2021 integrated media planner

2021 INTEGRATED MEDIA PLANNER®

CONNECTING THE GLOBAL CLEANING COMMUNITY…H e l p i n g t o g r o w y o u r b u s i n e s s

BRAND OVERVIEW

®

97 Years Young and GrowingISSA has served the commercial cleaning industry since 1923. From its beginning as a supplier/ distributor organization to becoming the leading association serving the global cleaning community, ISSA continues to expand its footprint to engage the immense international marketplace and assist members and the industry in their success in an ever-transforming business environment.

Unmatched PartnerISSA’s media channels experienced significant growth in our audience during the unprecedented year of 2020—a 65% increase in website users across our websites totaling 5 million pageviews. We continue to support the industry and members at a time when the cleaning industry is at the forefront of fighting the pandemic, and no other organization is better positioned to deliver partners, members, and audiences with solutions to aid in their growth than ISSA.

Best Solutions for Your SuccessISSA offers unparalleled access and reach to each segment of the market across industry-leading media brands, digital assets, market intelligence, and a growing global event portfolio. Utilize ISSA’s media team, to select the best platforms to achieve your marketing goals, whether raising brand awareness, generating leads, or positioning your brand as a thought leader.

140,000+ Website

Users

80,000 Email

Subscribers

67,000+ Magazine

Subscribers

70,000+ Social

Followers

375,000+ Media

Connections

BRAND AUDIENCE / REACH

®

Circulation . . . . . . . . . . . . . . . . . 9,000 E-newsletters . . . . . . . . . . . . 20,000+ISSA.com Visitors . . . . . . . . 60,000+ISSA.com Pageviews . . . . .270,000+

ISSA Today is the ONLY publication reaching all segments of the supply chain and service providers within the cleaning industry. Serving the most influential audience in the market, its C-suite approach to high-level industry trends and data makes ISSA Today and its associated digital platforms a must-read. Its audience includes distributors, wholesalers, building service contractors, in-house ser-vice providers, residential cleaning services, manufacturers, and associate members.

issa.com

Circulation . . . . . . . . . . . . . . . .33,300E-newsletters . . . . . . . . . . . . 35,000+CMMOnline.com Visitors . . . .52,000+CMMOnline.com Pageviews . .100,000+

Reaching both end-user segments of the commercial cleaning/facility services mar-ket (BSCs and in-house/facility managers), CMM has been the industry’s voice of the end-user since 1964. Top-level decision- makers in education, healthcare, commer-cial, retail, hospitality, and industrial verticals rely on CMM for both business management and best practices for their facilities and business growth.

cmmonline.com

NOV/DEC 2020 | cleanfax.com

Automated marketingFiber challengesBranding your business powered by

Circulation . . . . . . . . . . . . . . . .25,000E-newsletters . . . . . . . . . . . . 20,000+Cleanfax.com Visitors . . . . . 30,000+Cleanfax.com Pageviews . . 45,000+

Cleanfax services the specialty cleaning and restoration industries. From carpet and floor care to disaster restoration, remediation, and environmental services, Cleanfax is the ONLY media brand engaging both segments of this niche marketplace and has been for more than 30 years. With comprehensive content across robust, integrated media channels, Cleanfax continues to be the industry leader and voice of the cleaning and restoration marketplace.

cleanfax.com

®

www.issa.com

www.cmmonline.com

www.cleanfax.com

CONTACT US

®

SALES

Mary Jane (MJ) CaddenAccount Executive, Media and Exhibit [email protected] | 847.858.7632

Scott Beech

Sales Account Executive [email protected] | 224.534.5062

Micah Ogburn

Director of Media Sales [email protected] | 847.982.3486

CONTENT

Jeff CrossEditorial Director | ISSA Media

[email protected]

Amy W. RichardsonManaging Editor | Cleaning & Maintenance Management

[email protected]

Amanda HoseyManaging Editor | Cleanfax

[email protected]

®

issa.com cmmonline.com cleanfax.com

www.issa.com

www.cmmonline.com

www.cleanfax.com

2021 MEDIA PLANNER

A N P U B L I C AT I O N

INTEGRATED MARKETING AND ADVERTISING SOLUTIONS

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MORE ACCESS TO TOP-LEVEL BUYERS ISSA is your trusted resource, reaching qualified industry professionals from manufacturing, distribution, facility services, and facility management markets across an ever-expanding multimedia landscape.

ISSA Today’s print and digital audience includes:

• Top executives, purchasers, and decision-makers from ISSA’s membership

• All segments of the industry (distribution, facility services — commercial and residential — and facility management)

• Multiple vertical markets — jansan, healthcare, education, food service, hospitality, and office products

• More than 95,000+* average monthly reach.

* Includes impressions across print and digital ISSA Today magazine, unique visitors to ISSA.com, and ISSA e-newsletters.

issa.com

SOCIAL MEDIA

www.issa.com

ISSA TODAY 2021 EDITORIAL CALENDAR

As the worldwide cleaning industry association, we know and understand the disruption across all channels of the marketplace. We focus our content on high-level, thought-provoking solutions to support the growth of our members and readers.

