2021 afl season - west coast eagles
TRANSCRIPT
2 0 2 1 A F L S E A S O N
OFFICIAL BUSINESS PILLAR PARTNER OF THE WEST COAST EAGLES
The West Coast Eagles Premium Hospitality team is always happy to assist you on match days and during the week. Please find details below on how you can best get in touch.
E A G L E S H O S P I T A L I T Y . C O M . A U
A N D R EW M C G U I N N E S S C H R I ST I E M O O R E - C R O U C HP R E M I U M S A L E S A C C O U N T M A N A G E R P R E M I U M H O S P I TA L I T Y C O O R D I N AT O R
( 0 8 ) 6 1 41 3 6 4 8 | 0 4 2 2 0 8 3 3 7 7 ( 0 8 ) 6 1 41 3 6 3 2 | 0 4 2 3 5 4 3 9 9 4
M E L I S S A M A D S E N R H YS A N D E R T O NP R E M I U M S A L E S A C C O U N T M A N A G E R P R E M I U M S A L E S M A N A G E R
( 0 8 ) 9 3 8 8 4 5 1 9 | 0 41 2 5 8 7 9 4 3 ( 0 8 ) 9 3 8 8 4 5 8 9 | 0 4 0 8 9 0 2 47 3
WE ST COA ST E AG L E S
M I N E R A L R E S O U R C E S PA R K , 4 2 B I S H O P S G AT E S T R E E T, L AT H L A I N , WA , 6 1 0 0
P O B OX 1 5 2 , V I C T O R I A PA R K , WA , 6 9 7 9
T E L ( 0 8 ) 93 8 8 4 5 0 0 A S K T O S P E A K T O T H E P R E M I U M S A L E S T E A M
E M A I L p re m i u m @ we s tc oa s tea g l e s . c o m . a u
W E L C O M E T O S E A S O N 2 0 2 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
C H A I R M A N ’ S M E S S A G E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
W E S T C O A S T E A G L E S B O A R D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
M I N E R A L R E S O U R C E S PA R K . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
A DV E R T I S E W I T H T H E W E S T C O A S T E A G L E S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
A F LW. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 0
C O M M U N I T Y A N D G A M E D E V E L O P M E N T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1
E XP E R I E N C E S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2
W E S T C O A S T E A G L E S C O N C I E R G E S E R V I C E S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 4
W E S T C O A S T C O N N E C T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 5
M A J O R E V E N T S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 6
P R E M I U M FA C I L I T I E S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 8
R O O M / FA C I L I T Y O P E N I N G T I M E S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 0
R O O M / FA C I L I T Y D R E S S S TA N D A R D S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1
O PT U S S TA D I U M M A P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2
G E N E R A L I N F O R M AT I O N . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 3
T A B L E O F C O N T E N T S
W E S T C O A S T E A G L E S P R E M I U M H O S P I T A L I T Y4
W E L C O M E T O S E A S O N 2 0 2 1
The need for flexibility has been paramount for more than a year and it is likely to be a continuing trend in 2021.
As a club, the West Coast Eagles have appreciated the capacity of all of corporate members to adjust to the uncertainties of the environment created by the world wide pandemic.
We are all hopeful we have turned the corner and are optimistic about playing the majority of games at Optus Stadium at close to full capacity, if not at its maximum.
Because of the world we live in the AFL has revealed venues and starting times for only
the first six rounds – and we have three of those games at Optus Stadium.
We kick off with round one against Gold Coast and then play other important matches against Port Adelaide (Easter Saturday) and Collingwood (round five). While there is a little uncertainty around how the year will flow, it’s reasonable to assume each of those games will provide strong challenges for our playing group.
The Suns stunned the Eagles in round two last year and are a team brimming with rising stars while Port Adelaide are a 2020 preliminary finalist and Collingwood stopped West Coast’s assault in week one of the 2020 finals.
So there will be much at stake in all of those games and what looms as an intriguing start to a season that holds even more mystique than most.
As a club we will work to the block of fixtures as the AFL releases them, understanding that the landscape can change quickly, depending on border restrictions that could be in place.
While we are hoping for a ‘normal’ season that is beyond the club’s control and we will always act in the best interests of our players, our staff, our members and fans. We will continue to abide by the directives of the State and Federal Governments and the health advice they offer.
That said, we’re excited by what lies ahead.
Our players are ultra-keen, they worked hard during an abbreviated pre-season and we look forward to a few players who have excelled on the track taking that to game day and unveiling their talents to the football world.
And we look forward to sharing some of those special moments with you.
WE WILL ALWAYS ACT IN THE BEST INTERESTS OF OUR PLAYERS, OUR STAFF, OUR MEMBERS AND FANS.
E A G L E S H O S P I T A L I T Y . C O M . A U 5
Our past player group at the West Coast Eagles goes by the acronym OWLS – older, wiser, larger, slower.
