2022 guide media

MEDIA GUIDE2022

289,454Monthly Audience Reach

64,310Social Reach

Top ProductsOur SubscribersPlan to Purchase

Our Subscribers

143,724Website Unique

Visitors

46,736Newsletters:Pump Users Digest + Products for Pump Users + Pump Industry Insider

98,994Magazine Subscribers + Pass-Alongs

Source: Publisher’s Data. Magazine data is Jan-June 2021 average. Newsletters and

website are Q2 2021 averages. Pass-along data is Signet Research March 2020. No attempt has been made to

eliminate duplication across different channels.

8,283 10,500 45,527Source: Publisher’s Data, July 2021

No attempt has been made to eliminate duplication across different channels.

PumpsAncillary Products/Services Alignment Tools Bearings Coatings Compressors Couplings Filtration Systems Gears Heat Exchangers Hoses & Belts Lubricants & Lubrication Systems Mechanical Seals Motors & Drives Packaged Pumping Systems

Water/WastewaterChemicalsEngineering & ConstructionPower Generation

Oil & GasManufacturing, Rental & AftermarketFood & BeveragePulp & PaperConsultingMining

are primarilyEngineers, Operations & Maintenance Professionals

Predictive/Preventative Maintenance Pulsation Dampeners Replacement Parts Safety Equipment & Apparel SCADA Seals/Gaskets/Packing Valves

Instruments, Controls & Monitoring Condition Monitoring Equipment Controls Cooling Systems Flow Meters Pressure Gauges & Sensors

pumpsandsystems.com/advertise

Top Industries

Publisher’s Data: Subscriber Purchasing Responses January-August 2021

90%of P&S subscribers are involved in purchasing

decisions and/or recommendations.-Signet Research Reader

Survey, March 2020

ISSUE/FEATURE MORE COVERAGE COLUMNS/DEPARTMENTS TRADE SHOWS DEADLINES

JANUARYFood & Beverage

Special Section: State of the Industry

Key Topics: HVAC/Building ServicesFire PumpsFlow MetersAutomation

Jim Elsey’s Common Pumping MistakesAsk Dr. Pump with Lev NelikWomen & Diversity in the IndustryHydraulic Institute’s FAQsSealing Sense from Fluid Sealing AssociationMotors & DrivesEfficiency 101

IPPE ExpoJan. 25-27Atlanta

*PowerGenJan. 26-28Dallas

AHR ExpoJan. 31-Feb. 2Las Vegas

Editorial Close 10/14/21

Ads Due 12/2/21

FEBRUARY Groundwater StormwaterIrrigation

Special Section: Valves

Key Topics: Dewatering & Rental EquipmentVertical PumpsBoiler Feed PumpsRemote Monitoring

Jim Elsey’s Common Pumping MistakesPump System Improvement by Ray HardeeHydraulic Institute’s FAQsSealing Sense from Fluid Sealing AssociationMaintenance MindersBack to Basics


