2021 tesol media kit

TESOL Media Kit | For more information, contact [email protected] www.tesol.org/advertise

Advancing Excellence in English Language Teaching

TESOL Media Kit2021

TESOL Media Kit | For more information, contact [email protected] TESOL Media Kit | For more information, contact [email protected]

Why Advertise with TESOL?Reach more than 60,000 English language professionals from around the world!

More than 11,000 English Language• Teachers• Administrators• Students• Researchers

• Linguists• Materials Writers• Teacher Trainers

From more than 140 countries

WHO ARE TESOL’S MEMBERS?

Nearly 40% of TESOL members recommend products or services for purchase

Working in• Elementary Education• Secondary Education• Mainstream Classrooms• Higher Education• Intensive English Programs• Community Colleges• Adult Education• Government Agencies• Private Language Schools• And more

Higher Education

38%

Adult Education

22%

Elementary & Secondary Education

19%

Community College

8%

For more information, contact [email protected] | TESOL Media Kit 3

TESOL Quarterly / Print & Electronic Advertising

EDITORIAL PROFILE

TESOL Quarterly is one of the most respected publications in second and foreign language teaching. This authoritative, peer-reviewed journal serves as a forum for teachers and researchers all over the world. Digital ads are responsive across all devices to ensure your ad gets maximum visibility.

Average Circulation: 18,000 individuals, libraries, and institutions worldwideAudience: English language teachers, linguists, program directors, teacher educators,

and researchersPublished: March, June, September, December

www.tesol.org/tq

PRINT SPECIFICATIONS & RATESAD TYPE 1X 2X 4X/ANNUAL

Half Page $595 $1,135 $2,060

Full Page $720 $1,340 $2,575

Covers 2, 3 $1,750 $2,370 $4,635

Cover 4 $2,060 $3,860 $7,210

NOTES

• File format: PDF with fonts and images embedded

• Resolution: minimum 300 dpi

• Color: Black and white inside ads; full color for cover 2, 3 & 4

• Electronic ads run on a 3-month basis. Subscribers reference TQ online throughout the year, and receive email updates when advance or supplemental content is published, in addition to when new issues are available.

ELECTRONIC SPECIFICATIONS & RATESAD TYPE 3 MONTHS 6 MONTHS 12 MONTHS/ANNUAL

Medium Rectangle $2,500 $4,200 $7,500

Top Banner $3,200 $6,000 $12,000

NOTES

• File format: JPEG (.jpg), GIF (.gif) files, or Flash• Resolution: 72 dpi• Color: Full Color• No “infinite looping”• Maximum file size: 39KB• Link directly to your website from your ads.

Reserve 4 consecutive full page or cover ads and receive complimentary medium rectangle ads in each corresponding online issue.

Special Offer!

TESOL Quarterly received a 2-year impact factor of 2.718 and a 5-year impact factor of 3.208 in the 2018 Journal Citation Report. The impact factor (IF) is a measure of the frequency with which the average article in a journal has been cited in a particular year.

HALF PAGE

4.75” x 3.875”12cm x 9.5cm

FULL PAGE

4.75” x 7.40”12cm x 18.8cm

350,000 page views per month

TESOL Media Kit | For more information, contact [email protected] Media Kit | To reserve, contact [email protected]

TESOL Journal / Electronic Advertising

EDITORIAL PROFILE

TESOL Journal is a refereed, practitioner-oriented quarterly electronic journal based on current theory and research in the field of TESOL. Articles enable an active and vibrant professional dialogue about research- and theory-based practices as well as practice-oriented theorizing and research. Members and subscribers reference TJ throughout the year, and receive email updates when advance or supplemental content is published, in addition to when new issues are available. Digital ads are responsive across all devices to ensure your ad gets maximum visibility.

Average Circulation: 30,200 individuals, institutions, and libraries worldwide

Audience: TESOL members

Published: March, June, September, December

www.tesol.org/tj

ELECTRONIC SPECIFICATIONS & RATESAD TYPE 3 MONTHS 6 MONTHS 12 MONTHS/ANNUAL

Medium Rectangle $2,500 $4,200 $7,500

Top Banner $3,200 $6,000 $11,400

NOTES

• File format: JPEG (.jpg), GIF (.gif) files, or Flash

• Resolution: 72 dpi

• Color: Full Color

• No “infinite looping”

• Maximum file size: 39KB

• Link directly to your website from your ads.


