215 million adults
DESCRIPTION
I used the idea that people will use newspaper to get vouchers or get some idea what they are really want to buy before they are going out to shopping.TRANSCRIPT
CLOSEO P E N
However, the marketplace continues to open
and close quickly with 48% entering the market,
buying and leaving in the same day.
67% of adults plan purchases these days
rather than shop on the spur of the moment.
86% of consumers used
media to help plan shopping or make purchasing
decisions in the past 7 days.
41% of adults report that newspapers are the
media most used to check out ads; more than all electronic media
combined (internet, television, catalogs, magazines and radio).
82% of newspaper readers
took some action as a result of a print newspaper
ad in the past 30 days.
1
8
15
22
29
2
9
16
23
30
3
10
17
24
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
Clipped a coupon
Bought something advertised
Visited a store
of newspaper readers followed up a print ad online in some way.
82% of readers used a
preprinted insert in the past 30 days. On average,
adults keep inserts 4.4 days.
55%
com
pare
d on
e ci
rcul
ar to
ano
ther
52%
sav
ed u
ntil
visi
ting
the
stor
e
43%
sho
wed
it to
a s
pous
e, fr
iend
or
fam
ily m
embe
r
43%
mad
e an
unp
lann
ed p
urch
ase
42%
took
it to
the
stor
e w
ith
them
.
22% prefer direct mail64%
adults prefer newspapers
* People who love to read Terms & Conditions.
10% prefer the internet
3% prefer magazines
f
36% of adults who said
they had not read a newspaper in the past week,
USED a newspaper during that same week.
19% checked
15% clipped
14% checked
10% checked
SALE
Usage included:
MONDAY TUESDAY WEDNESDAY THRUSDAY FRIDAY SATURDAY
SUNDAY
100 million adults read a newspaper on
and 115 million read on
Almost all of them something.