Ads Due 1/5/22

MARCHAftermarket

Special Section: Chemical Processing

Key Topics: 3-D PrintingCoatingsLubricationReplacement PartsWastewater



Ads Due 2/2/22

APRILOil & Gas

Special Section: Seals & Bearings

Key Topics: VFDsVaccum PumpsCalibration Best PracticesCybersecurity


OTCMay 2-5Houston


Ads Due 3/2/22

MAYPotable Water

Special Section: Instrumentation, Controls, Monitoring

Key Topics: Pulp & PaperPackaged Pump SystemsMixersBlowers


AWWA/ACEJune 12-15San Antonio


Ads Due 3/31/22

JUNEMotors &Drives

Special Emphasis: Vibration & Alignment

Other Topics: Bearing ProtectionCorrosion ResistanceVFDsViscosity


NFPAJune 6-9Boston

*EASAJune 26-28St. Louis


Ads Due 5/4/22


EDITORIAL CALENDAR

FREEAd Study

Editorial content subject to change.* Trade show bonus distribution

ISSUE/FEATURE MORE COVERAGE COLUMNS/DEPARTMENTS TRADE SHOWS DEADLINES

JULYCorporate Capabilities

Special Section: Honoring Industry Veterans

Key Topics: Workforce Survey Training



Ads Due 6/2/22

AUGUSTPump System Optimization

Special Section: Bearings & Seals

Key Topics: CouplingsSafety CompressorsMultistage Pumping


*Turbomachinery & Pump SymposiaSept. 13-15Houston


Ads Due 7/6/22

SEPTEMBERWastewater

Special Section: Valves & Actuators

Key Topics: Aeration SystemsMining/DewateringVacuum PumpsDesalination


*WEFTECOct. 8-12New Orleans

Pack ExpoOct. 23-26Chicago


Ads Due 8/5/22

OCTOBERSensors & Monitoring

Special Section: Food & Beverage

Key Topics: Sanitary PumpsPressure GaugesHeat ExchangersUpstream Oil & Gas



Ads Due 8/31/22

NOVEMBERChemical Processing

Special Section: Motors & Drives

Key Topics: System TestingAftermarketDigital TwinsVibration Analysis


ADIPECTBD


Ads Due 10/6/22

DECEMBERPower Generation

Special Section:10 Pump Professionals to Watch

Key Topics: Submersible PumpsAlignmentValvesBoiler Feed Pumps


*NGWADec. 6-8Las Vegas


Ads Due 11/3/22

Editorial content subject to change.* Trade show bonus distribution


EDITORIAL CALENDAR2-for-1Space

Product Showcase

2022

FULL COLOR RATES (NET) 1x 3x 6x 12xTwo-Page Spread $ 9,135 $ 8,910 $ 8,690 $ 8,250Full Page $ 7,575 $ 7,350 $ 7,135 $ 6,68522⁄33 Page $ 5,795 $ 5,570 $ 5,350 $ 4,90511⁄22 Page $ 5,125 $ 4,905 $ 4,680 $ 4,23511⁄33 Page Vertical $ 4,235 $ 4,010 $ 3,790 $ 3,34011⁄33 Page Square $ 3,455 $ 3,235 $ 3,010 $ 2,78511⁄44 Page $ 2,900 $ 2,680 $ 2,450 $ 2,22511⁄44 Page (Product Showcase) $ 1,785 August issue only• Premium positions: Add 10% to display rate, +15% for BC, IBC and IFC positions.• No spot coloring.• We reserve the right to reject contracted ads based on content.

MARKETPLACE ADVERTISING RATES (NET) 1x 4x 6x 12x2.25” col x 2” $ 505 $ 470 $ 450 $ 4202.25” col x 3” $ 730 $ 670 $ 615 $ 5552.25” col x 4” $ 1,010 $ 950 $ 895 $ 8354.5” col x 2” $ 1,010 $ 950 $ 895 $ 835

READER SERVICEA reader service number is assigned to each ad for lead generation.

HIGH-IMPACT PRINT ADVERTISINGCover Tips, Gate Folds, Inserts, Polybagging and Faux Covers are available for most issues. All high-impact advertising will be quoted with the exact specifications of your project. Reach out to your advertising account executive for pricing and more information.

PRINT AD SIZES Width x HeightFull Page – Trim 7.875 x 10.5Full Page – Bleed 8.125 x 10.75 Two-Page Spread – Trim 15.75 x 10.5Two-Page Spread – Bleed 16 x 10.7522⁄33 Page 4.5 x 9.511⁄22 Page Vertical 3.375 x 9.511⁄22 Page Horizontal 7 x 4.511⁄33 Page Vertical 2.25 x 9.511⁄33 Page Square 4.5 x 4.511⁄44 Page 3.375 x 4.5Advertisers are encouraged to keep live material at least 0.25" from the edge of Full-Page and Two-Page Spread Ads. Crop and registration marks should be outside bleed area.

PRINT AD SPECSBinding: Saddle Stitch - Line Screen: 150

DIGITAL FILE SUBMISSION REQUIRED All files should be CMYK. Artwork received with RGB or Spot colors will be converted to CMYK before publication.

PDF (PREFERRED)• Use PDF X3 or Press Quality default settings to exact ad size without crop marks.• Export all Full-Page and Two-Page Spreads to bleed

size and without any crop or bleed marks. Under the ‘Marks and Bleeds’ tab, uncheck any marks and check ‘Use Document Bleed Settings.’

INDESIGN• Package or collect for output (including all screen

and printer fonts) as well as all images.• If emailing, compress files before attaching.

ILLUSTRATOR• Convert all text to outlines. No spot colors.• Save as an Illustrator EPS. CMYK color mode.

PHOTOSHOP• Save as EPS, TIF or PDF. CMYK only—no RGB.• File must be 300 dpi at the size it is to be used.

UPLOAD YOUR PRINT AD FILES TO pumpsandsystems.com/digital-uploadYou will be asked to create a login and password for AdShuttle. If you use AdShuttle for any other publication, you may use the same login and password.

2022PRINT ADS COST & SPECS


42MINUTESaverage time subscribers spend reading each issue

87%OF SUBSCRIBERStook one or more actions during the past year after seeing an ad in P&S. (visited website, recommended, purchased, called or responded to reader service email)

Source: Signet Research Reader Survey, March 2020

The Pumps & Systems website is the most useful and comprehensive site in the global pump market, featuring content and resources that are not available elsewhere.

