©2020 u.s. travel association, mmgy global · business trip take international leiusre trip take...

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Page 1: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

©2020 U.S. Travel Association, MMGY Global

Page 2: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

Research and analysis conducted by:

- 9 91 ): : ) - 9 (

, , - 7 0 1 2

©2020 U.S. Travel Association, MMGY Global

Page 3: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

-

The U.S. Travel Association has engaged MMGY to conduct an ongoing survey to monitor the impact of COVID-19 on U.S. travelers. The online survey designed and analyzed by MMGY Travel Intelligence is conducted bi-weekly among 1,200 U.S. residents who have taken an overnight trip for either business or leisure in the past 12 months. The maximum error at the 95% level of confidence for a sample of 1,200 is +/- 2.83%.

Source: MMGY Travel Intelligence ©2020 U.S. Travel Association, MMGY Global

Page 4: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

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• ,A , , 8 8 . 6 ,- ,A3 8 3 1 1, 5 1 ,A

,A 3 3 , 3 , 6 ,6 , A,., 38 3 . , ,A 3 6 3 1

,6 , - 3 8 3 8, ,-- ,A , ,A 3 .3 , . ,

• 3 , 8 . . , 3, . ,. , - ., . 3 8 8 ,. , 3 3,

8 , , 3 3, , 8 A.3 , A,., 1 3 , . 1 . ,

, 3 , ., A 3 , 3 1 3, - A ,A,., , 3 3 , 3 A ., . ,A,., . , 1 8 % ,A ,A

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8, ,8 8 , . A , 1 8 8 ,- 1 , 3. A . . 3 3 ,A , 3 1

Source: MMGY Travel Intelligence ©2020 U.S. Travel Association, MMGY Global

Page 5: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

����������

• 3 9 L AH 9 L 9 D L LA 9LA D L OADD DAC DA 9 9 L H9 A 9 5

H L9 L 9 D O 9 L 9L L 9 DAC D LL 9 D 9 9 L -26 . H9 A 9 % A79 L A 79 , L H L9 O 9A L9 DAC D L L 9 D L LA 9LA D LA 9 % A 79 L 5 A O9 H A9DD L

D L 9 D

• - R A L L A L 9 D 9 DLA 9L D DAHDA A 9 L AL 9 L L A 9 ADAL L H9AL 4A A L H L 9 L OADD 9 L L 9 DD A L -26 . 9 H9 H

A 79 8 L L % 9 L 9 DAC D L L9C 9D A L AH A L L A L

• 1 L 9 L A L 9 D 9 9 L L 9 DA O A L 9 D 9 DAC D L9 A 9DD L H L 9 D D9L 9 LA ALA L 9 9 D A

L 9 D 5 A 9 A HD D L L 9 L L 9L AL 9 D 9 L HA 9DD I L L 9 D 9DD

Source: MMGY Travel Intelligence ©2020 U.S. Travel Association, MMGY Global

Page 6: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

����������

• H L D D I H 15., L L D I ,9 D HA H N H 9 DI D I I C HI C I DI

9I H C 9I D 9 H DH I I D I D I H C DI H- L I H H DH I I I H D9 H D N

A D I HI 9I DH I I I C A I9 H D 4 9 DI I H L D 9 I D H DI HI 9I DH L C 9I I 9 H D I I

D9 H C D 6 .. I % D 6 ...

