2021 media kit - plastics decorating

2021 MEDIA KIT PLASTICS DECORATING • plasticsdecorating.com

WHAT ISPLASTICS

DECORATING?

OURMISSION

WHYUS?

Plastics Decorating reaches a targeted audience of plastics decorating and assembly professionals throughout the United States through print, digital and mobile distribution. Packed with technical content, problem-solving plans and industry data, the magazine provides actionable content that aims to educate and improve the entire industry.

Each magazine is packed with information on decorating techniques for plastics, including pad printing, digital inkjet, hot stamping/heat transfers, laser marking, coatings/paints and in-mold decorating/labeling. Secondary assembly and joining processes are covered, too, with articles and highlights on adhesives, ultrasonic welding and laser welding.

10,500 readers

each quarter

12,300digital edition

page views each month

3,600 enews readers

each issue

7,000 website page

views each month

2021 MEDIA KIT

exposure has doubled in the last 12 months


READERSHIPPlastics Decorating brings relevant, actionable content to an intensely targeted audience involved in the decorating and/or assembly of plastic parts and products through print, digital and mobile distribution. Published on a quarterly basis, the magazine is distributed to corporate management, plant managers and production engineers involved with the plastics decorating process.

TARGETED READERSHIP

2021

ADVERTISING EXPOSUREPrint & Digital Magazine

10,500 Avg. Qtrly. Readership

12,300 Avg. Monthly Digital Page Views

Plastics Decorating ENews

3,600 Avg. Circulation Each Month

Website

4,100 Avg. Monthly Unique Visitors

5,100 Avg. Monthly Visits

7,000 Avg. Monthly Page Views Contract Plastic Decorating

Custom Plastic Molding(with secondary decorating/assembly operations)

Automobile Parts Manufacturing

Sporting Goods Manufacturing

Cosmetics Manufacturing

Toy Manufacturing

Plastic Bottle/Container Manufacturing

Credit Card Manufacturing

Advertising Specialty Manufacturing

Magazine DistributionThe print edition of Plastics Decorating magazine is distributed across the United States four times each year, with additional distribution at tradeshows and other industry events. Readers also can access digital copies of the publication for free at www.plasticsdecorating.com. Additional audience reach is achieved through a monthly enewsletter and via the Plastics Decorating website, which features the latest news and archived stories from years past.

40%

16%

28%

16%


Digital editions enhance the print magazine with interactive video and clickable links. The digital edition is hosted on the Plastics Decorating website and

promoted through email and social media – giving advertisers extended exposure.

ADDITIONAL AUDIENCE REACH AT TRADESHOWS AND INDUSTRY EVENTS

LABELEXPO AMERICASTOPCON

NPE PRINTING UNITED

accessible anywhere on mobile devices

website contains the latest news with links to stories and

access to the digital edition

digital edition features

live links to websites

and videos for more in-depth

information

With print, digital and mobile delivery methods, Plastics Decorating reaches readers wherever they are.

AUDIENCE REACH OPPORTUNITIESPrint ads with digital

exposure, too

Website advertising

with exposure to every visitor

ENews advertising

for monthly exposure

Video enhancement

opportunities in the digital edition

TARGETED DISTRIBUTION THAT

REACHES THE DECISION MAKERS

IN PLASTICS DECORATING AND

ASSEMBLY

PACK EXPO PLASTEC SHOWS


APRIL/MAY

JULY/AUGUST OCTOBER/NOVEMBER

Ad Closing Jan. 4, 2021Materials Due Jan. 11, 2021

Publication Date Jan. 25, 2021Online Launch Feb. 12, 2021

Ad Closing Apr. 2, 2021Materials Due Apr. 12, 2021

Publication Date Apr. 26, 2021Online Launch May 14, 2021

Ad Closing July 2, 2021Materials Due July 12, 2021

Publication Date July 26, 2021Online Launch Aug. 13, 2021

Ad Closing Oct. 1, 2021Materials Due Oct. 11, 2021

Publication Date Oct. 25, 2021Online Launch Nov. 12, 2021

Daily Exposure Opportunities on the Plastics Decorating WebsiteThe Plastics Decorating website offers additional advertising opportunities to connect with customers and prospects through strategically placed web banners. The website contains expanded news stories, fresh content and live links to industry resources.

• Banner ads available

• Averaging 7,000 page views per month with 4,100 unique visitors

Expanded Exposure Opportunities in the Plastics Decorating Digital Edition

• Free links to advertisers’ websites through the digital editions, with 12,300 page views per month

• Video links available as an ad enhancement

• Promoted via email and social media for additional exposure

EDITORIAL LINE-UP2021

• 2021 Buyers Guide Issue • NPE 2021 Show Preview • Equipment Highlight – Pad Printing • UV-Curable Adhesives for

Changing Market Needs • Pad Printing Production Cost

Estimating • Sustainable Plastic Packaging

and Decorating • Considerations for Clean Rooms

for Plastics Decorating

Bonus Distribution: NPE 2021, Labelexpo Americas

• NPE Technology Showcase • Process Highlight – Hot Stamping

Foils/Heat Transfers• Laser Welding for Medical Devices • New Technologies for Cosmetic

Packaging Decoration • Testing Surfaces for Decorating

Applications

Bonus Distribution: NPE 2021

• PRINTING United Show Preview • Equipment Highlight – Inkjet,

Screen and Offset Printing• Feasibility Studies and Process

Development • Fixtureless Laser Marking for

Reduced Tooling Costs • Opportunities for Future Inkjet

Applications and Integrations

Bonus Distribution: PRINTING United, PACK EXPO Las Vegas, SPE Decorating & Assembly Topical Conference

• Process Highlight – IML Decorating/Labeling

• Plastic Joining Technologies for 3D-Printed Parts

• Benefits and Growth of Digital Printing

• Opportunities and New Applications for IML

• Plastic Packaging for a Circular Economy

Monthly Exposure Opportunities in Plastics Decorating ENewsThe Plastics Decorating ENews is distributed to 3,600 plastics decorating and assembly professionals throughout the US and internationally each month, providing

• Increased circulation

• Up-to-date industry news

• Product launches and technology trends

This cost-effective advertising vehicle offers another way to reach a worldwide audience and drive traffic through direct links to the advertiser’s website.

JANUARY/FEBRUARY

Published by Peterson Publications, Inc.2150 SW Westport Dr., Ste. 101

Topeka, KS 66614785.271.5801 • Fax: 785.271.6404

2021 media kit - plastics decorating

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