In terms of our club, after the 2020 season, the first half of that moniker rings true…. we’re older and wiser.
You’ll recall that many times in 2020, from world leaders through to community members, we heard the word ‘unprecedented’ uttered. And it was true. On every level we were dealing with something completely foreign to us. A contagious and volatile virus that spread and wreaked havoc on a scale of unimaginable proportions.
But we bonded, worked together, and as a country, a State and a football club we worked our way through the year.
The West Coast Eagles family continued to be incredibly supportive with membership hitting a record of more than 100,000 in a year when opportunities to watch the team at Optus Stadium were limited.
That was both humbling and overwhelming.
More recently, we endured a five-day lock-down which meant our AFLW team had to contend with a disrupted season including border restrictions impeding their ability to play games as scheduled. But they have remained highly resilient, adjusted, and represented our club proudly.
While there is still an element of uncertainty around the ‘new normal’, we all take confidence knowing that we are able to adapt and adjust as required. And, fingers crossed, we are through the worst of it allowing important parts of our lives to resume.
In that regard, football and the West Coast Eagles have been an integral part of our being for as long as most of us can remember. As an important aspect of our social environment and our culture we are hopeful that in 2021 we can engage and connect on the same levels that we have done in recent years.
To our corporate members we say a massive thank you for sticking with us. We hope to repay your loyalty by providing both wonderful experiences and opportunities for your business in 2021.
It is with optimism that we look forward to our 35th
year in the competition, and in particular, being able to embrace those members whose passion and loyalty is so engrained in our club
Russell Gibbs West Coast Eagles Chairman
C H A I R M A N ’ S M E S S A G E
TO OUR CORPORATE MEMBERS WE SAY A MASSIVE THANK YOU FOR STICKING WITH US
W E S T C O A S T E A G L E S P R E M I U M H O S P I T A L I T Y6
R U S S E L L G I B B S ( C H A I R M A N )MANAGING DIRECTOR AND CHIEF EXECUTIVE OFFICER OF THE HAWAIIAN GROUP
Russell was appointed as the director and chief executive of Hawaiian in 2000, a privately held Western Australia-based property company which owns and manages commercial, retail, hospitality and development portfolios. He was previously state president and national councillor of the Property Council of Australia, a member of the Murdoch University Senate Committee and deputy chair of Youth Focus. Russell is currently a director of Satterley Property Group (since 2009) and St Ives Group (since 2013). Russell also holds board positions at the Chamber of Commerce and Arts and the Murdoch University Foundation. Russell joined the West Coast Eagles board of directors in November 2011 and in November 2015 was elevated to the position of deputy chairman, succeeding retired director James McMahon.
T R EVO R N I S B E T TCHIEF EXECUTIVE OFFICER OF THE WEST COAST EAGLES
After earning a bachelor of physical education and a diploma of teaching from the University of Western Australia, Trevor’s career focus turned to football administration. A former player, he was football manager at East Perth in 1981, before being elevated to general manager in 1982. In 1984, he became football manager at Subiaco before starting his long and fruitful association with the West Coast Eagles. He was appointed football manager in September 1989 and excelled in that role until 1999 when he was elevated to the role of chief executive, a position he still holds. He joined the board of directors in November, 2003.
PAU L F I T Z PAT R I C K ( D E PUTY C H A I R M A N )PARTNER - CLAYTON UTZ
Paul has been a partner of Clayton Utz since July 1, 1985 and practises in the areas of commercial litigation, competition law, national competition policy, international and domestic arbitration and sports law. He is a former partner in charge of the Perth Office of Clayton Utz, and has conducted a wide range of complex litigation, including contractual disputes and cases relating to the Competition and Consumer Act, the Corporations Law, professional negligence, and intellectual property. He was named Competition Lawyer of the Year, Perth in 2013 by Best Lawyers Australia, and has been named by Best Lawyers as one of Australia’s Best Lawyers in litigation, competition and alternative dispute resolution. Paul has represented athletes before appeals tribunals and the Court of Arbitration for Sport, and West Coast Eagles players at the AFL Tribunal. He is a legal advisor to the Western Australian Football Commission and the West Australian Institute of Sport (WAIS), is a former director of WAIS and is a current director of the Wally Foreman Foundation Inc.
C H R I S WH A RTO N
Starting his career as a journalist, Chris worked across several areas of newspaper management in Sydney before being appointed chief executive of Perth’s Community Newspaper Group in 1995. He was later appointed managing director of Channel 7 Perth for nine years before becoming chief executive of West Australian Newspapers in 2008. As CEO, Chris was responsible for all Seven West Media assets in Western Australia: The West Australian, West Regional Publications (23 mastheads), its online properties, WA Publishers, Redwave Media (nine regional radio licence areas) and Channel 7 Perth, before resigning as CEO of Seven West Media in 2017. He joined the West Coast Eagles board in November, 2013.