• .D 6 ... I H L H I N HH 9 D9 D I II I 9 DI 9I D 15., I D I N L HI IL L AH

.D I 9 I 9 D9 D I I H D I H9 DI 9I D I H C D 6 .. I % D6 ... D I H N H 9 DI D I I

HI 9 D9 D

• 4 H 9 H D C I D C 9 D I H N D C HII 15., D LH D I D D 9 45 D LH L N D I D 9 D LH D I , 9 I A

H LH D D LH H H L H 0 3 I H 9 HI H N D I HI

Source: MMGY Travel Intelligence ©2020 U.S. Travel Association, MMGY Global

Page 7: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

1 0 0 0 0 0 0 90 1 0 9 - %

Source: MMGY Travel Intelligence

5%

7%

12%

12%

13%

15%

18%

23%

35%

39%

40%

7%

7%

11%

11%

12%

14%

19%

22%

40%

45%

39%

River cruise

Group tour package

Vacation rental home

Off-site business meeting

Ocean cruise

Conference/convention

Rental car reservation

International flight

Vacation

Domestic flight

Hotel/resort reservation

Travel Booked Prior to COVID-19

4/24n=1,200

4/11n=1,200

12%

13%

18%

18%

23%

41%

13%

12%

18%

16%

27%

41%

Theme/amusement park

Live theatrical performance

Live music concert

Live sporting event

Celebrations

Bars/restaurants

Events Booked Prior to COVID-19*Question added 4/11

©2020 U.S. Travel Association, MMGY Global

Page 8: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

Source: MMGY Travel Intelligence

44%44%

41%45%

55%50%

64%64%

55%49%

73%67%

61%60%

55%47%

66%58%

64%61%

66%64%

33%34%

41%35%

26%34%

29%29%

30%37%

23%27%

24%29%

35%37%

26%31%

27%30%

25%28%

22%22%

17%20%

20%16%

7%7%

15%14%

4%6%

15%11%

10%16%

8%11%

9%9%

9%8%

4/24River cruise 4/11

4/24Group tour package 4/11

4/24Vacation rental home 4/11

4/24Off-site business meeting…

4/24Ocean cruise* 4/11

4/24Conference/convention 4/11

4/24Rental car reservation 4/11

4/24International flight 4/11

4/24Vacation 4/11

4/24Domestic flight 4/11

4/24Hotel/resort reservation 4/11

Travel Booked Prior to COVID-19

Canceled Postponed Continuing as Planned

43%

48%

69%

54%

58%

56%

64%

58%

41%

42%

65%

64%

46%

39%

27%

39%

35%

36%

28%

36%

55%

52%

30%

31%

11%

13%

4%

7%

7%

8%

7%

6%

5%

6%

5%

5%

4/24

Theme/amusement park 4/11

4/24

Live theatrical performance 4/11

4/24

Live music concert 4/11

4/24

Live sporting event 4/11

4/24

Celebrations (weddings, reunions,…

4/24

Bars/restaurants 4/11

Events Booked Prior to COVID-19

Canceled Postponed Continuing as Planned

*Question added 4/11

©2020 U.S. Travel Association, MMGY Global

Page 9: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

- -- - - -

Source: MMGY Travel Intelligence

10%

12%

13%

14%

20%

25%

68%

9%

9%

9%

11%

11%

13%

19%

65%

11%

11%

12%

14%

11%

17%

25%

67%

International flights

Ocean cruise*

Cruises*

Trains/railways

Domestic flights

River cruise*

Hotels/resorts

Vacation rentalhomes/condos

Personal cars

Transportation and Lodging(% Top 2 Box on a 5-point Scale)

4/24n=1,200

4/11n=1,200

3/27n=1,200 14%

15%

13%

13%

16%

18%

13%

13%

14%

16%

17%

29%

40%

9%

9%

10%

10%

10%

10%

11%

11%

11%

11%

11%

19%

27%

13%

12%

11%

12%

13%

14%

13%

14%

11%

17%

15%

26%

31%

Shopping malls

Bars/restaurants

Performance/movie theater

Indoor concerts/festivals

Outdoor concerts/festivals

Outdoor sporting events

Conferences/conventions

Schools

Indoor sporting events

Off-site business meetings

Places of worship

Grocery stores/supermarkets

Parks

Activities and Venues(% Top 2 Box on a 5-point Scale)

*Added/Deleted 4/11

©2020 U.S. Travel Association, MMGY Global

Page 10: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

Source: MMGY Travel Intelligence

59%

54%

47%

42%

40%

32%

28%

52%

35%

36%

33%

26%

Be eager to travel for leisure

Travel within U.S. rather thaninternationally**

Travel more often for vacation bycar

Select destinations closer to home

Take more day trips

Travel for bus iness by car**

Be eager to travel for business

After the Coronavirus (COVID-19) Has Passed, I Will …….Top 2 Box

4/24n=1,200

4/11n=1,200

Question added 4/11**Added 4/24

©2020 U.S. Travel Association, MMGY Global

Page 11: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

, , ) ( , , ) , ,

Source: MMGY Travel Intelligence

39%31%

38%

Take a Domestic Leisure Trip(% Top 2 Box; 5-point Scale)

