2020Case Statement

Celebrating 6 Years of Jazz in January

Case for SupportThe Tucson Jazz Festival (TJF) attracts jazz fans from the East Coast, Midwest, Northwest, West Coast, Canada and Arizona residents from outside of Tucson with hot and cool jazz and toasty temperatures during January, historically a slow time for business and tourism in the Old Pueblo. The festival boosts spending by locals in our thriving downtown with its trendy restaurants and historic performance venues and brings in significant tourist spending dollars from outside of the Tucson area. Post-festival surveys show that between 85% and 90% of the concertgoers have dinner or go shopping downtown before or after the shows and that many of our concert attendees come to Tucson just for the Jazz Festival.

Located primarily downtown at downtown Tucson theatres, the HSL Properties Tucson Jazz Festival will take place from Thursday, Jan. 10

to Monday, Jan. 20, 2020. The Festival hosts a free event on Martin Luther King Day, Jan. 20th in downtown Tucson with two outdoor stages and presents concerts over the festival at least a half-dozen indoor venues in restaurants, clubs and theatres.

In addition to the official festival concerts, local bands play at downtown clubs and across the city on weeknights and are promoted as part of the festival. Jazz street performers work the streetcar stops and elsewhere. The TJF partners with the Desert Song Festival and hosts educational outreach events participating with the Ellington Jazz Program and the University of Arizona.

The HSL Properties Tucson Jazz Festival brings thousands of people downtown, attracts new winter visitors, and reinforces Tucson as a world-class music destination.

Tucson: 44% NorthWest 9% Foothills 9% Oro Valley 8% Midtown 8% Canada & Mexico: 1% South: 2%

Northeast USA: 6%American Midwest: 8%American West: 14%

Arizona outside Tucson: 25%

Over half 0f our ticket buyers are visitors

40%65−64 26%

55-64

5%75+

9%19–24 6%

25–34

10%45–544%

33–44

Estimated Budget & ImpactThe cash budget for the Tucson Jazz Festival is $500,000 and is funded 52% by partnerships and contributions and 48% by ticket sales. An additional $300,000 in services, artist accommodations and marketing are provided “in-kind” by other partners.

In 2019, almost 23,000 people attended festival concerts including more than 14,000 at the free Downtown Jazz Fiesta. Over 25,000 people are expected to attend the Festival is 2020.

66% of the individual attendees from the previous festivals were from outside the Tucson area and 49% of those came to Tucson specifically for the festival.

Using the Americans for the Arts’ economic impact calculator, the estimated impact of the festival is $1.2 million dollars. This aligns with the economic impact studies of other jazz festivals.

Between the January before the festival started and January 2017, hotel revenues for January increased by more than $15 million. That translates to an 16% increase in occupancy; an average rate increase of 25%; a revenue per available room increase of 45%; and a total room revenue increase of 41%.

DemographicsThe festival audience is an affluent and business minded group with mature tastes and interests. 50% have an annual income of $100,000 or more and 75% have completed graduate school.

Jazz in January Board of Directors

Honorary Chair: Mayor Jonathan Rothschild

President & Secretary: Elliot Glicksman

Vice President: Steven Pope

Treasurer: Lou Salute

Advisors: Jeff Haskell Fletcher McCusker

MarketingWith cash and in-kind media support, the festival marketing budget is over $100,000. In 2019, Visit Tucson provided marketing support along with a cash partnership. The Arizona Daily Star, Hot House magazine, KOLD 13, The Desert Leaf,

Oro Valley Voice, Tucson Weekly, The Explorer, the Marana News, the Foothills News, Inside Tucson Business, Madden Media, KJZZ, AdVision, WBGO radio and other media outlets provided in-kind sponsorships.

Festival Audience: 23,000Downtown Jazz Fiesta: 14,000Programs Printed: 10,000

Social Outreach

Advertising 2019 Reach of Advertisements: 3,800,000 Individuals visiting website in 2019: 150,000

Facebook 355,000 Reach 39,000 Engagement 11,037 Likes

Twitter 150,000 Reach 23,000 Engagement 2,500 Followers

Instagram 60,200 Reach 1,212 Followers

Partnership OpportunitiesThe Title sponsorship is taken by HSL Properties until 2020. Logo size and placement vary according to sponsorship level:

GOLD $25,000• Logo in all print advertisements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,748,000• Logo and link on front page of TucsonJazzFestival .org . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200,000• Full-page color ad in festival program book ($2,500 value) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000• Logo and link to corporate site in all e-blasts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30,000• Emcee mentions on all stages, including Downtown Jazz Fiesta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22,000• Recognition or promotion with link in two Jazz Festival e-blasts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6,000• Logo on lobby sponsorship banners and at each stage at Downtown Jazz Fiesta . . . . . . . . . . . . . . . . . . .22,000• Logo included on all festival posters, postcards, rack cards and flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11,780• Two Facebook posts with logo and link to corporate site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,000• Three Twitter posts with link to corporate site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,500• Three Instagram posts with tag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,000• Eligible to sponsor a headlining concert for an additional donation• Other benefits specific to the sponsor goals may be negotiated• 6 VIP ticket packages ($3,000 value)• Additional 24 complimentary tickets to concerts ($1,080 value)• Market exclusivity is negotiable at this sponsorship level Total Reach: 3,949,600

