all · 2021. 7. 29. · for questions or inquiries, contact amy birnbach at...

ContactsAdvertising sales officeThe Walchli Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015Tel (443) 512-8899 x114www.wt-group.com

Joe Frank, Jr., MSBSales Manager, ASCO Meetings(410) [email protected]

Amy BirnbachSales Manager, ASCO Publications(917) [email protected]

The American Society of Clinical Oncology (ASCO) offers an array of print and online advertising opportunities for

companies to reach targeted audiences throughout the year. Each opportunity described in this media kit offers unique

vehicles to reach the ASCO membership (nearly 45,000), as well as multidisciplinary oncology specialists attending specialty

symposia and the ASCO Annual Meeting.

Table of Contents

ASCO Connection ...................................... 1Print issues ........................................... 1Website advertising .............................. 2Bi-Weekly eNewsletters ........................ 2

ASCO Daily News .........................................3Website advertising .............................. 3Podcast advertising .............................. 3Email advertising .................................. 4

ASCO Educational Book ...............................5Website advertising .............................. 5Email advertising .................................. 5

ASCO Meeting Experience ...........................7

ASCO Annual Meeting ..................................8Daily News ........................................... 8Website advertising .............................. 9Email advertising .................................. 10Meeting Program ................................. 11

Gastrointestinal Cancers Symposium .......... 12Daily News ........................................... 12Website advertising .............................. 13Email advertising .................................. 13

Genitourinary Cancers Symposium ............. 14Daily News ........................................... 14Website advertising .............................. 15Email advertising .................................. 15

Quality Care Symposium ............................ 16Meeting Program ................................. 16Website advertising .............................. 16Email advertising .................................. 16

Advertising Policies .................................... 17

DUE TO POTENTIAL COVID-19 RESTRICTIONS SOME OPPORTUNITIES IN THIS MEDIA KIT MAY CHANGE

Media Kit2021AMERICAN SOCIETY OF

CLINICAL ONCOLOGY

http://www.wt-group.com

mailto:[email protected]


1For questions or inquiries, contact Amy Birnbach at [email protected] or (917) 837-4796 2021 Media Kit

ASCO Connection is ASCO’s official member magazine. The print and online editions highlight the membership experience through profiles of and interviews with the world’s leading oncology experts. The magazine is the primary source of information about ASCO’s programs, with a special focus on the combined contributions and accomplishments of ASCO and its individual members as they address the concerns of today’s oncology community.

The magazine’s online component, connection.asco.org, is ASCO’s professional networking site for the oncology community. The site provides a secure platform for members to interact with colleagues and ASCO leaders through interactive blogs, ASCO Connection articles, and ASCO news.

Frequency: Bimonthly

Distribution: Mails to subscribers of print JCO, polybagged with JCO. Mails stand-alone to remaining membership.

Circulation: 28,400, all US-based ASCO members including early career oncologists.

RUN OF BOOK RATES

Size B/W Color

Full page $4,995 net $5,995 net

1/2 page $3,495 net $4,495 net

1/4 page $1,995 net $2,995 net

COVER/PREMIUM POSITION RATES

2nd cover* $7,250 net

4th cover* $7,750 net

Table of contents $6,500 net

Supplied insert (2-page)** $12,500 net

Cover tip (32,000 U.S.) $15,000 net

Outsert $15,000 net

*Covers 2 and 4 must be 4-color. Rates shown include the cost of color.**Larger supplied inserts will be quoted on request.

CLOSING DATES*

Issue Date Space Material Mails

January 11/2 11/11 1/6

March 1/4 1/14 3/5

May (Pre-Annual Meeting) 3/1 3/8 4/27

July (Post-Annual Meeting) 5/13 5/20 7/9

September 7/8 7/15 9/3

November 8/26 9/7 10/26

*Cancellations cannot be accepted after space reservation date.

COVER TIP/OUTSERT DELIVERY ADDRESS*

Quad/Graphics, Inc.Job #, Issue date, Contents, Carton # of #555 South 108th StreetWest Allis, WI 53214

*For full explanation of shipping instructions, please refer to the requirements on page 17. Contact Vicki Vaughn at [email protected] with any questions.

COVER TIPCORPORATE OR BRANDED

ASCO Connection Print issues

MAILS TO

ALLU.S. BASEDMEMBERS

RUN OF BOOK MECHANICAL SPECIFICATIONS

Size Dimensions (bleed) Dimensions (non-bleed)

Full page 8-3/8 x 11-3/16” 7 x 10”

1/2 page (horizontal) — 7 x 4-7/8”

1/2 page (vertical) — 3-3/8 x 10”

1/4 page — 3-1/2 x 5”

Publication trims at 8-1/8 x 10-7/8”, keep live matter 1/2” from trim.