DIGITAL FILE REQUIREMENTS FOR WEBSITE ADSWebsite Ads may be GIF, JPG, PNG, HTML5 or third-party tags that are accepted by Google Ad Manager. HTML5, third-party tags and rich media ads must all serve from secure (https) servers. Third-party impression tracking and click tags are acceptable.

Digital Ad file size no larger than 50 KB; Billboard 970x250 max file size: 200 KB; Recommended animation length: 15 sec. and 18 FPS; Rich media and video initial load: 50 KB; Subsequent polite file load: 100 KB; User-initiated file load: 1 MB

We reserve the right to either reject or downsize files submitted that are larger than the requirements stated above.

UPLOAD YOUR WEB & NEWSLETTER AD FILES TO pumpsandsystems.com/digital-upload

2022WEBSITE ADS COST & SPECS


DISPLAY ADS (NET) 1x 4x Billboard Package $ 3,000 $ 2,550

Top Banner 970 x 250 Waterfall Banner 728 x 90 Rectangle 300 x 250

Leaderboard Package $ 1,500 $ 1,275 Waterfall Banner 728 x 90 Rectangle 300 x 250

Rectangle #1 300 x 250 $ 1,500 $ 1,275

Rectangle #2 300 x 250 $ 1,100 $ 935

Rectangle #3 300 x 250 $ 800 $ 680All ads sold in rotation. Special frequency pricing available.

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ONLINE SPONSORED CONTENT (NET) White Paper/Case Study/E-book/Video $ 2,700

Promotion includes: a trip through content cascade, right rail showcase, position in our library, plus posts in our newsletter and on social media Promotion with e-blast $ 5,300 Limited availability.

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PODCAST SPONSORSHIP

Contact your account executive for pricing.

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MANUFACTURERS DIRECTORY (NET)

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R Basic Listing FreeCompany name, address, phone and fax Gold $2,500Silver plus video and images, lead generation form, social media links

JOB SHOP Per Listing $ 450

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BILLBOARD PACKAGETOP BANNER

LEADERBOARD PACKAGE WATERFALL BANNER

RECTANGLE#3

BILLBOARD PACKAGE WATERFALL BANNER

OSC THROUGH CASCADE

OSC IN LIBRARY

RECTANGLE#1

RECTANGLE#2

OSCSHOWCASE

PRODUCTS FOR PUMP USERS NEWSLETTER (NET)

Product Listing $ 1,050Special WEFTEC Edition $ 1,050

Includes 180 x 130 pixel product image, a short description and a link to your website.

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PUMP INDUSTRY INSIDER NEWSLETTER (NET)

Leaderboard Ad (728 x 90 pixels) $ 995

Rectangle (300 x 250 pixels) or Advertorial Ads (180 x 130 pixel image + 50-60 words)

Ad #1 $ 680Ad #2 $ 365

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DIGITAL FILE REQUIREMENTS FOR NEWSLETTER ADSNewsletter display ads may be non-animated GIF, JPG, or PNG, HTML5. Third-party impression tracking and click tracking strings are acceptable. File sizes no larger than 40 KB.

We reserve the right to either reject or downsize files submitted that are larger than the requirements stated above.

PUMP USERS DIGEST NEWSLETTER (NET) 1x 4x 6x 12xLeaderboard Ad (728 x 90 pixels)

$ 1,500 $1,200 $1,000 $ 750

Rectangle Ad (300 x 250 pixels) or Advertorial Ad (180 x 130 pixel image + 50-60 words)

Ad #1 $ 2,100 $ 1,890 $ 1,680 $ 1,470Ad #2 $ 1,500 $ 1,200 $ 1,000 $ 750

Video Spotlight $ 1,500 $ 1,200 $ 1,000 $ 750

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2022NEWSLETTER ADS

COST & SPECS

Reach your target audience with Pump Users Digest. Content includes original features, how-tos, basics, trends, industry news, and event listings. (Deploys 2x/week)

Created specifically for executives at OEMs and distributors, Pump Industry Insider includes exclusive news coverage and market analysis of the pump manufacturing industry. (Deploys 1x/week)

Showcase your latest products that drive the pump industry in Products for Pump Users. (Deploys 1x/month)

UPLOAD YOUR WEB & NEWSLETTER AD FILES TO pumpsandsystems.com/digital-upload


2022LEAD GENERATION

ONLINE SPONSORED CONTENT

WHITE PAPERS, CASE STUDIES, E-BOOKS & VIDEOS

WEBINARS

Reach your target audience and capture quality leads with information our subscribers are looking for. Your content should provide valuable resources to help subscribers understand an issue, solve a problem or do their jobs better. This can include explaining a certain product, service, technology or methodology.

