23.09.03 msif: international fundraising sources member society dues corporate social responsibility...
TRANSCRIPT
23.09.03
MSIF: International FundraisingSources
• Member Society Dues
• Corporate Social Responsibility
• Trusts and Foundations
• Major Donors
• Statutory Bodies
• International Events – Global Dinner Party
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• Case for Support
• Letter of Inquiry
• Web search
• Individual prospect research
• Peer to peer approach
MSIF: International FundraisingTechniques
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• Passion
• Targeted information
• Simple, attractive printed materials
• Brevity
• Accurate financial data
• Passion
MSIF: International FundraisingContent Checklist
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Case study: MS Global Dinner Party Pilot event: 27 February 2003
• Concept
• Planning
• The event
• Success
• The future
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Concept
• A global event to take place on the same day all around
the world, to raise funds and awareness
• Different styles of event depending on what works in any
individual country
• Encourage people to feel part of the worldwide fight
against MS
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Planning
• MSIF developed publicity materials in consultation with
Member Societies – this was a one-off effort, and the
templates can be used again and again
• 4 countries were part of the pilot event in 2003:
– Australia
– Canada
– Ireland
– USA
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Pilot event
• Parties took place in six countries
– 90 parties in Canada alone
• Events included:
– Barbecue
– Finger food buffet
– Dinner party with concert pianist
– Restaurant dinner
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Success
• The pilot Global Dinner Party raised approximately £6,000
for MSIF, but also raised more for the national societies
• Unexpected participant – Panama!
– “We too in our small but beautiful country are elated and ready
for next year, for the money we raised was good, but the love,
was uncountable.”
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The future
• 27 February 2004
• Target - five more countries
Let one of them be yours!