24th International Food, Beverages & Hospitality Trade Fair

Organized by:

23 – 26 May 2017

www.iran-foodhospitality.comTehran International Permanent Fairgrounds

agrofood

Part of:

New 2017: Special Show Foodservice Equipmentin hall 31A

LOGO RELAUNCH

IRAN FOOD + HOSPITALITY 2017 IN A NEW DESIGN

MINISTER OF INDUSTRY, MINE AND TRADE MOHAMMAD-REZA NEMATZADEH

“I know iran agrofood since the 1990’s and whenever possible I have visited the show. This year it is overwhelming in terms of the number of exhibitors, visitors and nationalities represented. But what pleases me the most is the standard of our domestic production which has made good progress during the past few years. iran agrofood 2016 really is a great show!”

iran agrofood 2016 really is a great show!

See more impressions here

IMPRESSIONS IRAN FOOD + HOSPITALITY 2016

See more impressions here

INSTITUTIONAL PARTNERS

www.iran-foodhospitality.com

Ministry of Agriculture Jihad

Ministry of Industry, Mine and Trade

Trade Promotion Organization of Iran TPO

Iran International Exhibitions Co. IIEC

REVIEW IRAN FOOD + HOSPITALITY 2016

91% of the exhibitors recommend the fair

79% of the exhibitors are satisfied with their business contacts

711 exhibitors from 35 countries

40,000+ visitors at iran agrofood

86% of the exhibitors are satisfied with the whole event

EXHIBITORS AT IRAN FOOD + HOSPITALITY 2016

Full exhibitor list

MR WOLFGANG WELSGerman Ministry of Food & Agriculture (BMEL):

For the BMEL it is the first time this year to be a part of iran food & hospitality. We see big potential in the Iranian market for our “Made in Germany” products. Our small and medium sized enterprises (SME) offer very high quality products which is key in the Iranian market. I am satisfied with my participation at iran food

+ hospitality as I reached lots of importers and distributors.

MR HANS ULRICH BIERICEO - Swiss Food:

We are participating in the exhibition for the first time. Iran is a very big market with high potential which will still increase in the future. We also hope that Iranian tourists will visit Switzerland and test our products. Iranians are interested in the Swiss food specialties. We have experience to start business in new countries. Our

main target is to identify the chances for business and opportunities.

MS NORADEE TANTRAMONGKOLCounsellor - Thai Embassy:

Thailand would like to export more products to the Iranian market. The Thai government would like to assist Thai companies to do this. It is a large market with buying power. Thailand has many food and beverage products. We are the leading food exporter of the world. Thailand is the sixth largest exporter of Halal food products in the

world. With the sanctions lifted, more Thai companies would like to do more trade and investment business in Iran. However, the Iranian government needs to relax some import regulations and taxes. Our main targets for our participation at iran food + hospitality were to find business partners, Iranian distributors and importers and also to introduce our products to the consumers. We are satisfied with our participation so far.

MS IRINA TRESHUKDirector Marketing - Almira at Ukraine Pavilion:

Since 2013 we are the leading Ukrainian exporter of dairy products. Now we are dedicated to develop and intensify our relations with new markets like Iran. After sanctions were lifted we hope to significantly increase the volume of our supply to Iran. By participating at iran food + hospitality we are looking for new partners and

we hope to get more information about the market from the visitors. We are also going to open a representative office in Iran.

THIS IS WHAT THEY SAID

IRAN FOOD + HOSPITALITY 2016 – NATIONAL PAVILIONS

GermanyDenmarkChina Greece ItalyIndia

Poland TurkeySouth Africa Spain Ukraine

SWISS FOOD. SWISS TECHNOLOGIES. SWISS MADE. Iran Food+HospitalitySWISS Pavilion, Hall 31A , Booth No. 31A.81–31A.81F

Iran Food+Bev TecSWISS Pavilion, Hall 38, Booth No. 38.1.16 and 38.1.16A

Tehran, 30 May–2 June 2016

Switzerland

SECTORS OF THE VISITORS‘ INTEREST 2016

(MULTIPLE RESPONSES POSSIBLE):

Dairy and milk products

Beverages and drinks - non alcoholic

Groceries: pasta, rice, oils, fats, sugar, tea, coffee, etc.

