21st century mobile marketing: japan - part 1
DESCRIPTION
Presentation from 2nd Asia Mobile Marketing & Advertising Summit, Singapore, May 28, 2008. - Part 1 of 2 -TRANSCRIPT
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21st Century Mobile Marketing: Japan
Christopher Billich
The 2nd Mobile Advertising & Marketing SummitSingapore, May 28, 2008
Part 1 of 2
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90% of subscribers use theMobile Web
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4 in 5 of them on 3G4 in 5 of them on 3G
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How we got there
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Luscious handsets
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Without device fragmentation
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All you can eat pricing
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Gardens without wallsGardens without walls
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Healthyobsession with user experience
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Standardization
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Wide choice of formats
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as a result of which
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Mobile Advertisingrevenues exceeded half a billion US$ last year.
621
390
288
180
100
2003 2004 2005 2006 2007
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To double within next 4 years
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2003
Advertising Content
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2007
Advertising Content
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Campaigns that work
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One in every phone
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Digital fortune cookies!
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268 kinds!
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“How manyyou got?”
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Hardware feature# 1
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Helloooo!
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Not anidle screenanymore.
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Get me!
Get me!Get me!
Get
Get me!
me!
Get me!
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[continued in Part 2]