2021 VIRTUAL IMPLEMENTATION GUIDE

The NOYS Seat Belts Save Challenge is generously sponsored by

COVID - 19

The COVID-19 pandemic has placed a new level of personalaccountability in front of each of us. To slow the spread ofcoronavirus and protect the health and vitality of ourcommunities, please conduct any and all Seat Belt Saves ChallengeActivities in accordance with your local and school guidelines andrequirements.

Seat Belts Save ChallengeGeneral Information

What is the Seat Belts Save Challenge?The National Organizations for Youth Safety (NOYS)Seat Belts Save Challenge is a four-week campaigndesigned to educate teen drivers about the dangersof riding in a car without wearing a seatbelt. TheSeatbelt Saves Challenge seeks to increase thenumber of teens who regularly wear a seatbeltwhile driving or riding in a car. Participatingschools can win one of three $1,500 cash prizes or a"golden ticket" prize of $500.

WHAT IS THE SEAT BELTS SAVE CHALLENGE?Who Can Participate in the Seat Belts SaveChallenge?The Seat Belts Save Challenge is open to all high school students in the United States.WHAT IS THE SEAT BELTS SAVE CHALLENGE?When is the Seat Belts Save Challenge?Challenge registration opens on October 1, 2020,and closes on February 1, 2021. Teams may registerand conduct the four-week challenge anytimeduring this period. The final report is due on orbefore March 1, 2021. Winners will be announced nolater than April 15, 2021.

Why Should My School Participate in the Seat BeltsSave Challenge?Motor vehicle crashes are the leading cause ofdeath for teenagers in the U.S. Young drivers (15 to20 years old) represent only six percent (12.6million) of drivers in theUnited States, but accountfor nine percent of all drivers involved in fatalcrashes and 13percent of drivers in all collisions.Data also shows that teens are not wearing theirseatbelts consistently. In 2012, more than half (51.2percent) of drivers 16 to 19years old killed in fatalcrashes were not wearing seat belts. In the lastthree years, this number has increased by sixpercent during a time when the seat belt use ratehas grown for people of other ages.NOYS, withinitial funding from the National Highway TrafficSafety Administration, developed the Seat BeltsSave challenge in 2014 to encourage greaterseatbelt use by teens across the country. The SeatBelts Save Challenge is a fun way to spread theword about a serious subject. Participants thatapproach the challenge in a fun and creative waywill better reach their peers with these importantmessages. Prizes will be awarded to the schoolsthat demonstrate the highest seat belt use rate, themost significant increase in seat belt use, and thebest education campaigns. Remember, seat beltsare the best defense in a crash, but they only workif you wear them. Buckle up. Every time. Every seat.

Online registration opens on September 1, 2021 https://bit.ly/2021SBSNOYSRegComplete and return the school registration form signed by an advisor and the school principal before November 16 of the Challenge Year. SubmitSchool Participation Form found form HERE Conduct initial unannounced student survey. The student survey should only be open for 3 days! Surveys will only be counted for the best threeconsecutive days by NOYS Administrators. Seat Belts Save is designed to increase awareness and use of seat belts among high school students. Thechallenge involves two (2) UNANNOUNCED inspections of student seat belt use. Your school will receive a custom link to share for your studentbody.

The first measure of seat belt use is to be a survey that is distribute to the student body via email. Survey should be conducted at the start of thecampaign before any education efforts occur. Data collected will represent the student body's baseline for seat belt use.The second measure of seat belt use will be calculated from the virtual seat belt pledge and social media shares combined. Results will indicatethe effectiveness of each school's education and outreach activities.Conduct an education campaign. The education campaign should begin within 72 hours after the last day of the survey collection. For example,surveys are collected on Monday, Tuesday, and Wednesday. The campaign must start the next day to be within the 72 day timeline. Anotherexample would be launch survey on Friday, Saturday, and Sunday. Campaign would need to start no later than that upcoming Wednesday. Thesecond virtual measure should take place 48 to 72 hours after the education campaign's last day and conclude within 10 calendar days from thebeginning of the educational campaign. Each school/team MUST create at least one social media asset (can be a graphic or even a video) that will be shared during the educationalcampaign using the custom hashtag for your school..Submit final report found HERE

The NOYS Seat Belts Save Challenge is a four-week campaign designed to educate teen drivers about the dangers of riding in a car (in any position in thefront or back seat, with any driver) without wearing a seat belt, and increase the number of teens who regularly wear seat belts.