ISSA Today is the ONLY publication reaching all channels of the supply and service segments of the cleaning industry and is distributed in print to more than 9,000 ISSA members and digitally to another 30,000 industry professionals.

January/February March/April May/June

Ad Close / Material Deadline 1/6/21 / 1/13/21 3/3/21 / 3/10/21 5/4/21 / 5/11/21

Lead Feature State of the Commercial Cleaning Industry Planning for Post-COVID-19Workforce Development:

Recruiting, retention, training, and diversity

Market Coverage Supply Chain Management Building a Sustainable Organization Successful Sales Team Develoment

Special Coverage Improving Cleaning Processes Cleaning and Disinfecting Creating a Safe Workplace

Market Focus Hard Floor Care Best Practices Carpet Care Programs Restroom Equipment and Supplies

Bonus Distribution

ISSA Show Canada 2021 Toronto - June 9-10

July/August (ISSA Show 2021 Preview) September/October November/December (ISSA Show Review)

Ad Close / Material Deadline

7/6/21 / 7/13/21 9/7/21 / 9/14/21 11/13/21 / 11/20/21

Lead Feature Health, Safety, and Sustainability Innovations and Technology Report E-Commerce and Changing Buyer Habits

Market Coverage Planning for the Next Pandemic Software and IOT Increasing Efficiencies/Reducing Costs

Special Coverage Benchmarking Best Practices Budget Planning for 2022 Facility and Asset Preservation

Market Focus Infection Prevention Personal Protective Equipment Robotics and Autonomous Equipment

Bonus Distribution

ISSA Show North America 2021 Las Vegas - November 15-18

IN EVERY ISSUE:

Trends impacting the global cleaning industry Upper-level staff management tips and strategies Innovative products and their impact on the marketplace

Advocacy and regulatory news and updates Success stories of ISSA member companies The latest member company news and industry updates

Reports from IEHA, ARCSI, GBAC, ISSA Worldwide

ISSA.COM DIGITAL ADVERTISING

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The Industry’s Leading Website

ISSA.com is the go-to resource for the cleaning industry. Take advantage of ISSA.com’s engaged audience to increase your brand presence, drive website traffic, and enhance your thought leadership position with traditional and content-based opportunities.

ISSA.com users are up 55% over the previous year, website sessions are up 70%, and pageviews are up 68% over the previous year, exceeding 3.2 million.

Show off your brand with:• Website Display Ads/Banners• Video Ads• Buyers Guide Featured Listing

60,000+ Monthly Unique

Visitors

270,000+Monthly Page

Views

30%Mobile Traffic

DIGITAL: E-NEWSLETTERS/EMAIL MARKETING

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Promote your brand initiatives alongside relevant and authoritative content delivered directly to the inbox of your target audience.

ISSA E-newslettersConsistently and cost-effectively reach your target market with ISSA’s Clean Matters e-newsletters. ISSA’s Clean Matters are segmented to each ISSA member group so you can better communicate your advertising message. This content is delivered twice monthly to each audience segment, providing news, trends, and must-know information.

Options include:Premier Banner, Medium Rectangle, Sponsored Content, Product Spotlight.

ISSA Show North America CONNECT Email

Communicate your company’s new products and unique value proposition in advance of ISSA Show North America to increase awareness and booth traffic. This exclusive email reaches the combined email database of Cleaning & Maintenance Management and ISSA. The promotion also includes a shared email the week of the ISSA Show to drive additional engagement and awareness. These are limited and on a first-come, first-served basis — reserve your placement today!

MULTI-MEDIA THOUGHT LEADERSHIP

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Create a deeper brand experience with multi-media and thought-leadership positioning to increase awareness and expertise.

ISSA Straight Talks! NEW for 2021!ISSA’s Straight Talk! video interview series covers industry issues, trends, and insights from industry leaders. Align your brand as an industry thought leader as ISSA’s Editorial Director Jeff Cross covers a wide variety of topics and trending issues important to all ISSA members and the global cleaning industry.

Options include:Thought leadership video interview with or without product messaging. Exposure includes pre/post roll video and marketing services package including e-mail, e-newsletter, and social media promotions.

ISSA TV Video AdISSA video ads are featured in the popular ISSATV section of ISSA.com. Along with being archived for a 12-month period, videos will be included once a month for three months on ISSA’s CleanMatters e-newsletters as sponsored content to drive views and engagement.

