21st century email marketing
DESCRIPTION
21st Century Email MarketingVisit http://blog.blueskyfactory.com for more information.TRANSCRIPT
21st Century Email Marketing
Christopher S. Penn, VP Strategy and Innovationwww.BlueSkyFactory.com
www.BlueSkyFactory.com
The corporate plug:
If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how.
blueskyfactory.com/omsnycor just hand me your card
#omsnyc
Slides available Monday atblog.blueskyfactory.com
Do not print this unless you really need to.
Today’s goal
$43.62
but only if you don’t FAIL at email marketing
$43.62
5 things every email marketer wants
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make it easy
tellpeoplewhat
toexpect
tell people what to expect
your greatest source of new audience
http://www.blueskyfactory.com/fbsign
135.67% increased reach
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David Sifry
not this ESP
the new whitelist is...
List: 1,657Opened: 350 (21.5%)Clicked: 125 (7.7%)
Complaints/Flagged as spam: ZEROUnsubscribes: 8 (0.5%)
the ship sinker
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past great email
from:
subject:
Google Wonder Wheel
Google Wonder Wheel
Google Adwords Keyword Tool
Google Adwords Keyword Tool
Test using social media!
subject #1 wins
Magazine Stands
Publicaster
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Publicaster Inbox Preview
Taguchi multivariate testing
Publicaster
what do you test?
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decide on a goal firstthen measure to it
Delivery rateOpen rateClick rateUnsubscribe rateComplaint rate
Diagnostic only
Photo Credit: AlanCleaver_2000
Photo credit: SashaW
Photo credit: Make Lemons
Google Analytics Settings
GA: Goal Conversions
GA: Campaign Report
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blueskyfactory.com/omsnycor just hand me your card