RULESThe rules of the challenge are outlined below. To participate in the NOYS Seat Belts Save Challenge, schools must adhere to these rules and deadlines.Failure to follow the rules in their entirety may result in disqualification.

Seat Belts Save ChallengeChallenge Overview & Rules

Was there a kick-off activity (e.g., virtual assembly, YouTube video?) after the first seat belt measure?How many and what percentage of the student body participated? What other elements or activities were included in the kick-‐off event?To receive the full 25 points, the school must provide documentation of the kick-‐off event, such as pictures, video, data.

Was social media used to promote or publicize the campaign?What type(s) of social media was used? How often were the pages updated? How many people were reached?Did the school create and disseminate a seat belt pledge for students to sign to commit to wearing seat belts regularly? How manystudents signed the pledge? This years pledge is electronic - your school will receive a custom link to share with your student body.Were the results of the initial survey used in the social media campaign? Please attach copies of tweets and Facebook andInstagram posts with the dates on which they were published. Your school will receive a custom #hashtag to share with yourstudent body since one of the measures of the virtual challenge is social media reach of one of your schools social media assets. 15 bonus points are available to schools that like or follow the Seat Belts Save social media pages. To receive the additional points,teams must tag, follow, and share their social media activities with the Seat Belts Save social media pages.Schools that like, follow or post to all of the NOYS social media pages will automatically receive five points. See the appendix forlinks.To receive the 15 bonus points, schools must attach copies of the likes, tags, and shares to their respective program reports.

Does the campaign include morning announcements, videos, public service announcements, banners, signs, or articles in theschool newspaper?Does the campaign include outreach to local news media that promotes the program or spreads the message about the importanceof wearing seat belts?Is data from the seat belt survey or crash data from your state’s Seat Belts Save fact sheet included in any materials? To receive 20 points, the school must attach copies and pictures of promotional activities to their report.

Does the education campaign use police, emergency personnel, firefighters, and parents, to spread the message?To receive the full 20 points, the school must include pictures, examples, and contact information of community partners.

The education campaign will be judged by how well it incorporates the elements outlined below. Each school is eligible to receive 110points, which will be awarded in each category.

KICK-OFF EVENT(25 POINTS)

SOCIAL MEDIA CAMPAIGN (10 POINTS PLUS 15 POTENTIAL BONUS POINTS)

PROMOTION (20 POINTS)

COMMUNITY OUTREACH (20 POINTS)

Seat Belts Save ChallengeHOW THE VIRTUAL SBS CHALLENGE IS JUDGED Scoring Details

Registration opens online at https://bit.ly/2021SBSNOYSReg

Scan and email the school participation form signed by advisor andschool principal to support@noys.org on a rolling basis.Conduct the initial survey . Email student body the following link. DO NOTMENTION THE CHALLENGE. Each school will receive a custom link uponregistration.Launch the education campaign activities. Conduct the pledge and social media shares. Use your schools customhashtag.

Submit the final report that summarizes your school’s activitiesand includes pictures, copies of materials, videos, etc., to NOYS.

WINNERS ANNOUNCED!!!

DATE

Seat Belts Save ChallengeCALENDAR OF EVENTS

ACTIVITIES10/1/2021

10/2/2021 - 2/1/2022Challenge is rolling and ongoing

3/1/2022

4/1/2022

When used properly, seat beltsreduce the risk of fatal injuryto front seat passengers by 45

percent and the risk ofmoderate to critical injury by

50 percent.

Seat Belts Save ChallengeVIRTUAL CHALLENGE INSTRUCTIONS

A school administrator or faculty member should be responsible for the intra-school emailingof the initial measure survey. The student body should NOT know that this is a part of achallenge. No one besides the challenge team should know of the challenge at this time.The survey will run for 3 consecutive calendar days. NOYS will provide your school with acustom survey link. NOYS will only count the surveys across the highest 3 consecutive days. 48 - 72 hours after the survey collection, school should announce the challenge and the virtual/ social campaign.

The campaign should run 10 calendar days total.Each team must produce at least one shareable asset for the campaign and use the custom#hashtag to measure the message shares.

