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210 Predictions for Online Video in 2011

We were reading 2011 predictions over the past few weeks. It seems like this is a

new pastime, and certainly a blogger must – making predictions.. We found a couple of aggregated lists,

but it was annoying to just see the lists alone without the trends. This means we followed many dead end

or uninteresting links. So, we decided to do a bit of legwork to save you the trouble. Here is our List of lists of the 2011 predictions in online video from a wide range of thinkers, writers and do-ers.

There are a lot of commonalities and threads in here that are helpful to see all in one place. If you see a

list that we missed, then please let us know and we’ll add it. Also, we’d enjoy hearing what threads you

see.

Here are our top-line thoughts on the List of lists:

1. Mobile video is the most anticipated item in online video.

2. Facebook and/or Twitter to rival YouTube in unique views.

3. The business of online video will be very dynamic.

4. Most are still thinking about online video as viral videos or advertising.

5. More TV dollars will flow into the online space.6. TV moves online and Online Video moves to your TV.

7. Our prediction: the 2011 will mark the year that Editorial Distribution of Online Video enters the

conversation.

And now, on to the list of lists…

 

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ReelSEO

1. The WebTV bloodbath is just beginning.

2. Video platforms continue to get commoditized, then interesting.3. YouTube community still alive.

4. Video search will suck less, get better.

5. Video greetings will get more awkward in 2011.

6. Video destinations rival YouTube.

7. We need curation.

8. Online video gets more social.

9. You're going to pay more for broadband.

10. Google going beyond YouTube.

VidCompare

1. Brightcove, SVP Marketing, Jeff Whatcott

2. Magnify.net, CEO, Steve Rosenbaum

3. Kaltura, CEO, Ron Yekutiel4. Fliqz, CEO, Benjamin Wayne

5. Real Gravity, CEO, Luke McDonough

6. Marcellus.tv, CEO, Preetam Mukerjee

7. Wistia, ECO, Christopher Savage

8. Vzaar Video Platform, VP Marketing, Ian Snead

MediaPost Video Insider

1. YouTube will become more important.

2. Display budgets and video budgets will blur boundaries.

3. Interactive video will continue to disappoint, but for only one more year.

4. Growth in branded entertainment.

5. The full commoditization of video ad network inventory.

6. The launch of a bunch of new video ad networks flush with VC funding.

Streaming Video Provider Blog

1. Enterprises will see value in including videos to their online presences.

2. HTML5 video players will trigger video consumption on mobile devices.

3. More video sharing activity on social sites.

4. Videos will define the future for online revenue generation as clearer monetization opportunities

emerge.

Unleash Video Blog

1. Cord cutting is undeniable.

2. Online video via TV screens.

3. Web series go mainstream.

4. AOL makes an acquisition (of NextNewNetworks).

5. New video ad serving leader (other than Hulu).

6. Ad standards.

7. Mobile video blows up.

8. IPO year.

9. Social sharing of video.

10. From text to video.

 

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11. Collaborative video production.

GigaOm

1. Forget about viral video.2. This will be the year of cord cutting.

VideoBloom

1. Online video will continue to grow, especially as a marketing tool for business.

2. Video consumption on mobile devices will grow exponentially.

3. There will be no social media without video.

4. There will be a significant increase in the quantity and quality of HD videos available online.

5. Marketers will move away from the "business overview" video format.

Videos

1. VideoSurf's Random Collection

2. YouTube Trends. What you'll be watching in 2011

3. Erick Hachenburg, Metacafe, CEO

ClickZ

1. Video ad budgets will rise incrementally

Reel SEO - eCommerce Video Trends

1. Video will support retail prices.

2. Video will adapt to mobile users.

3. Video will augment social commerce.

4. Video will support multiple business objectives.

Reel SEO - Online Video Advertising

1. Standardization of ad formats and technology will accelerate growth.

2. Mobile video advertising to be the most sought new video ad format.3. Interactive video, ad selectors and branded entertainment.

