21 Ways to Make the Most of Your Website

A Guide for Successful Businesses

How bad can it be?

What action am I supposed to take?

Do you view this website as credible?

Are you Inspired?

Can you pick out the good features?

Getting closer…

What do want from a great website?

Should it be:

• Your best sales rep?

• A brand new branch?

• A great customer service person?

• A fantastic administrator?

Build your website for your customer, NOT for you!

• What type of consumer are you trying to attract?

• Think about the key elements required

• Create a clear path from home page to end goal

• Remember - you may have more than one visitor type

• How do you keep them all interested and happy?

What I think a great business site could use

5 Key Ways to Draw People to Your Site

• Email Newsletters & Marketing

• Blogging

• Social Networking

• SEO

• Competitions

E-Mail Newsletters & Marketing

• Publish a regular e-mail newsletter

• Be a responsible e-mail marketer (not a spammer)

• Ask clients what they would like to be informed about and adjust your email content accordingly

• Permission based email marketing campaigns achieve average response rates of 10%, compared to banner ads (0.5%) and direct mail (1.0 -1.5%)

Blogging

• Blogs are great for businesses, keep your clients posted with new events, your own personal train of thought and reference material to check out

• We helped a client develop a blog strategy and launched a new website called www.enlightphotopro.com. In the first 20 days through this marketing only, the client generated USD $281,000

Blog Statistics

• Not all blogs are equal. You can’t expect an 8.5% conversion rate unless you know what you are doing so talk to an expert i.e. us!

Social Networking

• Bebo, Facebook, Youtube, Twitter (John Key is making use of this www.johnkey.co.nz )Youtube – Upload your advertising, create a video blog for your clients.

Search Engine Optimisation

• Work with your keywords to help your natural search ranking. Try Google Adwords to attract motivated visitors.

• 82% of New Zealanders search Google first for a product or service, 4 x higher than any other online directory.

• 33% happily view a Google Adword.

Where do you rank?

Competitions

You can draw people to your site from feeder sites e.g. www.blinky.co.nz and by allowing people to referral market to competitions.

5 Hot Ways to Convert Visitors

• Client testimonials

• Media clips library

• Slideshare

• Shopping cart

• Surveys

Client testimonials

• Establish your credibility

• Show what clients say about you

• Add logos for organisations you belong to

Media clips library

• Provide audio and video clips quickly and easily

Video on my website – Will it work for me?

• 82.6% of consumers are more likely to buy from a company website that has a web commercial

• 68.4% of consumers are more likely to buy products online after seeing a web commercial

Jeffrey GitomerThe Power of Video

Testimonials...

Slideshare

Is a great way to share presentations/tips and more on your website

Shopping cart

• Sell products - physical, electronic or workshops - directly from the site

• Shop windows

• Display products and services in lists

• Proposal generation & order acceptance

Shopping Carts are 25% more effective

Surveys

• Survey your site visitors to discover their challenges and questions

• Conduct detailed surveys for client feedback, assessments and diagnostics

6 Tips to Keep Them Coming Back

• Shuffle/Automatic UpdatesDisplay a randomly-changing list of things on your site - e.g. a "tip of the week" or "photo of the day"

• E-coursesDeliver your expertise in automatically-scheduled e-mail courses

– E-Book Downloads, Publish e-books and special reports

• Events- RSS FeedsPublish a simple Web-based calendar of events or display latest industry news straight to your site.

• Password-protected areas (Intranet)Increase value by providing protected areas for selected clients

– Document Vault.Build a "resource library" of your favourite Web sites, e-books, audio clips and other material; and choose which parts you make public or private.

• Self-assessment quizzesAllow visitors to assess themselves & their business

• Podcastinge.g. RichDad.com

Learn from the best and delete the rest

Sites that get it right!

Build credibility

Be direct – sign up on the home page

Help the visitor to think less

Package your service as a product

Create a community feel with your clients

BUT – at the end of the day its not what your site looks like but how it performs!

Ultimately about Return on Investment

• The only non product selling site out of 1000 Datum customers who is in our Top Ten Most Profitable List – 3 main reasons being

• Productised his services

• Email marketing really works just check out the spikes (screen shot)

• Enquiries - newsletter registrations

Nett result = 30% of his business comes from his website

Take Action Now

• If you want to talk to NZ’s best internet marketing Guru make an appointment today

• I will put a plan together that will generate 25% more profit or your money back!

• Can you afford not to act now?

3 Ways You Can Start

1. Attend the next Datum Connect Seminar

2. Ask for my personal e-newsletter that I only send to my valued clients

3. Book yourself in for a one on one consultation to find the best solution for your business

4. See this presentation again online at:

www.datum.tv/gabor