PRINT RATES AND SPECS

ISSA Today NET RATES 1x 4x 6x

2-Page Spread $7,990 $7,560 $7,225

Full Page $4,700 $4,450 $4,250

1/2 Page Spread $6,250 $5,935 $5,675

1/2 Page Island $3,740 $3,400 $3,340

1/2 Page $3,380 $3,160 $3,060

1/3 Page $2,490 $2,350 $2,290

1/4 Page Square $2,170 $1,960 $1,930

ISSA Media Network Marketplace 3x 6x

1/4 Page $2,650 $2,300

1/6 Page $2,000 $1,775

ISSA Official Exhibit Directory NET RATES Rate

Full Page $6,760

1/2 Page Horizontal Spread $9,000

1/2 Page $4,430

1/3 Page $3,390

1/4 Page Square $2,825

2-Page Spread $12,250

16” x 11.125”

Two Page Spread Full Page Bleed

8.125” x 11.125”

4.5” x 7.5”

1⁄2 Page Island

Full Page

7” x 10” 16” x 4.875”

1⁄2 Page Horizontal Spread

TRIM SIZE: 7.875”(w) x 10.875”(h), BLEED: Image must extend .125” beyond trim size.Keep live matter .375” from final trim, LIVE AREA: 7.25”(w) x 10.5”(h)

PRINT SPECS: High-resolution (press-optimized) PDFs. All fonts and images embedded.Convert all colors to CMYK. Convert all fonts to outlines if possible. All images should be 300 dpi. Flatten layers/transparencies.

6.875” x 4.875”

1⁄2 Page Horizontal

3.375” x 9.8125”

1⁄2 Page

Vertical

2.125” x 9.5”

1⁄3 Page

Vertical

4.5” x 4.875”

1⁄3 Page Square

2.125” x 4.875”

1⁄6 Page Vertical

6.875” x 3”

1⁄3 Page Strip

3.375” x 4.875”

1⁄4 Page Vertical

6.875” x 2.125”

1⁄4 Page Strip

DIGITAL RATES AND SPECS

Display Units Desktop Mobile Rate

1 Leaderboard 728x90 320x50 $1,375

2 Half Page 300x600 300x250 $1,575

3 Medium Rectangle 300x250 300x250 $1,050

Max file size: 50K JPEG/GIF, 200K HTML5, 3 Loops Max

Additional Digital Opportunities

4 Floor Hanger 970x90 320x50 $3,150

5 Video Ad $2,900

ISSA Show North America CONNECT Email $5,500

6 Buyers’ Guide Featured Listing $1,675

Digital Edition Sponsorship Rate

Digital Issue: Issue Sponsor $3,150

ISSA Straight Talk! Sponsorship $3,500

Webinar Sponsorship $4,000

Buyers’ Guide Listing

1

2

3

Floor Hanger

4

Video Ad

5

6

5

4

E-NEWSLETTER MARKETING RATES AND SPECS

E-newsletter Marketing Rates

ISSA Clean Matters e-newsletters; Manufacturer, Distributor, BSC, Facility Professional, Residential Specifications

Manufacturer Distributor BSC Facility Pro Residential

Monthly Each Monthly Each Monthly Each Monthly Each Monthly Each

1 Premier Banner 600 x 160 pixels $1,500 $750 $1,000 $500 $1,700 $850 $1,500 $750 $600 $300

2 Medium Rectangle 300 x 250 pixels $1,200 $600 $900 $450 $1,350 $675 $1,200 $600 $550 $275

3 Sponsored Content | Product Spotlight 50 character headline, 50 words of copy, image, URL $1,200 $600 $900 $450 $1,350 $675 $1,200 $600 $550 $275

Max file size: 50K JPEG/GIF

Sponsored Content

1

22

3


2021 MEDIA PLANNER

PROVEN, TRUSTED LEADER

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WHERE FACILITY SERVICE PROVIDERS FIND SOLUTIONS Cleaning & Maintenance Management (CMM) is the leading media brand reaching facility service providers and has been the market leader for more than 50 years. CMM is the only media brand that delivers reach and coverage to the entire end-user space from building service contractors to in-house service providers and facility managers.

We understand the fragmented cleaning, maintenance, and facility services business and know the importance of a holistic approach to each of these disciplines to maintain clean, healthy, and safe environments. We also understand how busy industry professionals are, how multifaceted their roles are, and that they consume information across a variety of mediums. That’s why we deliver insightful, thought-provoking and concise content across a dynamic media landscape, available to our audience whenever, wherever 24/7/365.

CMM reaches the highest quality audience, delivers best-in-class content, and connects marketers and buyers across an array of media channels. Partner with CMM to capture your share of the $60 billion market.

cmmonline.com

www.cmmonline.com

SHOWCASE YOUR BRAND WITH INTEGRATED SOLUTIONS

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The Most Effective Media Buys Are Integrated.

Selecting the right media platforms for your message has never been more challenging. Understanding where decision makers get their information is imperative. And it’s not just one platform – it’s a variety, including magazines, websites, email, social media, and more. Utilizing the strength of each medium is the best use of any advertising budget.

Trade media is the No. 1 information source for industry professionals.

TOP RESOURCE FOR LEARNING ABOUT THE INDUSTRY

Trade media . . . . . . . . . . . . 83%(magazines, websites, e-newsletters)

Distributors . . . . . . . . . . . . . 70%

Industry trade shows . . . . . . 62%

Manufacturers . . . . . . . . . . . 56%

Networking/Peers . . . . . . . . 54%

Industry Associations . . . . . 51%

Social media outlets . . . . . . 26%

33,500+ e-newsletter subscribers

33,300 print and digital

subscribers

52,000+ website users

80% increase in users

115,000+ industry pros engage with CMM on a monthly basis

SOCIAL MEDIA

ENGAGING THE MOST DIVERSE AUDIENCE

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CMM provides unprecedented access to the most influential decision makers across a variety of multimedia platforms, giving your message access to our audience anytime – anywhere.