COVER TIP/OUTSERT MECHANICAL SPECIFICATIONS*

Size Dimensions (minimum) Dimensions (maximum)

Cover tip — 5” tall x 7” wide

Outsert 4 x 6” 8-1/8 x 10-7/8”

*For full explanation of specifications, please refer to the requirements on page 17. Contact Vicki Vaughn at [email protected] with any questions.

ELECTRONIC AD SUBMISSION

Publication is produced off set and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.

Send a high-resolution PDF via email or file sharing service to Vicki Vaughn at [email protected].


https://connection.asco.org



mailto:vicki.vaughn%40wt-group.com?subject=


The ASCO Connection Bi-weekly eNewsletters are sent to all subscribers every other Tuesday. The eNewsletters deliver a concise digest sent exclusively to ASCO’s proprietary database of members and non-members. Each email features information about ASCO’s key initiatives, and covers important topics such as advocacy, grant opportunities, upcoming meetings, and related deadlines. Content is generated in real-time and relevant from the preceding two weeks.

Total send: 105,300 (17,700 members) U.S.-only per issue; 79,000 (9,000 members) ex-U.S. per issue.

Open rate: 19%

The ASCO Connection website (connection.asco.org) is the professional networking site for ASCO’s oncology community and the companion website for ASCO’s official member magazine. It features exclusive blogs from ASCO members and leaders, as well as ASCO news, career development resources, and online-exclusive articles.

Estimated total number of impressions per advertiser is 150,000 for a U.S.-targeted campaign using all ad positions (728x90, 160x600, and 320x50) over the course of a full year. Impressions are estimates based on historical data and may not be delivered equally during the course of the campaign. For internationally-targeted campaigns contact the sales representative.

DOMESTIC (U.S.) WEBSITE RATES

All contracts are sold on a share-of-voice (SOV) model, split into 25% shares. Contracts are invoiced in full when the campaign begins. Contracts are non-refundable.

Contract Length SOV Cost

Annual 25% $12,500 net

MECHANICAL SPECIFICATIONS

728x90 pixels 200 KB limit



DOMESTIC (U.S.) EMAIL RATES

Position Cost

Top 728x90 $5,000 net per email

First 300x250 $5,000 net per email

Second 300x250 $5,000 net per email

Third 300x250 $5,000 net per email

INTERNATIONAL (ex-U.S.) EMAIL RATES

Position Cost

Top 728x90 $5,000 net per email

First 300x250 $5,000 net per email

Second 300x250 $5,000 net per email

Third 300x250 $5,000 net per email




CLOSING DATES

Contracts due two weeks prior to email send date, materials due one week prior to email send date.

ASCO ConnectionWebsite advertising

Email advertising

728x90

160x

600

728x90

300x250

300x250

300x250

REQUIRED FILESAdvertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. Expandable ads are accepted.

Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.

INTERNATIONAL (EX-U.S.) WEBSITE RATESContact sales representative if interested in an ex-U.S. campaign.

REQUIRED EMAIL FILES

Advertisers must provide a JPG, PNG or GIF, and a click-through URL. No third-party tags can be accepted.


http://connection.asco.org


The ASCO Daily News Podcast includes coverage of the top abstracts and practice-changing science from ASCO symposia and ASCO’s Annual Meeting. Throughout the year, episodes are recorded with experts on timely topics such as the impact of COVID-19 on the oncology care community and patients with cancer globally. Range of topics include clinical trials, drugs in development, and new approaches in care. The first ASCO Daily News podcast was released in 2018 and has been growing steadily in listenership ever since.

Total downloads: 220,000 to-date (3,000 per episode)

The ASCO Daily News website (dailynews.ascopubs.org) is the news source for ASCO meetings, providing high-quality, unbiased research summaries and oncology news to ASCO members and meeting attendees. Editorial content is designed to further the education of oncology health care providers and increase the quality of patient care.

Estimated total number of impressions per advertiser is 100,000 for a U.S.-targeted campaign using all ad positions (a 728x90, two 300x250s, and 320x50) over the course of a full year. Impressions are estimates based on historical data and may not be delivered equally during the course of the campaign. For internationally-targeted campaigns contact the sales representative.









728x90

300x250

300x250



PODCAST RATES

All contracts are sold on exclusive sponsorship model. There is a guaranteed minimum of 2 podcasts per month. Contracts are invoiced in full when the campaign begins. Contracts are non-cancellable.

Contract Length Cost

3 months $15,000 net

Website advertisingPodcast advertising

REQUIRED AUDIO FILES

Advertisers must provide a MP3 audio file no longer than 30 seconds in length with variable bit rate (VBR). Bit rate should be no lower than 96kbps. Unbranded ads accepted.