W E S T C O A S T E A G L E S B O A R D
J U ST I N L A N G E RHEAD COACH OF THE AUSTRALIAN CRICKET TEAM
An outstanding Australian left-hand batsman, he was part of one of the most successful opening partnerships in cricket history with Queenslander Matthew Hayden. A pugnacious competitor he played 105 Test matches for his country and scored 7696 runs at an impressive average of 45.27. His highest score of 250 came on the biggest stage, against England in the 2002 Boxing Day Test at the MCG. Post his own playing career he has proven to be a coach who drives those same elite standards, initially as head coach at the WA Cricket Association. He was in charge of the Western Warriors in the four-day domestic competition and the Perth Scorchers in the Big Bash T20 League. Appointed Australian cricket head coach in May 2018 and joined the West Coast Eagles board on July 1, 2017.
T E R RY B OWE NMANAGING PARTNER AND HEAD OF OPERATIONS GROUP- BGH CAPITAL
Terry Bowen is Head of the Operations Group at BGH. Terry has over 25 years of senior management experience across a broad range of industries within some of Australia’s leading companies. Prior to joining BGH, Terry served from 2009 as Finance Director of Wesfarmers Limited. He also served as an Executive Director on the Board of Wesfarmers Limited and as a Director on the Board of each of the Group’s subsidiaries. Prior to serving as Finance Director of Wesfarmers, Terry worked as Finance Director of Coles and as Managing Director of Wesfarmers Industrial and Safety. Prior to re-joining Wesfarmers in 2005, Terry served as Jetstar Airways’ inaugural Chief Financial Officer from 2003. Between 1996 and 2003, Terry held various senior management positions at Wesfarmers Landmark, including Chief Financial Officer. Terry received a Bachelor of Accountancy from the University of South Australia and is a Fellow of the Society of Certified Practising Accountants. He is a Non-Executive Director of BHP Billiton Limited and a Non-Executive Director of the West Coast Eagles.
ZO E YU J N OVI C HCOUNTRY CHAIR/EXECUTIVE VICE PRESIDENT OF SHELL AUSTRALIA
Zoe Yujnovich has extensive experience in the resource sector and has been Country Chair/Executive Vice President of Shell Australia Pty Ltd since February 2017.Zoe began her career in Australia in a number of frontline mining roles and then broadened her experience internationally, working in the USA, UK, Brazil and Canada. While at Rio Tinto, Zoe held a number of senior leadership positions, including Company President in Brazil and President and CEO of the Iron Ore Company of Canada in Montreal. Zoe joined Shell in 2014 leading Shell’s Oil Sands business in Canada. During that time she was a non-executive Director of the Potash Corporation of Saskatchewan. Zoe is Chairman of Australia’s national oil & gas industry association (APPEA), a board member of the University of WA Business School, Christ Church Grammar School and is a member of the Western Australian Division of the Australian Institute of Company Directors (AICD). Zoe holds an engineering degree from the University of Western Australia and an Executive MBA from the University of Utah.Zoe lives in Perth with her family.
E A G L E S H O S P I T A L I T Y . C O M . A U 7
A landmark events space has entered the WA market and is now available for private hire, commercial endeavours and supporters alike. Home of the West Coast Eagles, Mineral Resources Park boasts our new state of the art training facility, administration and community services.
The function space is the jewel in our crown, possessing spectacular views of the West Coast Eagles training ground while being nestled in the striking gum trees of the Lathlain area. Truly one of the most unique and inspirational spaces in WA which will certainly provide your guests with the ‘wow factor.’ Flexible and spacious, the function room is the prefect space for AGMs, conferences, gala dinners, drinks receptions and training events. It can be divided into two individual facilities or used as one large function space.
Our events team works closely alongside caterer Indigo Bay to deliver events that are a step above anything else you will experience in Perth.
To visit our website, please click here.
M I N E R A L R E S O U R C E S P A R K
ALL YOUR FUNCTION & EVENT NEEDS IN ONE UNIQUE SPACE
W E S T C O A S T E A G L E S P R E M I U M H O S P I T A L I T Y8
By positioning your brand with the West Coast Eagles at Optus Stadium, Australia’s newest and most technologically advanced stadium, your organisation will become one of the most highly visible brands in the country. Your brand will be exposed to fans within the stadium and millions through the national television coverage of West Coast Eagles games.
OPTUS STADIUM IS ONE OF THE MOST
INNOVATIVE AND ICONIC SPORTING AND ENTERTAINMENT PRECINCTS IN THE WORLD. IT IS ALSO OUR HOME ON GAME-DAY IN 2021 .
A D V E R T I S E W I T H T H E W E S T C O A S T E A G L E S
VI D E O S CO R E B OA R D
Get ready for vision on a grand scale! Optus Stadium has the two largest video screens in the southern hemisphere with greater versatility than ever before.
