2021 media solutions

Connecting the global aviation, aerospace and defense industries

2021 Media Solutions

www.aviationweek.com/aerospace

Serving the Global Aviation, Aerospace & Defense Industries

Aviation Week & Space Technology delivers intelligence that is unrivaled in A&D journalism. For more

than 100 years, Aviation Week & Space Technology has provided first-to-market global content and

continues to provide real-time, essential aviation, aerospace and defense news, technology features and

deep analysis in an ever-changing environment.

The Aviation Week & Space Technology Portfolio

Print EngagesTIME SPENT Reading

1 hour, 34 minutes

AN IMPRESSIVE

81,846

Total AverageQUAlIFIEd Circulation

Sources: Signet Ad Study, April 2020. Combination of paid and qualified non-paid circulation (print and digital) during the course of the 6 month period. Aviation Week & Space Technology newsletter. June 2020 AAM Publishers Statement.

PAId Rate

1

54%

Unrivaled Journalism

The Best in the Business

Aviation Week & Space Technology is powered by the most-connected and

experienced team of journalists in the industry. This global editorial team of

30+ journalists delivers comprehensive coverage from news bureaus worldwide.

Award-winning editorial from this expert team makes Aviation Week & Space Technology

the #1 source for A&D professionals.

Editorial Leadership

Joe AnselmoEditor-in-Chief

Aviation Week & Space Technology

Graham WarwickExecutive Editor, Technology


Lee Ann ShayChief Editor

MRO

Jennifer DiMascioExecutive Editor, Defense & Space


Jens FlottauExecutive Editor, Commercial


For individual e-mail addresses, telephone numbers and more, go to AviationWeek.com/editors

Editor-in-Chief:

Joe Anselmo

Executive Editors:

Jennifer DiMascio, Jens Flottau, Graham Warwick

Associate Managing Editor: Andrea Hollowell

Team of Writing Editors:

Lindsay Bjerregaard, Sean Broderick, Michael Bruno, Bill Carey,

Thierry Dubois, Fred George, Ben Goldstein, Lee Hudson,

Irene Klotz, Helen Massy-Beresford, Jefferson Morris, Guy Norris,

Tony Osborne, Bradley Perrett, James Pozzi, Adrian Schofield,

Lee Ann Shay, Steve Trumbell

data & Analytics leaders:

Brian Kough, Terra Deskins, Michael Tint

digital Content Strategy:

Rupa Haria, Cheryl Heng, Michael Johnson, Rija Tariq,

Rebecca Badcock

Award-Winning Artists

Lisa Caputo, Thomas De Pierro, Rosa Pineda, Colin Throm

2020 Jesse H. Neal Award winners: Best News Coverage: Aviation Week Network’s Sean Broderick and team Best Technical Content: Business & Commercial Aviation Best Instructional Content: Business & Commercial Aviation

2019 Aerospace Media Awards award winners (shown): Best International Publication: Aviation Week & Space Technology Best Business Aviation submission: Business & Commercial Aviation Best Propulsion submission: Inside MRO.

2

Circulation Leadership

Source: AAM Publishers Statement: June 2020.

59,444* Commercial Aviation Sector Subscribers

38% More Than Our Nearest Commercial Competitor

*Inclusive of Inside MRO

CoMMERCIAl AVIATIoN Subscribers

30,324* Defense Sector Subscribers

22% More Executive Branch / Government Subscribers Than Our Nearest Defense Media Competitor

*Inclusive of Defense demo

dEFENSE Subscribers

32,516* Subscribers Outside the U.S.

lARGEST International Subscriber Base in the Industry

*Inclusive of Inside MRO and Defense demo

INTERNATIoNAl Subscribers

*Source: Signet Ad Study, April 2020. Includes pass along.

REAdERS SHARE

INFoRMATIoN!

readers per issue*

1.9

GREATER

on yoUR AdRoI

In several issues, we offer a Research Study to measure the effectiveness of your ad.

• Assessyour ad’s performance

• learn how well your ad performed using key measurements

• Verbatim comments show how your ad was perceived

3

Did You Know?

4

Editorial Coverage that Drives Circulation and ReadershipAviation Week & Space Technology reaches key decision-makers and influencers with EVERY issue

in EVERY market segment and in EVERY country.

Total Global A&d Audited Qualified Circulation

An Elite A&d Audience Across All Job Functions


Defense News

Aerospace Manufacturing:

Flight International

SpaceNews:

Corporate Command: 2%

Executive Officer/Owner: 17%

Manager/Department Head/Chair: 12%

Engineering Management/Executive: 5%

Engineering/Scientific/ Technical & Design: 10%

Flight Operations & Maintenance: 11%

Purchasing/Procurement/Other: 43%

12%

17%

43%

11%10%

5%

2%

Sources: Combination of paid and qualified non paid circulation (print and digital) during the course of the 6 month period. Aviation Week & Space Technology June 2020 AAM Publishers Statement. Aerospace Manufacturing: Audit Bureau of Circulations, UK July 2016 to June 2017. SpaceNews: 2020 Media Kit, unaudited. DefenseNews: Statement Average, 6/19. Flight International: Statement Average, 12/19.