Your Message + Our Audience =

PROVEN RESULTS

AUDIENCE TITLES INCLUDE:✔ Owner/President/General Management

✔ Director/Manager/Supervisor of Custodial Services

✔ Director of Facilities

✔ Director/Manager of Maintenance/Operations

✔ Manager of Building Services

✔ Director of Environmental Services

✔ Director of Housekeeping/Executive Housekeeper

CMM maintains a high-level audience and is the premier media brand serving the facility services market. We invest heavily in our audience so you can be assured your message is reaching the right people. Additionally, we focus on the job titles within each vertical market that are responsible for procuring facility services products, with 92% of CMM’s audience involved in purchasing decisions.

Total Print/Digital Circulation: 33,300 AUDIENCE PROFILE

34% Education

41% Building Service

Contractors2%

Industrial

13% Health Care

4% Commercial

3% Retail

3% Hospitality

1% Recreational/ Transportation

January/February March/April May/June July/August

Ad Close / Material Deadline 12/31/20 / 1/7/21 3/10/21 / 3/17/21 5/5/21 / 5/12/21 7/2/21 / 7/9/21

Lead Feature Infection Control Spotlight: Carpet Care Spotlight: Hard Floor Care Spotlight: Restroom Care

Special Topics Standards and RegulationsIn-House/Facility Management Benchmarking Survey Report

Diversity and Inclusion Training and Certification

Technical/How-To Disinfection Bidding and Estimating Waste Management/Recycling Exterior Maintenance

In Focus Electrostatic Technology Vacuums Automation and Robotics UV/UV-C

Sponsored Content

Infection Prevention and Control Showcase

Carpet Care Showcase Floor Care Case Study Profiles Restroom Showcase

Webinars Infection Prevention and Control (January) Carpet Care (March) Hard Floor Care (May) Restroom Care (July)

Bonus Distribution

The Experience Conference and Exhibition Charleston, SC - April 19-21

ISSA Show Canada 2021 Toronto - June 9-10

The Experience Convention and Trade Show Las Vegas - September 8-10

September October November/December In every issue:

Ad Close / Material Deadline

8/4/21 / 8/11/21 9/3/21 / 9/10/21 10/2/21 / 10/9/21

Lead FeatureHealth and Safety

ISSA Show 2021 Preview Spotlight: ISSA Show North America Technology Trends

Special Topics Recruiting and Retention Strategies Building Service Contractor (BSC) Benchmarking Survey Report

Technology Adoption: IoT and Robotics

Technical/How-To Hard Floor Care Programs Hand Hygiene Workloading

In Focus Dispensers and Proportioning Matting Systems Personal Protective Equipment

Sponsored Content

Worth Seeing at ISSA Show 2021 ISSA Corporate Profiles Best Buys for 2022

Webinars Hand Hygiene (September) Improving Facility Image (December)

Bonus Distribution

ISSA Show North America 2021 Las Vegas - November 15-18

CMM 2021 EDITORIAL CALENDAR

Trending topics impacting the built environment

Management-level operational best practices

Business strategy and growth solutions for BSCs

Solutions for common cleaning and maintenance challenges

Sustainable strategies for leaner and greener operations

The latest company, people, and industry updates

New industry offerings in the changing marketplace

FSP real world success stories

DIGITAL: DISPLAY ADVERTISING

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Pricing begins at $500/month or placements can be purchased on an impression basis in groups of 25,000 impressions.

52,000 Unique Monthly

Visitors

68%Organic Traffic

42%Mobile Traffic

Traditional Banner AdvertisementLeaderboard: (Home Page and ROS placement)Medium Rectangle: (Home Page and ROS placement)Half Page Banner: (Home Page and ROS placement)

Dominate the market with High-Impact PlacementsPage SkinFloor Hanger Banner

Receive both desktop and mobile impressions when advertising on CMMOnline.com, a completely responsive site that utilizes mobile creatives for optimum user experience.

Build trust, awareness, and thought leadership for your brand to an increasing digital audience with CMMOnline.com. For more than 20 years, CMMOnline.com has served the market with timely multimedia content; today it generates more than 99,000+ page views per month from an increasing number of users. CMMOnline.com offers a variety of advertising options customizable to meet your marketing strategy and budgetary needs.

CMMOnline.com users increased 80% in the last year.

DIGITAL: THOUGHT LEADERSHIP

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Align your brand message alongside topic-specific content to drive targeted impressions and thought leadership.

Topic Channel SponsorshipCMMOnline.com categorizes content across 10 industry topic channel sponsorships. This means you can target your message around focused content, ensuring your message appears on all articles associated with the sponsored topics, delivering more qualified impressions for your campaign.

Topics include:• Business Management • Carpet• Facility Management • Hard Floors• Health and Safety • Infection Control• Restrooms • Technology and Trends• TrainingOptions include:Leaderboard, half-page banner, sponsored content

Digital Issue SponsorshipEach issue of CMM is developed in a digital format with enhanced capabilities for creating a more engaging advertisement. Digital issues average 20,000 monthly impressions and the average time spent per visitor is 45+ minutes.