Located behind the goals at each end, the Video Scoreboards will allow brands to create a significant impact on the fan experience and leverage the excitement of the game. Each Screen is 340 sqm High Definition and produced by global powerhouse Daktronics.
S C R E E N C R A W L SScreen crawls available for any West Coast Eagles home game to display your logo accompanied by a message during game time.
A N I M A T E D B I L L B O A R DAvailable for 5 minutes per game, 10 minutes per game
or 20 minutes per game
M I D D L ETV Commercial space available for
15 second and 30 second commericals every game
For further information, contact:
E A G L E S H O S P I T A L I T Y . C O M . A U 9
A D V E R T I S E W I T H T H E W E S T C O A S T E A G L E S
L E D A DVE RT I S I N G
State-of-the-art dual Level LED is available at Optus Stadium. This LED technology provides brilliant, high resolution animations for maximum on screen impact brand recall. This technology is specifically designed for the live sports market. Having the ability to access two levels of LED will allow your brand to support a message with either a ‘call to action’ or campaign message, giving your advertising greater visibility.
PR O D U C T I O N S E R VI C E S
The West Coast Eagles have the skills and experience to offer a range of support services to help you get the most out of your match day advertising space. From creating commercial content on the big screens to LED animations, our production team can deliver and execute all kinds of creative elements. By using our services, you can guarantee your brand will receive quality creative design within AFL and Optus Stadium compliance.
D I G I TA L
westcoasteagles.com.au (desktop and mobile-site) provides members and supporters with a one stop desktop and mobile destination for all things West Coast Eagles. Content includes news items, video, history, gamification (Tipping), membership portal and Virtual Venue, competition pages and an e-commerce option through our team store.
THIS LED TECHNOLOGY PROVIDES BRILLIANT,
HIGH RESOLUTION ANIMATIONS FOR MAXIMUM
ON SCREEN IMPACT AND BRAND RECALL.
For further information, contact:
W E S T C O A S T E A G L E S P R E M I U M H O S P I T A L I T Y10
The 2021 season has been our biggest yet; the AFLW side embracing their second season with enthusiasm, despite ongoing COVID-19 challenges across the nation.
The female athletes have showed resilience and strength often balancing full time careers with their training loads and game day travel.
The developing squad were rewarded with their first season win against the Gold Coast Suns at home in round five.
Leading the charge is new AFLW head coach Daniel Pratt; who has been monumental in the team’s success.
Pratt a former AFL player with North Melbourne and Brisbane, as well as being an important member of the men’s coaching panel since 2014. He builds upon the cornerstones laid by first year coach Luke Dwyer.
A proud father of a young daughter his passion and connection with the players has been clearly evident since day one.
Last year’s forward Coach Michelle Cowan and the 2013 Football Woman of the Year Michelle Cowan moved into a new role this season, as the head of Operations and Player Wellbeing, two critical ingredients in the success of the team’s immediate and long term future.
Cowan also plays a vital part in game day as a bench manager, bringing years of experience to a youthful side.
Liana Nici has also been recruited as the AFLW Player
Development Manager, and works alongside the 2015 Football Woman of the Year Jan Cooper.
In terms of players, the luck of the Irish continued this season, with West Coast recruiting midfield gun, Aisling McCarthy from Tipperary.
She joins fellow Gaelic products in Niamh Kelly and Grace Kelly – sisters who were picked up in the 2020 draft.
McCarthy has been a force to be reckoned with for the side, and is in the side’s top five in terms of disposals, metres gained, contested possessions and clearances.
Gun midfielder Bella Lewis was also snagged at pick three.
The 18-year-old has been instrumental in the team’s success and has headlined in the midfield each week.
Lewis ranks in the top three Eagles for disposals, and top two for contested possessions.
Running alongside her is Mikayla Bowen who continues to grow with each game, being rewarded with the AFLW Rising Star award for her Round 5 performance.
In terms of the 2020 AFLW Draft, the Eagles later swooped on ex-fever netballer Andrea Gilmore, who has been a key forward for the side.
Shanae Davison and Julie-Ann Norrish also rounded out the AFLW team, slotting in at opposite ends of the ground.
Norrish has been a top-tier defender, and Davidson a star on the forward line; the Eagles keen to create more avenues to goals.
Finalising the 2021 AFLW playing list was South Australian duo Amber Ward and Lauren Gauci.
The Eagles elected to pass on their final two selections to snap up these interstate talents, who assisted in the North Adelaide 2020 SANFLW premiership.
They joined other South Australian Product, Katelyn Pope, who has been a pacey midfielder for the club who replaced Mhicca Carter who was struck down with a season ending foot injury.
Former State basketball player Demi Liddle got her opportunity to further her development after inaugural player Ashton Hill continued to rehabilitate her injured knee.
After the rigorous selection process – the West Coast Eagles AFLW side has come out stronger than ever.
A cohesive unit, who have put on thrilling displays of football every weekend in their second year in the AFLW competition.
