1. 21 st Century Marketing Communications for Your EDC Tools that enable your EDC to not only communicate more effectively with members, but also reach a wider, more engaged audience.

2. Who We Are

• Jennifer Wakefield

• • Director, Public Relations

• • • Metro Orlando Economic Development Commission

• Brittany Love

• • Owner, Love Consulting Group

• • • Marketing Communications Firm in Tallahassee

3. #FEDC

• Have a question/comment during our presentation?

• • Just make a post on twitter and include the following hashtag:

• • • #FEDC

• We will answer all questions you post!

4. Communications Spectrum

5. How Communication is Changing

• SmartPhones

• Mobile Applications

• • A whole new dimension to branding and communications

• iPad

• • Other devices following in coming months

• Social Media

• • Facebook, Twitter, YouTube, MySpace, LinkedIn, etc.

• • Geolocating Social Media

• • • IE FourSquare, GoWalla

• These are all consumer driven whereas traditional media is a push media

6. 2010 Social Media Marketing Industry Report Benefits of using Social Media: Available at SocialMediaExaminer.com

7. 2010 Social Media Marketing Industry Report Commonly Used Social Media:

8. Will you Remember this Slide?

9. Facebook

• An extension of your web site + enhances SEO

• FanPage

• • Fan vs. Friend vs. Group

• • Fill in all of the information - make sure to include logo, website, blog, phone, address

• • Like = Become a Fan

• • Like Integration with other websites

• • Community Pages

10. Share photos from events Interact with fans Track click-throughs

11.

12. Facebook Tips

• NewsFeed

• • Posts should be in line with your objective

• • Posts should be concise

• • Share what others post

• Geolocating features are coming soon

• • Marketing possibilities

• Ads

• • Pay Per Click

• Privacy Be Smart

• Insightstrack stats!

• • FB emails you weekly

13. Create the Advertisement Target Your Audience

14. Set Time Line and Budget

15. Twitter

• A way to share information quickly

• • Esp. at events, tradeshows

• #Hashtags

• Tweetchat

• Tw-ictionary, Tw-anguage

• URL Shorteners

• • Bit.ly , Ow.ly, etc.

16. Tweeps

17.

18. Tw-itiquette

• Follow

• Tw-ips:

• • Create a Good Bio, Picture/Logo, Customize the Background

• Lists

• • pros and cons

• Be a good Tw-itizen

• • • Reply (@), ReTweet (RT), Send Direct Messages (DM), Follow Lists, FollowFriday (FF)

19. YouTube

• VIRAL!

• An outlet to post videos without taking up space on your website

• • Create your own Channel

• Great for

• • Testimonials

• • • Why Business Located in Your Region

• • • Why Residents Love Living in Your Region

• • • Why Be Involved With Your EDC

• • Show and Tell

• • • Story ideas for media and for sharing on social media

20. YouTube

21. Flickr

22. Microsites

23. Social Bookmarking

• Helps SEO

• Use tags should bring more visitors to your website and blog

• Delicious

• Digg

• StumbleUpon

24. Share

25. Promote

26. Why?

• Create awareness

• Engage brand ambassadors

• Gather competitive intelligence

27. Results

• Information gathering

• Information sharing

• Projects!!

28. How it all comes together

• Social Media, Mobile Marketing, Email Marketing, Internal/External Publications, Commercials, Billboards, Websites, etc

• • ALL a piece of the plan they are your integrated marketing communications campaign

• All branding/messaging should be cohesive

• All IMC efforts are usually the first impression a potential business/investor sees of your EDCs area

• • Be strategic

29. Strategy

• Who is your Primary Target Audience?

• • Who is your Second maybe even Third?

• How do those audiences communicate

• • What do they want from you and how do they want it?

• What are your goals?

• What is success going to look like?

• • That will be how you measure your results

• • • Is it engagement? Number of followers/fans?

• Create a posting strategy a timeline

• • Decide who in your EDC is going to handle this or are you going to outsource?

• • You think of Social Media the same way you would any other type of media except on a Much Faster Timeline!

30. Resources

• HootSuite

• Twubs

• TweetDeck

• StaticFBML/Google Analytics

• Involver YouTube and Twitter

• Mashable

• Social Media Examiner

• Google Alerts

• Put Links to your Social Media in your email signature and on all blogs/posts

• Write a Social Media Policy

31. HootSuite = Send, Track

32. TweetDeck = Listen/Monitor

33. Questions?

• Answers!

34. Thank You

• and of course we will post this on all social media sites for you!