TESOL Media Kit | For more information, contact [email protected] For more information, contact [email protected] | TESOL Media Kit 5

TESOL Connections / Electronic Advertising

EDITORIAL PROFILE

TESOL Connections (TC) is the association’s monthly member electronic newsletter which features practical articles and useful resources for English language professionals. TC is emailed to all TESOL members and also available to the public online.

Average Circulation: More than 13,000 individualsAudience: TESOL members and other English language professionalsPublished: Monthly

www.tesol.org/tc

TESOL CONNECTIONS BANNER ADS

MATERIALS SPECIFICATIONS & RATESAD TYPE 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS/ANNUAL

Bottom Banner $850 $2,400 $4,550 $8,675

Side Button $975 $2,700 $5,275 $9,950

Top Banner $1,100 $3,150 $5,950 $11,200

NOTES

• File format: JPEG (.jpg) or GIF (.gif) files



• Animated GIFs acceptable with maximum animation lengths of 15 seconds (including multiple loops)



• Link directly to your website from your embedded banner ads.

TESOL Connections Giveaway Sponsorship Get your brand in front of customers by featuring your product or service in the TESOL Connections Monthly Giveaway!

WHAT’S INCLUDED?

• Your name and logo listed in the monthly giveaway section • A 100-word description of the product or service you’re providing• A click-able image of the product or service • An email to all TESOL members on the 15th of the month reminding them of the giveaway *Note: The reminder email will be generated and sent by TESOL International Association. The sponsoring company is

responsible for fulfilling shipment of product or service to giveaway winner (winner’s information will be provided).

$2,500/month

TESOL Media Kit | For more information, contact [email protected]

TESOL Website / Online Advertising

TESOL’s website reaches a global audience of teaching professionals at all levels of the profession. With more than 95,000 unique visitors per month, tesol.org is constantly used to access up-to-date news, read the latest TESOL publications, access professional development opportunities, search the latest job listings, and more. Through TESOL’s web site banner advertising program, you have the opportunity to extend and reinforce your brand, expand revenues, drive traffic to your website, and connect with a unique audience.

www.tesol.org

TESOL Blog / Online Advertising

Written by TESOL professionals and association leaders, the blog provides readers with news, information, and updates on the latest research, effective classroom practices, and peer-to-peer advice on classroom technology, lesson plans, and other practical topics in the field of English language education. More than 12,400 active subscribers get email updates when new blog posts are available.

blog.tesol.org

Retargeting / Online Advertising

With our retargeting toolkit, you have the opportunity to reach the right audiences and drive them to your site with powerful, personalized ads across the web. Engage your digital audience, drive them to convert, and grow your organization.

Contact TESOL Advertising for more information

Visitor Sessions: 159,000 per month

Page Views: 400,000 per month

Unique Visitors: 159,000 per month

Session Length: 2:20

AVERAGE MONTHLY TRAFFIC


Page Views: 17,000 per month



AVERAGE MONTHLY TRAFFIC

Questions? Contact [email protected] | TESOL Media Kit 7

TESOL Media Kit | For more information, contact [email protected]

TESOL Career Center / Online Advertising

The TESOL Career Center is TESOL International Association’s online hub to connect English language professionals with employers around the world. Job opportunities span all career levels and include positions in education, with nonprofits, in government, and more.

Audience: TESOL and English language job seekers and recruiters




careers.tesol.org

TESOL CAREER CENTER BANNER ADS

MATERIALS SPECIFICATIONS & RATESAD TYPE 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS/ANNUAL

Medium Rectangle HP $850 $975 $1,650 $2,850

Medium Rectangle $600 $750 $1,450 $2,650

NOTES

• File format: JPEG (.jpg), GIF (.gif) files, or Flash





• Link directly to your website from your ads.


To reserve, contact [email protected] | TESOL Media KitTESOL Media Kit | For more information, contact [email protected] 9

TESOL Virtual Seminars / Online Advertising

TESOL offers numerous virtual seminars to help busy TESOL professionals develop leadership skills, improve core competencies, and stay abreast of the latest developments in the dynamic field of English language teaching and learning.

Audience: TESOL members and other English language professionals

Events: Up to 10 virtual seminars annually

www.tesol.org/onlinecourses

myTESOL Lounge Live! / Online Advertising

Open to members and non-members, myTESOL Lounge Live! is an online hosted conversation space for English language educators. It’s a space where educators and TESOL professionals come together as peers, sharing how they are coping during these uncertain times, all while having a little fun in a new way! All you need to participate is a device with an internet connection.