3/27n=1,200

4/11n=1,200

4/24n=1,200

26%21% 21%

Take a Domestic Business Trip(% Top 2 Box; 5-point Scale)

3/27n=1,200

4/11n=1,200

4/24n=1,200

©2020 U.S. Travel Association, MMGY Global

Page 12: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

2 % ( ) ( 2

Source: MMGY Travel Intelligence

14%

19%

21%

24%

39%

41%

11%

14%

18%

20%

31%

33%

13%

16%

19%

23%

32%

36%

67%

Travel by bus

Travel by train/rail

Take an internationalflight

Stay in a vacationhome/condo

Take a domesticflight

Stay in a hotel/resort

Travel by personalcar**

Transportation and Lodging

*Added 4/11**Added 4/24

20%

19%

22%

23%

20%

21%

49%

15%

17%

18%

19%

16%

17%

40%

15%

17%

18%

18%

19%

19%

37%

44%

48%

Visit a theme/amustementpark

Attend a conference orconvention

Attend a live concert

Attend a live sportingevent

Attend a live theaterperformance

Attend an off-site businessmeeting

Visit a beach**

Visit a bar/restaurant

Visit a park (local, state,national, etc.)**

Events

15%

15%

22%

26%

39%

13%

11%

11%

13%

16%

21%

31%

12%

12%

12%

14%

20%

21%

38%

Ocean cruise*

River Cruise*

Take a group tour

Take internationalbusiness trip

Take internationalleiusre trip

Take domestic businesstrip

Take domestic leisuretrip

Trip Type

4/24n=1,200

4/11n=1,200

3/27n=1,200

©2020 U.S. Travel Association, MMGY Global

Page 13: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

& 2 &%

Source: MMGY Travel Intelligence

62%

40% 37%

29%24% 24%

20%

40%33%

24% 21%17% 17% 18%

49% 46%40%

24%30%

24% 23% 26%20%

67%

36%32%

23%19% 16% 13%

38%

21% 20%14% 12% 12% 12%

47%44%

37%

19% 19% 18% 17% 16% 15%

Travel by perso

nal car**

Stay in a hotel/r

esort

Take a domestic fli

ght

Stay in vacatio

n rental

home

Take an internatio

nal flight

Travel by tra

in/rail

Travel by bus

Take domestic le

isure trip

Take domestic b

usiness tri

p

Take internatio

nal leisu

re trip

Take internatio

nal busin

ess trip

Ocean Cruise

*

Take a group tour

River Cruise*

Vis it a park (lo

cal, sta

te, natio

nal, etc.)*

*

Vis it a bar/r

estaurant

Vis it a beach**

Attend a liv

e theater p

erform

ance

Attend an off-

site bus iness

meeting

Attend a liv

e sporti

ng event

Attend a liv

e concert

Attend a co

nference or conventio

n

Vis it a th

eme/amustement p

ark

4/24 Overnight Business Travel in Past 12 Mo. (n=687) 4/24 Overnight Leisure Travel in Past 12 Mo. (n=1,170)

% &

*Added 4/11**Added 4/24

©2020 U.S. Travel Association, MMGY Global

Page 14: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

2 , 2 2 & 2 2 , 2 % 22 , 2 2 2 2 %

Source: MMGY Travel Intelligence

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Travel by perso

nal car**

Stay in a hotel/r

esort

Take a domestic fli

ght

Stay in vacatio

n rental

home

Take an internatio

nal flight

Travel by tra

in/rail

Travel by bus

Take domestic le

isure trip

Take domestic b

usiness tri

p

Take internatio

nal leisu

re trip

Take internatio

nal busin

ess trip

Ocean Cruise

*

Take a group tour

River Cruise*

Vis it a park (lo

cal, sta

te, natio

nal, etc.)*

*

Vis it a bar/r

estaurant

Vis it a beach**

Attend an off-

site bus iness

meeting

Attend a liv

e theater p

erform

ance

Attend a liv

e concert

Attend a co

nference or conventio

n

Attend a liv

e sporti

ng event

Vis it a th

eme/amustement p

ark

4/24 Age 18-34 (n=269) 4/24 Age 35-49 (n=297) 4/24 Age 50-64 (n=352) 4/24 Age 65+ (n=282)

