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MAGAZINE OF THE MARCO POLO CLUB QUARTER 2011 1 BATHING BEAUTIES SPRING IN, SOAK UP 24 HOURS IN NEW YORK BEST BITES OF THE BIG APPLE

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Page 1: 24 HOURS IN NEW YORK - Cathay Pacificdownloads.cathaypacific.com/mpo/wx/theclubmag/pdf/clubmag_11Q… · 24 HOURS IN NEW YORK BEST BITES OF THE BIG APPLE. Photos. New York skyline:

MAGAZINE OF THE MARCO POLO CLUB

QUARTER 20111

BATHING BEAUTIESSPRING IN, SOAK UP

24 HOURS IN NEW YORK

BEST BITES OF THE BIG APPLE

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FEATURES ON THE WING

03 MESSAGE FROM THE CLUB

04 EXPLORE HONG KONG Outdoor dining, riders

with a cause, heritage

building and top hats

10 EXPLORE THE WORLD Haneda’s new terminal,

botanical art, skydiving

and Melbourne dining

14 WHAT’S ON Hong Kong Sevens,

writers’ festivals and

motor sports

16 CHOICE Leather can be hard

or soft, and ages with

patina. What a hide!

DEPARTMENTS

18 EXPERT ADVICE So what makes a super-

yacht super? And how

super does your bank

balance need to be?

24 PERSPECTIVE Thermal baths have

always been hot for

health. The best places

to take the plunge

30 24 HOURS It’s a helluva town,

says the song and our

guide to New York

packs a punch

like a good

Manhattan

38 TRAVEL Fukuoka is one of the

most liveable cities in

the world and also one

of the greenest

46 INSIDE CX Cathay Pacific’s

sustainable

development

51 CX NEWS New services, more

flights and a Mandarin

hotline for Taiwan

14

The Club is published by Cathay Pacific Loyalty Programmes Ltd. (CPLP)

Cathay Pacific – The Marco Polo Club, PO Box 1024, Tsuen Wan Post

Office, Hong Kong. Tel +852 2747 5500 Fax +852 2537 9900. No part

of this magazine may be reproduced without the written permission

of CPLP Ltd. All rights reserved. Copyright 2011 by CPLP Ltd. Opinions

in The Club are the writers’ and not necessarily endorsed by CPLP Ltd.

Manuscripts, photographs, drawings and other materials will not be

returned unless they are accompanied by a self-addressed envelope

and appropriate international postal coupons. The Club cannot be held

responsible for unsolicited material.

EDITORIAL ADVISORY BOARDGrace Poon Mun Wong Ella Young Eleanor Wu

PUBLISHED BY ACP MAGAZINES ASIA LIMITEDUnit 604-5, 6/F, 625 King’s Road, Quarry Bay, Hong KongTel +852 3921 7000 Fax +852 3921 7099 Website www.acpmagazines.com.hk Email [email protected]

ADVERTISING ENQUIRIESASIAN IN-FLIGHT MEDIA LIMITEDManaging Director Peter Jeffery +852 2850 4013 [email protected] Kong, Advertisement Director (Cathay Pacific) Teresa Ngai +852 3106 8133 [email protected]

Printer: Paramount Printing Company Limited

30

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S ASIA LIMITEDad, Quarry Bay, Hong Kong2 3921 7099 s.com.hk Email [email protected]

2 THE CLUB

CO N TE N T S

16

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We recently announced

some exciting innova-

tions that will take place

from 2011.

I hope you have heard about our new

Business Class seats, which will take to

the skies from March 2011. The new seats

offer both privacy and openness, with a

wing-back chair that provides a private

cocoon carefully designed to provide an

ideal space in which to sleep, dine, work,

read, watch TV or simply relax. They are

angled to give a perfect window view, are

ideal for those travelling with a compan-

ion and quickly convert into a bed that is

one of the longest and widest provided

on any commercial airline.

The first aircraft with the new Business

Class product will be an Airbus A330-300,

planned to enter service on some of the

flights on the Sydney route in March. The

seats will roll out rapidly and by February

2013 all 30 Boeing B777-300ERs and 20

long-haul Airbus A330-300s in the fleet

are expected to have the new product.