ASCO Daily News

NEWFOR 2021

INTERNATIONAL (EX-U.S.) WEBSITE RATESContact sales representative if interested in an ex-U.S. campaign.

SPECIALTY PODCAST RATES

Edition Cost

Immuno-Onc $10,000 net

Breast cancer $10,000 net

Multiple myeloma $10,000 net

GI cancers $10,000 net

Lung $10,000 net

GU cancers $10,000 net

Hematologic $10,000 net

Quality care $10,000 net


https://dailynews.ascopubs.org

For questions or inquiries, contact Amy Birnbach at [email protected] or (917) 837-4796 42021 Media Kit

The ASCO Daily News Expanded Specialty eBlasts include a roundup of timely ASCO Daily News coverage by disease state, including physician commentaries on clinical issues, practice-changing coverage of ASCO Guidelines and journal publications, and more.

Open rate: Varies, approximately 28%

Email advertisingASCO Daily News

EMAIL DISTRIBUTION

Edition Sends (approx.) Send date

Hematologic 17,400 2/25

Breast 12,400 3/17

Lung 11,000 4/16

Immuno-Onc 6,000 9/22

GI cancers 11,000 11/17

GU cancers 4,500 12/17




CLOSING DATES


300x250

728x90

EMAIL RATES

Position Cost per edition

Exclusive (728x90 and 300x250) $25,000 net





ASCO Educational BookWebsite advertising

Email advertising

The ASCO Educational Book (edbk.ascopubs.org) is a National Library of Medicine–indexed collection of articles written by ASCO Annual Meeting faculty and invited leaders in oncology. The Ed Book was launched in 1985 to highlight standards of care and inspire future therapeutic possibilities in oncology.

Published annually, each volume highlights the most compelling research and developments across the multidisciplinary fields of oncology and serves as an enduring scholarly resource for all members of the cancer care team long after the Meeting concludes.

Estimated total number of impressions per advertiser is 160,000 for a U.S.-targeted campaign using all ad positions (a 728x90, two 300x250s, and 320x50) over the course of a full year. Impressions are estimates based on historical data and may not be delivered equally during the course of the campaign.





INTERNATIONAL (EX-U.S.) WEBSITE RATES







300x250

300x250



728x90

The ASCO Educational Book eNewsletter series is sent to ASCO domestic members and Annual Meeting attendees and delivers a curated selection of the latest educational content available on the website. Topics include new article availability, full edition publication, editors’ picks, and most accessed content. Each email contains a link to 5+ articles with a preview blurb of the article.

Total sent: 24,600 U.S. members per issue

Open rate: 23%

EMAIL RATES

Position Cost

728x90 $12,500 net per email

300x250 $12,500 net per emailMECHANICAL SPECIFICATIONS



CLOSING DATES


728x90

300x250

EMAIL DISTRIBUTION


New content 20,000 4/8

2021 Edition publication 25,000 5/21

Editor’s pick 24,000 6/24

Most accessed 24,000 10/7

TBD TBD 11/10




edbk.ascopubs.org

For questions or inquiries, contact Amy Birnbach at [email protected] or (917) 837-4796 62021 Media Kit

The ASCO Educational Book Specialty eNewsletter series is sent to ASCO domestic members and Annual Meeting attendees and delivers the latest curated educational content focused by disease site. Disease-based topics include GI, GU, immunotherapy/developmental therapeutics, breast cancer, lung cancer, gynecologic cancers, and hematologic cancers. Each email contains a link to 5+ articles with a preview blurb of the article.


ASCO Educational Book Email advertising (continued)

EMAIL DISTRIBUTION


Breast 13,000 6/10

Lung 11,000 7/8

Immuno-Onc 13,000 7/22

GI cancers 13,000 8/5

GU cancers 11,000 8/19

Hematologic 18,000 9/9

Gynecologic 4,000 9/23




CLOSING DATES


EMAIL RATES

Position Cost per edition


728x90

300x250




7For questions or inquiries, contact Joseph Frank at [email protected] or (443) 512-8899 x114 2021 Media Kit

The ASCO Meeting Experience (formerly ASCO Meeting Library) includes three popular meeting sites: Program Guide, Abstracts & Presentations, and My Dashboard. Search results can be refined through filtering by Year, Meeting, Tracks, Type, Topic, and/or Media. This is an essential site for all ASCO members and attendees.

Estimated total number of impressions per advertiser is 150,000 for a U.S.-targeted campaign using all ad positions (a 160x600, 728x90, and 320x50) over the course of a full year. Impressions are estimates based on historical data and may not be delivered equally during the course of the campaign.