Chocolate products

Canned food

Health/organic food

Frozen food

Food service equipment

Biscuits and fine bakery wares

Specialty food

Hotel supplies and services

Fish and seafood products

Snacks

Organic, gluten-free, kosher and halal confectionery

Bakery products, confectionery and fine breads

SECTORS OF THE VISITORS‘ INTEREST 2016

(MULTIPLE RESPONSES POSSIBLE):

Vegetables, fruits and dried fruits

Restaurant and bar equipment

Meat and meat products

Cereals

Professional kitchen equipment

Sugar confectionery products

Vending and dispensing equipment

Catering technology

Convenience food

Hospitality information systems

Products for diabetics

Retail technology, shop-fittings, product display

FACTS AND FIGURES IRAN FOOD + HOSPITALITY 2016

2015

370

-

-

507

70

947

+71%

-

-

+40%

+41%

+52%

iran agrofood

Exhibitors:

iran food + bev tec

• processing

• ingredients

iran food + hospitality

iran agro

iran agrofood

2016

633

537

96

711

99

1443

Countries represented 49 Australia, Austria, Azerbaijan, Belgium, Brazil, Bulgaria, China, Croatia,

Cyprus, Czech Republic, Denmark, Finland, France, Georgia, Germany, Greece, India, Indonesia, Iran, Ireland, Italy, Jordan, Kazakhstan, Lebanon, Lithuania, Malaysia, Morocco, Netherlands, Pakistan, Poland, Portugal, Romania, Russia, Serbia, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, Turkmenistan, Ukraine, United Arab Emirates, United Kingdom

iran food + hospitality was held concurrently with iran food + bev tec and iran agro, the three dedicated events building the frame of „iran agrofood“.

agrofood

WHAT‘S NEW IN 2017?

ACO Systems // Andy Mannhart // Blendid // Bras Internationale // Carpigiani // etol // GO IN // HDS Foodservice // Icecom // Iceteam 1927 – Cattabriga Italcanditi // Mastro // Porteghal Talaee // Ugolini // Virtus // Vojta Equipment // Zarin Khoshe Vatan // Zeltner Systemtechnik // Zumoval

1

EXHIBITOR PROFILEEquipment and supplies for hotels and restaurants, bars and cafés, canteens and commercial kitchens:

VISITOR PROFILE• Bar & café professionals• Caterers• Distributors• Executive Chefs

• F&B professionals• Hotel & hospitality professionals• Ice cream professionals• Pastry chefs• Restaurant professionals

SPECIAL SHOW FOODSERVICE EQUIPMENT

TOP FOODSERVICE EQUIPMENT EXHIBITORS 2016

Now that international sanctions on Iran are lifted hundreds of new hotels and thousands of restaurants are to be built. Business and tourist travel in Iran is set to explode. Therefore a Special Show Foodservice Equipment will be presented for the first time in 2017! To demonstrate all of the latest in foodservice equipment the entire hall 31A featuring 3,000 sqm of exhibition space has been allocated in the best possible location.

• Building furnishings and equipment• Coffee machines• Distribution systems and serving

equipment• Food and beverages for the food service

and catering market

• Ice-cream machines• Information and billing systems• Refrigeration technology• Kitchen technology• Rinsing, cleaning and disposal technology

WHAT‘S NEW IN 2017?

Already in its first year the Special Show Food Ingredients within iran food + bev tec 2016 was extremely successful.

96 exhibitors from 11 countries filled the entire hall 35 and parts of 38B. To facilitate further growth a dedicated trade exhibition will from 2017 on be held in conjunction with iran food + bev tec, iran food + hospitality and iran agro. This new event is called

iran food ingredients! See the new website for further information.

2

EXHIBITION PROGRAMME 2017

FOOD AND BEVERAGES

Bread & bakery

Dairy

Drinks

Fresh & chilled food

Frozen food

General foods

Health food

Hot beverages

Ice cream & deep-frozen confectionery

Meat & meat products

Organic food

Snack food

Sweets

FOODSERVICE EQUIPMENT *

Building technology, furnishings & equipment

Coffee machines

Distribution systems, table & serving equipment

Information & billing systems

Kitchen technology

Refrigeration technology

Rinsing, cleaning & disposal technology

* SPECIAL SHOW FOODSERVICE EQUIPMENT IN HALL 31A

GROUNDPLAN 2017

HotelAzadi

Westgate

Restaurant

1 1A 2 3 4

35

5537A

37

34

22

2021

3338B 38

39

40A

40

41B

4143

12

26

2428

28a26

62

60

57

Southgate

HotelEsteghlal

N

•

Toilets

6

7B

25

31B

31A

18

19

14

8 9

Chamran Expressway

Western Car Park

Southwestgate

Southern Car Park

5

10

11

F

Northgate

61

59

15

17

38A

22 – 25 May 2017Tehran Permanent International Fairgrounds - Tehran, Iran

A C

D

E

27

44/1

44/2

31BTea, industrial snacks

12, 13 & 14Various foods

10, 11, 25 A-E & 27Drinks, spices, cereals

8 & 9Sweets, conserves

Iranian Participation at iran food & hospitality

6 & 7Dairy and meat products

New 2017: Special Show Foodservice Equipment in hall 31A

New 2017: Special Show Bakery & Pastry in hall 38B

25

13

agrofood

STRONG DEMAND FOR QUALITY FOOD

Source: WTO Source: WTO

IRANIAN FOOD IMPORTS

15

10

5

0

9.188

2009

8.156

2010

9.653

2011

12.442

2012

13.140

2013

Billion US $

IRANIAN FOOD EXPORTS

6

4

2

0

3.592

2009

4.738

2010

4.318

2011

5.222

2013

Billion US $

3

5

1

CAGR: 6%

12.695

2014

9.323

2015

5.564

2014

5.432

2015

5.600

2012

IRAN IS THE MIDDLE EAST‘S LEADING INDUSTRIAL NATION

FACTS ABOUT IRAN AT A GLANCE

• An energy superpower with the world’s largest natural gas supply and the fourth-largest proven oil reserves

