21212 intro

A Seed Accelerator Bridging the US and Brazil

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21212 / INVESTOR PRESENTATION

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OUR MISSIONTo RAPIDLY build SUCCESSFUL

COMPANIES focused on the exploding DIGITAL MARKET in

BRAZIL

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WHAT WE DO and best practices from the US

We find and great

to achieve success in BRAZIL.

We provide critical resources

WITH OFFICES IN RIO (21) AND NYC (212)

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WHO WE ARE

An exceptional team of SUCCESSFUL ENTREPRENEURS,

focused on hands-on MENTORSHIP with a deep

connectivity between BRAZIL and the US

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OUR PARTNERS

Benjamin WhiteNYC, RIO DE JANEIROEntrepreneur, Angel, Media Advisor; CCO, Sling Media($380M company); VP of Digital at MTV; Founder, Complex Media; Founder, Platform Network; Founder Tagworks

MARCELO SALESRIO DE JANEIROEntrepreneur, Engineer ; Founder of Movile ($80M company); Endeavor Entrepreneur Award 2010

LEONARDO OLIVIERARIO DE JANEIROEntrepreneur, Programmer ; Founder of Movile ($80M company); Microsoft Developer (SDE)

CORBIN DAYNYCAngel, Investor, Entrepreneur ; Partner, 77 Ventures; Founder, Cavan Images; Investor, Izze, RecordSetter, Submishmash, Mix 1

RAFAEL DUTONRIO DE JANEIROEntrepreneur, Professor; Founder of Movile ($80M company); PUC-Rio Junior Enterprise Founder, IBMEC Professor (Business School)

FREDERICO LACERDARIO DE JANEIROAccenture Business Consultant, PUC-RIo Junior Enterprise CMO + VP

OUR PARTNERS ARE ENTREPRENEURS

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OUR HISTORY

We know the best talent in Brazil and the US

We have a strong partnership with deep operational experience

We know how to build great companies from

the ground up

Sling Media Chief Creative OfficerUS380M company

Entrepreneurship is in our blood

MTV NYC

VP of Digital Media

We are the official seed accelerator of Endeavor Brasil

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OUR MENTORS

HENRIK WERDELINFounder of PrehypePRODUCT

JASON HIRSCHHORNFormer President, MySpaceMEDIA, PRODUCT

FABIO SEIXASFounder, Camiseteria

E-COMMERCE

ANDERSON THEESCEO, ApontadorBUSINESS, VC

PAULO NOVISCEO, InfogloboMEDIA

NATALIE WITTELawyer, 21212LEGAL

ARTHUR GRANADOProgrammer, 21212

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RENATO CESARDesigner, 21212DESIGN , UX

MENTORS, STAFF AND ADVISORS

Our amazing network of mentors is growing quickly,

and many more to come ...

BILL BOEBELVP Strategy, RackspacePRODUCT STRATEGY

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ADRIANA CISNEROSVice Chairman, Cisneros GroupMEDIA, STRATEGY

ROB HOLZERCEO, Matter Unlimited

BRAND STRATEGY


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ThE OPPORTUNITY

BRAZIL has tremendous market potential for

DIGITAL BUSINESSES + PRODUCTS

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ThE OPPORTUNITY

BRAZIL HAS SCALE

BRAZIL IS SOCIAL

BRAZIL IS MOBILE

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THE PROBLEMBut opportunities in Brazil also

present a UNIQUE SET OF CHALLENGES.

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THE PROBLEM

INVESTMENT OBSTACLES AND RISKS

There are abundant opportunities but quality entrepreneurs and startups are hard to identify.

Investors are eager to access the Brazilian market but there are obstacles, risks and opacity.

FOREIGN ENTREPRENEURS WITH NO ACCESS

WEAK VALUATIONS + EXITS

Experienced foreign entrepreneurs and expat Brazilians want to access opportunities in Brazil but don’t have right tools or framework.

Brazil has lacked a strong domestic VC culture and has been isolated from Silicon Valley. This has resulted in lower valuations and fewer exits for startups than comps in US market.

ACCESS TO GOOD ENTREPRENEURS

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OUR SOLUTION

21212 DIGITAL ACCELERATOR is focused on SOLVING

THESE PROBLEMS

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OUR SOLUTION

21212 THOROUGHLY VETs OUR COMPANIES

Our respected team has a strong network and exceptional access to the best entrepreneurs and startups in Brazil.

The companies that we work with go through rigorous diligence by our team and network, which has highly relevant domain expertise and operational experience.

21212 IS AN ON-RAMP FOR FOREIGNERS

21212 OPTIMIZES FOR BETTER VALUATIONS

Our US + Brazilian team provide a strong bridge and critical access for foreign entrepreneurs looking to start a business for the Brazilian market.

Our companies are built upon best practices from American startups– and we build and market them with foreign investment and US valuations in mind.

21212 HAS ACCESS TO GREAT ENTREPRENEURS

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OUR MARKET FOCUS

SOCIALHigh adoption -

Brazilians love it.

E-COMMERCEHigh adoption.

Brazilians love it.

ENTERTAINMENTSports, Tourism, Events, Video.

PAYMENTAlmost nothing happening here.

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WE FOCUS ON COMPANIES IN 4 AREAS


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OUR MODELS

1. IMPORTING PROVEN BUSINESS MODELS

2. INNOVATION WITH MARKET FIT

Identify proven products and models from the US and abroad and adapt them for the Brazilian and Latin American markets.

AND WE FOCUS ON 2 MODELS

Create innovative digital products uniquely suited for Brazilian market using best practices from US.

ERP for lanhouses, digital POS to sell virtual goods

Interactive digital marketing network

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Our PROGRAM

1. sEARCH + SubmissionWe search for the best opportunities, entrepreneurs and talent. Candidates submit applications to our program.

2. VETTINGWe meet individuals and companies to gain a deep understanding of the best projects and people.

3. ACCELERATIONSelected companies receive seed funding and participate in a 4 monthprogram with hands-on mentorship, shared office space and access to the 21212 network.

4. DEMO DAYEach company presents

their product and business to our network of VCs,

angels and the press.

5. FUNDINGSuccessful accelerated projects and digital business receive funding.

THE 21212 ACCELERATOR PROGRAM

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THANK YOU

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Email [email protected] for more further details or information