Your Mobile Community: It’s All About the Data Capture

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Our  Speakers    

Tom  Teicholz  is  an  award  winning  journalist  who  has  consulted  to  and  created  video  and  wri3en  content  for  Intel,  The  Museum  of  Tolerance,  The  Milken  Founda<on,  Universal  and  Fox/TV  Studios  and  whose  work  has  appeared  in  The  New  York  Times  Sunday  Magazine,  The  Daily  Beast,  The  Huffington  Post  and  PurpleClover.com.  @TomTeicholz  

Jamie  Turner  is  an  interna<onally-­‐recognized  author  and  marke<ng  expert  who  has  helped  The  Coca-­‐Cola  Company,  AT&T,  CNN  and  other  global  brands  tackle  complex  marke<ng  problems.  He  is  the  CEO  of  60  Second  Communica<ons,  a  full-­‐service  marke<ng  agency  and  is  the    founder  of  60SecondMarketer.com,  an  online  magazine  that  provides  <ps  and  techniques  for  marketers  around  the  globe.  Jamie  is  a  regular  guest  on  CNN  and  HLN  on  the  topics  of  social  media,  mobile  marke<ng  and  branding.  @AskJamieTurner  

Tamara  Dull  is  the  Director  of  Emerging  Technologies  for  SAS  Best  Prac.ces,  a  thought  leadership  organiza<on  at  SAS  Ins<tute.  Through  engaging  publica<ons,  rich  media,  and  industry  engagements,  she  delivers  a  pragma<c  perspec<ve  on  topics  including  big  data,  privacy,  and  the  Internet  of  Things.  Tamara  has  been  in  the  high  tech  industry  for  30  years,  and  has  held  posi<ons  in  enterprise  training  and  consul<ng,  so]ware  development,  marke<ng,  and  IT,  product  and  execu<ve  management.  @TamaraDull  

Greg  Hickman  is  the  Founder  of  Mobile  Marke<ng  Engine,  a  mobile  marke<ng  agency  and  training  company  for  small  businesses.  He’s  a  blogger,  podcaster  and  speaker  and  his  work  has  been  featured  on  Mobile  Marketer,  Mobile  Marke<ng  Watch,  Target  Marke<ng  Magazine,  Copyblogger  and  Social  Media  Examiner.  His  interest  in  mobile  marke<ng  led  him  to  create  a  weekly  podcast,  Mobile  Mixed  which  is  featured  on  iTunes.  He  is  the  author  of  The  SMS  Marke<ng  Handbook  and  will  be  releasing  a  new  book  helping  small  businesses  win  with  mobile  marke<ng  in  the  Spring  of  2015.  @gjhickman  

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It’s a big data world out there.

Now let’s be safe.  

Tamara Dull Director of Emerging Technologies

SAS Best Practices

@tamaradull

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Big data is not new.

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We love our mobile devices.

“Companies must design mobile-first and mobile-only customer journeys to prevent channel-hopping and

multi-screening and increase conversions.”

Source: “The Inevitability of a Mobile-Only Customer Experience,” Altimeter Group, 2015

58% 42% 32% 90%

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It comes down to trust.

Source: “”Global Consumer Trust Report 2015: Understanding the Impact of Privacy & Security on Mobile Apps and Services,” MEF, 2015

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Omni-Channel Lead Acquisition: Complete Customer Records

Image  Source:  Vibes    

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Omni-Channel Lead Acquisition: Complete Customer Records

Image  Source:  Merkle    

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Omni-Channel Lead Acquisition: Complete Customer Records

Image  Source:  Merkle    Image  Source:  Forrester    

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Image  Source:  Merkle    

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New Advances in Mobile Targeting and Tracking

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New Advances in Mobile Targeting and Tracking

•  How can I tell if my mobile or desktop display ad campaign is actually generating a positive ROI?

•  When I run a mobile or desktop display ad, how can I tell if it ultimately drives a purchase?

•  How can I tell if a dollar I spend on a mobile or desktop display ad campaign actually generates $5 or more in sales?