Audience: TESOL members, nonmembers, and other English language professionals

Events: Up to 10 webinars annually

www.tesol.org/mytll

TESOL VIRTUAL SEMINAR & MYTESOL LOUNGE LIVE! ADS

MATERIALS SPECIFICATIONS & RATESAD TYPE 1 EVENT 2 EVENTS 3 EVENTS

Slide $350 $650 $975

Short Clip $450 $850 $1,200

NOTES

• File format: JPEG (.jpg) or MP4 (.mp4) files





• Maximum time for video: 30 seconds

We’ve kept the conversation going on my.tesol.org where educators can share upcoming events, resources, and more through the myTESOL Lounge community! With more than 100k community members, it is one of our most popular and widely followed groups.

TESOL virtual seminars are 90- to 120-minute webcasts focused on key issues in English language teaching. The seminars are easy to access online from your home or office, as a live event or on-demand.

TESOL Media Kit | For more information, contact [email protected] Media Kit | For more information, contact [email protected]

TESOL International Convention & English Language Expo

Reach more than 4,000 English language professionals from around the world! Learn more at www.tesolconvention.org.

Print and Online Advertising Opportunities Available

Contact [email protected] or +1 703.518.2506 for details

Exhibit with TESOL

For details, contact [email protected]

22–25 March 2022 Pittsburgh, Pennsylvania, USA21–24 March 2023 Portland, Oregon, USA20-23 March 2024 Tampa, Florida, USA18-21 March 2025 Long Beach, California, USA

UPCOMING CONVENTIONS

TESOL Media Kit | For more information, contact [email protected] For more information, contact [email protected] | TESOL Media Kit 11

Additional Opportunities from TESOL

TESOL English Language Bulletin (ELB)

A weekly enewsletter with more than 40,000 subscribers. multibriefs.com/briefs/tesol

Contact Multiview at +1 972.402.7000 or [email protected]

English Language Professional’s Resource Guide and Directory of Degree and Certificate Programs

www.tesol.org/ddcp

Contact Multiview at +1 972.402.7000 or [email protected]

Mailing List Rentals

Infocus Marketing +1.800.708.5478 or [email protected] www.infocusmarketing.com/lists/TESOL

Retargeting Opportunities

Contact TESOL Advertising at [email protected]

TESOL Sponsorship Opportunities

Contact Lisa Dyson at +1 703.518.2515 or [email protected]

multibriefs.com/briefs/tesol

www.tesol.org/ddcp

www.infocusmarketing.com/lists/TESOL

TESOL Media Kit | For more information, contact [email protected] TESOL Media Kit | To reserve, please contact [email protected]

TESOL Publication Closing Dates & Deadlines

PUBLICATION ISSUE RESERVATION DEADLINE MATERIALS DEADLINE PUBLISHED DATE

PRINT TESOL QUARTERLY

March 23 Dec 6 Jan 17 Feb

June 24 Mar 7 Apr 19 May

Sept 23 Jun 7 Jul 18 Aug

Dec 22 Sept 6 Oct 17 Nov

DIGITAL TESOL QUARTERLY

Monthly 15th of month 22nd of month 1st of the month

DIGITAL TESOL JOURNAL


DIGITAL TESOL CONNECTIONS

Monthly 15th of month 22nd of month 1st business day of the month

DIGITAL TESOL CAREER CENTER


DIGITAL TESOL VIRTUAL SEMINARS

Up to 10 annually 1st of month 1 week prior to webinar N/A

DIGITAL MYTESOL LOUNGE LIVE!

Up to 10 annually 1st of month 1 week prior to webinar N/A

To reserve, contact [email protected] | TESOL Media Kit 13

TESOL Advertising Reservation Form

ADVERTISER INFORMATION:

Company _________________________________________________________________________________________Address ___________________________________________________________________________________________________________________________________________________________________________________________City, State, Zip, Country _______________________________________________________________________________Contact Name ______________________________________________________________________________________Contact Email ______________________________________________________________________________________Phone ____________________________________________________ Fax ____________________________________

AD PLACEMENTS:

TESOL QUARTERLY PRINT EDITION

March ________ (year) June ________ (year) September ________ (year) December ________ (year)

Cover 2 Cover 3 Cover 4 Full Page Half Page

Total TESOL Quarterly Print Cost USD $__________________

TESOL QUARTERLY DIGITAL EDITION

Months and Year(s) ________________________________________________________________________________ Top Banner (728x90) Medium Rectangle (300x250)

