206 at in nw 2014 - see, learn, do: how to apply big brand tactics to an organization of any size
TRANSCRIPT
What we do exceedingly well is take a brand to a community-focused level, where people can touch it, embrace it and love it.
“Content is King.”
Big Ideas. Tiny Takeaways.
Foundation
Loyalty Program
Festival
Chipotle is educating consumers about a topic integral to its values and brand. And is, in turn…selling burritos.
It’s not always just about the product. It’s authentic. It’s educational.
Find a voice.Find your audience.Be a part of the conversation.
Leverage partnerships.Empower your customers. Have fun.
Now it’s your turn.
What challenge does your company/organization face when developing content?
Thank You!