AUDIENCE ENGAGEMENT REPORT1ST HALF — 2021

Hydraulics & Pneumatics Audience Engagement Report 1st Half — 2021Hydraulics & Pneumatics ensures that professionals addressing fluid power technology understand the latest developments, trends and solutions that are impacting the future of fluid power applications with content focused on technical innovations, successful project implementation and how-to fundamentals. Our portfolio of media solutions is built to drive conversion for marketers by leveraging this high-performing content to engage targeted vertical audiences and drive product awareness and conversations.

342,973Average Monthly Reachs 17% increase year-over year

JOB FUNCTION Corporate Management 36.19%

Production & Equip Design (Engr Mgmt) 25.82%

Plant & Mfg (Engineering Mgmt) 15.95%

Sales Mgmt 4.88%

Purchasing Mgmt 2.76%

Storage, Warehousing, Distribution 0.90%

COMPANIES THAT ENGAGE

The Audience Engagement Report provides an integrated view of the Hydraulics & Pneumatics community. Data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua and Omeda.

REACH DECISION MAKERS

86% of audience are managers and above

Machinery

Professional, Scientific & Technical Services

Fabricated Metal Product

Wholesaler or Distributor of Durable or Non-Durable

Repair & Maintenance

Electrical Equipment, Alliance & Component

Primary Metal

PRIMARY BUSINESS

23%

12%

11%

9%

9%

7%

7%

Hydraulics & Pneumatics — Digital Engagement & Insights 1st Half — 2021

DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS

220,976Average Monthly Sessions

167,934Average Unique Monthly Visitors

404,931Average Monthly Page Views

44,967Combined Social Following

s 11% Year-to-Date

497Avg Monthly New Site Registrations

s 4% Year-to-Date

59% Desktop Visitors Average Monthly

41%Mobile Visitors Average Monthly

SUBSCRIBE TO MAGAZINE

37,000Hydraulics & Pneumatics

Magazine Subscribers

s 5% vs Year-Over-Year s 1% vs Year-Over-Year s 5% vs Year-Over-Year

Hydraulics & Pneumatics — eNewsletter Engagement & Insights 1st Half — 2021

40,030eNewsletter Reach

23.45%Monthly Avg Open Rate

1.60%Monthly Avg CTR

FLUID POWER

Monthly Average

21,642Avg Total Open Rate

22.39%PRODUCT SPOTLIGHT

Monthly Average

18,921Avg Total Open Rate

24.51%

Hydraulics & Pneumatics — What’s Trending in 20211st Half — 2021

TOP TOPICS

TOP VIEWED ARTICLES• 4 Basic Pneumatic Circuits• The Case for Electro-Hydraulic Actuators• Controlling Two or More Hydraulic Actuators• Hydraulic Pumps Streamline Tire Recycling• Hydraulic Presses: Matching Energy to Work• Pulse Valves: An Efficient Solution• Comparing Electric and Fluid-Power Actuators• The Importance of Hydraulic Hose Size• The Tesla Valve: Bringing Back a Forgotten Invention• Cleanliness Programs are Key to Keeping Oil and Hydraulic Fluids at Their Best

POPULAR DOWNLOADS: GATED CONTENT, EBOOKS AND WHITEPAPERS•Fundamentals of Hydraulic Pumps•CHAPTER 4: ISO Symbols•Hydraulic Hose SAE Standards•Pneumatic and Hydraulic Systems•Fluid Power Basics eBook•Basics of Directional-Control Valves

HIGHLY ENGAGED CONTACTS

13,876 Articles Printed or Downloaded YTD

Fundamentals: Back-to Basics

Building Efficient Systems

Troubleshooting Problems

YEARS IN INDUSTRY

CERTIFICATIONLEVEL

30% Electrical Engineer

(EE)

54%

46%

Under 30 years 30 years or more

70% Mechanical Engineer (ME)

6% Both EE and ME

Smart Hydraulic & Pneumatic Systems

Advanced Technology Integration

2021

Country %

United States 34%

India 21%

Philippines 14%

Malaysia 13%

South Africa 9%

Canada 7%

United Kingdom 5%

Singapore 5%

Colombia 5%

Spain 5%

Chile 4%

Peru 4%

Australia 3%

Mexico 3%

H1 Monthly Average

43%North America 33%

Asia-Pacific

4%Oceania

16%Europe

5%Africa

15%

Central & South America

Hydraulics & Pneumatics — Visits by Region1st Half — 2021

Hydraulics & Pneumatics — Sworn Publisher’s StatementMAGAZINE SUBSCRIBERS — 1st Half — 2021