Options include:Exclusive issue sponsor, belly bands, pop-up ads/videos, animated print ad

Market ResearchCapture valuable insight and data from our audience of facility service providers. Provide your questions or work with ISSA’s research team to develop a custom survey to meet your research needs. We’ll provide data compilation or work directly with our business intelligence team for a more in-depth market research study and analysis.

Straight Talk!ISSA Editorial Director Jeff Cross’s video interview series covering industry issues, trends, and insights from industry leaders is a new addition to the ISSA media portfolio. Straight Talk! covers a wide variety of topics and trending issues important to all ISSA members and the global cleaning industry and creates an incredible thought leadership opportunity for your brand and even products.

Options include:Thought leadership video interview with or without product messaging. Exposure includes pre/post roll video and market-ing services package including email, e-newsletter and social media promotions.

DIGITAL: LEAD GENERATION

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WebinarsShowcase your company’s expertise and connect with your target audience. Marketed across CMM’s media channels, webinars are effective for awareness, positioning, and most importantly, lead generation.

Options include: Exclusively sponsored (Includes hosting, marketing, lead generation, and moderator, if requested). Co-sponsorship of CMM’s Critical Series Webinars, which generated an average of 500 leads for sponsors in 2021.• Infection Prevention - January • Carpet Care - March • Hard Floor Care - May • Restroom Care - July• Hand Hygiene - September • Improving Facility Image - December

White PapersPosition your company as a thought leader and innovator by delivering research, data, in-depth problem analysis, and practical solutions. Reach your target audience with content that relates to them, solves their problems, and highlights your value proposition.

Includes: Hosting, marketing, and lead capture

CMM Benchmarking Survey ReportsAlign your brand with valuable, sought-after data by sponsoring one of CMM’s Annual Benchmarking Survey Reports. Choose either the In-House Service Provider/Facility Management Benchmarking Survey or Building Service Contractor Benchmarking Survey and receive branding, lead generation, and thought-leadership positioning.

Includes: Branding, survey questions, and leads of all survey participants

DIGITAL: E-NEWSLETTERS

CMM’s e-newsletters deliver your message to the inboxes of industry professionals who rely on us to deliver timely news, information, and resources to keep them up to date on need-to-know information. CMM offers banners, featured products, and sponsored content advertisements to increase your brand awareness and drive traffic.

CMM Daily NewsReaching 14,555 opt-in subscribers daily, CMM Daily News is the leading source for news, trends, products, events, and more.Choose from banner and/or sponsored content options.

Vertical Market E-newslettersFocusing on the unique challenges faced by industry segments/facility type(s), CMM produces three segmented e-newsletters. Each e-newsletter carries CMM’s authoritative content and provides access to key decision makers. • Education Facility e-newsletter• BSC e-newsletter• Facility Management e-newsletter

Topic-Specific E-newslettersCMM produces e-newsletters focused on key industry topics. Reach the entire CMM email database aligning your company as a thought leader. Include your content within the newsletter and receive a dedicated sponsor page on CMMOnline.com that enhances your SEO with backlinks.• Carpet Care – April • Hard Floor Care – July• Restroom Care – October• Infection Prevention - November

Co-sponsor includes: Banners, sponsored content, sponsor landing pageCLICK FOR

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DIGITAL: EMAIL MARKETING

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Email Marketing Drive immediate interaction and engagement with targeted email marketing campaigns to increase traffic, drive sales, and communicate directly with your customers. Own 100% share of the voice and message to your target audience.

Options: Reach the entire CMM database or target specific demographics or vertical markets.

Automated Email CampaignMaximize your email marketing campaign with multiple emails to your target audience. Your initial email will be sent out to your selected target market. A follow-up email will be sent to those who opened and clicked the original email and to non-opens from the initial deployment.

ISSA Show North America CONNECT EmailCommunicate your company’s new products and unique value proposition in advance of ISSA Show North America to increase awareness and booth traffic. This exclusive email reaches the combined email database of Cleaning & Maintenance Management and ISSA. The promotion also includes a shared email the week of the ISSA Show to drive additional engagement and awareness. These are limited and on a first come, first served basis – reserve your placement today!

DIGITAL: CONTENT MARKETING

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CMM’s digital offerings are designed to build awareness and establish market leadership for your brands and company. They are customizable to meet your strategy, budget, and unique marketing communication goals. Utilize CMM’s experts to help build a program to meet your needs.

Technical Tip/Sponsored ContentUtilize your content marketing to build trust and enhance your brand’s perception. Sponsored content includes article hosting, email marketing, and exposure in CMM Daily News.

Technology AlertIntroduce new products and provide details needed to make purchasing decisions about your products. Reach CMM’s entire email database with product descriptions, features, benefits, and specifications.

Video SpotlightEngage prospective buyers and create a deeper brand experience while demonstrating your products’ effectiveness with CMMOnline’s video spotlight. Includes an e-blast to the entire CMM database and a featured video on CMMOnline.com.

