Different Worlds – Similar Rules / Tools.

Some tools we use in the world of advertising

to measure social media success

for companies and brands

THE USUAL SUSPECTS

the 3 F’s – friends, fans, followers.

No. of facebook fans / twitter followers / youtube views.

Number of facebook comments generated / retweets / youtube comments

viral pass-on rates : how many people saw the viral and then shared the viral via social media, email, links, etc.

People ‘Talking’ About the brand

To measure no. of website visits and revisits – sites like Alexa.com measure website activity for your brand or company

It is possible to measure ‘trends’ on various SM platforms. eg: you can track with youtube trends

increase or look up keyword searches per country via Google Trends

Or you can use Social Bakers to measure social media trends

As the world is getting increasing smaller and inter dependent,

we witness a close relationship breeding between multinationals & NGOs

Each one benefits from the other. Each one learns from the other.

Eg: Unilever partners with Save The Children and World Food Program

Today, to attract better funding, NGOs need to position their ‘brand’ better

and perhaps approach their challenges as a multinational would.

using similar social media tools and measurements to figure the favourite word of most businesses

. ROI - RETURN ON INVESTMENT

Thank you