2022 b2b media kit
TRANSCRIPT
2022 B2B Media KitI N F L U E N C EE N G A G ER E A C H
eMarketer excels at helping advertisers accomplish their goals by delivering:
• Trusted and relevant content — 100% focused on marketing in a digital world
• An exceptional content marketing environment
• High impact exposure – uncluttered pages and significant share of voice
• Extensive reach among brand marketers, agency executives, publishers
• Low audience duplication with other industry trade media
• Decision-makers who are actively seeking solutions
• Industry-leading engagement
For over 20 years, eMarketer, an Insider Intelligence brand, has been trusted by CMOs as the most comprehensive source of information on how to operate in a digital world, offering transparently sourced and vetted data from thousands of sources that provide unparalleled insight into changing consumer behaviors.
eMarketer is an indispensable resource for influential brand marketers, agency executives and publishers. They consume eMarketer media regularly to help them understand how digital is transforming marketing, media and commerce, and for quick and easy access to the objective information they need to make better, more informed business decisions.
eMarketer is also relied upon as a top performing B2B advertising vehicle for generating awareness, distributing thought leadership and driving demand. In this increasingly competitive and noisy business environment, it’s vital for companies to differentiate and position their offerings and quality of service from the competition and keep their brand top of mind with purchase influencers.
Intro
“Love the work eMarketer does to integrate industry information and provide trends and insights.”
—eMarketer reader
Marketers That Matter to You Rely on eMarketer
Audience Demos
30% 29%
19% 10%
Agency Brands
Media
Other
Technology
12% *of those who reported revenue
70% Plan to purchase or increase investments in products and services over the next year
80% Specify and/or authorize purchases
Have Buying Power
Purchase Intent
Budget Authority
And Dollars to Invest
Marketing/Advertising 80%
Top Executives & Management 75%
C-level & Business Owners 21%
42% Revenues of $250m+
26% Revenues of $10m-$249m
32% Revenues up to $10m
*Demos based on Annual Visitor Survey, January 2020.
LATAM
8%
APAC
19%NA
53%EMEA
20%
209,000+total unique newsletter subscribers
160,000+total podcast listens per month
275,000+monthly unique site visitors
Social Media Followers
289.8K
77.8K
“The eMarketer audience is exactly who we need to engage: senior level brand marketers. The content
quality as well as the leads generated via eMarketer programs help us stand out in a sea of industry noise.”
—Paul Severini, Chief Sales Officer, AdTheorent
28.2K
Around the GlobeeMarketer Matters to Marketers
uAgencies
uHealthcare
uAuto
uCPGs u Finance
uRetail
u Technology
uMedia
u Travel & Hospitality
Sample Readers
eMarketer’s media channels are relevant to our readers’ business. As our editorial team sets the stage for an informed conversation about the state of digital transformation, advertising messages are complementary. eMarketer provides the what, where, when and why—while advertisers contribute the who and how. Together, we complete the educational journey for our audience.
From content and video sponsorships to display, emails, live webinars and ABM programs, eMarketer offers advertisers a trusted environment to execute top performing B2B marketing tactics.
% of users 81%
Content marketing
Digital ads, pay-per-click or retargeting
Video
Events
Paid social posts
SEO/organic
Organic social posts
PR
ABM
Webinars
Direct mail
A�liates or partners
Content syndicators or other third-party sources
Tactics US B2B Marketers Plan to Use in 2020
Advertising & Sponsorship Programs
Note: top performers rated themselves 6-7 (on a 7-point scale) in meeting 2019 marketing goalsSource: ON24 and Heinz Marketing, “Experiences Everywhere: What Top-Performing B2B Marketers Do Differently,” March 11, 2020
“I worked with eMarketer to launch my content sponsorship. The process was transparent and straightforward. They went above and beyond to cater to our needs and work with us to make our campaign successful.”
—Fina Tracy, Demand Generation Manager, Paid Acquisition, Branch
275,000+ monthly unique visitorsHome to eMarketer articles, podcasts and webinars.
ROS, Geo, Category, Keyword, and Domain targeting.