& 2

,

, , , 2

*Added 4/11**Added 4/24

©2020 U.S. Travel Association, MMGY Global

Page 15: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

& 2% 2 2 2

Source: MMGY Travel Intelligence

0%

10%

20%

30%

40%

50%

60%

70%

80%

Tra

vel by p

ersonal c

ar*

*

Sta

y in

a h

ote

l/re

sort

Take

a d

om

estic

fligh

t

Sta

y in

vaca

tion renta

l hom

e

Take

an inte

rnational flig

ht

Tra

vel by tra

in/r

ail

Tra

vel by b

us

Take

dom

est

ic leisure

trip

Take

dom

est

ic b

usiness

trip

Take

inte

rnational leisure

trip

Take

inte

rnational b

usiness

trip

Ocean

Cru

ise*

Take

a g

roup tour

Riv

er Cru

ise*

Visit a

park

(lo

cal, st

ate

, national, e

tc.)**

Visit a

bar/re

staura

nt

Visit a

beac

h**

Attend a

live theate

r perform

ance

Attend a

n o

ff-s

ite b

usin

ess

meeting

Attend a

live sport

ing e

vent

Attend a

live conce

rt

Attend a

confe

rence

or co

nve

ntion

Visit a

them

e/a

must

em

ent park

4/24 Northeast (n=286) 4/24 Midwest (n=233) 4/24 South (n=406) 4/24 West (n=274)

% 2 2 A

*Added 4/11

**Added 4/24

©2020 U.S. Travel Association, MMGY Global

Page 16: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

F 19 -2 , BC 1 C DCD1 E B B 1 E BC C B B C C

Source: MMGY Travel Intelligence

29%

31%

32%

33%

35%

36%

46%

46%

47%

31%

30%

32%

27%

31%

37%

45%

42%

46%

31%

31%

33%

29%

33%

40%

42%

44%

44%

45%

Concerns for my job security

Easing of international travel restrictions

Concerns for financial health of employer

Great travel deals

Availability of flights to destinations interested in visiting

Easing of domestic travel restrictions

CDC reducing risk advisory level

Easing of state/local health department guidelines*

Slowdown of COVID-19 worldwide

Slowdown of COVID-19 spread in U.S.

Impact on Taking a Business Trip

26%

32%

37%

43%

43%

45%

46%

55%

61%

63%

26%

30%

34%

40%

40%

36%

45%

55%

59%

60%

26%

33%

39%

41%

40%

38%

53%

56%

58%

61%

62%

Availability of cruises to destinations interested in…

Concerns for my job security

Easing of international travel restrictions

Availability of flights to destinations interested in visiting

Concerns for personal financial s ituation

Great travel deals

Easing of domestic travel restrictions

Easing of state/local health department guidelines*

CDC reducing risk advisory level

Slowdown of COVID-19 spread in U.S.