Source: Combination of paid and qualified non paid circulation (print and digital) during the course of the 6 month period, Audience Development/Publishers Own Data, average June 2020.

“I have always used

this publication to get

inside industry

trends and thanks to its

articles, I have been able to

recommend and make

good decisions.”Executive Officer/Owner,

Air Transportation

81,846

33,318

16,281

13,843

26,095

5

38% MoRE CoMMERCIAl REACH

than our nearest competitor

3.5 MoRE MANAGEMENT TITlES

than our nearest competitor

9x MoRE MANUFACTURERS than our nearest competitor

Audience of Global Influencers

42%23%

16%

9%

Sources: AW&ST: Audience Development/Publishers Own Data, Commercial and Inside MRO, June 2020. Aviation Maintenance: Verified Statement, Media Kit, September 2019; All Other BPA December 2019.

Direct connections with commercial air transport leaders worldwide.

1%

Executive Senior Management: 24,880

Engineering, Engineering Management: 9,635

Flight Operations: 13,414

Corporate/Command: 630

Purchasing/Procurement/Other: 5,544

Other: 5,341

Source: Audience Development/Publishers Own Data, Commercial and Inside MRO, June 2020.

Sources: AW&ST: Audience Development/Publishers Own Data, Commercial and Inside MRO, June 2020. Flight & Airline Business, December 2019; Flight International, Airline Business, MRO Management: BPA June 2018.


Aviation Maintenance


Airline Business

59,444

19,946

42,960

26,095

Commercial Leadership

Aviation Week & Space Technology reaches decision-makers with first-to-market commercial aviation

intelligence relating to engines, technology, airframes, air traffic management, and maintenance.

A Powerhouse with Superior Commercial Reach

9%

6

Global Market Reach

Sources: AW&ST: AAM Publishers Statement, June 2020 and AW&ST Defense Edition Publishers Own Data, June 2020. Defense News and Flight International, Audit Statement, December 2019. Space News, Audit Statement, June 2018 - no longer audited.

Aviation Week & Space Technology has the greatest reach among Executive Branch / Legislative /

Agencies / Departments (incl. DoD, MoD, etc) and other global Government organizations.

Total Global Circulation

30,324

Canada 325

USA 17,431

So. Amer./Mexico/Cent. Amer./Caribbean 1,024

Europe 6,164

Africa 886

Middle East/Asia/Pacific 4,494

Aviation Week & Space Technology’s key

regions with top military expenditures.

Source: AW&ST Defense Edition Publishers Own Data, June 2020

Executive Government Reach

Defense, Space & Security LeadershipAviation Week & Space Technology’s global team of defense journalists delivers comprehensive

coverage of military aviation and aerospace, with an emphasis on advanced technologies.

Unrivaled defense, Space & Security Reach = 30,324


Defense News

Space News


12,023

4,656

9,879

84

Hand-delivery to top

government and military VIPs guarantees reach to key officials in the

Pentagon, the U.S. Executive Branch

and the U.S. Congress.

Space demographic

Space Reach

15,559Executive Government Reach

12,023Washington d.C. demographic

D.C. Reach

10,047

7

Inside MRO is the comprehensive source for the global commercial

aviation aftermarket. It connects all aspects of the MRO community to

deliver business, technology and operational insights, as well as opinions

from events and interactive forums found on the MRO Market Channel

and the MRO Digest newsletter.

Greatest MRo Reach

Influential MRo Audience

Sources: Inside MRO: Audience Development/Publisher’s Own Data, June 2020. Aviation Maintenance Magazine: Media Kit, Sept. 2019; MRO Management: 2020 Media Kit, not third party audited. Director of Maintenance: 2020 Media Kit, not third party audited.

Inside MRO is a monthly magazine that is distributed widely at Aviation Week Network’s global

MRO events and conferences as the official publication of the events. Inside MRO is also inserted

in the center of Aviation Week & Space Technology.

Reaching 43,418 aftermarket decision-makers across the globe:

Commercial Airline/Cargo Operators/Regional: 16,546Third-Party MROs: 18,840Government/Regulatory Agencies: 1,926Manufacturing: 5,290Finance/Leasing/Brokers/Dealers: 745Other: 71

Source: AW&ST Audience Development, June 2020.

Inside MRO

Aviation Maintenance Magazine

Director of Maintenance

MRO Management

43,418

8,552

42,960

20,000+

MRO Leadership. Best Read.Make your presence

known at the next onsite

or virtual industry event!