Categories include (not limited to):
• Advertising & Marketing
• Retail & Ecommerce
eMarketer.com Newsletters
eMarketer Daily
180,000+ subscribersDaily + weekend briefing on digital marketing and media trends. Data-driv-en and timely for decision-makers who need to keep up with the shifting media and marketing landscape. Articles, interviews and industry updates along with eMarketer signature charts.
eMarketer Retail By the Numbers70,000+ subscribersBuilding on eMarketer’s pioneering coverage of digital marketing, the weekday and Sunday newsletter injects a fresh look, more insights, trends and forecasts into retail, ecommerce, and the major players in the industry. This number-based newsletter provides quick and actionable insights to our readers. “Really appreciate the
knowledge/stats you share.” —eMarketer reader
BRANDING & AWARENESS
eMarketer Retail FYI
69,000+ subscribers
Deliver your message directly to your target audience with an eMarketer FYI. Highly effective for lead generation with 100% share of voice.
Targeting available to include company name, region, and/or industry.
Dedicated Emails
t eMarketer FYI Spotlight
173,000+ subscribers
eMarketer Spotlight offers a shared voice alongside three other sponsors.
eMarketer Retail FYI Spotlight
100,000+ subscribers
“What I love about working with eMarketer... You know what you are investing in and the return reflects the premium value they drive.”
—Lana McGilvray, Co-founder and CEO, Purpose Worldwide
LEAD GENERATION
eMarketer FYI u
165,000+ subscribers
What Percent of US B2B Professionals’ Revenue Goals Were Met in 2019?% of respondents, Jan 2020
Note: numbers may not add up to 100% due to roundingSource: 6Sense and Heinz Marketing, “The State of Predictable Revenue Growth,” March 19, 2020
eMarketer is the only B2B digital advertising and marketing publication that allows advertisers to align your brand with relevant analyst research, forecasts, data and interviews. We give advertisers the media platform to build thought leadership.
With our webinar programs, we invite you to join our experts and analysts on camera. If that’s not enough, we offer lead guarantee programs to help you build a qualified pipeline and stand out in the top percent.
100%+ 17.8%
25.8%80-89%
11.7%70-79%
0.9%<70%
90-100% 44.1%
Thought Leadership Opportunities
“eMarketer is a great media partner. The live webinars help Neustar connect with top prospects effectively by delivering qualified leads. We especially appreciate the Meet the Analyst program and having brand association with eMarketer’s well-regarded analysts.”
—Michael Schoen, SVP / GM, Marketing Solutions, Neustar, Inc.
t Editorial PlacementA sponsored byline within eMarketer’s editorial environment (newsletter + site).
Video PlacementNative video interview within eMarketer’s editorial environment, based on the sponsor’s three- to five-minute Q&A script (newsletter + site).
Native Placements
“eMarketer is a great and valuable source of information.”
—eMarketer reader
q
Podcast
Behind the Numbers uBrief and breezy conversations featuring eMarketer analysts and occasional guests from the worlds of digital marketing and commerce.
POSITION & INFLUENCE
RETAIL INDUSTRY TRENDS 2019 ROUNDUP
Presented by
Americans are poised to spend $590.67 billion in retail ecommerce in 2019, with a year-over-year growth rate of 12.8%. eMarketer has curated this special industry package of articles, insights and forecasts to break down the key trends in retail ecommerce today.
December 2019
t Analyst ReportsLicense eMarketer’s paid
subscriber reports.
t RoundupsCustomized collection of
eMarketer articles, charts and interviews.
t SnapshotsCollection of eMarketer infographics of industry
leading data.
Content Sponsorships
GUARANTEED REGISTRATIONS
What do customers and marketers have in common? We’re all human.
Engage.For real.
DOWNLOAD THE GUIDE
(Don’t you think it’s time your brand engaged like one?)
Braze is a comprehensive customer engagement platform that powers relevant and
memorable experiences between consumers and the brands they love. Connect with
improved cross-channel communication.