QUALIFIED CIRCULATION BY ISSUE in the last 6 months

2021 issues Print Digital Total QualifiedJan/Feb 27,000 10,000 37,000Mar 27,000 10,000 37,000Apr 27,000 10,000 37,000May 27,000 10,000 37,000June 27,000 10,000 37,000Average Qualified Circulation for 6-Month Period

27,000 10,000 37,000

Total Qualified Non-Paid

Print

Both

Total Qualified Non-Paid

Digital

Total Qualified Non-Paid

Total Subscribers

Avg Qualified Circulation

26,960 40 10,000 37,000 37,000

U.S. POSTAL STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION

1. Publication Title: Hydraulics & Pneumatics2. Publication Number: 254-9603. Filing Date: 9/3/204.5. Number of Issues Published Annually: 106. Annual Subscription Price: Free to Qualified7.

8.

9.

10.

11.

12.

13.

15. Extent and Nature of Circulation27,873 28,281

0 0

0 0c. 26,215 26,292d.

0 0

e. 992 1,377

f. 27,207 27,669

g. 666 612

h. 27,873 28,281

i. 96.35% 95.02%

16 Electronic Copy Circulation

a. Requested and Paid Electronic Copies - -

b. Total Requested and Paid Print Copies (Line 15c)+ Requested/Paid Electronic Copies (Line 16a) 26,215 26,292

c. Total Requested Copy Distribution Distribution(Line 15f) + Requested/Paid Electronic Copies 27,207 27,669

(Line 16a)

d. Percent Paid an/dor Requested Circulaltion (Both Print & Electronic Copies) 96.35% 95.02%

(16b diveded by 16c x 100)x I certify that 50% of all my distribution copies (electronic and print) are legitimate requests or paid copies:

17.

Oct-20

Date

9/3/20

PS Form 3526-R, July 2014

Publication Title: Hydraulics & Pneumatics

United States Postal Service

Statement of Ownership, Management, and Circulation (Requester Publications Only)

Issue of Frequency: Monthly, except for a combined issue in May/June & Nov/Dec

Complete Mailing Address of Known Office of Publication (Not Printer): Endeavor Business Media, LLC, 1233 Janesville Ave, Fort Atkinson, WI 53538

Contact Person: Debbie M BradyTelephone: 941-208-4402

Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer): Endeavor Business Media, LLC,331 54th Ave N., Nashhville, TN 37209

Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor - Publisher: Tracy Smith, Endeavor Business Media, 331 54th Avenue N., Nashville, TN 37209 ; Editor: Bob Vavra, Endeavor Business Media, 331 54th Avenue N., Nashville, TN 37209 ; Managing Editor: ,

Owner - Full name and complete mailing address: Endeavor Media Holdings I, LLC, 905 Tower Place, Nashville, TN 37205; Endeavor Media Holdings II, LLC, 905 Tower Place, Nashville, TN 37205

Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other Securities: None

Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: N/A

Nonrequested Distribution (By Mail and Outside the Mail)

Average No. Copies Each Issue During

Preceding 12 MonthsNo. Copies of Single Issue Published

Nearest to Filing Date14. Issue Date for Circulation Data: August 2020

a. Total Number of Copies (Net press run)b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)

(1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

25,540 25,587

(2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®

675 705

(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®)Total Paid and/or Requested Distribution (Sum of 15b (1), (2), (3), and (4))

Total Distribution (Sum of 15c and 15e)

(1) Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)

860

(4) Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms and Other Sources)

132

1,377

(2) In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail® or Package Services Rates)

0 0

0

Total Nonrequested Distribution (Sum of 15d (1), (2), (3), and (4))

18

Debbie M Brady, Manager User Marketing

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

Copies not Distributed

Total (Sum of 15f and g)

Percent Paid and/or Requested Circulation (15c divided by 15f times 100)

Publication of Statement of Ownership for a Requester Publication is required and will be printed in the:

issue of this publication.

#Information Classification: General

We hereby make oath and say that all data set forth in this statement are true.