Native Content/Digital Case StudyTell success stories with real world examples of how your products solved a customer’s challenge, proving your brand’s innovation and solutions with validated content and data.

INTEGRATED PRINT/DIGITAL

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Native/Custom Native ContentUtilize content marketing to communicate your thought leadership position and for product education and differentiation. Work directly with our content marketing team to develop valuable industry content, brought to the market by your company. Includes: collaboration, content development, layout, and digital exposure.

Showcase and Case Study ProfilesAdvertorial profiles and showcases are available in each print issue. These integrated promotions include print exposure, a shared email blast to CMM’s entire email database of 35,000+ subscribers, and an archived version on CMMOnline.com.

MarketplaceCost effectively reach CMM’s audience to promote products, services, career opportunities, events, and more. This special back-of-the-book section provides the opportunity to reach your target market and meet your budgetary requirements.

ISSA Media Network MarketplaceFor companies with products and services spanning all ISSA media brands, take advantage of a total network buy across CMM, ISSA Today, and Cleanfax. Reach more than 65,000 subscribers across ISSA’s media network.


Display / 4C 1x 3-5x 6-8x 8x+

2-Page Spread $11,250 $11,195 $10,300 $9,825

Full Page $6,425 $6,105 $5,800 $5,500

1/2 Page Horizontal Spread $8,550 $8,125 $7,725 $7,300

1/2 Island $4,750 $4,515 $4,285 $4,075

1/2 Page $4,500 $4,275 $4,055 $3,850

1/3 Page $2,895 $2,750 $2,625 $2,485

1/4 Page $2,125 $2,000 $1,925 $1,825

Premium Positions Back Cover add 20%, Inside Covers add 15%

Native-Content Marketing Specifications Rate

Case Study and Profiles Full Page: Headline, 450 words, images, logo, URL $2,750

Showcases Half Page: Headline, 100 words, image, logo, URL $1,750

Custom Native Ask for Print/Digital Details

Marketplace / 4C 3x 6x

1/4 Page $1,000 $875

1/6 Page $750 $675


1/4 Page $2,650 $2,300

1/6 Page $2,000 $1,775

16” x 11.125”


8.125” x 11.125”

4.5” x 7.5”

1⁄2 Page Island

Full Page

7” x 10” 16” x 4.875”




6.875” x 4.875”


3.375” x 9.8125”

1⁄2 Page

Vertical

2.125” x 9.5”

1⁄3 Page

Vertical

4.5” x 4.875”

1⁄3 Page Square

2.125” x 4.875”

1⁄6 Page Vertical

6.875” x 3”

1⁄3 Page Strip

3.375” x 4.875”

1⁄4 Page Vertical

6.875” x 2.125”

1⁄4 Page Strip


Digital Edition Sponsorship Rate

Digital Issue: Issue Sponsor $3,000

Webinars Co-Sponsorship $2,750

Webinars Exclusive Sponsorship $7,500

White Papers $3,150

Market Research Pricing upon request


1 Leaderboard 728x90 320x50 $1,275

2 Half Page 300x600 300x250 $1,275

3 Medium Rectangle 300x250 300x250 $975



4 Floor Hanger 970x90 320x50 $2,500

5 Page Skin (2) 300x800 $4,825

Topic/Channel Sponsorship*

Leaderboard 728x90 320x50 $3,600/Yr

Half Page 300x600 300x250 $4,800/Yr

Sponsored Content Landing page w/ Article $500/Mth

6 Exclusive Channel Sponsorship

Leaderboard, Half Page and Article $1,500/Mth

*Six month minimum, Max file size: 50K JPEG/GIF, 200K HTML5, 3 Loops Max

Exclusive Channel Sponsorship

1

2

3

Floor Hanger4

Page Skin

5 5

6

66


Email Marketing Rate

Targeted Email Marketing $150/M

Automated Email Campaign $200/M

ISSA Show North America CONNECT Email $5,500

Email: Content Marketing

Technology Alert $2,750

Video Spotlight $3,150

Technical Tip/Sponsored Content $3,150

Native Content/Digital Case Study $3,150

E-newsletter Marketing Dimensions Rate

CMM Daily News Weekly Monthly

1 Premier Banner 600x160 $750 $3,000

2 Medium Rectangle 300x250 $750 $3,000

3 Sponsored Content Image, Headline and 50 words $650 $2,600

Vertical Market e-newsletters BSC Education Facility

Facility Management

Premier Banner 600x160 $750 $850 $975

Medium Rectangle 300x250 $500 $650 $800

Sponsored Content Image, Headline and 50 words $450 $625 $725

Exclusive Sponsor Premier, Medium Rectangle and Sponsored Content $1,800 $2,225 $2,500

Topic Specific E-newsletters $2,650

Max file size: 50K JPEG/GIF

ISSA Connect

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Targeted Email Marketing



2021 MEDIA PLANNER®

THE #1 INFORMATION SOURCE FOR CLEANING & RESTORATION PROS

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REACHING TOP DECISION-MAKERS IN THE CLEANING AND RESTORATION INDUSTRIES Cleanfax is the ONLY media brand engaging the professional cleaning and restoration markets and has been for more than 30 years.