• With 80 million inhabitants the second most populous nation in the Middle East and the 17th most populous in the world

• Leading industries in the Middle East in car-manufacture and transportation, construction materials, home appliances, food and agricultural goods, arma-ments, pharmaceuticals, information technology, power and petrochemicals

• A regional power with major influence in the region

• A top five producer in the world of apricots, cherries, sour cherries, cucum-bers and gherkins, dates, eggplants, figs, pistachios, quinces, walnuts, and watermelons

• Geostrategic importance because of its central location in Eurasia and Wes-tern Asia, and its proximity to the Strait of Hormuz; a major regional and midd-le power, exerting considerable influence in international energy security and the world economy

• Host to Asia‘s 4th-largest number of UNESCO World Heritage Sites and home to one of the world‘s oldest civilizations

• A multicultural nation comprising numerous ethnic and linguistic groups

• Sustained growth thanks to structural and political reforms

• Estimated GDP-growth of between 5% and 8% in 2016-2020

• Dynamic institutions encouraging the establishment of companies thanks to favorable fiscal policy and major economic reforms

FOREIGN TRADE

GDP

2012 2013 2014 2015

600

500

400

300

200

100

0

548

389 404 387 386

2016*

Imports Exports Balance

67

2011

28

2012

33

2013

37

2010

80

40

20

60

0

(20)

(40)

(60)

(80)

100

120

140

160

* prognosisSource: GTAI

Billion US $

Billion US $

24

2014

409

2017*

12

2015

THIS IS WHAT THE PRESS SAID

iran food + hospitality 2016 - press clipping

1

PRESS CLIPPING

Read all press clippings here

See how you can register as user/visitor and get in contact with all exhibitors and professionals.

MEET ALL EXHIBITORS AND VISITORS AT THE AGROFOOD INDUSTRY PORTAL – 24/7!

ALL EXHIBITORS AT A GLANCE

PRODUCT PRESENTATION

POSSIBILITY TO CONTACT AND TO BE CONTACTED

SEARCH AND FILTER FUNCTION

fairtrade GmbH & Co. KG • Ms Gudrun Bornschein Kurfürsten-Anlage 36 • D-69115 Heidelberg, GermanyTel.: +49-6221-4565-27 • Fax: +49-6221-4565-25g.bornschein@fairtrade-messe.de • www.fairtrade-messe.de

ISO 9001:2008 certified

ABOUT FAIRTRADE

• Founded in 2004 and managed by Shahrooz Shahverdi and Mehrdad Mehraei

• Headquartered in Tehran

• Co-organised 50+ international trade fairs of major importance in Iran

• Playing an important role in the growth of the Iranian trade fair sector • Dedicated stand building unit with highly motivated team of tradeshow

specialists including architects, engineers, designers and technicians serving individual exhibitors and country pavilions all over the Middle East and the CIS

ABOUT PALAR SAMANEH

Palar Samaneh Co • Ms Ladan MalekiApt. 707, No 110, Ayneh Vanak Bldg., Vanak Str. • IR- 19919-54158 - Tehran, IranTel.: +98-21- 88 20 57 35/36 • Fax: +98-21- 88 78 66 89palarsamaneh@gmail.com • www.palar-samaneh.com

FAIRTRADE – VALUABLE BUSINESS CONTACTS

• fairtrade was founded by Martin März in 1991. Since long, fairtrade ranks among the leading organisers of professional international trade shows in emerging markets, especially in the Middle East, Africa and Eastern Europe.

• Managed by its shareholder and headquartered in Heidelberg, Germany, fairtrade maintains a powerful network of agencies and partnerships throug-hout the world.

• In Iran, fairtrade - in cooperation with Palar Samaneh – organizes internati-onal trade fairs of major importance since 1994, namely iran agrofood (iran food+bev tec, iran food+hospitality, iran agro and iran foodingredients) and iran telecom innovations.

• Our management system is ISO 9001: 2008 certified. Being a member of UFI The Global Association of the Exhibition Industry, fairtrade organises events according to the UFI quality norms. Trade fair data such as the number of exhibitors and visitors and the exhibition space are audited and certified by independent auditors.

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