Pleasingly key partners BHP, Barminco and MLG Oz continued to play a critical role in supporting the female athletes to perform at their very best.
A F L W
E A G L E S H O S P I T A L I T Y . C O M . A U 11
C O M M U N I T Y & G A M E D E V E L O P M E N T
W E S T C O A S T E A G L E S P R E M I U M H O S P I T A L I T Y12
2021 is the year to experience the biggest day on the AFL sporting calendar.
Toyota AFL Grand Final tickets are among the most sought after seats in Australian sport and now you have an opportunity to purchase premium packages directly from your beloved West Coast Eagles.
Your 2021 Toyota AFL Grand Final package includes:
▶ Reserved seat for the 2021 Toyota AFL Grand Final
▶ A ticket to the West Coast Eagles Grand Final Eve Dinner
Grand Final Eve Dinner:
▶ A sumptuous three-course meal ▶ Premium beers, wines and soft drinks ▶ Live entertainment, including guest speakers,
panellists and music
For more information or to book, please contact your Premium Sales Account Manager, or email [email protected].
HAVE YOU EVER WANTED TO EXPERIENCE THE EXCITEMENT OF
THE TOYOTA AFL GRAND FINAL?
E X P E R I E N C E S
TOYOTA AFLGRAND FINAL
PACKAGES ARE LIMITED
AND SELLING FAST!
E A G L E S H O S P I T A L I T Y . C O M . A U 13
Take advantage of this exclusive opportunity to host a sit down dinner for up to 20 people. Entertain your most valuable clients or impress your loyal staff while inaugural West Coast captain Ross Glendinning recounts tales of Eagles past and present. Your evening will also include a current player appearance and photo opportunity with one of the club’s four premiership cups. Available during the season (apart from match days) and off-season.
Contact the West Coast Eagles Premium Sales Team on (08) 9388 4500 (ask for Premium Sales) or email [email protected] to find out more.
TAKE ADVANTAGE OF THIS EXCLUSIVE OPPORTUNITY TO HOST A SIT DOWN DINNER FOR 20 PEOPLE
E X P E R I E N C E S
EXCLUSIVEDINNERS
W E S T C O A S T E A G L E S P R E M I U M H O S P I T A L I T Y14
W E S T C O A S T E A G L E S C O N C I E R G E S E R V I C E S
The West Coast Eagles, through their extensive network, is now offering a number of exciting premium hospitality packages across a range of sporting and entertainment events around the country.
Entertain your clients interstate or within WA at one of the many sporting and non-sporting events in 2021/22.
You can also secure hospitality for any AFL game played across the state, regardless of whether the Eagles are playing or not.
To organise your premium event day experience, contact your dedicated West Coast Eagles Account Manager who will help to secure you some of the best hospitality offerings.
LET US HELP YOU
E A G L E S H O S P I T A L I T Y . C O M . A U 15
W E S T C O A S T C O N N E C T
A unique membership program designed to integrate the West Coast Eagles and wider business community, West Coast Connect aims to foster and develop relationships and facilitate introductions to help expand your business’ opportunities.
West Coast Connect offers our client’s and their organisations unprecedented access to the reach and span of the Eagles network that consists of over 550 Premium Corporate Members and Partners.
FLYING HIGH WITHIN THE ULTIMATE NETWORKING MEMBERSHIP.
W E S T C O A S T E A G L E S P R E M I U M H O S P I T A L I T Y16
S E A S O N L A U N C HF R I D A Y , M A R C H 1 2 • 1 2 . 4 5 P M – 5 . 0 0 P MG R A N D B A L L R O O M , C R O W N P E R T HThe journey starts here! Enjoy a three course lunch with premium beverages while enjoying
fantastic entertainment. You will also hear from the senior coach and captain, Luke Shuey
before we present our new players their
2021 West Coast Eagles guernsey.
P R O U D L Y P R E S E N T E D B Y W E S T C A P E H O W E W I N E S
M A J O R E V E N T S
D E R B Y L U N C HT H U R S D A Y , A P R I L 2 9 • 1 2 . 4 5 P M – 5 . 0 0 P M
G R A N D B A L L R O O M , C R O W N P E R T HThe rivalry continues. Join us as we dissect the 52nd Western Derby,
featuring both past and present heroes of the game.
P R O U D L Y P R E S E N T E D B Y W E S T C A P E H O W E W I N E S
$240 PER PERSON (NON MEMBER PRICE) • $230 PER PERSON (PREMIUM MEMBER PRICE)
$240 PER PERSON (NON MEMBER PRICE) • $230 PER PERSON (PREMIUM MEMBER PRICE)
T H E F I N A L S L U N C HF R I D A Y , A U G U S T 2 7 • 1 2 . 4 5 P M – 5 . 0 0 P MR I V E R V I E W R O O M , O P T U S S T A D I U MJoin us for a gourmet three-course meal while enjoying a preview
of the 2021 premiership race.
