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Employer Branding Guide

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Your exceptional performance and attractive, employer-orientated workplace makes yourorganisation one of the best places to work in Ireland. This creates a success factor for yourcompany, that gives you significant benefits on the work market and increases yourpositioning as well as strengthening your employer brand. This should be communicated!Making time to celebrate your accreditation not only builds pride among your employees,but also helps you attract new talent, partners, and customers. In this guide, you’ll find arange of tips and examples of how to successfully communicate and activate yourachievement your certification.

Please feel free to contact us with any questions you may have regarding your outreachefforts and the media kit. We are happy to offer suggestions as how best to capitalise onyour company’s recognition.

What is this guide for?

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InternalcommunicationInternal emailShare the news with your company andthank your employees for theirfeedback. Let everyone know whatthey can expect next from you and theleadership team and the reasons whycreating a great experience for all isimportant to your company. Youremployees appreciate when you closethe loop on the feedback process andtake pride in the great workplaceyou've created together.

Tip: Here is an example of an internalemail you can send to your team. Youjust have to copy paste!

Hi Team, Congratulations all around! We're now officially a Great Place to Work-Certified company! / We'renow officially one of Ireland’s Best Workplaces! Thank you to everyone who took the time to complete the Trust IndexSurvey. Your feedback will help us run our business better for everyoneand will help us to continue to build on our great culture. We can’t wait to share the news. If you'd like to tell your family andfriends about our new status, you can share our company’s posts onyour social channels. Thank you all for everything you do to make this a Great Place To Work– this is everyone’s achievement! Many thanks, [Sender]

This label is yours now, be proud andshow everyone your accomplishment.You can literally print the label onanything you like.

In our online shop, you will find variousmerchandise products that you can useto present your certification to youremployees, customers and suppliers.You can order stickers, sitting cubes,drinking bottles, coffee cups, stationeryand much more.Let your imagination run free! You caneven create an employee pack with thesurvey results, the action plan alongwith some goodies!

Tip: If you have any other good ideasfor products, get in touch with us andwe will see what we can come up withtogether.

Go to the online shop

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InternalcommunicationGoodies

Celebrate your certification with acompany event such as a companybreakfast, lunch, afternoon break ordinner. For this occasion, havethe certification logo printed ontocakes, T-shirts or other print materials.For your internal parties, photo boothsand food branding are other amazingideas to keep in mind!

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Celebration party

Internalcommunication

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WebsiteLanding pageYour website is the foundation of youronline communication and reflects itsidentity. Make sure you don’t miss theopportunity to showcase your interestin creating a high-trust culture! Here,visitors should be able to tell at firstglance what your company stands forand what makes you stand out. You candisplay your recognition logo on yourlanding page but also on your careerspage, “about us” page, or writeabout your Great Place to Work. Notonly it is attractive for current andpotential business partners, it is yourchance to showcase your uniqueculture to prospective employees!

We especially recommend mentioningyour certification on your Careers page.This allows you to increase yourattractiveness as an employer, establishtrust and increase the quantity as wellas the quality of your applicants.

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WebsiteCareer page

Remind your employees that theyhelped build an extraordinaryworkplace and let the outside worldknow you are a trustworthyorganisation: display your recognitionlogo within your Newsletters and blogarticles! You can write about your GreatPlace to Work journey and you caneven share our Webinars invites. Theseserve as great weekly reminders thatmaintaining a high-trust culture is important.

Tip: Share this blog post on your socialmedia channels too (LinkedIn,Facebook, Twitter, Instagram etc.)

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Blog posts &Newsletters

Website

When prospective employees want toget a sense of your company’s culture,they will often visit your social mediapages. Social Media are now themainstream media and millennialsfavourite digital platforms. Showcasingyour recognition on Facebook,Instagram, LinkedIn, Twitter, etc. is oneof the most efficient ways to show theworld the great things you achieve. Ifyou need help designing a graphic, feelfree to get in touch with us.

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Social MediaHashtags &Handles

@greatplacetoworkireland

@GPTW_Ireland

@GPTWIreland

@gptwireland

#BestWorkplace20#BestWorkplace21...

#GPTWcertified#certifiedgreat

So proud to be named a Certified Great company!Interested in joining our great culture? Get in touch!@GPTW_Ireland #gptw #gptwcertified

We just got certified as a Great Place to Work! Couldn'tbe more proud of our team - we put our people first.@GPTW_Ireland #gptw #gptwcertified

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Social MediaSample postsHere are a few sample posts to get youstarted

It's official! We're proud to be one of Ireland’s Best workplaces!@GPTW_Ireland #gptw #bestworkplaces

So proud to be one of Ireland’s Best Workplaces! Interested in joining ourgreat culture? Get in touch! @GPTW_Ireland #gptw

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Social MediaCorporate post

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Social MediaProfile bannerYou can also use the logo on yourSocial Media banner.

As well as being one of the best toolsto enhance your SEO ranking andattract traffic to your website, videosare an enjoyable way to present yourgreat achievements. This is the perfectformat for storytelling and for creatingawareness around your newachievement. Let’s showcase the corevalues of your company as well as yourrecognition! As a bonus, videos areentertaining content to share onsocial media.

