2021 penticton media kit...penticton 2. summerland 3. osoyoos 4. oliver 5. naramata 847,936 127,263...
TRANSCRIPT
2021 Penticton Media Kit
1
2021
Castanet Weekly StatisticsCASTANET OVERALL READERS
45,148UNIQUE VISITORS
1,186,839PAGE VIEWS
6.21PAGES PER VISIT
as at January 24-30, 2021
1% EMAIL
24% SEARCH(8% INCREASE)
23% SOCIAL(14% INCREASE)
51% DIRECT(DUE TO SIGNIFICANT GROWTH)
Tra�c Sources
Castanet AppWeekly Statistics
47,902USERS
3,546,670PAGE VIEWS
Social MediaStatistics
44,439 LIKES43,020 FOLLOWERS18,852 SUBSCRIBERS21,010 FOLLOWERS
127,321 TOTAL FOLLOWERS
1. Penticton2. Osoyoos3. Summerland4. Oliver5. Naramata
32,007 4,947 4,661 3,941 172
1. Penticton2. Summerland3. Osoyoos4. Oliver5. Naramata
847,936 127,263 110,521 95,027 6,092
Weekly Unique Visitors Weekly Page Views
Top Markets
2
2021
General News BCAVERAGE WEEKLY VISITS
Castanet.net
2,443,986Vancouver Sun
925,000The Province
246,000
BCctvnews.ca
1,595,000
December 2020
Castanet.net
BCctvnews.ca
The Province
Vancouver Sun
4:49
1:21
1:32
1:10
Pages Per Visit Average Visit Duration
Castanet.net Vancouver Sun The Province BCctvnews.ca
5.24 1.57 1.34 1.66
Competitive Analysis
3
2021
Local Online Competitive AnalysisAVERAGE WEEKLY VISITS
Castanet.net
203,875Penticton Western News
27,500
December 2020
Average Visit Duration
PENTICTON CASTANET.NETWESTERN NEWS
RADIO STATION AVG. LISTENERSHERALD
42,31722,0008,3256,000
Local Traditional Media Competitive AnalysisAVERAGE WEEKLY REACH
Penticton Herald
18,250PentictonNow
5,500
Castanet.net
Penticton Western News
Penticton HeraldPentictonNow
1:21
1:324:495:46
5:00
1:13:29
Competitive Analysis
4
Age & Gender
Household Size
25% -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
20% -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
15% -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
10% -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
5% -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
0% -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
2021Demographic Profile
as at January 17-23, 2021
18-24 25-34 35-44 45-54 55-64 65+
1:2146% 54%
12%
35%
53%
1
2
3+
Household Income
66%
38%
26%
> $60,000
> $75,000
> $100,000
59% of Castanet readers are between 25-54 yrs.
5
2021
Leaderboard728x90FILE FORMAT: .JPG, .GIF, MAX FILE SIZE: 150K
Medium Rectangle300x250FILE FORMAT: .JPG, .GIFMAX FILE SIZE: 275K
Classifieds Photowrap900x600FILE FORMAT: .JPGMAX FILE SIZE: 125KNO ANIMATION
Half Page300x600FILE FORMAT: .JPGMAX FILE SIZE: 100KNO ANIMATION
Mobile588x128FILE FORMAT: .JPGMAX FILE SIZE: 80KNO ANIMATION
Small Rectangle300x100FILE FORMAT: .JPG, .GIFMAX FILE SIZE: 175K
Billboard970x250FILE FORMAT: .JPGMAX FILE SIZE: 100KNO ANIMATION
Embedded Banner640x90FILE FORMAT: .JPG, .GIFMAX FILE SIZE: 150K
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