24 emails 24 different email types that deepens relationship drive engagement andnbspprofits...
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selfhelpemails.wordpress.comhttps://selfhelpemails.wordpress.com/2016/03/17/24-emails-24-different-email-types-that-deepens-relationship-drive-engagement-and-profits/
geromekickass March 17,2016
24 Emails: 24 Different Email Types (that deepens relationship,drive engagement and profits)
You can get a FREE pdf copy of this resource and other email marketing resources by clickinghere
What to talk about in my emails?
What topics to cover?
How to integrate persuasion triggers into email marketing?
What emails to add to my sequence?
These are some of the questions that will be answered in our list of 24 Different Email Types (that deepensrelationship, drive engagement and profits).
No more blabber let’s get to action!
24 Different Email Types (that deepens relationship, drive engagementand profits)1) Polarity Email
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– by naming and pointing out the things you hate you create a deeper bond to your readers. Especially to theones that resonate with your hatred.
Name out enemies and why you hate themGive enemies names and archetypes and descriptions why they suckAsk them to rally around you. Described, enumerate the good qualities that you stand for.
2) Favorite things email
– help your readers get to know you more. Develop a deeper bonding with you. Via sharing your favorite things.
One of my favorite thingsStory behind thatRelate to offerCTA
3) Our stand email
– describe/ tell a story how you are not easy to compromise. Stand for something great. Will not be easilyswayed.
Got this unsubscribe, complaint, rude commentMy responseWhat I am, stand for and what I am notCTA
4) Authority meeting story
– piggyback, people you associate with
Meet with this authority figureValue from that meeting – Something we did together, lesson learned from him, special offer
5) Own vocabulary email
– naming problems, techniques, strategies in your own way that’s aligned with your branding. Creates an innerlanguage culture among your followers.
Prioritizing problem – Time Vampires, Dragged About JoeSocial Skills Strategy – The Peanut Butter and Jam PatternDiet Plan – Atkinson’s Diet, Spartan Supper6) Promise Email
This is more a meta- email template that you should use for almost all of your email to maximize the effect of theOpen Loop trigger.
Template:
PromiseFulfill promiseTease
Example:
Today, I’m going to share to you the strategy that I use everytime I deal with change. Whether it be planned orunexpected.
Ballers Vs Change Strategy:
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Blah blah
Next up in the hood:
How to deal with difficult people around you? Let’s get that mofo fixed for good.
7) Instructions email
Get you’re free stuff here
Confirm here
If you don’t plan to do the exercises I’ve outlined here. Get out of here! Unsubscribe here:
To get inside the exclusive webinar that I’ll be holding this Friday:
Answer the questionnaire here: linkThen I’ll let you know by Tuesday if you are one of the 5 ballers to be allowed in.
8) Expectations Email
What’s this is all about
I must warn you though
What’s about to happen next/ in the following days and weeks
9) Story with a lesson Email
Template:
Pain storyLesson learned tease to offerOffer
Example:
True Story:
I was once about to close this one big real estate deal but at the last meeting…
Just when it was all about to get down..
I bombed it!
Damn! I don’t even know what I said was wrong. Not until when my senior took me to the side and punched mehard on the side.
Lesson Learned:
Blah blah
Save yourself!
Don’t make the same mistake. Get the Conversations Conduit Course here right now:
Link
10) Testimonial then Offer email
Template:3/9
Introduce the testimonialShow itAppreciate itIf you want to be like the testimonial giveOffer
11) Urgency email
Template:
UrgencyCTABenefitsCTA
Example:
The Mindset Mantra sale is closing in 5 hours. Get it here:
Link
Here are some success stories from past students of the Mindset Mantra:
123
– JayMindset Master
P.S. Sale closing in 5 hours get your Mindset Mantra now!
Link
12) Radio talk style
Template:
Someone said somethingMy responseDetailsCTA
Example:
Reader Bruce wrote to me yesterday:
“Dale, I really like what you showed so far about the Trust Factors course. But I still don’t know if this course isright for my current situation.
– Bruce”
My response:
Bruce,
I do understand what you are going through right now. I get that you need more information about the TrustFactors course to push through.
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To help guide your decision I’ve compiled some success stories from past students of the Trust factors here:
Link
Here is one of the stories of my former student who is now C-Level manager in the company his working for,Ron.
“At first I was afraidI was petrified
Blah blah”
If you still have anymore questions that are not answered by the case studies of the past students of TrustFactors which you can see here:
Link
Then you can call me here 123 and email me here [email protected]
13) Good news Bad news
Template:
AnnouncementGood news thenBad news or vice versaCTA
Example:
Hello,
Special Offer just for you, John. The Next Level Negotiation Training Course for just $20.
