"Earlier on today, apparently, a woman rang the BBC and said she heard there was a hurricane on the way...

well, if you're watching, don't worry, there isn't!".MICHAEL FISH

“The horse is here to stay but the automobile is only a novelty – a fad.”

PRESIDENT OF THE MICHIGAN SAVINGS BANK ADVISING HENRY FORD’S LAWYER, HORACE RACKHAM, NOT TO INVEST IN THE FORD MOTOR COMPANY. - 1903

“The cinema is little more than a fad. It’s canned drama. What audiences really want to see is

flesh and blood on the stage.” CHARLIE CHAPLIN - 1916

The wireless music box has no imaginable commercial value.  Who would pay for a message sent to no one in particular?”

UNKNOWN - 1921

“Television won’t be able to hold on to any market it captures after the first six months.  People will soon

get tired of staring at a plywood box every night.”DARRYL ZANUCK, 20TH CENTURY FOX - 1946

“Before man reaches the moon, your mail will be delivered within hours from New York to Australia by guided missiles. 

We stand on the threshold of rocket mail.” ARTHUR SUMMERFIELD, U.S. POSTMASTER GENERAL - 1959

“Remote shopping, while entirely feasible, will flop.” TIME MAGAZINE - 1966

“I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.”

ROBERT METCALFE, FOUNDER OF 3COM & INVENTOR OF ETHERNET - 1996

“There’s no chance that the iPhone is going to get any significant market share.”

STEVE BALLMER, MICROSOFT CEO - 2007

Before we worry about the future, where have

we come from?

1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000

1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000

First print magazine

1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999

First print magazine

Awards Show

2000

1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999

Awards Show

Subscriptions

2000

First print magazine

1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999

Awards Show

Subscriptions Website

2000

First print magazine

2001 2002 2003 2004 2005 2006 2007

Email and Data

2009 2010 2011 2012 2013 2014 2015 20162008

2001 2002 2003 2004 2005 2006 2007 2009 2010 2011 2012 2013 2014 2015 2016

Email and Data

2008

First revenue from website - £690 for the year!

2001 2002 2003 2004 2005 2006 2007 2009 2010 2011 2012 2013 2014 2015 2016

Email and DataConsultancy &

online data

2008

First revenue from website - £690 for the year!

2001 2002 2003 2004 2006 2007 2009 2010 2011 2012 2013 2014 2015 2016

Email and DataConsultancy &

online data

2008

Peer to peer networking & learning

2005

First revenue from website - £690 for the year!

2001 2002 2003 2004 2006 2007 2009 2010 2011 2012 2013 2014 2015 2016

Email and DataConsultancy &

online data

2008

Peer to peer networking & learning

2005

First revenue from website - £690 for the year! Mobile website

2001 2002 2003 2004 2006 2007 2009 2010 2011 2013 2014 2015 2016

Email and DataConsultancy &

online data

2008

Peer to peer networking & learning

Live events

2005

First revenue from website - £690 for the year!

2012

Mobile website

2001 2002 2003 2004 2006 2007 2009 2010 2011 2013 2014 2015 2016

Email and DataConsultancy &

online data

2008

Peer to peer networking & learning

Social channels

2005

First revenue from website - £690 for the year!

2012

Mobile website

Live events

2001 2002 2003 2004 2006 2007 2009 2010 2011 2013 2014 2015 2016

Email and DataConsultancy &

online data

2008

Peer to peer networking & learning

Branded content agency, TV and video, Youtube channel, Native

advertising. Internationalisation of site

Social channels

2005

First revenue from website - £690 for the year!

2012

Mobile website

Live events

2001 2002 2003 2004 2006 2007 2009 2010 2011 2013 2014 2015 2016

Email and DataConsultancy &

online data

2008

Peer to peer networking & learning

Branded content agency, TV and video, Youtube channel, Native

advertising. Internationalisation of site

Social channels

Retargeting. Ad units. Multiple ad networks. Video ads in-read

Mainstream TV. VR & 360 video

2005

First revenue from website - £690 for the year!

2012

Mobile website

Live events

2001 2002 2003 2004 2006 2007 2009 2010 2011 2013 2014 2015 2016

Email and DataConsultancy &

online data

2008

Peer to peer networking & learning

Branded content agency, TV and video, Youtube channel, Native

advertising. Internationalisation of site

Social channels

Retargeting. Ad units. Multiple ad networks. Video ads in-read

Mainstream TV. VR & 360 video

On site player. International readership and ad spaces. Hubs. Podcasting. Off platform sales. Mobile app

2005

First revenue from website - £690 for the year!

2012

Mobile website

Live events

1985 2008 20150%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

100%

54%

9%

46%

91%

Print Revenue Non-Print Revenue

Revenues not relating to print advertising

Strengths Opportunities

Weaknesses Threats

Editorial quality is prized

We have access to multiple channels

to market

Excitement around media owners

Used to being in control but will have

to let customers string their own stories together

Lack skill and speed to identify the important stuff – new software,

new uses for data

Built communities round common interest

Partnerships

Multiple channels to market

FB and other syndication platforms might be wolves

in sheeps’ clothing

Brands will act as their own multimedia

Growing body of middlemen taking a slice of publishers’ revenues

Everyone has access to multiple channels

to market

Not one industry is immune to change that is

about to dismantle everything

Adblockers

My 2025 thoughts

Learn. Unlearn. Relearn.

Print mag still here but a luxury

Not advertisers but partners

Not publishing but servicing needs of our community

Not publishers anymore – collaters and sellers of audience and information

Unprecedented opportunities for internationalisation

Selling audience in many places

Content always has been and always will be king

But delivery will be queen

Platformless publishing

New channels of delivery will continue to come, but most existing ones will still be there.

Face to face will be just as important as ever

What might the new channels be?

Bendy screens

Wearable tech vs wearable tack

Beaming content into contact lenses, maybe even into implants

VR won't require big headsets and our readers will be able to immerse themselves in our content

And participate remotely via VR

Virtual awards shows with trophy being digitally printed

Delivering content based round habits but also predicting from behaviours what to deliver - personalisation will be prince

As for print?

As for print? Still there but tech will allow people to edit their own version together

My one prediction made with 100% confidence

Everything will still take the web team twice as long as

they said and three times as long as you thought they

needed

Tao:There will be no summer without winter, no ups without downs, no

growth without decay. Your ability to thrive depends, in the end, on your attitude to your life circumstances.