Cathay Pacific’s new uniform, once again

created by Hong Kong designer Eddie Lau,

will be worn by all cabin crew, airport staff

and other customer-facing employees from

the third quarter of 2011.

This year Cathay Pacific will add two

new routes to the network – a four-times-

weekly service to Abu Dhabi in the United

Arab Emirates, commencing on 2 June

and operated by an Airbus A330-300, and

a daily flight to Chicago in the United

States, commencing on 1 September

and operated by a Boeing B777-300ER.

With the launch of these two new serv-

ices, Cathay Pacific will serve a total of 50

online passenger destinations.

A new The Club magazine will be

launched from the next issue. All members

of The Marco Polo Club will receive an

e-magazine that has been specially

designed in the latest e-magazine format.

It may be read from many devices,

including ipads, and we hope that you

enjoy this richer, expanded and more

environmentally friendly format.

Finally, our Chief Executive, Tony Tyler,

will leave the airline to become Director-

General and Chief Executive of the

International Air Transport Association

(IATA). Tony’s last day with the airline will

be 31 March, 2011. John Slosar, our current

Chief Operating Officer, will succeed Tony

as Chief Executive. Ivan Chu, will become

Chief Operating Officer from 31 March.

Thank you again for all your support

and best wishes for a successful,

prosperous and happy Year of the Rabbit.

Kung Hei Fat Choy!

Innovations for a new yearKatie Rowen, Manager The Marco Polo Club

3 THE CLUB

M E SSAG E FROM TH E CLUB

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Drink in the view Outdoor dining in Hong

Kong gets a big addition

with the opening of the

Hooray Bar & Restaurant

in the World Trade Centre

(WTC) in Causeway Bay.

The JC Group claims the

180-seater harbour-side

terrace, which serves

Japanese and Italian

cuisines, is the biggest

alfresco area in Hong

Kong. The group has

opened two other outlets

in the WTC, Teppanyaki

Kaiko and Carousel Fine

Cake and Pastries.

www.jcgroup.hk

HONG KONG

Cast artHong Kong sculptor Jim Racine

has a studio and foundry on an

old pig farm in the New Ter-

ritories, which he describes as

“surrounded by humid monkeys,

bananas and exotic entropy”.

The award-winning artist is now

Alfresco Hong Kong: Dine

on Japanese and Italian

cuisines under the stars at

Hooray Bar & Restaurant

History lessonsThe former North Kowloon

Magistracy building in Sham

Shui Po has been transformed

into a school for cutting-edge

graphic arts and media. Some

of the structure’s original fea-

tures have been retained. SCAD

(Savannah College of Art and

Design), which also has cam-

puses in the United States

and France, has a policy of

preserving historic buildings.

www.scad.edu

Enter the bronze age

in the New Territories

Preserving Hong

Kong history is not

a hard cell at SCAD

offering foundry courses, from

mould-making to bronze cast-

ing. Tuition over four Saturdays

takes participants through the

process of producing a hand-

sized sculpture in bronze.

www.jim-racine.com

4 THE CLUB

E XPLO R E

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Road warrior

Morgan Parker

rides for charity

The new Ritz-Carlton,

Hong Kong is a site to see

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Rooms with a viewThe Ritz-Carlton, Hong Kong opens in March and claims to be the

world’s tallest hotel, on floors 102-118 of the International Commerce

Centre, the tallest building in Hong Kong. The 312 guest rooms all

boast spectacular city and harbour views. Six dining venues including

a Chinese and Italian restaurant will offer top-level eating. Even the

spa ESPA offers pampering with floor-to-ceiling windows.

www.ritzcarlton.com

Riders with a causeA motorcyclist will leave Hong

Kong on 1 March on an extra-

ordinary mission – to travel

20,000 kilometres through 10

countries to Australia. Along

the way, Morgan Parker will

raise money and awareness

for charities in each country he

visits. Parker and his team set up

Wheel2Wheel as a non-profit

organisation to highlight smaller

charities tackling critical issues.