Signed July 2021

Tracy Smith, Executive Vice President, Design & Engineering

Matt Downing, Associate Director, User Marketing

Hydraulics & Pneumatics — Primary Business & IndustryMAGAZINE SUBSCRIBERS — 1st Half — 2021

Job Function

INDUSTRYCorp Mgmt

Product & Equip Design

Engr Mgmt

Plant & Manufacturing

Engr Mgmt

Professor or

InstructorStudent

Purchasing Mgmt

Storage, Warehous-ing, Distri-

bution

Sales Mgmt

Component Engineer Other Grand

Total %

Food, Beverage & Tobacco Product 684 225 414 7 1 59 32 47 6 43 1,518 4.12%

Textile Mills & Apparel 156 72 98 2 1 13 15 10 2 11 380 1.04%Lumber & Wood Product 437 112 206 3 1 33 8 31 9 37 877 2.31%Furniture & Fixture 125 47 65 1 4 9 4 5 5 8 273 0.74%Paper 408 121 312 7 2 49 15 28 7 28 977 2.69%Chemical Product 321 146 290 9 1 22 11 30 23 42 895 2.44%Petroleum & Refining 181 126 95 6 4 21 1 22 20 26 502 1.38%Plastics & Rubber Products 354 271 316 6 1 37 9 45 19 51 1,109 2.96%Nonmetallic Mineral Product 165 63 124 2 1 12 1 8 2 10 388 1.04%Primary Metal 671 440 532 15 4 57 8 66 30 57 1,880 4.98%Fabricated Metal Product 1,389 940 736 14 4 113 14 143 81 132 3,566 9.51%Machinery 1,779 2,228 720 35 17 154 23 246 210 197 5,609 15.06%Electrical Equipment, Alliance & Component 520 568 258 8 5 45 4 70 74 68 1,620 4.17%

Computer & Electronic Product 232 300 91 9 6 12 1 19 29 23 722 1.84%Transportation Equip MFG (OLD) 125 212 72 5 4 19 5 16 35 22 515 1.25%Medical Equipment & Supplies 175 210 100 4 0 14 5 15 16 27 566 1.48%Miscellaneous MFG (OLD) 204 230 117 8 5 23 4 72 29 34 726 1.96%Automotive 474 336 265 5 5 44 10 36 57 58 1,290 3.51%Aerospace 170 417 155 7 5 16 4 14 73 67 928 2.50%Wholesaler or Distributor ofDurable or Non-Durabl 1,275 282 225 6 5 138 107 509 26 129 2,702 7.32%

System Integrator 510 495 131 14 4 17 6 77 48 65 1,367 3.79%Professional, Scientific & Technical Services 1,065 816 247 171 13 49 9 75 95 198 2,738 7.09%

Repair & Maintenance 1,081 240 369 53 16 106 37 122 46 191 2,261 6.09%Waste Management 67 20 45 2 1 5 0 6 4 13 163 0.45%Defense/Military 52 77 17 4 1 5 1 1 30 11 199 0.52%Other 748 593 914 146 211 143 71 233 170 0 3,229 9.77%Grand Total 13,368 9,587 6,402 540 320 1,143 358 1,889 1,138 1,548 37,000 100.00%% Total 36.13% 25.91% 17.30% 1.46% 0.86% 3.09% 0.97% 5.11% 3.08% 4.18% 100.00%

Hydraulics & Pneumatics — Subscribers by StateMAGAZINE SUBSCRIBERS — 1st Half — 2021

State Subscribers

Alabama 396

Arizona 472

Arkansas 263

California 3,271

Colorado 569

Connecticut 478

D. C. 52

Delaware 75

Florida 1,306

Georgia 773

Idaho 271

Illinois 1,954

Indiana 961

Iowa 659

Kansas 480

Kentucky 410

Louisiana 352

Maine 175

Maryland 433

Massachusetts 665

Michigan 1,527

Minnesota 968

Mississippi 212

Missouri 729

Montana 140

Nebraska 338

State Subscribers

Nevada 180

New Hampshire 185

New Jersey 798

New Mexico 142

New York 1,315

North Carolina 1,041

North Dakota 134

Ohio 2,243

Oklahoma 406

Oregon 559

Pennsylvania 1,815

Rhode Island 115

South Carolina 520

South Dakota 150

Tennessee 679

Texas 2,201

Utah 357

Vermont 71

Virginia 632

Washington 749

West Virginia 185

Wisconsin 1,395

Wyoming 93

Total 48 U.S. Contiguous States

33,894

State Subscribers

Alaska 26

Hawaii 21

Total Alaska & Hawaii 47

Possessions & Other Areas 52

Total U.S. Possessions 52

Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS

4,579

1,610

3,221

5,617

7,329

11,538

47

Circulation Outside the U.S.

Total Canada 1,073

Total Foreign 1,934Grand Total 37,000