ASCO Meeting Experience Website advertising












REQUIRED FILESAdvertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file. No third-party tags can be accepted.

Animated creatives are limited to a maximum of three loops per 45 seconds.

728x90

The ASCO Meeting Experience (formerly ASCO Meeting Library) specialty tracks are organized into categories and are searchable by keyword and by selecting a track from a list. The specialty tracks are an essential part of the attendee experience.

Tracks include breast cancer, developmental therapeutics, GI cancers, GU cancers, lung cancer, and hematologic malignancies among many others. Estimated total number of impressions per advertiser varies depending on the chosen track. For a full list of tracks and impression estimates contact a sales representative.

RUN OF SITE (ROS) RATES

Contract Length SOV Cost (per track)

Annual 100% $75,000 net

728x90

REQUIRED FILES

Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file. No third-party tags can be accepted.

Animated creatives are limited to a maximum of three loops per 45 seconds.MECHANICAL SPECIFICATIONS





COMMENTARY & ANALYSIS EDITION DISPLAY RATES (MAILS AUG.)

A single section discussing how the science presented during the Annual Meeting has changed clinical practice. Will be mailed 8 weeks after the meeting’s conclusion to all U.S. meeting attendees and U.S. ASCO members. Distribution is approximately 41,000.

Size B/W 4-color


Junior page $10,500 net $11,500 net

1/2 page $10,500 net $11,500 net

Cover tip* $25,000 net $25,000 net

Outsert* $25,000 net $25,000 net

*Cover tip and outserts must be supplied by advertiser.

WRAP-UP EDITION DISPLAY RATES

A single section with scientific coverage from meeting sessions. Will be mailed 3 weeks after the meeting to all U.S. meeting attendees and U.S. ASCO members. Distribution is approximately 41,000.

Size B/W 4-color



1/2 page $16,500 net $17,500 net




There are now three exciting ways to increase your share of voice at the world’s premier Oncology meeting:

1 Preview edition mailed to all U.S. ASCO members and U.S. attendees.2 Wrap-up edition mailed to all U.S. ASCO members and U.S. attendees following the meeting.3 Annual Meeting Commentary and Analysis edition mailed to all U.S. ASCO members and U.S. attendees.

Annual Meeting dates: June 4-8, 2021

Attendance (2020): 42,250 professionals (45,000 total)

All advertising is subject to the approval of ASCO. Issues are subject to closing early due to limited advertising space availability. Advertisers running in all 3 issues (options 1-3) receive a 10% discount.

ASCO Annual Meeting

ANNUAL MEETING PREVIEW EDITION DISPLAY RATES (MAILS MAY)

Section A contains a preview of the Annual Meeting and its scientific and educational program and meeting planning resources. Section B will be the expert editorial supplement. Mails to all U.S. ASCO members and meeting attendees. Distribution is approximately 37,000.

Size B/W 4-color



1/2 page $10,500 net $11,500 net




ASCO Daily News

COVER TIP

CORPORATE OR BRANDED

1

2

3

CLOSING DATES

Edition Distribution Space Material

Annual Meeting Preview 5/21 4/12 4/21

Wrap-up 7/9 5/28 6/4

Commentary & Analysis 8/13 7/1 7/9

PRINT MECHANICAL SPECIFICATIONS

Size Dimensions

Full page 10-1/4 x 14”

Junior page 7-1/2 x 10”

1/2 page (horizontal) 10 x 7”

1/2 page (vertical) 5 x 14”

Cover tip (supplied)* 10-1/4 x 4-3/4”

Outsert 7 x 10”

Publication trims at 10-7/8 x 15”, keep live matter 1/2” from trim. No standard bleed ads will be accepted; gutter bleed spread ads will be accepted. Only 4-color ads will be accepted. Incorrect sized tips and or outserts may incur additional costs.*Cover tip must be a single sheet only and printed on paper between 7pt. and 10pt. thick.




PREMIUM POSITION RATES

Position Preview Wrap-up Commentary

Cover 2 $3,750 net $3,750 net $3,750 net

Cover 3 $2,750 net $2,750 net $2,750 net

Cover 4 $5,250 net $5,250 net $5,250 net

COVER TIP/OUTSERT DELIVERY ADDRESS

Mittera Wisconsin Attn: Joe Fricke/Erin Krueger 555 Beichl AvenueBeaver Dam, WI 53916

*Email tracking information and ship and expected delivery dates to Vicki Vaughn at [email protected].


https://meetings.asco.org/am/meeting-demographics




The ASCO Annual Meeting microsite (am.asco.org) contains all information pertinent to ASCO’s Annual Meeting including registration, meeting program, attendee, and exhibitor information, as well as links to all Meeting products. Advertisers also will receive a value-add placement on the Best of ASCO microsite (boa.asco.org).