Beneficiaries include Clean Air

Network in Hong Kong, Child’s

Dream in Laos and New Hope in

Cambodia. Riding a BMW F800GS

on-road/offroad motorbike for

100 consecutive days, the epic

expedition will be carbon neutral

with Wheel2Wheel off-setting all

emissions created. Cathay Pacific is

happy to sponsor Wheel2Wheel.

www.wheel2wheel.tv/home.php

5 THE CLUB

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Brew masterPierre Cadoret operates the Typhoon Brewery from a small shop-front

in Mui Wo. At present he brews just one beer, a British-style bitter

called T8 that is distributed to a few Hong Kong outlets, but aims to

broaden the local beer culture.

www.typhoonbrewery.com.hk Ph

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Fine wine is on the

menu in Hong Kong

Wine openingHong Kong’s reputation as the

fine wine centre of Asia was fur-

ther enhanced by the opening

of a new Asian headquarters for

Acker Merrall & Condit, America’s

oldest fine wine merchant and

the world’s largest wine auction

house. To mark the opening of

its showrooms and offices in The

Centrium building in Wyndham

Street, Acker Merrall & Condit

held its 12th Hong Kong sale

with an offering of nearly 1,000

lots of fine and rare wines that

fetched HKD61.2 million.

www.ackerasia.com

Raise a

glass to

a local ale

Terms and conditions

10 working days in advance.

trial and day office platinum package will be

at the member’s own

expense and shall be

paid directly to Regus at

the time of check-out.

Receive a 20% discount from Avis in Hong Kong

Enjoy a 25% discount on day office platinum packages

From 16 February to 15 May 2011,

members of The Marco Polo Club who

rent a vehicle for one day or more with

Avis in Hong Kong will receive a 20%

discount on the best available rate. This

offer covers all car groups, including

luxury cars.

Please quote your Avis Worldwide

Discount number when making

a reservation and present your

Marco Polo Club membership card

at the Avis rental location.

Green members: K305400

Silver members: K305500

Gold members: K305600

Diamond members: K305700

From 16 February to 15 May 2011, you’ll

receive a 25% discount on day office

platinum packages at all Regus Centres

in Hong Kong. You can also enjoy a

1-day free trial in a shared office before

you buy, which includes office space, an

Internet connection and self-service tea,

coffee and water.

For locations or enquires about day

office packages, or to book your 1-day

free trial, call Regus direct and quote

your Marco Polo Club membership

number.

P A R T N E R O F F E R S

Telephone: +852 2882 2927Website: www.avis.com.hk

Telephone: +852 3071 2948 Email: [email protected] Website: www.regus.hk

Terms and conditions

and conditions apply.

6 THE CLUB

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Heads upHatwoman in Central offers millinery

designs by Stephen Jones and Philip

Treacy from London, Marie Mercié from

Paris, Helen Kaminski from Sydney and

local Hong Kong designer, Jaycow. “We’re

the only serious hat shop in Hong Kong,”

explains founder Elizabeth Bradley. “So our

customers range from performers wanting

headwear for the stage, film or TV, to peo-

ple needing a hat for a special occasion like

the Melbourne Cup or a wedding, to those

who want an everyday hat for sun protec-

tion or warmth. We aim to carry a wide

range of beautiful headwear to fit most

occasions, whether formal or casual.”

www.hatwoman.hk

Brim with

mystery in an

elegant hat

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Stellar performers on a plateNew stars in the third Michelin Guide Hong Kong Macau

Sun Tung Lok

Chinese

Hong Kong’s only new three-

starred restaurant. About

80 percent of the menu is

Cantonese cuisine.

www.suntunglok.com.hk

Cuisine Cuisine at The Mira

Cantonese

Stylish contemporary décor and

the menu has modern twists.

www.themirahotel.com

8 1/2 Otto e Mezzo

Italian contemporary

Chic urban design and sophisti-

cated Italian cooking. Don’t miss

the homemade pasta.

www.otto-e-mezzo.com

Café Gray Deluxe

European contemporary

Super-cool restaurant and bar at

The Upper House hotel.

www.cafegrayhk.com

Din Tai Fung (Causeway Bay)

Shanghainese

The perfect xiao long bao every

time from this new branch.

www.dintaifung.com.tw/en

Fu Ho (Tsim Sha Tsui)

Cantonese

Well-established, comfortable

restaurant popular with regulars.