P R O U D L Y P R E S E N T E D B Y W E S T C A P E H O W E W I N E S
$240 PER PERSON (NON MEMBER PRICE) • $230 PER PERSON (PREMIUM MEMBER PRICE)
E A G L E S H O S P I T A L I T Y . C O M . A U 17
M A J O R E V E N T S
J O H N W O R S F O L D M E D A LF R I D A Y , O C T O B E R 1 • 7 . 0 0 P M – 1 2 . 0 0 A M
G R A N D B A L L R O O M , C R O W N P E R T HThe John Worsfold Medal recognises West Coast’s most extraordinary players and singles out one Eagle as the
club’s most influential athlete throughout the season. All Australian ruckman Nic Naitanui was crowned Club
Champion for the first time when adjudged the 2020 fairest and best. This is West Coast’s night of nights to
find out who will be crowned the club’s champion in 2021.
P R O U D L Y P R E S E N T E D B Y W E S T C A P E H O W E W I N E S
G R A N D F I N A L E V ED A T E T B C • T I M E T B CV E N U E T B C ( H O S T E D I N G R A N D F I N A L S T A T E )
Get ready for the most anticipated game of the year!.
P R O U D L Y P R E S E N T E D B Y W E S T C A P E H O W E W I N E S
W E S T C O A S T E A G L E S P R E M I U M H O S P I T A L I T Y18
P R E M I U M F A C I L I T I E S
G O L D E N E AG L E S
Click here to view Golden Eagles benefits
PR E M I E R S H I P LO U N G E
Click here to view Premiership Lounge benefits
PR I VAT E S U I T E S
Click here to view Private Suites benefits
F I E L D S U I T E S
Click here to view Field Suites benefits
L E G E N D S C LU B
Click here to view Legends Club benefits
F I E L D C LU B
Click here to view Field Club benefits
C LU B 9 2
Click here to view Club 92 benefits
C LU B 8 7 R E S E R VE
Click here to view Club 87 Reserve benefits
C I TY VI EW
Click here to view City View benefits
9 6 F M S KY VI EW LO U N G E
Click here to view 96FM Sky View Lounge benefits
PR E M I E R S H I P T E R R AC E
Click here to view Premiership Terrace benefits
T H E L A N D I N G
Click here to view The Landing benefits
E A G L E S H O S P I T A L I T Y . C O M . A U 19
W E S T C O A S T E A G L E S P R E M I U M H O S P I T A L I T Y20
R O O M / F A C I L I T Y O P E N I N G T I M E S
PREMIUM ROOMOPENING TIMES
PREMIUM FACILITY ROOM OPENING TIME
PRIVATE SUITES 1 Hour prior to bouncedown
CLUB 87 RESERVE 1 Hour prior to bouncedown
GOLDEN EAGLES 90mins prior to bouncedown
AUDI CENTRE PERTH PREMIERSHIP LOUNGE 2 Hours prior to bouncedown
LEGENDS CLUB 90mins prior to bouncedown
FIELD CLUB & FIELD SUITES 1 Hour prior to bouncedown
CLUB 92 1 Hour prior to bouncedown
CITY VIEW 2 Hours prior to bouncedown
96FM SKY VIEW LOUNGE 1 Hour prior to bouncedown
PREMIERSHIP TERRACE 1 Hour prior to bouncedown
THE LANDING 2 Hours prior to bouncedown
E A G L E S H O S P I T A L I T Y . C O M . A U 21
R O O M / F A C I L I T Y D R E S S S T A N D A R D S
No alcohol to be brought into Optus Stadium if parking on Level G (underground)
A C C E P T E D N O T A C C E P T E D
A U D I C E N T R E P E R T H P R E M I E R S H I P L O U N G E
▶ COLLARED SHIRT AND JACKET ▶ TAILORED DRESS PANTS OR CHINOS
▶ STRICTLY NO DENIM ▶ POLO SHIRTS ▶ SANDALS, THONGS, RUNNERS ▶ HATS ▶ TRACKSUIT TOPS, GUERNSEYS ▶ SHORTS
G O L D E N E A G L E S
L E G E N D S C L U B
▶ COLLARED SHIRT (NO POLO SHIRTS) ▶ TAILORED DRESS PANTS OR CHINOS ▶ DRESS DENIM (NO RIPS OR TEARS)
▶ POLO SHIRTS ▶ SANDALS, THONGS, RUNNERS ▶ HATS ▶ TRACKSUIT TOPS, GUERNSEYS ▶ SHORTS
C L U B 9 2
▶ COLLARED SHIRT ▶ POLO SHIRT ▶ TAILORED DRESS PANTS OR CHINOS ▶ DRESS DENIM (NO RIPS OR TEARS)
▶ SANDALS, THONGS, RUNNERS ▶ HATS ▶ TRACKSUIT TOPS, GUERNSEYS ▶ SHORTS
P R I V A T E S U I T E SF I E L D S U I T E S
C L U B 8 7 R E S E R V EF I E L D C L U BC I T Y V I E W
9 6 F M S K Y V I E W L O U N G EP R E M I E R S H I P T E R R A C E
T H E L A N D I N G
▶ SMART CASUAL ▶ DENIM ▶ GUERNSEYS ▶ POLO SHIRTS
▶ SINGLETS ▶ SANDALS, THONGS ▶ TRACKSUIT PANTS ▶ SHORTS
W E S T C O A S T E A G L E S P R E M I U M H O S P I T A L I T Y22
O P T U S S T A D I U M M A P
N
SWAN RIVERMATAGARUP BRIDGE &NELSON AVE BUS STANDS
PERTH STADIUM BUS STATION
TAXI
GATE 1
PERTH STADIUM STATION
EAST PERTH STATION
WINDAN BRIDGE
Gates
C
B
A
E
D
506505
504
503
502
501
550
546
547
548
545544
543
54254
154053
9
538
537
536
535
534
533
532
531
530
529
528
527
526
327
326
328
329
330
331
332
333
334301
302
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305
306
307107
108109
110111
11211311
411511
6117
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120121122123124
125126127
128
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134
135
137 138
139
140
141 142 34
1 144
145
146
147
148
150