Annual Meeting microsite: 1,500,000 impressions (1,000,000 U.S.-only)

ASCO Annual Meeting Website advertising


Limited to 10 advertisers. Estimated total number of impressions listed below is for campaigns running January to December.

Contract Length Impressions SOV Cost

Annual 100,000 10% $30,000 net


Contract Length Impressions SOV Cost

Annual 125,000 25% $30,000 net






728x90

The ASCO Annual Meeting Online Exhibits website will be offering companies the opportunity to showcase exhibits before, during, and following the meeting.

The website will launch one month prior to the beginning of the meeting and will remain live for one month after. Attendees will be able to access the sessions, visit online exhibits, navigate to Conquer Cancer initiatives, and learn more about ASCO on this platform. Registration is required to view the site.

There are four prominent ad positions (two 300x500s, a 1325x290, and a 2880x600) that may link to a website or directly to an online exhibit.

Limited to 20 advertisers, each campaign running for close to 2 months, beginning May 2021.










2880x600 pixels* 400 KB limit*The 2880x600 “hero” ad must be provided as an image file and URL, no third-party tags can be accepted.

300 x500

1325x290

REQUIRED FILESUnless otherwise noted, advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag.

Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed.


https://meetings.asco.org/am

https://meetings.asco.org/boa/

For questions or inquiries, contact Joseph Frank at [email protected] or (443) 512-8899 x114 102021 Media Kit

Each evening of the Annual Meeting, ASCO will create and send the Annual Meeting Highlights of the Day email. The emails will contain links to presentations from the Highlights of the Day sessions, and coverage of Annual Meeting abstracts and presentations. Contact a sales representative for international distribution.



Position Cost

Top 728x90 pixels $12,500 net per send

First 300x250 pixels $12,500 net per send

Second 300x250 pixels $12,500 net per send

ASCO Annual Meeting Email advertising

ASCO Daily News emails deliver news coverage of the ASCO Annual Meeting. Each day of the meeting, ASCO editorial staff will aggregate select content of important presentations and create special email communications.

Each email will be sent prior to, over the course of, and after the meeting, to attendees and non-attendees. Advertisers will have exclusive opportunities to increase exposure. Contact a sales representative for international distribution.








728x90

300x250

728x90

300x250

EMAIL DISTRIBUTION


Meeting Preview 21,000 5/4

Advanced Coverage 21,000 5/20

Education Preview 21,000 5/26

Daily News issues 25,000 6/4-8

Wrap-up 25,000 6/22

Education Wrap-up 25,000 7/1

Commentary & Analysis 25,000 7/30

EMAIL DISTRIBUTION


Friday-Tuesday 25,000 6/4-8

CLOSING DATES

Contracts due three weeks prior to email send date, materials due two weeks prior to email send date.

CLOSING DATES

Contracts due three weeks prior to email send date, materials due two weeks prior to email send date.


Position Cost

Top 728x90 pixels $12,500 net per send

First 300x250 pixels $12,500 net per send

Second 300x250 pixels $12,500 net per send







The ASCO Daily News Specialty Wrap-Up emails are created by ASCO during the Annual Meeting. ASCO staff will aggregate information from the Annual Meeting pertaining to specialties and create emails for specialists in certain fields of oncology. Following the Annual Meeting each eNewsletter will be sent to all U.S. ASCO member specialists, including non-attendees. Each email will be exclusive to one advertiser.


EMAIL RATES

Edition Sends (approx.) Cost

GI cancers 5,500 $25,000 net

GU cancers 4,500 $25,000 net

Lung 5,300 $25,000 net

Hematologic 9,300 $25,000 net

Breast 5,800 $25,000 net

Immuno-Onc 5,800 $25,000 net

Myeloma 10,500 $25,000 net




CLOSING DATES

Space Material Sends

5/17 5/28 6/14-21

728x90

ASCO Annual Meeting Email advertising (continued)

300x250

The Annual Meeting Program is a popular reference for reviewing sessions and presentations. Organized by day and then chronologically by time, the Program offers information on sessions, posters, speakers, and exhibitors. It also includes an index of scientific sessions, ancillary event listings, continuing medical education information, and attendee resources. Will be distributed via email and online in advance of the Annual Meeting.

CLOSING DATES

Space Material

4/16 5/3

DISPLAY RATES

Contact sales representative.