SILVER $10,000• Logo in all paid print advertisements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,224,000• Logo and link on front page of TucsonJazzFestival .org . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200,000• Full-page color ad in festival program book ($2,500 value) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000• Logo and link to corporate site in all e-blasts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30,000• Emcee mentions on all stages, including Downtown Jazz Fiesta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22,000• Recognition or promotion with link in two Jazz Festival e-blasts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6,000• Logo on lobby sponsorship banners and at each stage at Downtown Jazz Fiesta . . . . . . . . . . . . . . . . . . .22,000• Logo included on all festival posters, postcards, rack cards and flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11,780• One Facebook post with logo and link to corporate site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,500• Two Twitter posts with link to corporate site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,000• Two Instagram posts with tag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,000• Eligible to sponsor a headlining concert for an additional donation• Other benefits specific to the sponsor goals may be negotiated• 4 VIP ticket packages ($2,000 value)• Additional 12 complimentary tickets to concerts ($780 value) Total Reach: 1,511,680

COPPER $5,000• Logo on Arizona Daily Star ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .238,000• Logo and link on Tucson Jazz Festival website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .200,00• Logo included on all festival posters, postcards, rack cards and flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11,780• Quarter-page color ad in festival program book ($450 value) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000• Emcee mentions on Fox stage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,800• Eligible to purchase full-page ad in festival program book• 2 VIP ticket packages ($1,000 value)• Additional 6 complimentary tickets to concerts ($390 value) Total Reach 464,580

Special OpportunitiesThe Mainstage and Courtyard stage currently have sponsors, but additional stages and venues are available for this unique and wildly popular event. The Downtown Jazz Fiesta takes place every year on Martin Luther King, Jr. Day. This free community event features 8 different venues hosting jazz- the largest and most visible being the Mainstage and Courtyard Stage. In 2018 12,000 Tucsonans came downtown to hear jazz and celebrate Martin Luther King Jr. Day.

DOWNTOWN JAZZ FIESTA STAGE SPONSORSHIP $5,000• Logo on signage outside and inside the venue• Logo on Downtown Jazz Fiesta Map in 10,000 program books• Logo on Downtown Jazz Fiesta poster (printed and digital versions) • Logo on Downtown Jazz Fiesta page on festival website• Mention in all press releases regarding Downtown Jazz Fiesta • Sponsorship mentions from the indoor venue stage• 1 Jazz Fest e-newsletter mention • 1 Facebook mention• 1 Twitter mention• 1 Instagram mention or regram if preferred• Deep discounts on program book ads and VIP tickets

PROGRAM BOOK ADVERTISING10,000 program books are printed and distributed to concert attendees and to locations around Tucson. Only sponsors may purchase full-page ads.

FULL PAGE$1,500

Reserved exclusively for Festival Partners

8.625'' × 11.125'' Includes bleed; please send at this size

without additional bleed areas.

1/4 PAGE$450

3.625'' × 4.75''

1/2 PAGE$800

3.625'' × 9.75''

1/2 PAGE$8007.5'' × 4.75''

Gold Silver CopperLogo on TJF promotion materials • • •Logo and link on website • • •Ad in program FULL PAGE FULL PAGE 1/4 PAGEStage thank you ALL FOX FOXLogo on print ads ALL SOME AZ DAILY STARConcert tickets 24 12 6VIP Packages 6 4 2Eligible to sponsor concert • •Logo on lobby banners • •Logo & link in all TJF e-blasts • •Featured in e-blast 2 2Instagram posts 3 2Twitter posts 3 2Facebook posts 2 1

Partnership Benefits at a Glance

Become a partner!Contact: development@TucsonJazzFestival.org 520-762-6260

The Tucson Jazz Festival is a 501(c)3 non-profit organization

Jimmy Heath George BensonDee Dee BridgewaterJimmy CobbSheila E. Spyro GyraBurt BacharachThe Hot Sardines Snarky Puppy

Kermit Ruffin Poncho Sanchez Kamasi Washington Diane SchuurTower of PowerTrombone ShortyJoey AlexanderSpecial EFXTerell Stafford

Wycliffe GordonMagos HerreraJane Bunnett &

MaquequeAsleep at the WheelKathleen GracePink MartiniBobby McFerrin

The TalentPast artists include:

F E S T I V A L

T U C S O N

Thank you to our sponsors!Gold Sponsors:

Silver Sponsors:

Copper Sponsors:

Media Sponsors:

Title Sponsor:

Elliot Glicksman Noah Van Amburg

Arizona CrimeVictimAttorneys

Paul &Alice Baker

Fletcher McCusker

Tucson InternationalAirport Hotel & Suites

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