The asset must include the message of seat belt safety.Each school/team will be provided with a custom seat belt pledge link - share it with thestudent body and have them pledge to wear their seat belts.

School will collect and share for a final 24 hours after their campaign ends (day 11).Record findings on the Seat Belts Save final report form no later than 3/1/21

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A kickoff event (an assembly, a safety fair, a booth at a football game, etc.) that announces the challengeto the student body.A promotional strategy to publicize the Seat Belts Save campaign. Examples include pledges to wear seatbelts, morning announcements, videos, public service announcements, banners, signs in the school,articles in the school newspaper, and outreach to local news media. This could also include the school,club, and student social media accounts to spread awareness about the importance of always wearingseat belts. Schools that tag, copy, and share these activities with the corresponding Seat Belts Save socialmedia pages will receive extra points in this category.Integration of the local community. Examples include using local police or sheriff's departments andemergency service personnel and firefighters. Schools may work with parents or parent groups andreach out to businesses frequented by teens to help spread the message.Innovation. Here is where schools can shine by showing their creativity. Ten bonus points are availableto schools that showcase creative ways of sharing information with parents about teens and seat beltuse while including parents in the challenge.

The Seat Belts Save Challenge will be judged by a panel of traffic safety experts and two NOYS youthadvisors. Prizes will be awarded to the schools that demonstrate the highest seat belt use, the mostsignificant increase in seat belt use, and the best education campaign. The criteria for each category areprovided below.

Highest Seat Belt Use Rate (applies to the second unannounced seat belt check).The school with the highest overall seat belt use rate in the second unannounced seat belt check will be thewinner in this category. Certificates, signed by the U.S. Secretary of Transportation, will be awarded toschools with seat belt use rates greater than 90 percent. Schools that receive the certificate will also befeatured in a national news story about the challenge.

Most significant Seat Belt Use Increase. / Most significant seat belt pledge vs. initial survey.This category's winning school will demonstrate the most significant increase in seat belt use between thefirst and second unannounced checks. For the virtual challengers we will measure the initial survey seat beltwearers vs. post-campaign pledge.

Best Education Campaign /Best Social Media Campaign (shares and reach) The winning school in this category will most successfully incorporate the following campaign elements:

Seat Belts Save ChallengeJUDGING & AWARDS

TIPS FORSUCCESS

You will find some ideas for theeducation components of your

campaign. Feel free to use these ideasand customize them for your school

and community.

Each social media platform is different. For instance, on Twitter, it is best to tweet three to four timesperday. With Facebook, it is best to post one to two times per day.Involve students, parents, teachers, and other community members. Target your social media contests,campaigns, and questions to reach all groups.More than one person should run the social media account, especially the Twitter page, to guaranteeregular posts and involve more students.Keep it fun and interesting—positivity is extremely important. The goal is to spread messages about seatbelt safety by encouraging people to retweet, share, like, comment, favorite, and reply. USE YOUR TEAMS HASHTAG!

Feel free to create your own ideas or add a twist to the ones below. Seat Belt Selfie. Have students take a picture of themselves sporting their seat belts. Tell students toget creative by decorating their seat belts with colored duct tape before uploading the selfies toTwitter, Facebook, and Instagram with your schools custom hashtag. Retweet Raffle. Sign the Seat Belts Save pledge and post it on a school club’s Twitter page. For everyretweet, each student could be entered into a raffle to win a prize provided by the school or cluborganizing the challenge. Fill in the Blank Contest. Tweet messages or post Facebook statuses that include statistics fromthestate law fact sheets on the Seat Belts Save website but leave out the numbers. For example, “Inthe lastfive years, X percentage of teen drivers killed in our state were not wearing their seat belts.”Then, createa contest on social media where the first person to correctly guess the number that isomitted wins aprize. Run contests like this on social media frequently. Promote the contest inadvance so more people will get involved. Q&A. Ask a question to begin a conversation about seat belts. For example, on Facebook youmayask, “What would you do if one of your friends refused to wear his or her seat belt?” Questionslike thiswill get people talking and sharing thoughts about how seat belts can save your life.