Gastrointestinal Cancers Symposium

The print Gastrointestinal Cancers Symposium Daily News offers direct access to the participants of the Symposium as well as GI cancer specialists. The preview and wrap-up issues will be will be physically mailed to these important audiences. Symposium co-sponsors include the AGA Institute, ASCO, ASTRO, and SSO.

All advertising is subject to the approval of ASCO. Issues are subject to closing early due to limited advertising space availability.

Dates: January 15-17, 2021


A 5% bundled discount rate applies to purchases of both options 1 and 2.


2nd cover $3,750 net

3rd cover $2,750 net

4th cover $5,750 net

Cover tip $25,000 net (each section)

Outsert $25,000 net

COVER TIP

CORPORATE OR

BRANDED

Daily News

1 PREVIEW EDITION DISPLAY RATES

This issue will contain a preview of the symposium along with meeting planning resources. It will be mailed 1 month prior to symposium to all pre-registered attendees and all U.S. ASCO member GI specialists.

Size B/W 4-color



1/2 page $7,750 net $8,750 net

2 WRAP-UP EDITION DISPLAY RATES

This special issue will include scientific coverage from the symposium. It will be mailed approximately 3 weeks after the meeting to all pre-registered attendees and all US ASCO member GI specialists.

Size B/W 4-color



1/2 page $10,500 net $11,500 net

CLOSING DATES

Edition Space Material Mails

Preview issue 10/21 11/6 12/14

Wrap-up issue 1/19 1/25 3/1





Size Dimensions






Outsert 7 x 10” maximum




https://meetings.asco.org/gi/meeting-demographics



Gastrointestinal Cancers SymposiumWebsite advertising

Email advertising

The Gastrointestinal Cancers Symposium Daily News emails are sent prior to, during, and following the Symposium. The emails include Daily News coverage of highlights. The eNewsletters will be sent to participants as well as ASCO members specializing in GI cancers.

There will be a preview issue sent 1 month prior to the symposium, an advanced coverage issue sent 1 week prior to the symposium, an issue sent each day of the virtual symposium (3 issues total), and 1 wrap-up issue sent approximately 3 weeks following the symposium. A total of 6 emails.

Total sent (2020): 11,500 U.S.-only (9,500 Ex-U.S.) per send

Open rate (2020): 26%

The Gastrointestinal Cancers Symposium microsite (www.gicasym.org) contains all information pertinent to the GI Cancers Virtual Symposium, including registration, program, general attendee information, as well as links to all Symposium products.

Limited to 4 advertisers, each campaign running for 12 months, beginning October 2020.


Position SOV Cost

728x90 pixels25% $20,000 net

320x50 pixels

728x90

728x90

REQUIRED FILES

Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager.




300x250


Position Cost per send

Top 728x90 pixels $12,500 net

First 300x250 pixels $12,500 net

Second 300x250 pixels $12,500 net

The Gastrointestinal Cancers Symposium Online Exhibits website will be offering companies the opportunity to showcase their exhibits during and following the meeting.

The website will launch approximately one month prior to the beginning of the symposium and will remain live for one month after the meeting. Attendees will be able to access the sessions, the Online Exhibits, and the networking opportunities once they register for the sympoisum.


Limited to 10 advertisers, each campaign running for 2 months, beginning December 2020.


Position SOV Cost

300x500 pixels

10% $25,000 net1325x290 pixels

2880x600 pixels

REQUIRED FILES

Advertisers must provide a JPG, PNG, or GIF, and a click-through URL. No third-party tags can be accepted.

300x 500

1325x290

INTERNATIONAL (EX-U.S.) EMAIL RATES





CLOSING DATES

Issue Space Material Sends

Preview 11/24 12/8 1/5

Adv. Coverage 11/24 12/8 1/12

Daily 12/11 1/8 1/15-17

Wrap-up 12/11 1/8 2/1


https://meetings.asco.org/gi/

http://www.wt-group.com/documents/onlinespecs_document.xlsx



The print Genitourinary Cancers Symposium Daily News offers direct access to attendees of the Symposium as well as GU cancer specialists. The preview and wrap-up issues will be will be physically mailed to these important audiences. Symposium co-sponsors include ASCO, ASTRO, and SUO.

All advertising is subject to the approval of ASCO. Issues are subject to closing early due to limited advertising space availability.

Dates: February 11-13, 2021


A 5% bundled discount rate applies to purchases of both options 1 and 2.COVER TIP

CORPORATE OR

BRANDED

Genitourinary Cancers Symposium Daily News

CLOSING DATES

Edition Space Material Mails

Preview issue 11/17 12/4 1/18

Wrap-up issue 2/16 2/22 3/29

1


2nd cover $3,750 net

3rd cover $2,750 net

4th cover $5,750 net

Cover tip $25,000 net (each section)

Outsert $25,000 net


Size Dimensions






Outsert 7 x 10” maximum


PREVIEW EDITION DISPLAY RATES

This issue will contain a preview of the symposium along with meeting planning resources. It will be mailed 1 month prior to symposium to all pre-registered attendees and all U.S. ASCO member GU specialists.