101
102
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106
308
309
310
525
524
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522
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520
519
815 517
516
515
514
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512
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510
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507
549336
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347348
349350
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334
424 333
423 332
422 331421 330
420 329
419 328
418 327
417 326
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415 324414 323
413 322321
320319
318 317
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412
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307407
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301401
222223
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227 211
212
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215216217218219220221
425426
427428
429
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435
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439
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441
442 443
444
445446
447448
449450
451452
453454
455456
457458
459460
461
136
SCREEN
149
EAST PERTH & CBD CAR PARKS
THE LANDING
THE LEGENDS CLUB
CLUB 92C
ITY
VIEW
56
4 23
1
GOLDEN EAGLES
THE PREMIERSHIP LOUNGE
THE LEGENDS CLUB
CLUB 92
FIELD CLUB
FIELD SUITES
THE LANDING
CLUB 87 RESERVE
PRIVATE SUITES
PREMIERSHIP TERRACE
96FM SKYDECK
CITY VIEW
E A G L E S H O S P I T A L I T Y . C O M . A U 23
G E N E R A L I N F O R M A T I O N
G E T T I N G TO T H E STA D I U MFor information on how to get to Optus Stadium, please visit transperth.wa.gov.au/Journey-Planner/Optus-Stadium.
T I C K E T I N GAll West Coast Eagles home game ticketing will be digital via your smartphone.
As a result, in order to attend our matches, you will need to follow the instructions from our Ticketing Guide by clicking here in order to download your digital ticket(s). Using your smartphone along with this guide, you will be able to download your digital ticket(s) and scan into Optus Stadium.
The digital tickets will provide the holder with access to Optus Stadium, as well as your relevant box, suite or function room. Each ticket is only valid for its allocated match.
Please refer to the Ticketing Guide for a list of Frequently Asked Questions/Troubleshooting.
Should none of the troubleshooting or FAQ answers in the Ticketing Guide resolve your issue, please contact your dedicated Account Manager or Premium Sales on (08) 9388 4500 / [email protected].
Alternatively, please see West Coast Eagles Membership Staff located at Gates B, C, D or E at Optus Stadium from two hours prior to bouncedown on game day.
R AC D E R BYThe West Coast Eagles are due to play one qualifying home and one qualifying away RAC derby against the Fremantle Dockers.
For the away RAC derby, your normal match day seats will NOT be available. However, if you do wish to attend, tickets can be purchased through Ticketmaster during the West Coast Eagles member priority pre-sale. Please be aware tickets are strictly limited to one per membership.
H O M E G A M E T I C K E T I N GTickets will now be scanned at entry into Optus Stadium as well as into all premium facilities.
Your ticket will also be scanned upon egress over the course of the match day should you elect to leave your premium facility at any point during the game.
All ticketing for West Coast Eagles qualifying home games is administered through Ticketmaster. General public tickets to West Coast Eagles home games go on sale at 9am through Ticketmaster on the Monday two weeks prior to a game with more becoming available each morning. Tickets are available for purchase by logging onto www.ticketmaster.com.au, calling 136 100, or by visiting a Ticketmaster outlet (WA only). Please be aware that there are a limited number of tickets available and the ticket allocation does sell out very quickly.
AWAY G A M E T I C K E T I N GIf you are travelling interstate and would like to attend an away match while sitting with other West Coast Eagles supporters, the club can assist with facilitating these arrangements.
For West Coast Eagles qualifying away games played at the MCG, tickets will be available via Ticketek www.ticketek.com.au. You will need to enter a special code under club members to purchase
into the West Coast Eagles area, please contact your account manager closer to the season for this code.
