22feet tribal ww
TRANSCRIPT
CREDENTIALS PRESENTATION
YEAR OF INCORPORATION
NUMBER OF EMPLOYEES
OFFICE LOCATIONSNATURE OF BUSINESSOUR MISSION
2009
150
Mumbai, Bangalore & Delhi
Digital Marketing
To create effective and high engagement brand solutions that maximize the full potential of the online medium, through an intelligent mix of CREATIVITY & TECHNOLOGY
OUR HOME WWW.22FEETTRIBALWORLDWIDE.COM
design technology content
productionbiz dev support
digital strategyweb design
web developmentbrand campaigns
campaign managementbranded content
search optimisationanalytics
app developmentproduction
social media management
paid social
34 33 40
27 8 8
WELCOME TO 22FEET TRIBAL WW
FTE COUNT AS ON 15th OCT 2014
Display AdsPaid
SearchEmail MarketingSponsorship
s
YouTube Faceboo
kTwitter WebsiteBlog
Google+
Flickr
Paid Social
Content
EARNED MEDIA
OWNED MEDIA
PAID MEDIA
DRIVE AWARENE
SSListings
VideoENGAGEMENT /CONVERSATIONS
EXPERIENCE / ENGAGEMENT
ApplicationsMicrosites
Web Videos
Organic SearchEvents
Mobile Site
TECH
DREAM BIG
Think of the IMPOSSIBLE. Ask what it takes to make it Possible. Execute.
COMPETE TO WIN
Be aggressive. WIN in everything we do
THINK DIFFERENT
Challenge norms, break myths and think ahead. Do it differently or don’t do it al all
WORK WITH INTEGRITY
Walk the talk. Be honest, take responsibility & always work in the organsiation’s interest
HAVE FUN
Do it for fun. Results will follow. If its not fun then you’re probably doing it wrong
VALUES
www.fastrack.in
Café Coffee DayClearDolbyFastrackFreechargeHeinekenHeliosHuaweiHuggies
KingfisherKingfisher EBFCLevi’sLivonMahindra RevaMc.DowellsNike CricketNike FootballNike Running
PantaloonsPeopleRaymondRed BullRoyal EnfieldRoyal ChallengeSkinnTata TeaTetley
Titan IndiaTitan WorldTVS JupiterTVS ScootyTVS WegoTresemmeVan HeusenXylysWildcraft
CLIENTS
CLIENT NAMEBRAND NAME
TITAN COMPANY LIMITEDFASTRACK
ENGAGEMENTSTART DATEOFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
Digital AOR
September 2010
Lowe
Facebook – 9.6 MillionTwitter – 110,000Youtube – 3.09 MillionInstagram - 1000Website – Fastrack.in
65%
Build CommunityEngage & ExciteGrow E-Commerce Revenue
#DRIVETHRU
www.fastrack.in/blog
CLIENT NAMEBRAND NAME
WILDCRAFTWILDCRAFT
ENGAGEMENTSTART DATEOFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
Digital AOR
April 2014
NA
Facebook – 1.2 MillionTwitter – 1,600Website – wildcraft.in
NA
Build CommunityEngage & ExciteGrow E-Commerce Revenue
www.wildcraft.in
#LETITRAIN
CLIENT NAME
BRAND NAME
LENOVO (PC ++)
LENOVO INDIA
ENGAGEMENTSTART DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTHOBJECTIVES
Digital AOR
June 2011
OGILVY
Facebook - 500000Twitter – 2400Site – lenovo.in
NA
Build CommunityAwareness/EngagementBrand equityDriving leads
CLIENT NAMEBRAND NAME
RED BULLRED BULL
ENGAGEMENT
START DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
DIGITAL AOR
APRIL 2013
NA
InnovationEngagementAdvocacy
Website: redbull.inFacebook: 44M (WW)Twitter: 117K
BBH
CLIENT NAMEBRAND NAME
MAHINDRA REVA ELECTRIC VEHICLESREVA | E2O
ENGAGEMENT
START DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
DIGITAL AOR
APRIL 2014
NA
InnovationEngagementAdvocacy
Website: mahindrareva.comFacebook: Twitter:
LOWE
CLIENT NAMEBRAND NAME