Slowdown of COVID-19 worldwide

Impact on Taking a Leisure Trip

4/24n=1,200

4/11n=1,200

3/27n-1,200

1 % C E B

©2020 U.S. Travel Association, MMGY Global

*Added 4/24

Page 17: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

Source: MMGY Travel Intelligence

1%

11%

25%

32%

44%

62%

76%

72%

80%

75%

87%

1%

10%

39%

48%

74%

75%

77%

80%

82%

83%

88%

0%

11%

45%

51%

74%

78%

79%

81%

82%

82%

87%

No restrictions in my area

Grocery stores/supermarkets closed

Medical/dental offices closed

Community quarantines that restrict movement

Residents asked to shelter-in-place

Shopping malls closed

Bars and restaurants closed

Amusement venues closed

Size of gatherings

Movie/performance theaters closed

Schools closed

4/24n=1,200

4/11n=1,200

3/27n=1,200 ©2020 U.S. Travel Association, MMGY Global

Page 18: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

9 - 9 1 9 9- , -- 9 9 1 9 9

Source: MMGY Travel Intelligence

6% 7%

20%

26%

36%

4%

9%

18%

27%

40%

5%

11%

19%

28%

34%

1 Not at all

Concerned

2 3 4 5 Extremely

Concerned

For Others in My Household

3/27

µ = 3.83

n=1,078

4/11

µ = 3.92

n=1,126

4/11

µ = 3.76

n=1,123

8%10%

27%

23%

32%

5%

13%

23%25%

34%

6%

15%

23% 24%

33%

1 Not at all

Concerned

2 3 4 5 Extremely

Concerned

For Myself

3/27

µ = 3.61

n=1,200

4/11

µ = 3.71

n=1,200

4/24

µ=3.62

n=1,200

©2020 U.S. Travel Association, MMGY Global

Page 19: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

- - 1 - -

Source: MMGY Travel Intelligence

65%68%

64% 62%67%68%

71% 71%

64%68%

64% 63%

71%

55%

66%

Total 18-34 34-49 50-64 65+

For Others in My Householdby Respondent Age (% Top 2 Box)

3/27n=1,078

4/11n=1,126

4/24n=1,123

55% 56% 58%

49%

59%59%63%

60%56%

60%56%

61%

55%51%

59%

Total 18-34 35-49 50-64 65+

For Myselfby Respondent Age (% Top 2 Box)

3/27n=1,200

4/11n=1,200

4/24n=1,200

©2020 U.S. Travel Association, MMGY Global

Page 20: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

9 9 - 1 99 1 , , 9 1

Source: MMGY Travel Intelligence

65% 68%64%

71%

55%

68%73%

65% 68% 68%64%

68%

58%66% 63%

Total Northeast Midwest South West

For Others in My Householdby Region (% Top 2 Box)

3/27n=1,078

4/11n=1,126

4/24n=1,123

55%

66%

51%56%

49%

59%65%

54%62%

57%56%62%

49%

59%55%

Total Northeast Midwest South West

For Myselfby Region (% Top 2 Box)

3/27n=1,200

4/11n=1,200

4/24n=1,200

©2020 U.S. Travel Association, MMGY Global

Page 21: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

- - B A / A 9 1 /

Source: MMGY Travel Intelligence

3%

17%

27%

29%

29%

31%

31%

34%

39%

40%

48%

48%

None listed

National Public Radio

Local newspapers

Local news/talk radio stations

National newspapers (New York Times, USA Today, etc.)

Local cable TV news (local CNN, MSNBC, etc.)

Conversations with friends/family

Internet searches (Google, Bing, etc.)

CDC and FEMA/DHS updates/emails/websites

National cable TV news (CNN, MSNBC, etc.)

National TV news (ABC, NBC, FOX, etc.)

Local TV news (ABC, NBC, FOX, etc.)

4/24

n=1,200©2020 U.S. Travel Association, MMGY Global

Question Added 4/24

Page 22: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

Source: MMGY Travel Intelligence

47% 52%

0% 0%

Female Male Trans-gender

Prefer notto answer

Gender

3/27n=1,200

4/11n=1,200

25% 25% 28%22%

18-34 35-49 50-64 65+

Age

3/27n=1,200

4/11n=1,200

4/24n=1,200

67%

10% 23%

Married Livingw/partner

Single

Marital Status

3/27n=1,200

4/11n=1,200

4/24n=1,200

33% 27% 33%

4% 2%

Democrat Indepen-dent

Republican None Prefer notto answer

Political Affiliation*

4/24n=1,200

31%68%

Under age 18 None

Children in Household

3/27n=1,200

4/11n=1,200

4/24n=1,200

72%

10% 18%

Employed Not Employed Retired

Employment Status

3/27n=1,200

4/11n=1,200

4/24n=1,200

©2020 U.S. Travel Association, MMGY Global

8%18% 15% 16%

42%

<$25k $25k-$54,999

$55k-$74,999

$75k-$99,999

$100k+

Household Income

3/27n=1,200

4/11n=1,200

4/24n=1,200

* Added 4/24

Page 23: ©2020 U.S. Travel Association, MMGY Global · business trip Take international leiusre trip Take domestic business trip Take domestic leisure trip Trip Type 4/24 n=1,200 4/11 n=1,200

©2020 U.S. Travel Association, MMGY Global