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New Advances in Mobile Targeting and Tracking

•  Cookies on a mobile browser roll off after a short period of time.

•  But by using patented technology, we can geo-locate people down to their home address.

•  This opens up a whole new world of possibilities.

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How Does It Work?

•  We locate the smartphones

•  We correlate data

•  We hyper-target our advertising

•  We track the results

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What are the Ramifications?

123 Smith St. 124 Smith St. 125 Smith St.

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Tracking the Consumer Purchase

On Tim’s way to work, he sees an ad for your brand on CNN.com via his smartphone.

At noon, he sees another ad for your brand on ESPN.com via his tablet.

That afternoon, he sees an ad for your brand on Fortune.com via his desktop.

That night, he purchases your product via phone, website or at retail – and we can track that purchase directly back to the ads by connecting the dots.

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Contact Information

60secondcommunications™

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Our  Speakers    

Tom  Teicholz  is  an  award  winning  journalist  who  has  consulted  to  and  created  video  and  wri3en  content  for  Intel,  The  Museum  of  Tolerance,  The  Milken  Founda<on,  Universal  and  Fox/TV  Studios  and  whose  work  has  appeared  in  The  New  York  Times  Sunday  Magazine,  The  Daily  Beast,  The  Huffington  Post  and  PurpleClover.com.  @TomTeicholz  

Jamie  Turner  is  an  interna<onally-­‐recognized  author  and  marke<ng  expert  who  has  helped  The  Coca-­‐Cola  Company,  AT&T,  CNN  and  other  global  brands  tackle  complex  marke<ng  problems.  He  is  the  CEO  of  60  Second  Communica<ons,  a  full-­‐service  marke<ng  agency  and  is  the    founder  of  60SecondMarketer.com,  an  online  magazine  that  provides  <ps  and  techniques  for  marketers  around  the  globe.  Jamie  is  a  regular  guest  on  CNN  and  HLN  on  the  topics  of  social  media,  mobile  marke<ng  and  branding.  @AskJamieTurner  

Tamara  Dull  is  the  Director  of  Emerging  Technologies  for  SAS  Best  Prac.ces,  a  thought  leadership  organiza<on  at  SAS  Ins<tute.  Through  engaging  publica<ons,  rich  media,  and  industry  engagements,  she  delivers  a  pragma<c  perspec<ve  on  topics  including  big  data,  privacy,  and  the  Internet  of  Things.  Tamara  has  been  in  the  high  tech  industry  for  30  years,  and  has  held  posi<ons  in  enterprise  training  and  consul<ng,  so]ware  development,  marke<ng,  and  IT,  product  and  execu<ve  management.  @TamaraDull  

Greg  Hickman  is  the  Founder  of  Mobile  Marke<ng  Engine,  a  mobile  marke<ng  agency  and  training  company  for  small  businesses.  He’s  a  blogger,  podcaster  and  speaker  and  his  work  has  been  featured  on  Mobile  Marketer,  Mobile  Marke<ng  Watch,  Target  Marke<ng  Magazine,  Copyblogger  and  Social  Media  Examiner.  His  interest  in  mobile  marke<ng  led  him  to  create  a  weekly  podcast,  Mobile  Mixed  which  is  featured  on  iTunes.  He  is  the  author  of  The  SMS  Marke<ng  Handbook  and  will  be  releasing  a  new  book  helping  small  businesses  win  with  mobile  marke<ng  in  the  Spring  of  2015.  @gjhickman  

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#SMTLive  Audience:  Tell  us  why  you  want  to  go  to  The  Social  Shake-­‐Up  to  be  entered  for  a  chance  to  win.                              Tweet:  “I  want  to  go  to  #socialshakeup15  because…”  

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Upcoming  Webinar  

February  12th    

 Naviga<ng  New  Ways  to  Work:  Collabora<on  &  

Communica<on    

Panelists:  Brian  Moran,  Brian  Fanzo  and  Kramer  Reeves