Total TESOL Quarterly Digital Cost USD $__________________

TESOL JOURNAL DIGITAL

Months and Year(s) ________________________________________________________________________________ Top Banner (728x90) Medium Rectangle (300x250)

Total TESOL Journal Cost USD $__________________

TESOL CONNECTIONS DIGITAL

Months and Year(s) ________________________________________________________________________________ Top Banner (630x60) Bottom Banner (470x100) Side Button (200x250)

Total TESOL Connections Cost USD $__________________

TESOL CAREER CENTER DIGITAL

Month(s) and Year(s) ______________________________________________________________________________ Homepage Medium Rectangle (300x250) Medium Rectangle (300x250)

Total TESOL Career Center Cost USD $__________________

TESOL VIRTUAL SEMINARS & MYTESOL LOUNGE LIVE! (MYTLL) DIGITAL

# of Webinar(s) and Year(s) _________________________________________________________________________ Virtual Seminar Slide Virtual Seminar Short Clip myTLL Slide myTLL Short Clip

Total TESOL Virtual Seminar/myTESOL Lounge Live! Cost USD $__________________

RETARGETING DIGITAL

Month(s) and Year(s) ______________________________________________________________________________ First Impression Ultimate Impression Premium Impression

Total Retargeting Cost USD $__________________

TOTAL Advertising Cost USD $_______________________

TESOL Media Kit | For more information, contact [email protected] TESOL Media Kit | For more information, contact [email protected]

METHOD OF PAYMENT:

VISA/MasterCard American Express Wire Transfer* Request Invoice Check**

Card Number ______________________________________________________________________________________

Name on Card ______________________________________________________________________________________

Expiration Date __________________________________ Authorization Code ___________________________________

Amount to Charge $ ______________________________

Authorized Signature ____________________________________________Date ________________________________

Billing Contact Name ________________________________________________________________________________

Phone______________________________________ Email _________________________________________________

Please fax completed Advertisement Reservation Form and payment to TESOL +1 703.836.7864 Attention: Natalie Bertsch, Marketing Coordinator

*Electronic payment available through ACH credit to Bank Routing #(ABA)-021052053, Account #89923581

**If paying via wire transfer, please contact [email protected]

***If paying by check, please make payable to “TESOL” and mail to: TESOL Advertising, 1925 Ballenger Avenue, Suite 550, Alexandria, VA 22314-6820

Advertising Terms and Conditions

A signed advertising agreement is required for all advertising. All ads must be approved by TESOL and are accepted subject to the terms and provisions outlined in this rate card. TESOL reserves the right to reject, exclude, or cancel any ad or space commitment at any time for any reason. Advertisers are responsible for preparing their ads correctly and in accordance with advertising specifications published in this rate card.

TESOL reserves the right to resize or otherwise correct an ad so that it conforms to published specifications. Because of the time constraints associated with publishing, the advertiser may not be contacted prior to changes made to submitted ad materials. The advertiser nevertheless remains responsible for any charges associated with making those changes. Companies with overdue balances owed to TESOL for any reason may not advertise until those balances are paid in full. Ads must be canceled in writing and confirmed by TESOL no later than the closing date for the issue(s).

Cancellations (as well as changes in insertion orders) will not be accepted after the closing date. Advertisers will be short-rated† if, within a 12-month period from the start of a contract, they fail to use the number of insertions upon which billing was based. If advertising materials are not received by the material closing date for an issue in which space has been reserved, TESOL reserves the right to run a previous ad or, in the event no advertisement is on file, a house ad. In such cases, the advertiser remains responsible for all charges.

TESOL does not pay agency commissions. This helps keep our ad rates low.

TESOL does not accept employment ads for any TESOL serial publications, including TESOL Quarterly, TESOL Journal, and TESOL Connections. For information on how to place an employment ad in TESOL’s Online Career Center, visit http://careers.tesol.org/. First-time advertisers are required to pay in full when the ad reservation is submitted. Repeat advertisers are required to pay 100% when the ad reservation is submitted. The balance is due within 30 days of receipt of invoice.

† Short rated: If the advertiser has a 4-time contract and runs only 3 ads, all 3 ads are billed at the full-time rate because the advertiser did not qualify for the 4-time rate

_________________________________________________________________________________________________Signature Date

2021 tesol media kit

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