4th floor, Miramar Shopping

Centre, 132 Nathan Road, Tsim

Sha Tsui.

+ 852 2736 2228

Hin Ho Curry (Shau Kei Wan)

Indian

North Indian cuisine with a

tandoor in the front window.

Café Gray Deluxe

(above) and Cuisine

Cuisine at The Mira

(above left), which

serves pan-fried

turnip cake (left)

80 percent of t

Cantonese c

www.sunt

Shop 11, East Way Tower, 59-99

Main Street East, Shau Kei Wan.

+852 2560 1268

Hoi King Heen

Cantonese

Elegant décor in a basement

with authentic Cantonese food.

www.hongkong.intercontinental.

com

Lei Bistro

Chinese

Good value, healthy cuisine from

Northern and Southern China.

www.leibistro.com

Mist

Japanese

Minimalist design and a modern

makeover of classics like ramen.

www.mist.com.hk

Nanhai No.1

Chinese contemporary

Maritime theme, great views and

modern Chinese/Cantonese.

www.elite-concepts.com

One Dim Sum

Dim sum

Only seats 40, so the queues

form for traditional dim sum.

15 Playing Field Road, Mong Kok.

+852 2789 2280

Tim Ho Wan (Sham Shui Po)

Dim sum

Prepare to queue for reasonably

priced, carefully prepared dim sum.

9-11 Fuk Wing Street, Sham Shui Po.

+852 2788 1226

E XPLO R E

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Old and new arrivalsWhen Tokyo’s Haneda Airport reopened to international

flights towards the end of 2010, it unveiled a mix of

contemporary architecture and Edo-era fittings. While

the building has soaring roofs and the latest check-in

technology, the shops and eating areas step back in time

with a recreated village street and a kabuki-style theatre.

Rail connection to Shinagawa takes just 13 minutes.

Cathay Pacific flies to Haneda Airport twice a day.

www.tokyo-airport-bldg.co.jp/en

Vintage silksParis fashion director Charlotte Bialas stumbled

upon a collection of vintage silk prints from the 1960s

and ’70s in London. “It was the chance to do some-

thing I had long dreamed of – design and work with

exclusive fabrics that avoided mass production,” she

says. Bialas has opened a chic atelier in Paris’ Marais

district, with a collection of dresses in beautiful silk

fabrics. The archives of Hollywood costume design-

ers, silk houses in Italy’s Como region and kimono

silks from Japan are other sources for her work.

Charlotte Bialas, 5 Rue Debelleyme, Paris, +33 1 574 06910

Natural talentMarianne North was a traveller,

explorer and prolific artist with

a deep interest in plants. In 1871

she travelled to the United States,

Canada and Jamaica and later

Flowers of Datura and Humming Birds, Brazil

Take the silk

road to Paris

THE WORLD

Brazil, where she completed 100

paintings of plants, animals and

landscapes. She later visited Japan,

Sarawak, Java and Sri Lanka, all the

time painting. After exhibiting her

art in London she offered to build

a gallery at Kew Gardens to house

them, which opened in 1882.

In 2008, Kew started to renovate

the building, along with 833 of

her paintings, and the gallery

reopened in late 2010.

www.kew.org/library/illus.html

10 THE CLUB

E XPLO R E

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Modern and

traditional designs

sit side by side at

Haneda Airport

The folding

plug is ideal

for travellers

Learn how to

hunt with eagles

in Mongolia

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Bright sparkBritain’s three-point power plug, in use in many countries

around the world, is a cumbersome legacy that once

scratched the computer of Min-Kyu Choi, a South Korean

design student at the Royal College of Art London. He

pondered why the thinnest computers were powered by

the thickest plug and devised one that folded flat, took

considerably less space (10 millimetres thick) and still

complied with British standard regulations. His plug won

the newly graduated MA student the Brit Insurance

Design award 2010 held in the Design Museum London.

www.minkyu.co.uk

Amazing journeyBritish luxury house Alfred

Dunhill has teamed with niche

travel company Black Tomato to

recreate the journey of Clement

Court, a founding director of

Alfred Dunhill’s Paris subsidiary,

who in 1930 travelled to Japan

via Russia, Mongolia and Korea

to source lacquer goods.