Other videos: O'Dwyer Real Estate Management Cpl Resources ORS

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Corporatevideos

In this difficult recruitment context,potential employees want to know thatthey will have a good and sustainableexperience if they join your company.Provide them with third-partyvalidation by displaying your GreatPlace to Work recognition on yourhiring campaign materials. Use yourbadge on your careers page, jobpostings, job offers speakingengagement slides, and anywhereyou’re recruiting talent togain a competitive advantage.

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RecruitmentCareer websites& Job offers

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RecruitmentHiring campaigns

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RecruitmentYour profile onGreat Place toWork's websiteYour company profile is anotherbenefit of your Great Place to Workrecognition. It highlights your TrustIndex Survey results and providesreliable third-party validation that youare, in fact, a great place to work. Linkto your profile anywhere you’d like todirect potential employees, customers,or partners to see what makes yourorganisation a great place to work.

Are your employees proud of beingpart of a great workplace? They can beyour advocates, especially in thesedifficult times! There are plenty ofpossibilities to capture theirexcitement about working in yourorganisation in video testimonials,interviews, posts on social media, emailbanners, etc. These are very effectiveways to let the high-quality talents youwould like to attract know what yourcurrent employees think about yourcompany and how you supportthem through the Covid-19 crisis.

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EmployeeAdvocacy

For example, decorate your receptionarea with Great Place to Work® sittingcubes or a trophy with the certificationlogo. You can also display stickers andposters on some strategic areas of yourworkplace (front door, reception, lifts,offices’ doors, common rooms etc. Youcan also use notice boards and TVScreens in your workplace to showcaseyour accreditation. Don’t forget todisplay the Great Place to Work posterin your office.

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Your workplaceThe office

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The shopsYou can also use the logo on yourSocial Media banner.

Your workplace

For example, decorate your receptionarea with Great Place to Work® sittingcubes or a trophy with the certificationlogo. You can also display stickers andposters on some strategic areas of yourworkplace (front door, reception, lifts,offices’ doors, common rooms etc. Youcan also use notice boards and TVScreens in your workplace to showcaseyour accreditation. Don’t forget todisplay the Great Place to Work posterin your office.

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Your workplacePop-ups

You probably send more emails tocustomers than you send texts in a day,that’s why your email banner is the bestplace to share your recognition. Thereis no better way to get the world outabout your accomplishment than toshare the news with the people you dobusiness with each and every day. Ifyour company provides a standardemail signature template, include thelogo to let everyone who emails withyour employees know that you are agreat workplace. It will help potentialcustomers and partners trust that youare a company that warrants theirbusiness, especially in these uncertaintimes

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Email signature

Webinars, workshops and virtualmeetings have replaced events andconference during theseunprecedented times. They are goodoccasions to display yourachievements. For example, you canshowcase your recognition into yourvirtual calls/events invites going outinternally and externally! It will separateyou from the crowd and makeprospects want to engage with you.

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Presentation &Backgrounds

Create an advertisement thatreferences your accreditation to createbrand awareness! If you need any helpwith this, you can contact our team.You can also apply the label to printmaterials such as: • Business cards • Business reports • Flyers • Brochures • Letterhead paper • Envelopes

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Advertisement &Printed material

Would you like everyone to know youare a great workplace? Do not forgetthe power of the press. Feel free to usethe press release in the communicationpack provided to extend yourrecognition announcement to thepress!

Tip: Here is an example of a pressrelease you can use. You just have tocopy-paste!

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Press release [Company Name] Certified as a Great Place to Work! / Named as one of Ireland's BestWorkplaces

[insert embargo date if required]

[Company Name] is proud to announce that we have officially been certified as a Great Placeto Work / named as one of Ireland's Best Workplaces [year] after a thorough and independentanalysis conducted by Great Place to Work® Institute Ireland. The accreditation process isbased on direct feedback from employees, provided as part of an extensive and anonymoussurvey about the workplace experience. [Insert a paragraph on how your organisation is committed to a great workplace culture – thiscan be a good opportunity to enhance your employer brand] [Insert quote from your CEO or Senior Leader on what Certification means to yourorganisation] About Great Place to Work®: Great Place to Work® (www.greatplacetowork.ie) is the globalauthority on high-trust, high-performance workplace cultures. Through assessment tools,consultancy services, and certification programmes, Great Place to Work® recognises BestWorkplaces™ across the world in a series of national lists including those published by TheIrish Times and Fortune magazine (USA). Great Place to Work® provides the benchmarks,framework, and expertise needed to create, sustain, and recognise truly outstandingworkplace cultures. Follow Great Place to Work® at www.greatplacetowork.ie and on Twitterat @GPTW_Ireland About your company: [insert short description of your company – 75 words or so]

Media Contacts: [insert PR contact: name, email, phone if required]

Press releasesample

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Press release

The best way to promote your GreatPlace to Work recognition is actually todo it your own way: be creative andauthentic! Include your recognition inyour own style, culture and brandstrategy. You don’t have to follow thesteps and we love seeing people whothink outside the box. You can displaythe logo on goodies like pens,umbrellas and badges.

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Be creative!

Employer Branding GuideGreat Place to Work® Institute Ireland

Do you need help with activating your GPTW recognition?

Are you interested in the GPTW Programme?

Get in touch with us