With comprehensive content across robust, integrated media channels, Cleanfax is the authority and leading media resource to the market.

Reach your target audience when, where, and how they want to be reached throughout their buying cycle.

Cleanfax, the trusted voice of the industry, connects you to your customers. Partner with Cleanfax to boost your ROI and drive results.

cleanfax.com

www.cleanfax.com

SHOWCASE YOUR BRAND WITH INTEGRATED SOLUTIONS

®

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TO REACH THE TRUE SCOPE OF CLEANFAX’S AUDIENCE, YOU NEED A PRESENCE ON ALL PLATFORMS.

30,000+ website users—a 35% increase of users in 2020

25,000print and digital

subscribers

20,000 e-newsletter subscribers

75,000+ industry professionals engage with Cleanfax

on a monthly basis.

SOCIAL MEDIA

MULTI-AUDIENCE REACH

®

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Cleanfax bridges the gap between the professional cleaning and restoration industries by delivering best-in-class content to the industry’s leading audience.

GAIN ACCESS TO THE LARGEST AUDIENCE

25,000 top decision-makers and influencers runningthe industry’s cleaning and restoration organizations

86% of subscribers are owners and/or corporatemanagement

75% RESTORATION CONTRACTORS

providing cleaning services

50% CLEANERS

offering restoration services

AUDIENCE PROFILE

13% Floor/Carpet Maintenance Contractor

36% Restoration Contractor

47%Carpet Cleaning

Contractor

2% Other

2% Distributor

QUALITY CONTENT DRIVES ENGAGEMENT

®

Cleanfax’s unparalleled industry experience and unmatched network of industry experts, along with feedback from readers, are the driving forces behind the quality content we produce.

Cleanfax’s industry-leading content includes:• Solutions to industry pros’ daily challenges• Marketing, management, and technical know-how and industry best practices• Education and proven business strategies• Research, data, and coverage of industry trends• Essential information to assist readers in growing their businesses.

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CLEANFAX 2021 EDITORIAL CALENDAR

®

JAN/FEB MAR/APR MAY/JUN


Lead Feature State of the Cleaning and Restoration Industry Pandemic Recovery Restoration Benchmarking Survey Report

Industry Topics Infection Prevention & Control Environmental Services: Lead/Asbestos Equipment Maintenance

Technical Tips Drying Strategies Hard Floor Care Moisture Detection

Management Pain Points Software & Technology SEO Strategies Automating Systems/Scheduling

Sponsored Content Cleaning Industry Leader Profiles Restoration Showcase Truckmount Showcase

Webinar Series Proven Methodologies for Disinfection and Sanitization Driving Marketing Value in 2021

Bonus Distribution

RIA International Restoration Convention + Industry Expo

The Experience Conference & Exhibition Crawford Contractor Connection

JUL/AUG SEP/OCT NOV/DEC


Lead Feature Dominating the Storm Season Business Growth Strategies Cleaning Benchmarking Survey Report

Industry Topics Indoor Air Quality TPA’s & Insurance Carriers Personnel Protective Equipment

Technical Tips Odor Control Cleaning Chemistry Mold Remediation

Management Pain Points Training & Certifications Employee Recruiting & Retention Inventory Tracking

Sponsored Content Restoration Industry Leader Profiles Experience Product Showcase Best Buys for 2022

Webinar Series Improving the Drying Cycle

Bonus Distribution The Experience Convention & Trade Show

IN EVERY ISSUE:

Technical restoration and cleaning “how-tos” by industry expertsLeadership and business growth strategiesMarketing and advertising best practicesLatest industry equipment and products

ADDITIONAL TOPICS:

Advocacy / LegislationCarpet Cleaning AestheticsContents RestorationForensic Restoration

Digital MarketingDisinfection ProtocolsEmerging TechnologyFire/Smoke Restoration

Insurance-Restorer RelationshipsFranchising

DIGITAL ADVERTISING C L E A N FA X . C O M

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Cleanfax.com offers traditional and rich-media advertising as well as exclusive sponsorship opportunities and site segmentation to spotlight your products. The site averages 30,000+ unique users and 45,000+ pageviews monthly with news, articles, and online-only multimedia content.

Cleanfax.com increased users 35% in 2020.

Traditional Banner AdvertisementLeaderboard (Home Page and ROS placement)Medium Rectangle (Home Page and ROS placement)Half-Page Banner (Home Page and ROS placement)

Dominate the market with High-Impact PlacementsPage SkinTopic/Channel SponsorshipFloor Hanger Banner (Adhesion Unit)

30,000+ Monthly Unique

Visitors

45,000+Monthly Page

Views

GET TO YOUR CUSTOMERS’ INBOXES

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Targeted Email Marketing• 100% share of voice with targeted messages delivered

to your audience• Focus on specific demographics or reach the entire

Cleanfax database of 20,000+

Automated Email CampaignMaximize your email marketing campaign with multiple emails to your target audience. Your initial email will be sent out to your selected target market. A follow-up email will be sent to those who opened and clicked the original email and to non-opens from the initial deployment.

