2020 rate card & specification guide - cvsales.hmpglobal.com · 1 70 e. swedesford road, suite...
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1
70 E. Swedesford Road, Suite 100 Malvern, PA 19355
Interventional Oncology Learning (IO Learning) is the official online news source for the Symposium on Clinical Interventional Oncology (CIO), providing information on the latest advancements in interventional oncologic treatments. It offers an educational forum to increase knowledge and enable multidisciplinary collaboration in this rapidly growing field. Interventional Oncology Learning is designed for all professionals in the interventional oncology field, including interventional radiologists, oncologists, nurse practitioners, physician assistants, nurses, and radiologic technicians.
Peer review is conducted by members of the advisory editorial board. The site features news, research articles, clinical insights, commentaries, videos, and interviews with key leaders in the field of interventional oncology.
2020 Rate Card & Specification Guide
2
Issuance Online-exclusive publication
Established2013
Advertising Acceptance & CopyAll advertising is subject to publisher’s approval.
Deadline for advertisements is the third week of the month prior to the desired month of online publication.
Promotion Around Major Meetings
The Society for Interventional Radiology Annual Scientific MeetingMarch 28–April 2, 2020, Seattle, WA
The Symposium on Clinical Interventional Oncology (CIO)October 9–11, 2020, Miami, FL
About the Symposium on Clinical Interventional OncologyCIO features a focused, practical program renowned for its originality, patient-care focus, and dynamic learning format. CIO highlights the most viable and sought-after treatments in clinical interventional oncology, delivers a preview of new developments, and provides practical pearls in this rapidly growing practice area. CIO provides an educational forum for discussion with the leading experts in interventional oncology.
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Senior Vice President/Group Publisher, Cardiovascular DivisionJoshua Hartman, 800.237.7285 [email protected]
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6
HTML5 Best Practices Notes
Improve Initial Display HTML5 ads are like mini-web pages. You can improve the initial display by following a few guidelines: • Provide inline css and use HTML to deliver initial display
resources as much as possible • Limit initial dependencies on any render-blocking .js or .css • Load interactive elements as a deferred or secondary subload,
but keep them efficient using techniques such as caching • Defer heavy file weights until user initiates interaction• Use techniques such as byte serving to download partial
content and to optimize for autoplay video • Avoid any unnecessary downloads
Improve time-to-visual start In order to provide the fastest time to a visual experience: • Combine all supporting files (eg, JavaScript toolkits, libraries,
HTML, and CSS) whenever possible • Use well-distributed, cached libraries to provide supporting
files instead of providing them with the ad• Check device bandwidth, and tailor supporting files and other
elements to the environment and experience
Image Assets• Consolidate images wherever possible • Use sprite sheets for multiple display assets and animation • Cache all reusable objects
Video Assets • Defer heavy payload until user interaction• Use techniques such as byte serving to download partial
content and to optimize for autoplay video • Avoid unnecessary downloads
Assets and Resources Delivery • Ad servers should strive to maintain a persistent connection to
avoid duplicate downloads for each asset • Package assets to allow for maintaining a persistent
connection• All assets and files should be delivered using Gzip and use
relative paths • Use minification and/or compression where applicable to
minimize the file load size
Caching: Use CDN-hosted files and caching of static objects as much as possible.
Video NotesHTML5 does not support streaming video, but it can simulate a streaming experience using adaptive bitrate streaming technologies such as HLS and MPEG-DASH.
Use MPEG-4 (MP4) file formats for H.264-encoded video for a more seamless delivery across devices. The H.264 codec should use a Baseline profile to allow for more diverse execution in systems that range from a cellular connection on a mobile screen to a high-speed cable connection on an HTTP-connect TV screen. For audio, AAC is more widely supported (PCM audio is unsupported in Flash players).
At a minimum, the MP4/H.264 file format should be provided, but alternate files using formats such as WebM and VP8 may also be submitted.
Use the web-optimized setting when encoding the MP4 file, which sets the MOOV (movie) atom at the start of the file.
Formatting files for adaptive bitrate streaming enables a smoother viewer experience. Adaptive bitrate streaming uses short fragments (2–3 seconds) of the video at different quality leveles and stores them in a playlist file such as M3U8. During playback, the player detects bandwidth at the start of each fragment and plays the fragment at the quality level best suited to the bandwidth and player environment. Common protocols for adaptive bitrate streaming include HTTP Live Streaming (HLS) in the U.S. and MPEG-DASH in the EU.
(Best practices are provided in more detail in IAB’s “HTML5 for Digital Advertising” guide for Ad designers & Creative Technologists)
7
HTML5 Email Best Practices
Maximum width of 600–800 pixels.
Design for simplicity using grid-based layers while avoiding complicated elements that require HTML floats or positions.
Avoid the use of background images and gradients.
Use basic cross-platform fonts such as Arial and Times New Roman.
Don’t neglect the mobile user.
Code all HTML structure using tables and nested tables for more complicated layouts.
Use element attributes such as valign, cellpadding, and width.
Keep CSS simple and avoid using compound style declarations, shorthand code (#000 rather than #000000), complex selectors (descendant and child selectors), and css layout properties such as position and clear.
Make sure all CSS is inline before sending.
Use absolute links for images.
Use GIF images rather than Javascript and Flash, as they are largely unsupported.
Make email responsive if the design allows for it, but keep in mind that not all email clients support media queries.
Do not use background images, as they are not supported across all email clients.
Do not use JavaScript, Submission Forms, Layers, or Rich Media (ie, Flash movies, animation). These cause deliverability issues, which can affect the campaign responses, hinder our deliverability for future campaigns, and do not render correctly in many email ISPs.
The more images/graphics there are, the more time it takes for a recipient to download. Potential customers will be lost if they have to wait for images to download in order to read or act on the message.
The higher the ratio of image-to-text area in an HTML, the higher the SPAM score. We recommend no more than 1/3 of the design area be images or graphics, and the rest should be formatted text.
Use fonts that are universal on the Internet, such as Arial, Verdana, Tahoma, or Times New Roman. Any other fonts will resort to a default font if the recipient doesn’t have it installed on their computer.
Minimize the number of fonts, sizes, and colors used in the design for easy flow and a professional look.
When possible, avoid using white (#FFFFFF) text. Spammers sometimes use white text on white backgrounds to prevent visibility of some text, so spam filters may flag usage of white text.
Use ALT tags in the HTML code for each image used in the HTML design.
Headers and navigation menus work well, especially those featuring a brand or logo.
Minimize graphics and images to logos, photos of products, or situational photos that support the message visually. Don’t rely on graphics and images for the main content of the message.
Keep the length of the email short, concise, and about one page maximum in length. Newsletters may be longer, but the further details of a message should be left on a hyperlinked web page.
Use bullet points to identify key points in the message.
Clearly identify the call to action that you want the recipient to make to act on your offer. Buttons work.