Size B/W 4-color



1/2 page $7,750 net $8,750 net

2 WRAP-UP EDITION DISPLAY RATES

This special issue will include scientific coverage from the symposium. It will be mailed approximately 3 weeks after the meeting to all pre-registered attendees and all US ASCO member GU specialists.

Size B/W 4-color



1/2 page $10,500 net $11,500 net








https://meetings.asco.org/gu/meeting-demographics




The Genitourinary Cancers Symposium microsite (www.gucasym.org) contains all information pertinent to the GU Cancers Virtual Symposium, including registration, program, general attendee information, as well as links to all Symposium products.

Limited to 4 advertisers, each campaign running for 12 months, beginning October 2020.

The Genitourinary Cancers Symposium Daily News emails are sent prior-to, during, and following the symposium. The emails include Daily News coverage of highlights. The eNewsletters will be sent to participants as well as ASCO members specializing in GU cancers.

There will be a preview issue sent 1 month prior to the symposium, an advanced coverage issue sent 1 week prior to the symposium, an issue sent each day of the virtual symposium (3 issues total), and 1 wrap-up issue sent approximately 3 weeks following the symposium. A total of 6 emails.

Total sent (2020): 10,000 U.S.-only (7,500 Ex-U.S.) per send

Open rate (2020): 26%


Position SOV Cost

728x90 pixels25% $20,000 net

320x50 pixels

Genitourinary Cancers SymposiumWebsite advertising

Email advertising

728x90

REQUIRED FILES


728x90

300x250

The Genitourinary Cancers Symposium Online Exhibits website will be offering companies the opportunity to showcase their exhibits during and following the meeting.

The website will launch approximately one month prior to the beginning of the symposium and will remain live for one month after the meeting. Attendees will be able to access the sessions, the Online Exhibits, and the networking opportunities once they register for the sympoisum.


Limited to 10 advertisers, each campaign running for 2 months, beginning January 2021.


Position SOV Cost

300x500 pixels

10% $25,000 net1325x290 pixels

2880x600 pixels

REQUIRED FILES

Advertisers must provide a JPG, PNG, or GIF, and a click-through URL. No third-party tags can be accepted.

300x 500

1325x290



728x90 pixels $12,500 net


Bottom 300x250 pixels $12,500 net

INTERNATIONAL (EX-U.S.) EMAIL RATES








CLOSING DATES


Preview 12/9 12/23 2/2

Adv. Coverage 12/9 12/23 2/9

Daily 1/8 1/23 2/11-13

Wrap-up 1/8 1/23 3/2


https://meetings.asco.org/gu/




ASCO Quality Care Symposium

The ASCO Quality Care Symposium microsite (quality.asco.org) contains all information pertinent to the ASCO Quality Care Symposium, including registration, program, general attendee information, as well as links to all Symposium products.

Limited to 2 advertisers, each campaign running for 6 months, beginning July 2021.

The ASCO Quality Care Symposium Daily News emails include coverage of meeting sessions and speakers. The eNewsletters will be sent to participants as well as ASCO members specializing in quality care.

Total sent (2020): 22,000 per send

Open rate (2020): 19%


Position SOV Cost

728x90 pixels50% $7,500 net

320x50 pixels

728x90

REQUIRED FILES







CLOSING DATES


Preview 8/9 8/23 9/17

Wrap-up 9/7 9/20 10/15



728x90 pixels $5,000 net


Bottom 300x250 pixels $4,500 net

Exclusive package (all emails, all positions) $20,000 net

The ASCO Quality Care Symposium Program is a popular on-site and online reference for all activities related to the Symposium. Organized by day and then chronologically by time, the Program offers information on sessions, posters, speakers, and locations. It also includes continuing education information and the exhibitor directory. This print publication will be distributed on-site to attendees at registration and posted online directly prior to the Symposium.

DISPLAY RATES

Position 4-color

Cover 2 $10,000 net

Cover 3 $7,500 net

Cover 4 $15,000 net

CLOSING DATES

Space Material

7/28 8/11


Size Dimenisons (bleed) Dimensions (non-bleed)

Cover 8-3/8 x 11-9/16” 7 x 10”

728x90

300x250


http://quality.asco.org




Companies that reserve advertising space agree to comply with the Advertising Policy of the American Society of Clinical Oncology, as posted on ASCO’s website at https://www.asco.org/meetings/exhibitors/exhibitor-policies.

