Year 1Introduction to Mass CommunicationIntroduction to SociologyVisual CommunicationHuman CommunicationBasic News Reporting & WritingAdvanced News Reporting & WritingMass Media & Malaysian SocietyGraphic DesignComputer Software ApplicationBasic Writing & Study SkillsCommunicative EnglishSpoken English 1Pengajian Malaysia 2 / Bahasa Melayu Komunikasi 1The Morality of EthicsCo-curriculum

Broadcasting OptionBasic Radio ProductionBasic TV Production

Journalism OptionPhotojournalismNews Translation

PR & Advertising OptionPR: Principles & PracticeAdvertising: Principles & Practice

Year 2Communication TheoriesIntroduction to International PoliticsMass Media Law & Policy in MalaysiaCommunication Research MethodsMicroeconomicsPublic SpeakingSpoken English 2English for Mass CommunicationTime Management / Bahasa Kebangsaan AIndustrial Training

Broadcasting OptionEnglish Pronunciation / Mandarin PronunciationBroadcasting Programming & ManagementAdvanced TV ProductionFilm Aesthetic & CriticismBroadcasting Production

Journalism OptionDesktop PublishingUrban ReportingFeature WritingNews Editing & ProductionOnline News

PR & Advertising OptionDesktop PublishingAdvertising: Media PlanningPublic Relations: Management & PracticeAdvertising CampaignWriting for Public Relations

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USQ’s Dual Award Courses*BCA Project BMedia BusinessStory and StylingAuthorship and CreativityGlobal HollywoodCG AnimationCommunication & Media IndustriesIntroduction to Marketing

Courses*Year 1 Introduction to Mass CommunicationIntroduction to AdvertisingIntroduction to Graphic DesignIntroduction to BroadcastingVisual CommunicationCommunication TheoriesHuman CommunicationIntroduction to MarketingPhotographyCopywritingEnglish for CommunicationPresentation SkillsNegotiation Skills / Bahasa Kebangsaan AReligious Philosophy

Year 2Introduction to Multimedia DesignMedia Law and EthicsBrands & BrandingAdvanced Graphic DesignAdvanced Multimedia DesignAdvertising: Media PlanningQuantitative Research MethodsQualitative Research MethodsAcademic WritingTamadun Islam dan Tamadun Asia (TITAS) / BM Komunikasi 2Hubungan Etnik / Pengajian Malaysia 3Self-developmentElective I

Year 3Advertising Campaign IAdvertising Campaign IIIntegrated Marketing CommunicationConsumer BehaviourMotion GraphicsPublic SpeakingIndustrial TrainingElective II

(N/321/6/0201)(04/21)(MQA/FA7534)

USQ’s Bachelor of Communication and Media (BCNM) (Advertising) helps students learn how to create concepts, understand audiences and pitch effective messages. The courses will equip students with the knowledge of how to plan, pitch and implement advertising campaigns, developing their expertise across a range of media in both traditional and digital platforms.

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USQ’s Dual Award Courses*BCA Project BMedia BusinessStory and StylingAuthorship and CreativityGlobal HollywoodCG AnimationCommunication & Media IndustriesIntroduction to Marketing

Courses*Year 1 Introduction to Screen Studies Introduction to Digital Media Introduction to Broadcasting Introduction to Mass Communication Visual Communication Human Communication Communication Theories Radio Production IBasic TV Production English for Communication Presentation Skills Negotiation Skills / Bahasa Kebangsaan A Religious Philosophy Elective IElective II

Year 2Animation Audio Visual Literacy Scriptwriting Video Editing Non-Fiction TV Production Advanced TV Production Radio Production II Broadcast Programming & Management Quantitative Research Methods Qualitative Research Methods Academic Writing Tamadun Islam dan Tamadun Asia (TITAS) / BM Komunikasi 2Hubungan Etnik / Pengajian Malaysia 3Self-development

Year 3Media Law and Ethics Motion Graphics Film Aesthetics & Criticism Digital Broadcast Production Research Project 1Research Project 2Industrial Training Elective III

(N/321/6/0235)(01/23)(MQA/FA8323)

USQ’s Dual Award Courses*Principles and Practice of Public RelationsGlobal HollywoodSubjectivities, the Self and CommunicationNew MediaNews ReportingEditingCommunication and Media IndustriesIntroduction to Marketing

Courses*Year 1 Introduction to Mass CommunicationIntroduction to Graphic DesignIntroduction to SociologyIntroduction to BroadcastingIntroduction to Digital MediaIntroduction to Online JournalismHuman CommunicationVisual CommunicationInteractive JournalismSocial Media EngagementEnglish for CommunicationPresentation SkillsNegotiation Skills / Bahasa Kebangsaan AReligious PhilosophyElective I

Year 2Communication TheoriesMedia Law and EthicsIntroduction to Web DesignDesktop PublishingPhotographyBroadcast NewsDigital News EditingAcademic WritingQuantitative Research MethodsQualitative Research MethodsTamadun Islam and Tamadun Asia (TITAS) / BM Komunikasi 2Hubungan Etnik / Pengajian Malaysia 3Self-developmentElective II

Year 3Digital Audio DesignDigital StorytellingDigital and Media LiteracyDigital MarketingResearch Project 1Research Project 2Industrial TrainingElective III

USQ’s Dual Award Courses*News LiteracyGlobal HollywoodSubjectivities, the Self and CommunicationNew MediaAdvertising as EngagementConsumer BehaviourCommunity Consultation and DevelopmentOrganisation Communication & Culture

Courses*Year 1 Introduction to Public RelationsIntroduction to Digital MediaIntroduction to Mass CommunicationIntroduction to Graphic DesignIntroduction to SociologyVisual CommunicationSocial Media EngagementHuman CommunicationCommunication TheoriesWriting for PREnglish for CommunicationPresentation SkillsNegotiation Skills / Bahasa Kebangsaan AReligious PhilosophyElective I

Year 2Media Law and EthicsEvent Planning and ManagementReputation ManagementRisk and Crisis ManagementCorporate Social ResponsibilityQuantitative Research MethodsQualitative Research MethodIntegrated Marketing CommunicationDigital MarketingAcademic WritingTamadun Islam dan Tamadun Asia (TITAS) / BM Komunikasi 2Hubungan Etnik / Pengajian Malaysia 3Self-developmentElective II

Year 3Public Sector and Non-Profit PRPublic Relations CampaignDigital and Inbound Public RelationsPublic SpeakingResearch Project 1Research Project 2Industrial TrainingElective 3