Getting Results

Ideas for Social Media

Seat Belts Save ChallengeSOCIAL MEDIA

Facebook 1 in 4 teens recently said they don’t wear their seats belts. Are you one of them? https://noys.org

Life’s most meaningful moments can happen in 3 seconds. It’s the same amount of time it takesto buckle up.Don’t miss out. Buckle Up. https://noys.org

In 3 seconds you could be: dancing, singing, laughing…living. It takes 3 seconds to buckle yourseat belt. Isn’tit worth your life? https://noys.org

Dance, jump, laugh, live…buckle up. Take 3 seconds and continue to enjoy life.https://noys.org

Do you always wear your seat belt? Fifty percent of belted drivers are less likely to sustain a serious injuryin a crash when the passenger seated behind them is buckled up too. https://noys.org

Wear your seat belt or you might end up wearing the windshield.https://noys.org

Wearing a seat belt could save you more than just a traffic ticket. It could prevent a seriousinjury and evensave your life. https://noys.org

Did you know that nationally 60% of all teens 16 to 20 killed in car crashes weren’t wearing aseat belt?https://noys.org

You are 67% more likely to be seriously injured or killed in a crash if you aren’t wearing a seat belt.Buckle up, every seat, every time! https://noys.org

Twitter Car crashes are the #1 killer of teens. Don’t be a statistic! Buckle up! #seatbeltssaveu

In 3 seconds you could be: kissing, dancing, pranking, planking, dunking, jumping, laughing…living. Or not.#seatbeltssaveu

Dance, jump, laugh, live…buckle up. Take 3 seconds to buckle up and continue to enjoy life.#seatbeltssaveu

The 3 seconds it takes to buckle your seat belt could save your life. #seatbeltssaveu

Always buckle up and make sure everyone you ride with or who rides with you buckles up!#seatbeltssaveu

Seat Belts Save ChallengeSAMPLE TWEETS AND FACEBOOK POSTS

Twitter (cont)

Nearly 2 of 3 teen drivers and ½ of all teen passengers killed in crashes aren’t wearing seatbelts. Alwaysbuckle up! #seatbeltssaveu

Buckling up should be the norm! #seatbeltssaveu

Seat belts are your best defense in a crash but they only work if you wear them. #seatbeltssaveu

Wear your seat belt and remind your friends and parents to wear their seat belts too! #seatbeltssaveu

Retweet if you wear your seat belt ALL the time. #seatbeltssaveu

Retweet if you wore your seat belt to school this morning. #seatbeltssaveu

Wear your seat belt or you might end up wearing the windshield. #seatbeltssaveu

Kudos for buckling up today! X percent of students this morning were wearing their seatbelts.#seatbeltssaveu

Seat Belts Save ChallengeSAMPLE TWEETS AND FACEBOOK POSTS

Did you know car crashes are the leading cause of death for teens nationwide? Did you know thatXpercentage of teens killed in car crashes here in X state during the last five years were not wearingtheirseat belts? Are you someone who doesn’t always buckle up? Why? Isn’t your life worth the threeseconds it takes to buckle up?

For the next two weeks we are participating in a National Seat Belt Challenge to see which high school willhave the highest seat belt use. The goal is to drive home the importance of buckling up not only in thefrontseat, but in the back seat too. Please take part in this week's activities like X, Y, and Z.

Whatever the occasion, whether it’s going to school, work, practices, games, or anywhere, wearing aseatbelt is the easiest thing you can do to protect yourself, your friends, and your family. Want to invest inyourfriend’s life? It’s simple: seat belts save lives – so buckle up, every seat, every time!

Seat Belts Save ChallengeSAMPLE MORNING SCHOOL ANNOUNCEMENTS

Seat Belts Save ChallengeLINKS TO NOYS SOCIAL MEDIA SITES

NOYS Facebookhttps://www.facebook.com/NationalOrganizationsforYouthSafety

NOYS Twitter

https://twitter.com/NOYSnews

NOYS Instagramhttps://www.instagram.com/noysnews

TIPS FORSUCCESS

You will find some ideas for theeducation components of your

campaign. Feel free to use these ideasand customize them for your school

and community.

Seat Belts Save ChallengeESSENTIAL DOCUMENT LINKS

Seat Belts Save Registrationhttps://bit.ly/2021SBSNOYSReg

School Participation

https://bit.ly/2021SBSParForm

Seat Belt Survey Form NOYS will provide to each registered team a customized link

Final Report

https://bit.ly/2021SBSFinal

Virtual Seat Belts Save Pledge NOYS will provide to each registered team a customized link