Content MarketingReach Cleanfax’s entire email database! A valuable tool to generate leads, promote your brand, share educational videos, and more with opportunities such as:

• Technology Alert• Sponsored Content/Technical Tip*• Video Spotlight*• White Paper*• Native/Sponsored Content*

*Includes Cleanfax archival.

ISSA Straight Talks! NEW for 2021!ISSA’s Straight Talk! video interview series covers industry issues, trends, and insights from industry leaders. Align your brand as an industry thought leader as ISSA’s Editorial Director Jeff Cross, covers a wide variety of topics and trending issues important to the cleaning and restoration industry.

Options include:Thought leadership video interview with or without product messaging. Exposure includes pre/post roll video and marketing services package including e-mail, e-newsletter and social media promotions.

STAND OUT WITH DIGITAL SPONSORSHIPS

®

Advertising spots available in both e-newsletters:

• Leaderboard• Medium Rectangle• Featured Product• Sponsored Content• Road Block

Cleanfax Insider E-newsletterSent weekly to 12,500+ industry pros, this offering provides exclusive online articles, news, videos, and more.

Restoration Insider E-newsletterSent twice monthly to 9,500+ disaster restoration professionals.

Webinars/Webcast SponsorshipsA complete marketing services package is included with each co-sponsored or exclusively sponsored webcast. Marketing service package includes:

• Live, moderated webinar• Email and social invitations to Cleanfax’s audience

to drive registration• Up to 30-second voiceover advertising message• Custom lead report including all registrants• 1-year archive of the webcast on Cleanfax.com

Digital sponsorship opportunitiesExclusively sponsor an issue of Cleanfax magazine with a leaderboard banner on every page and introductory letter/advertorial message on the opening cover.

• Exclusive issue sponsorship• Animated belly bands• Pop-up ads/Videos• Animate your print ad

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®

16” x 11.125”


8.125” x 11.125”

4.5” x 7.5”

1⁄2 Page Island

Full Page

7” x 10” 16” x 4.875”




6.875” x 4.875”


3.375” x 9.8125”

1⁄2 Page

Vertical

2.125” x 9.5”

1⁄3 Page

Vertical

4.5” x 4.875”

1⁄3 Page Square

2.125” x 4.875”

1⁄6 Page Vertical

6.875” x 3”

1⁄3 Page Strip

3.375” x 4.875”

1⁄4 Page Vertical

6.875” x 2.125”

1⁄4 Page Strip

Display / 4C 1-3x 4-8x 9x

2-Page Spread $7,550 $7,450 $7,350

Full Page $4,150 $3,950 $3,850

1/2 Horizontal Spread $5,535 $5,275 $5,125

1/2 Island $2,800 $2,700 $2,600

1/2 Page $2,600 $2,500 $2,400

1/3 Page $2,175 $2,075 $1,975

1/4 Page $1,600 $1,500 $1,400

High Impact Display 1x

Tip Cover/Insert $9,000

Belly Band $6,500

Native-Content Marketing Specifications Rate

Profiles - Full Page Headline, 450 words, images, logo, URL $2,750

Showcases - Half Page Headline, 100 words, image, logo, URL $1,500

Marketplace / 4C 1x

1/2 Page Horizontal $1,575

1/4 Page Vertical $675


1/4 Page $2,650 $2,300

1/6 Page $2,000 $1,775


®

Cleanfax.com attracts more than 30,000+ monthly unique visitors and offers traditional and rich media options for traffic generation and brand awareness. Content marketing and lead generation opportunities are also available utilizing Cleanfax’s 20,000+ email database.


1 Leaderboard 728x90 320x50 $1,050

2 Half Page 300x600 300x250 $1,275

3 Medium Rectangle 300x250 300x250 $850


Exclusive - High Impact Units

4 Floor Hanger 970x90 320x50 $2,250

5 Page Skin (2) 300x600 $3,100

6 Exclusive Channel Sponsorship

Leaderboard, Medium Rectangle and

Article Content$1,000


Digital Edition Sponsorship $2,650

Webcast Co-Sponsorship $2,650

Webcast Exclusive Sponsorship $6,500

Exclusive Channel Sponsorship

Floor Hanger4

Page Skin

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E-newsletter Marketing Dimensions Rate

E-newsletters Cleanfax Insider Restoration Insider

1 Leaderboard 728x90 $600 $500

2 Medium Rectangle 300x250 $500 $350

1 & 2 Roadblock Leaderboard and Medium Rectangle $1,000 $750

3 Sponsored Content Headline, 50 words, URL $500 $350

3 Product Spotlight 700x350 image, headline, 50 words, URL $500 $350

Email Marketing RateTargeted Email

Entire Cleaning and Restoration database $3,000

Carpet/Floor Care-specific database $2,000

Restoration-specific database $1,800

Geo-targeted email $150M/ Minimum charge $500

Additional Options

Native/Sponsored Content $2,000

Technology Alert $2,000

Technical Tip $2,000

Video Spotlight $2,000

White Paper $2,000

The Cleanfax Insider e-newsletter is delivered to 12,500+ industry professionals every Saturday. The Restoration Insider is delivered to 9,500+ restoration professionals twice per month.

2021 integrated media planner

Documents