RETAIL INDUSTRY TRENDS 2019 ROUNDUP SPONSORED BY: 13
RESEARCH FINDS RETAIL BRANDS AREN’T SENDING ENOUGH MESSAGES
This post was contributed and sponsored by Braze.
Strong customer and brand relationships are built on thoughtful communication. When brands send messages at the right frequency for their audience, they can see more opens, stronger engagement and higher conversions. When they send too many or too few messages, they run the risk of overwhelming consumers or miss prime opportunities to build loyalty.
To help retail brands make the most of their customer messaging, research conducted by Braze has identified the email, push notification and cross-channel messaging send frequency averages for those industries, as well as the frequencies that result in the strongest engagement. One surprise? Most retail companies aren’t sending enough messages to see optimal performance.
Retail Industry Send Frequency: There’s Room for Improvement—And More Frequent Messages
Push notifications are gaining steam in the retail world, with our research finding that there was a 245% year-over-year increase in push notifications sent by leading retailers from 2017 to 2018 during the two weeks leading up to and including Christmas. So while you’re striving to hit the optimal push frequency benchmark of two to four monthly push notifications per user, consider cutting through the noise by leveraging advanced push techniques like push stories and rich push to create a standout user experience.
Braze data suggests that retailers are underutilizing email—but that they should be cautious about sending too many additional messages. Depending on what your brand is looking to do (increase open rates, boost app engagement, or drive more conversions, for instance), getting closer to that magic number while keeping a close eye on your engagement metrics is probably wise. But make sure to test before raising your email rates too much.
Optimal Send Frequency: How to Get There
There’s a major opportunity for retail brands to see stronger results by increasing how often they’re messaging their users—but if the outreach you’re sending isn’t relevant and valuable to the people you’re sending it to, you’re probably better holding off. Start out by assessing how your brand compares to both the industry average and optimal send frequency, then use message testing to try out higher and lower frequencies until you find the sweet spot for your company.
To ensure you’re up to speed on today’s major messaging channels and what they’re capable of, check out the Braze guide to channel expansion.
“The eMarketer Meet the Analyst Webinar was a great opportunity for us and provided an engaging forum to collaboratively provide thought leadership, industry insights and best practices.”
—Richard Thomas, Head of Brand Marketing, InMobi
Meet the AnalystTimely and relevant content, packed with data. Join eMarketer live and present your executive on an equal playing field with eMarketer analysts and experts. Simulcast on LinkedIn Live and Twitter.
Webinars
Tech-Talk pModerated by eMarketer, the webinar features content created and presented by the sponsor. Simulcast on LinkedIn Live and Twitter.
Videos
t Industry VoicesMonthly series of four short-form video interviews with marketing executives of leading brands. Plus PDF companion. Themes incude: CPG, D2C, Travel, Women Leaders, and more.
REACH & ENGAGE
q
“We were happy that our Tech-Talk Webinar produced valuable leads. It also provided us a chance to showcase our brand through our unique content and interaction with the eMarketer team.”
—Riikka Söderlund, Director of Brand Marketing, Smartly.io
eMarketer Drives Qualified Leads for Leading AdTech, MarTech and Media Companies.
Sample Advertisers
Results-driven team of seasoned digital media experts committed to designing successful solutions for clients using eMarketer’s powerful multimedia
channels.
For more info, contact: [email protected]
Nancy Taffera-Santos Senior Vice President, Media Solutions & Strategy
Adrienne Skinner Senior Director, Media Solutions & Strategy
Ina Gottinger Vice President, Media Solutions & Strategy
Melanie Eisenberg Vice President, Media Solutions & Strategy
Elizabeth O’Connor Senior Director, Media Solutions & Strategy
Sarah Kim Account Director, Media Solutions & Strategy
Kristen Riebesell Senior Director, Media Solutions & Strategy
Kim Yuenmak Senior Manager, Media Solutions & Strategy
Who We Are
CUSTOM PROJECTS Just ask! We thrive on service and creativity.
Jacqueline Grace Customer Success Rep, Media Solutions & Strategy
Cody Helms Customer Success Rep, Media Solutions & Strategy
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