Agency/Advertiser Requirements

No contract will be held without a signed insertion order. Orders must include the flight dates and special instructions.

All contracts are non-refundable unless FDA directive to suspend campaign is provided to WTG. Re-rating will apply to cancellations.

Personally-Identifiable Information (PII) Collection

No Advertising shall include any pixels, tags, Flash containers or any other type of information collection software code (i.e. any such pixel, tag, code or device commonly referred to as a “Pixel”), nor place any beacons, cookies or other information collection devices on the browsers of users. Specifically, advertiser may not use such Pixel to collect any PII with respect to any ASCO user, advertiser will not link any non-PII that it collects to any PII that it may have from any other source, and advertiser will not update any existing profile or create any profile in its database based on any data collected on any ASCO sites, including the fact that someone is an ASCO user or any information derived from the information in the referring URL.

Missed or Incorrect Ads

ASCO is not responsible for incidental or consequential damages for errors in displaying an ad or for failure to publish an ad. Should ASCO fail to publish an accepted ad for which an insertion order was received, ASCO will adjust the advertiser’s or agency’s account accordingly, and such adjustment shall be the advertiser’s sole remedy.

Digital Advertising

Digital ad units are considered sponsorship advertising. The analytics presented in this document are based on the prior year and may vary annually. There are no CPM guarantees provided due to the nature of target audience access. ASCO and WTG will not credit the advertiser based on data shortfalls from the analytics preferred.

Material Specifications

It is the advertiser’s/agency’s responsibility to provide ads according to the publication’s specifications as provided in this document. WTG, the publisher and printer are not responsible for the reproduction of advertisements not provided to the correct specifications.

Outserts

All outserts will be placed into the polybag in front of cover 4. Outserts must be tabbed if pages are included inside the outsert or if outsert is more than one sleeve. All outserts must be supplied trimmed and be no smaller than 4x6” or no larger than 8-1/8x10-7/8”. A single outsert should not exceed 3 ounces in weight, heavier outserts may incur extra distribution costs.

Cover tips

All cover tips will be tipped onto cover 1. All tips must be flat in natures, with little to no variance in thickness across the tip-on. Thickness is not to exceed 1/16”. Multiple-page tips may cause the book to be non-uniform, premiums may be applied and will be determined case-by-case. All tips must be supplied trimmed and be no larger than 5” tall x 7” wide”. Tips with business reply cards must meet all postal specifications.

For 2-page tips paper stock must be a minimum of 70# text and maximum of 12 pt. For 4-page, 6-page, or 8-page double-gate tips, paper stock must be a minimum of 60# text and maximum of 9 pt. Tips with inserts must be tabbed and/or wafer sealed on the face (right-hand-side when looking at the front of the piece). All tips from 5” to 6-1/2” tall will need a minimum of 1 tab or wafer seal centered on the face edge. All tips larger than 6-1/2” will need 2 tabs or wafer seals on the face edge: one 1” below the head, and one 1” above the foot.

Shipping instructions

All outsert and/or cover tip materials must be approved in advance. After initial approval, provide a minimum of 10 printed samples far in advance to verify binding specifications. If samples are not provided in time, slowdown charges may be incurred.

Ship samples to:Quad/Graphics, Inc.Attn: Phil Zagorski (Job #)555 South 108th StreetWest Allis, WI 53214

All cartons and enclosed paperwork must include the designated job number. Each carton should be labelled with the content (ex. ASCO Connection Sep/Oct Cover tips). Each carton should be labelled with the number of cartons (ex. 1 of 10; 2 of 10).

Ship bulk to:Quad/Graphics, Inc.Job #555 South 108th StreetWest Allis, WI 53214

Send all tracking information, expected delivery date, and an inventory of what has shipped. If there are any further questions, please contact Vicki Vaughn of the Walchli Tauber Group at [email protected].

Advertising Policy ASCO Connection Requirements


https://www.asco.org/meetings/exhibitors/exhibitor-policies.


The Walchli Tauber Group is a successful publisher's representation

firm that specializes in collaborating with scientific and medical

societies and publishers. WTG has extensive expertise in selling print,

digital, convention, and other unique opportunities to advertising

agencies, physician recruiters, pharmaceutical companies and device

manufacturers. Our experience and diverse medical offerings provide

a unique benefit to all of our partners.

PartnershipsOur publishing partners include some of the most influential medical societies and medical publishers in the world.

MeetingsWTG handles a full portfolio of advertising for the most prestigious medical conferences, meetings, and symposia.

all · 2021. 7. 29. · for questions or inquiries, contact amy birnbach at...

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