Getting a mobile ideato 100000 users

A little story about me

We look forward to building your success story

40 / 725700 = 0.000055

$10000

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Ideas

Lean Learning - Hypothesis, experiment,evidence

Loop

Growth Hack

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1. Idea

Great! Let us build andlaunch it

Assumption/Hypothesis

Experiment

Evidence

Lean Learning

We believe that people living in Vietnam need a better way tobook delivery couriers and rides on motorbikes

The smallest thing we can do to prove that need is to go tooffices and give our mobile number and charge them really low

rates to see if they want to use the service

We will know we have succeeded when 30% of the peoplewho we approach use the service one time and 20% of those

people actively continue to use that service

Focus

Listen Vs Observe

How to design greatexperiments

Smallification

http://www.youtube.com/watch?v=cMtnA9oG3Js•

Think BIG but bet small

Hands on - 5 min

Assumption/Hypothesis

Experiment

Evidence

Lean Learning

We believe that people living in Vietnam need a better way tobook delivery couriers and rides on motorbikes

The smallest thing we can do to prove that need is to go tooffices and give our mobile number and charge them really low

rates to see if they want to use the service

We will know we have succeeded when 30% of the peoplewho we approach use the service one time and 20% of those

people actively continue to use that service

Prototyping

fluid UI

Proto IO

Omni Graffle

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FEATURES

TIME

Summary

Growth Hacks

Organic SearchCall to action

Use Rich snippetshttp://www.google.com/webmasters/tools/richsnippets

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Email marketing

Create Contentand share

BlogWrite about why you do it, not just how

Start a community

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Partner with famousblogs

Drive traffic

Up your SEO and ranking on google

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Leech on the leadersPost in famous forums that are related.

Do not sound like spam, that will backfire

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Seed users

Create content yourself and post them onyour app. No one wants to go to a emptysite with no users

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Complete immersion

Use the app yourself, everyday. Be thebiggest fan of your own product.

If your app involves other users, ask themhow they know the app, what do they likeand dislike but do not tell them you are thefounder.

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Incentivize virality

Get on news or techsites

Video Sharing

re-think your video ad

Remind your users

Social

Utilities(Speed)

Games(Graphics)

This is not a Website.