4. Branded entertainment and video ad interactivity.

5. More branded, interactive and mobile video advertising.

And Part II

6. Real-time bidding for specific days, departs and sites.

7. Video advertisers want size, reach and scale.

8. The industry needs publisher adoption of VPAID and VAST.

BizReport - Predictions from Metacafe CEO, Erick Hachenburg

1. YouTube will reign as the top video ad network.

2. Hulu will abandon its IPO.

3. Brand advertisers will realize that young influencers are unreachable on TV.

4. Online video will power the connected TV.

5. Brand advertisers will shift dollars to online video faster than quality online inventory will grow.

Adjust Your Set

1. Connects TV's

2. Social TV

3. Branded content

 

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4. Superior behavioral analytics

5. Mobile video growth

Social Times

1. We'll see a huge boost in video sharing.

2. Mobile video will explode.

3. Companies will become even more obsessed with going viral.

4. Old Spice knock-offs will continue…unfortunately.

5. More brands will turn to YouTubeers for promotions.

6. More hit singles will come out of YouTube.

7. Off-year elections will get more coverage than ever.

iMedia Connection

1. Data is the new black.

2. Math Men vs. Mad Men Round 2 -- Creative Goes Geek

3. Trading desks take flight.

4. Big publishers start to look like trading desks.5. Facebook goes after Google with AdSense competitor.

6. We-wide social targeting war begins.

7. Google makes a splash in social.

8. The world prepares for mobile page view boom.

9. Small business becomes big business.

10. TV buyers move big budgets online.

11. Terry Kawaja's life gets easier – M&A consolidation begins.

HowDo.com

1. The growth of the mobile will make 2011 a breakthrough year for video advertisements, with the

majority of video ads being viewed on mobile devices.

2. The industry will look to standardise video formats, while privacy and advertising standards will struggle

to get a consensus in 2011.

3. The HD format and 3D videos will be interesting developments in the second quarter of 2011.

4. IPTV will make its mark on a local level, and this local level will allow clients to target early adopters.

5. Extra functionality of Apple TV drives good progress of the product in the UK this year.

6. YouTube will grow its premium par tners list, as well as seeking out potential premium consumers.

7. The boom of smart phones will continue to see a rise in user-generate content; it is estimated that

around fifty hours of content will be uploaded every minute in 2011. YouTube will also introduce more

video editing tools for its users.

8. An increasing number of YouTube content and channels will become branded by larger advertisers in

2011.

9. TV budgets will have to be structured in order to accommodate digital video promotional efforts, so look

out for many more spoof trailers online in 2011!

AdExchanger.com – Various predictors including...

1. Bill Day, CEO, Tremor Media

2. Tony Gabriner, President, adap.tv

3. Scot McLernon, CRO, YuMe

 

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4. Dave Morgan, CEO, Simulmedia

5. Atul Patel, CEO, OneScreen

TechCrunch – by Brightcove CEO, Jeremy Allaire1. Connected TV platform wars.

2. Over-the-top TV subscriptions will emerge, but largely fail.

3. Facebook and Twitter will become larger sources of video traf fic than Google search.

4. Video ubiquity – every company is a media company.

5. Battle over video delivery standards heats up.

TechCrunch - by WatchMojo CEO, Ashkan Karbafooshan

1. NextNewNetworks and Google goes forward?

2. IPO talk will increase, but little action.

3. Lots of dealmaking in the vein of AOL and 5min.

4. Horizontal and vertical integration deals certain.

5. Ad networks are rife for consolidation.

6. Big media's continued state of inertia.

7. Portals and big media moves.

Digital Media Update - Commentary on Brightcove CEO's predictions

1. Web video is just getting started.

2. Connected TV platform wars.

3. Over the top internet TV

4. Video ubiquity

5. Proliferation of video standards

MediaPost Video Insider

1. Growth will come from online video, but overall dollars will remain small.

2. Will Ferrell, Justine Bateman and company are exceptions.

3. YouTube isn't mainstream and never will be.

4. Branded content vs. Pre-roll.

5. Viral UGC videos not going anywhere despite editorial sales and pressure.

6. Ads as content.

7. Dominance of micro content.

8. IPO talk will increase.

9. Consolidation will continue.

UTalkMarketing.com

1. How VoD will shape marketing in 2011

BrightRoll

1. The largest video properties won't produce any video.

 

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2. Stream fraud becomes online video's click fraud equivalent.

eMarketer

Promises, Promises: Will Online Video Ads Deliver This Year?(here is a list of the charts included in the article)

1. US online ad spending, 2009-2014

2. US online ad spending growth, by format, 2009-2014

3. Comparative estimates: US TV advertising spending, 2007-2010

4. Completion ration for digital video ads managed by the FreeWheel System, by ad format, Q1-Q3 2010

DigitalContentProducer.com

Short review of 2010...

