHES magazine at www.fnfcoaches.com

Assessment Offseason Spring Football Summer Preseason Season Postseason

1/7/2020 2/25/2020 4/21/2020 6/2/2020 7/28/2020 8/25/2020 11/3/2020

1/14/2020 3/3/2020 4/28/2020 6/9/2020 8/4/2020 9/1/2020 11/10/2020

1/21/2020 3/10/2020 5/5/2020 6/16/2020 8/11/2020 9/8/2020 11/17/2020

1/28/2020 3/17/2020 5/12/2020 6/23/2020 8/18/2020 9/15/2020 11/24/2020

2/4/2020 3/24/2020 5/19/2020 6/30/2020 9/22/2020 12/1/2020

2/11/2020 3/31/2020 5/26/2020 7/7/2020 9/29/2020 12/8/2020

4/7/2020 7/14/2020 10/6/2020 12/15/2020

4/14/2020 7/21/2020 10/13/2020 12/22/2020

10/20/2020 12/29/2020

10/27/2020

EMAIL NEWSLETTER PRODUCTION SCHEDULE

Formed in 2005, A.E. Engine provides publishing, marketing and production services to companies and associations across the country.

Based in Tampa, Florida, A.E. Engine concepts, develops and executes print, digital and event strategies for its partners at the professional, collegiate and scholastic level.

A.E. Engine is longest standing NASCAR publishing licensee and the only publisher to deliver magazine that is distributed season long. NASCAR Pole Position is a nationally-distributed magazine distributed in all 23 NASCAR Sprint Cup Series race markets, and published 38 times per year.

Other A.E. Engine partners include Celebrity Golf Tournaments, US Youth Soccer and more than 100 Fortune 1000 companies. A.E. Engine also owns and operates a youth sports property -- Friday Night Football (FNF) -- and has a rapidly-growing custom publishing unit.

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CONTACT US

A.E. Engine11880 28th St. N.

Suite 101St. Petersburg, FL 33716

Web | www.ae-engine.comEmail | info@ae-engine.com

Phone | 727.209.0792

LEARN MORE at www.ae-engine.com

A.E. ENGINE | MEDIA + MARKETING