•Aero-EnginesAmericas

•MROMiddleEast&Summit

•MROEastAsia

•MROAmericas

•MilitaryAviationLogistics&

Maintenance Symposium (MALMS)

•EngineLeasing,Trading&Finance

•MROBEER

•Aero-EnginesEurope

•MROAsiaPacific

•Aero-EnginesAsiaPacific

•UAMAsiaPacific

(Urban Air Mobility)

•MROEurope

For a complete list of

Aviation Week Network

events, locations, and dates, visit

http://www.aviationweek.com/events

38%

4%

43%

12%

2%1%

“It is my sole

source for quality

updates concerning

general/commercial

aviation, space, our military

preparedness, and our

possible antagonists’

capabilities.”Executive Officer/Owner

Manufacturers

8

*Source: Webtrends Analytics, July, 2020

Average open rate:

43%

Digital Engagement

Delivers news, insights

and analysis to the global

aviation and aerospace

community

Average open rate:

37%

Source: Eloqua, July, 2020

Distribution:

250,784

Aerospace Digest Newsletter

First-to-market global

content and real-time,

essential information

Average Unique Visitors:

75,620*

Average Monthly Page Views:

161,486*

AviationWeek.com/Aerospace

Broaden Your Reach and Complement Aviation Week & Space Technology

Aviation Week & Space Technology’sWeeklyRound-UpNewsletter

Aviation Week & Space Technology’s Weekly Round-Up Newsletter is a

culmination of the latest insights and analyses of that week and is a useful

summary to professionals across the globe.

Distribution:

76,925

Contextual Targeting

Targeted advertising that

matches ads to topics using

key words and other content:

•AerospaceMarketChannel

•AirTransportMarketChannel

•MROMarketChannel

•Defense&SpaceMarketChannel

•BusinessAviationMarketChannel

9

Aviation Week Network is now more

connected than ever before, bringing all our

industry-leading content onto a single website

— AviationWeek.com. All of the brands you

know and trust are here in a streamlined digital

platform, delivering powerful content-based

marketing solutions.

ONE Website. ONE Buy.

dedicated market channels powered by our leading brands — Air Transport World,

Aviation Week & Space Technology, Aviation Week MRO, and Business & Commecial Aviation

Target your message or go broad with new market focused channels

Richer user-experience which means higher engagement and greater visibility for your advertising message

A powerful air transport community with an increased audience

from Routes and CAPA — Centre for Aviation

In-depth metric reporting to provide you and your customers with metrics

needed to achieve your KPIs

AviAtionweek.com

Reaching More A&D Decision-makers On One Unified Website

Average Monthly Page Views:

2,058,855

Source: Webtrends Analytics, August 2020

“As a buyer, I’m

always searching for the

most relevant products

and services to meet my

needs. The supplier

showcase helps

me daily.”Executive Buyer

Manufacturer

10

The newly expanded Aviation Week Marketplace provides a turnkey marketing solution

from the industry’s most trusted brand.

Suppliers can showcase their product/service to buyers worldwide on the world’s

largest network and marketplace. Buyers can browse and search the marketplace

for the most relevant products/services to meet their needs.

Connecting Buyers & Suppliers - AviationWeek.com/Marketplace

• Interactive supplier directory enhances the

buyer-seller experience with advanced search

• Buyers can search by Product, Company,

Category or Region for specific solutions

• Suppliers can build their microsite to

showcase their products and services to

thousands of global A&D professionals

• Provides access to a robust community,

connecting you with global aviation aftermarket

buyers and decision-makers

• Create custom marketing programs with

lead generation

• Increased exposure around virtual and other

industry events

A Next Generation Interactive Supplier directory

Up to six-categorysearch with drop-down

subcategories

Keyword / Company Name search

Scale to support

thousands of suppliers and

products

Digital advertising opportunity

Aviationweek.com

Custom Solutions• VirtualEvents

• Webinars/Podcasts

• SpecialTopics

• Researchand

Brand Perception Studies

• PopQuizzes

• NativeAdvertising

• ListRentalandEmailMarketing

• BehavioralInsights/

Audience Extension

• Newsletters

• Infographics

• ContentSyndication

• Whitepapers/CaseStudies/

Content Creation

• Storyscapes/eBooks

• VideoSponsorships

• FacebookLIVE

• In-personEvents

• LeadGenerationandNurturing

• SocialMediaEngagement

11

Exceed your marketing goals by applying vertical industry knowledge to engage

customers and deliver measurable results.

Leverage our defined audience of 1.2 million global A&d professionals across all

markets, titles and job functions with these solutions:

Creative Solutions.Proven Results.

Thought leadership offerings from content creation

to custom events to align your company as the industry expert

lead Management programs to generate new business

through a variety of marketing campaigns and programs such as

lead nurturing or lead engagement

Market Intelligence offerings including custom research,

online focus groups and custom market reports to provide you

with the information needed to make strategic business decisions

Market Positioning/Branding opportunities that range

from traditional advertising using print and digital channels, to aligning

your brand with our editorial content

Results-Driven Marketing Services and Advertising

360° Solutions for the Aerospace Community.

Connect with Us:

Aviation Week & Space Technology:

Iain Blackhall

Managing Director, Global Media

Tel: +44 7824 597 499

Email: [email protected]

CommercialAviation/MRO:

Beth Wagner

Managing Director, North America

Tel: +1 202-517-1061


Defense/Space/Security:

Andrea Rossi Prudente

Managing Director, Space & Defense

Tel: +44 (0) 20 7017 7266


■■ Intelligence and Insight

■■ Data, Analytics, and Forecasting

■■ Global Conferences and Exhibitions

■■ Digital Marketplaces

■■ Marketing Services

2021 media solutions

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