Get it here now: link
As I’ve said on past emails this course covers:123
There’s a catch though, I’m only opening this special price only until tomorrow. After that it will back to the $1,234price.
Again you can get the Next Level Negotiation Training Course for just $20 here: link
14) It’s easy to get
Template:Want x?It’s easyDemonstration/Proof/TestimonialCTA
Example:
Hello John,
Want to know get the Trust Triggers course but don’t have the money right now?
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Then this is right up your alley! I’m opening up a payment plan just for you John. Of just $123 a month for thenext 12 months. Here’s what a past student of the Trust Triggers course have to say about this offer:
“I was a struggling salesman. I’ve been reading a lot about the Trust Triggers course and I was so sure that it willhelp me. Help me gain trust of my leads. And really help them fulfill their dreams.So the $1,232 price was a bit hefty for me at that time. When Marley offered me the payment plan I took it up.And within 2 months I’ve begun to see results. My pipeline was full. Prospects were coming to me.Blah blah
– EmmanuelCar Salesman”
John, you can avail of this special payment plan offer here: link
15) Confession email
Template:
ConfessionBack StoryRealizationCTA
Example:
Back when I was young, I used to be a very nerdy skinny kid.
Beat up by bullies. Super low-esteem. Made fun by girls. Big eye glasses. Acne. Although I was very good in mystudies.I had very good grades at school. My parents where proud that I get academic awards and all. But it allfelt useless.
Like there’s something more than studies, academics and school.
That’s when I discovered the public speaking organization in our university. That organization changed my life. Ithelped me learn how to socially engage people. How to dress confidently. How to take care of my appearance. Itboosted my morale.
And I bet it will do the same for you. Click here to know more about the University Public Speaking org:
Link
16) If Then email
Template:
IfThen
Example:
If you are looking to break your bad habits and start building you’re good habits then the FREE HarnessingHabits webinar is something for you.
This FREE webinar will cover:123
17) Price Anchor6/9
Template:
PriceWhy it’s more than that
Why it’s more than that ideas:
– Compare to priceless things – time, life of loved ones, feelings of security, achievement and other things– Show authority of offer giver – awards, press release– Social Proof – testimonials, case studies, what other authorities have to say– Normally priced high but am offering limited time discount
18) Follow-up Email
Template:
ReminderRemaining timeHow others benefitted(How others appreciated the followup)
Reminder ideas:
5 hours leftDon’t want you to miss out on this offerI really know that you will benefit from this offer
How others benefitted ideas:
TestimonialsCase StudiesStoriesRecommendation by authority figureLink to page full of case studies
19) Objection handle email
Some of the common objections and how to address them:
Time – make this fast, direct to the point, don’t want to waste you time
Money – payment plan, how it will make you so much more, as investment, case study with results
Self-belief – case studies of people like them, people having hesitation but ultimately benefitting, guarantee,judge for themselves
Don’t believe you – testimonials, case studies, authority triggers, press release, what other authority figures haveto say, rooting for them, repel villains, won’t compromise story
Don’t need it – take away strategy this is not for you, testimonials, case studies, guarantee
20) Update email
Template:
What’s happeningLearn for more
Example:
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Hey Jay,
The Organizing Orcs have been crazy busy in the dungeon with so much stuff. Orc sorry for not reporting tohuman for the past weeks.
So here’s what the Orc are up to:
123
Go here to join the action and keep updated real orc time!
Link
21) Question answered email
Template:
QuestionAnswer
Example:
Reader Haley asked:
What’s the difference between the Rising Decluttered and the Strong Organizer (competitor’s products)?
Answer:
Blah blah
22) Problem Aggravate Offer email
Template:
Story with problem – own, testimonial, metaphorAggravate – other aspects affected by it, how it got worse, can get worseOffer
23) Teaser Inside Offer email
Show one of the things inside offer – first chapter and table of contents of a book, course, trainingTo get more, next level – get advanced offer here
24) Hard Sell email
Urgency, scarcity, rarity – last 5 hours, last 3 slots leftObjection-handling – different painpoint addressing bullets (hit more different painpoints)CTA
End
There you go email ballers! Go now and make excellent use of these different email types.Gerome SorianoSelf-Help Email Expert
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If you ever need help in email marketing you can contact me on facebook here:https://www.facebook.com/geromesoriano
Join my facebook group here for more resources and FREEBIES like this.And to download the PDF version of this:https://www.facebook.com/groups/908645355850407/
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