MADURA F&LVAN HEUSEN
ENGAGEMENT
START DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
DIGITAL AOR
APRIL 2014
NA
InnovationEngagementAdvocacy
Website: vanheusenindia.comFacebook: 889,000Twitter: 2150
JWT
CLIENT NAMEBRAND NAME
UNITED BREWERIESKINGFISHER
ENGAGEMENTSTART DATEOFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTHOBJECTIVES
Digital AOR
April 2011JWT
Facebook – 6.9 MillionTwitter – 38500YouTube – 4.8 MillionFlickr – 265,000Website – kingfisherworld.com
40%
Content FocusConsumer Connect Amplification Content Creation
CLIENT NAME
BRAND NAME
EICHER MOTORS
ROYAL ENFIELD
ENGAGEMENTSTART DATEOFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTHOBJECTIVES
Digital AOR
June 2012
W+K
Facebook – 1,000,000Twitter – 18,200Youtube – 1.98 millionInstagram - 2355Website – royalenfield.com55%
International PresenceBuild CommunityAdvocacy & EngagementRidesCustomer Service
www.royalenfield.com
RAJASTHANTOUR OF
CLIENT NAMEBRAND NAME
UNITED BREWERIESHEINEKEN
ENGAGEMENTSTART DATEOFFLINE AGENCYPLATFORMS MANAGED
DMS % GROWTHOBJECTIVES
Digital AOR
September 2011W+K
NA
Community EngagementSocial ContentAmplification
Facebook – 10 MillionTwitter – 3000Website – heineken.com/in
75
77
CLIENT NAMEBRAND NAME
AMALGAMATED BEAN COFFEE TRADING CO. LTD.CAFÉ COFFEE DAY
ENGAGEMENTSTART DATEOFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTHOBJECTIVES
Digital AOR
March 2011CLA
Facebook – 5 MillionTwitter – 15000Foursquare – 23000Website – CafeCoffeeDay.comInstagram - 1200 followers
60%
Customer ServiceCo CreationGrow E-Commerce Revenue
CLIENT NAMEBRAND NAME
TITAN COMPANY LIMITEDTITAN
ENGAGEMENTSTART DATEOFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTHOBJECTIVES
Digital HUB
October 2011Ogilvy & Mather
Website – titanworld.com(A global rollout across 27 countries with 11 countries having gone LIVE Over the previous 8 month period)
NA
Social IntegrationScalable TechnologyDynamic CMSLocalisation Features / Templates
CLIENT NAMEBRAND NAME
TATA TEAJAAGO RE
ENGAGEMENTSTART DATEOFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
Digital AOR
August 2012
LOWE
Facebook – 1,250,000Twitter – 26500Website – jaagore.com
100%
Content FocusConsumer InvolvementAwarenessEnable Change
CLIENT NAME
BRAND NAME
NIKE
NIKE RUNNING | NIKE CRICKET | NIKE FOOTBALL
ENGAGEMENTSTART DATEOFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTHOBJECTIVES
Digital AOR
FEB 2013
JWT
Facebook TwitterWebsite
NA
Build CommunityAwareness/EngagementBrand equityActivation
IND vs PAK IND vs SA
29K 12K16K 7K
- 10K
#bleedblue#wontgiveitback#maukamauka
CLIENT NAME
BRAND NAME
TITAN COMPANY LIMITEDSKINN
ENGAGEMENT
START DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
DIGITAL AOR
APRIL 2013
NA
Brand LaunchVisual IdentityCommunity BuildingOnline Sales
Website: skinn.inFacebook: 109000Twitter: 3353
JWT
CLIENT NAMEBRAND NAME
ADITYA BIRLA GROUPPANTALOONS FASHION AND RETAIL
ENGAGEMENT
START DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
DIGITAL AOR
AUGUST 2013
NA
Visual IdentityCommunity BuildingInnovationEngagement
Blog: pantaloonsfashioncomFacebook: 2077600Twitter: 4221Instagram: 613
EVEREST
facebook.com/22feetTribalWW twitter.com/22feetTribalWW www.22feetTribalWorldwide.com
THANK YOU