For West Coast Eagles qualifying away games played at Marvel Stadium, tickets will be available via Ticketmaster www.ticketmaster.com.au. You will need to select the West Coast Eagles supporter option via the general public purchasing link.
For all other interstate West Coast Eagles qualifying games please contact your account manager and a booking form will be sent to you for your required match.
F I N A L S T I C K E T I N GFor finals series matches, members of both competing clubs have priority to purchase premium ticketing for finals played at Optus Stadium. This is at an additional cost to your normal membership.
CO N D I T I O N S O F E N T RYTo view the conditions of entry for Optus Stadium, please view the below PDF optusstadium.com.au/conditions-of-entry
R S AAll catering and beverage services are co-ordinated by VenuesLive who will serve you in a responsible, friendly and professional manner. We encourage you and your guests to consume alcohol in moderation at all times. As the liquor license holders, VenuesLive reserves the right to discontinue liquor service to any guests who are intoxicated or interfering with the enjoyment of other patrons. Intoxicated guests will be required to be escorted from the premises by venue security and/or police. Liquor will only
be served to patrons over the age of eighteen (18) years. The liquor license governing Optus Stadium prohibits the removal of any alcoholic beverage from the ground.
LO ST PR O PE RTYIf you have lost a personal items whilst visiting Optus Stadium, please contact VenuesLive reception (1300 297 588) during business hours (Monday-Friday)
S M O K I N GSmoking inside the Stadium is not permitted. Designated smoking areas are available outside each Gate. For directions to these designated smoking areas, please see a Stadium staff member.
F I R ST A I DFirst aid stations are located in the following positions within Optus Stadium:
▶ Level 1 (Aisle 146) ▶ Level 5 (Aisle 548)
Medical crews will be present inside the stadium to attend to any problems, no matter how big or small. Please see Stadium staff for assistance.
OPTUS STADIUM FREQUENTLY ASKED QUESTIONS
Please click here for Optus Stadium’s Frequently Asked Questions.
W E S T C O A S T E A G L E S P R E M I U M H O S P I T A L I T Y24
M A R K E T I N G S T A F F
L AU R E N K U S T E REVENTS COORDINATOR
Direct line: (08) 9388 4534Email: [email protected]
TO N Y H A S E L H U R S TGENERAL MANAGER – MARKETING
Direct line: (08) 9388 4518Email: [email protected]
C H R I S S U M M E R SMARKETING COORDINATOR & PLAYER PROMOTIONS
Direct line: (08) 9388 4585Email: [email protected]
S H A N E C H A P M A NMANAGER, COMMERCIAL BUSINESS
Direct line: (08) 9388 4520Email: [email protected]
KAT H RY N H O L M E SPARTNERSHIPS & COMMERCIAL STRATEGY MANAGER
Direct line: (08) 9388 5647Email: [email protected]
LY D I A B A D O E RCOMMERCIAL ANALYST
Direct line: (08) 6141 3657Email: [email protected]
R O S S G L E N D I N N I N GMANAGER, CORPORATE RELATIONS
Direct line: (08) 9388 4590Email: [email protected]
J E D H A R R I S O NPARTNERSHIPS & ADVERTISING MANAGER
Direct line: (08) 9388 4533Email: [email protected]
LU C I M AT T E S ( M AT E R N I T Y L E AV E )
SENIOR PARTNERSHIPS ACCOUNT MANAGER
Direct line: (08) 9388 4587Email: [email protected]
CA M E R O N PA L M E RPARTNERSHIPS ACCOUNT MANAGER
Direct line: (08) 6141 3601Email: [email protected]
A M Y W I L L I A M S O NEVENTS MANAGER
Direct line: (08) 9388 4534Email: [email protected]
KAT H E R I N E PA P I C C I OEVENTS COORDINATOR
Direct line: (08) 6141 3629Email: [email protected]
S A B R I N A L E W I SEVENTS COORDINATOR
Direct line: (08) 9388 4560Email: [email protected]
R H YS A N D E R T O NPREMIUM SALES MANAGER
Direct line: (08) 9388 4589Mobile: 0408 902 473Email: [email protected]
C H R I ST I E M O O R E - C R O U C HPREMIUM HOSPITALITY COORDINATOR
Direct line: (08) 6141 3632Mobile: 0423 543 994Email: [email protected]
M E L I S S A M A D S E NPREMIUM SALES ACCOUNT MANAGER
Direct line: (08) 9388 4519Mobile: 0412 587 943Email: [email protected]
A N D R EW M C G U I N N E S SPREMIUM SALES ACCOUNT MANAGER
Direct line: (08) 6141 3648Mobile: 0422 083 377Email: [email protected]
S A M B U T L E RBUSINESS DEVELOPMENT (EAST COAST)
Direct line: (03) 8199 0809Email: [email protected]