1. HTML5 rises.

2. Google announces WebM.

3. H.264 free of free Internet distribution.

4. Rumors of Flash's demise are greatly exaggerated.

Looking ahead…

1. iPad support.

2. What about HTML5?

3. Looking inward.

The Video Commerce Consortium

1. Video SEO will soldier on as a prominent theme in video commerce.

2. Investment in in-house video production accelerates further.

3. Commertainment grows at lifestyle retailers with at least one major retailer adopting a more TV-style

format/series for video.

4. Automated video continues to improve, but remains a niche category with video commerce.

5. YouTube promoted videos begin to take hold as a major force in video commerce industry.

6. The industry continues its struggle to find a compelling format for video.

7. Video in email (finally) begins to take off when at least one of the major email providers (e.g. Gmail)

enable HTML5 video tags or their own Javascript accreditation services.

8. Automated video optimization becomes increasingly important as online commerce sites seek to drive

up performance of video assets.

9. Social video emerges as a cored driver in video commerce as brands and retailers increasingly look to

social audiences for awareness and traf fic.

10. 2011 is the year of mobile video commerce.

MediaPost Video Insider

1. Branded entertainment will see even more explosive growth.

2. Low-end web advertising will die.

3. More celebrities will find their way to the web.

4. "Smart reach" will make its way into every forward-thinking agency's RFP.

 

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5. "Snackable" video content will find even more competition from quality long-form content.

6. The average TV viewer will increasingly become screen-agnostic.

7. Expect mobile video to grow.

Tubefilter.tv – Part 1

1. The web will overtake traditional TV.

2. Web on TV gets cool.

3. The rise of the linear NETwork.

4. Cable network devolution.

5. YouTube will still be king.

TubeFilter.tv – Part 2

6. Blip.tv goes social.

7. Revision3 gets acquired by CBS interactive.

8. Hulu starts funding full half-hour web "TV" shows.

OnlineVideo.net

1. Video conferencing and chatting could see massive growth.

2. TV streaming will naturally be a major theme.

3. Dramatic growth for both consumers and businesses.

4. Video platforms will get a major shake-up.

5. OVP's (online video platforms) will need to decide if they want to invest the money to provide a three-

screen solution.

WillVideoForFood.com

1. Here comes the money.

2. Bold new online video advertising models.

3. Experimentation with ad-free, microcharge pay-per-view.

4. The video "screen" becomes less important.

5. Transmedia storytelling grows up.

6. Independent webisodes get second chance.

7. The amateur-creator "thinning of the herd."

FierceOnlineVideo.com

1. DVD's of ficially bite the dust.

2. Netflix conquers the world.

3. Netfilix will be gobbled up by either Google, Microsoft or Apple.

4. The OVP space won't see consolidation in 2011.

5. Cord cutting will continue to be a hot topic, but what it means will evolve.

6. Comcast says 'aloha' to Hulu; sends it packing.

WebProNews.com

 

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1. Videos will begin the automation process.

2. HTML5 will enable video display on Apple devices.

3. Video beyond the website in email and social.

SocialTimes.com

Why you can't afford to ignore web video in 2011

1. Everybody's doing it.

2. There are only so many original ideas.

3. Online video is everywhere.

Mashable

Digital Advertising…still good

1. Local advertising becomes relevant again with location.

2. Silicon valley will be the next Madison Avenue.

3. Influencers will be the celebrities of the social web.

4. Small will be the new big for social networks.

5. Brands will become more like media companies.

6. Facebook "Likes" will be important for your brand.

MediaPost Video Insider - BrightRoll CEO

He grades his 2010 predictions first, which is interesting.

2011 predictions:

1.  Social gaming companies continue their onslaught on daytime television and embrace video advertising

as the preferred monetization vehicle outside of virtual goods.

2. Public companies drive consolidation as they grow out of the recession.

3. Mobile video advertising becomes the most sought-after new ad format.4. A second video-specific company reaches the 100M unique-user mark.

 

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