Includes:• Lead data available through required registration• Prominent promotion on pumpsandsystems.com• Promotion in our newsletter• Promotion on P&S social media channels

(LinkedIn, Twitter and Facebook)

Webinars work. Each event includes a 45-minute presentation and a 15-minute Q&A session—all moderated by our editors. Produce an unparalleled editorial message and we’ll promote you as the foremost authority on your topic. Your webinar will reach your target audience and generate hundreds of leads. Your marketing campaign is designed and implemented by our team of professionals.

Includes:• Full-page ad in Pumps & Systems magazine • Ads on pumpsandsystems.com• Promotion on P&S social media channels• Placement in Pump Users Digest newsletters• Targeted e-blasts to our event list subscribers

Use our list to reach your potential customers. We’ll send direct e-blasts to an average list up to 24,000+* subscribers. You’ll extend your reach even after the webinar with on-demand playback on our website. For examples, visit pumpsandsystems.com/webinars.

WHITE PAPER/CASE STUDY/EBOOK

Promotion (estimated 50+ leads) $2,700

Promotion w/ e-blast to P&S subscribers (estimated 100+ leads) $5,300

Limited inventory available.

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40% of B2B buyers found CASE STUDIESto be the most valuable in fueling

final purchase decisions.

Source: Demand Gen, 2018 Content Preferences Survey Report, B2B Buyers Survey

66% of B2B buyers reviewed webinars while on their buying journey.

49% said webinars were their top choice and most valuable content format in

the mid-stage of their buying journey.

75% share more information to receive webinar content.

Source: Demand Gen, 2018 Content Preferences Survey Report, B2B Buyers Survey

*Publisher’s Data


WEBINAR4-Week Promotion (estimated 200+ leads) $ 12,5006-Week Promotion (estimated 300+ leads) $ 15,000R

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THE RIGHT MIXWe cover topics specifically for Engineers, Operations & Maintenance Professionals

“Each issue provides important information that helps in the operation of my organization.”

Signet Research Reader Response, March 2020

Social MediaJuly 2021 Facebook +

Twitter + LinkedIn

64,310Custom E-Blastsup to

18,000

White PapersBased on 2020-2021 Results

50+ Lead Generation

PodcastsOver a 12-Month period

Based on 2020-2021 Results

700+ Listensper Episode

WebinarsBased on 2020-2021 Results

300+ Lead Generation

*Monthly Audience Reach includes newsletters, magazine and website.

No attempt has been made to eliminate duplication across different channels.

Monthly Audience Reach*

289,454

Pump Users Digest Newsletter*

Based on Q2 Average 2021

21,297

Magazine + Pass-Along*

Magazine Average Jan-June 2021

98,994 WebsiteUnique Visitors*


143,724Products

for Pump Users Newsletter*


11,708

Pump Industry Insider

Newsletter*Based on Q2 Average 2021

13,731


Production ManagerAmy Hyde+1 [email protected]

EditorJennifer King+1 [email protected]

@JenDKingPS

Managing EditorDrew Champlin+1 [email protected]

@DChamplinPS

Associate EditorEvi Arthur+1 [email protected]

@PumpsSystemsMag

TESTIMONIALS

EDITORIALNational Sales Manager Derrell Moody+1 [email protected]

VP SalesGreg Meineke+1 [email protected]

Account Executive Mark Goins+1 [email protected]

Account Executive Gannon Greene+1 [email protected]

Sales Development Representative Ross Wagner+1 [email protected]

ADVERTISING

Account Executive Garrick Stone+1 [email protected]

Client Services CoordinatorKimberly Davis+1 [email protected]

As an industrial advertising agency, we recommend Pumps & Systems to our clients in the processing industries because of its comprehensive editorial, highly qualified circulation—notably by direct request from readers—and the extensive print and digital advertising opportunities that produce strong results for us. Harold Warner Advertising, Inc. for Griffco Valve

Pumps & Systems has been a key partner for several years. Their knowledge of the pumping markets is second to none. Both the magazine and the website are great resources to keep up with what’s going on in several key industries. Our advertising and editorial programs with Pumps & Systems have helped to generate great interest in our AC drives throughout the world. Additionally, they’ve been extremely easy to work with and a great return on our investment. Tom Kutcher, Yaskawa America, Inc.

Cahaba Media Group has been an exceptional editorial and marketing partner of Siemens for many years, and we value their expertise and ability to help us reach our target audiences. As a global leader in the fields of electrification, automation and digitalization, we look to Pumps & Systems to help us build awareness, but to also drive business. The Cahaba Media team has a strong understanding of its market and is proactive in presenting Siemens with unique, turnkey opportunities that work. Division Media Relations, Siemens

TEAM


2022 guide media

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