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ONGC ‘S GROWTH STRATEGY

Presented by- Amit kumar Srivastava Ashwani Mishra Kuldeep Dixit

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AGENDA

Introduction Case Facts SWOT PEST Five Force Model Of Porter Mission Learning

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INTRODUCTION

ONGC was the largest oil and production company in India

Major products of ONGC crud oil, natural gas, LPG gas, kerosene etc

First company to achieve Rs 1000bn net profit in the Indian corporate history

In 2003-04 ONGC ranked 260 world’s top companies by market value

OVL was formed to help ONGC secure its position in international oil market by acquiring foreign oil equity

ONGC wanted to diversify its business in LNG marketing, insurance, power sector etc

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CASE FACTS

There were two companies involve in the exploration of oil

In 1970 company started offshore operations and discovered rich oil field in Bombay High

Company faced several problem in late 1990 ONGC’S oil production had come down to

25.5 mn tones in 2000-01 ONGC acquire MRPL in 2002 and become first

integrated oil company in India MRPL lost regulatory protection after the

refining sector was deregulated in 1998

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Strength84% market shareStrongly differentiated productsUsing best technology

WeaknessGOV. owned companyDifficult to take decision

OpportunityComing in to joint venture with other companies

ThreatAlternatives of fuel

SWOT

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PEST

Political Change in GOV.

Economical Global economic

recession

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Social Technological Implementing new

technology

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PORTER’S MODEL

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MISSION

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LEARNING

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