The recreated itinerary on a

trans-Siberian train includes

going behind the scenes at the

Lido Cabaret in Paris; breaking

the speed of sound in an L-39

fighter jet in Moscow; learning

the skill of hunting with eagles

in Ulan Bator; and an introduc-

tion to the ancient Samurai

codes in Kyoto.

www.blacktomato.co.uk/dunhill

11 THE CLUB

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Spanish flavourHong Kong-based restaurant

group Aqua celebrates its 10th

anniversary with the opening

of Spanish eatery Agua in Nali

Patio in Beijing’s Sanlitun district.

Restaurants, cafés and delicates-

sens cluster around this upscale

environment close to The Oppo-

site House hotel. Aqua now has

20 outlets, including a restaurant

in London and in Hong Kong’s

Hullett House boutique hotel.

Singaporean dishes are

brought to book

Jordi Valles serves up tasty tapas at Agua

Kakiemon elephants from

17th-century Japan

Doctor’s ordersLeslie Tay’s fanatical

devotion to the pur-

suit of the perfect

chicken rice and

other dishes for

his blog ieati-

shootipost gets

in the way of

his day job as a Singapore

doctor. The medical connection

is responsible for the title of his

new book The End of Char Kway

Teow and Other Hawker Mysteries,

as he fears that the delicious lard-

laden dish constitutes a health

hazard. “I may

not be able to eat

a char kway teow

worth of calories in my retire-

ment years,” he laments. His blog

is a trusty guide to the pick of

Singapore’s many hawker stalls,

restaurants and suppliers.

http://ieatishootipost.sg

In Beijing, Agua’s contemporary

Spanish cuisine is devised by

Executive Chef Jordi Valles.

www.aqua.com.hk

History lessonsPresented on BBC radio by British Musuem Director

Neil MacGregor, A History of the World in 100 Objects

deals with the development of human endeavour

through objects ranging from an Egyptian mummy to

credit cards and a solar-powered lamp, all from

the museum’s collection. A book of the

series has been produced and is a

beautiful object in itself.

www.bbc.co.uk

12 the club

EXPLORE

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Take the fallFeeling adventurous? try skydiving with thai Sky Adventures in Pattaya, the only full-time skydiving facility in Asia. Jack “harry” Sparrow is thai Sky’s Direc-tor of Flight Operations and an experienced jumper. the easiest and safest way to skydive is in a tandem jump attached to an instructor using a parachute for two. After a training course and a 20-minute flight, you reach 13,000 feet and jump, free-falling for about 60 seconds until the parachute opens. www.thaiskyadventures.com

Clean sweep: rooms at Hyatt hotels are treated to help

allergy sufferers

Enjoy a Bellini and more at the Venetian-style Merchant restaurant

Breathe easyAllergy sufferers of the world,

rejoice. Hyatt hotels in North

America offers hypo-allergenic

rooms in all 125 full-service

properties. For an extra USD20 to

USD30 a night, guests can stay in

rooms that have been subjected

to a six-step process that reduces

air-borne particles and minimizes

the presence of potential irritants.

Mattress and pillow fillings are

hypo-allergenic.

www.hyatt.com

Melbourne feastsChef Guy Grossi, who is best

known for the historic Grossi

Florentino, has opened the

Venetian-style Merchant in the

forecourt of the Rialto Towers

in Melbourne’s financial district.

Expect exceptional Bellinis

(they originated in Venice)

made with Grossi prosecco.

Hare & Grace is in a heritage-

listed bluestone former butter

factory next to the Rialto Towers

with interior design by edgy

designer, recycler and artist Joost

Bakker. The seasonal menus

are market-driven with quality

produce simply prepared.

A former wool-storage facility

in Melbourne’s transformed

Docklands area, The Woolshed

Pub has a revitalised dining area

thanks to chef Donovan Cooke,

who is now turning his atten-

tions to The Atlantic restaurant

at the Crown casino and enter-

tainment complex.

Botanical is the revamped

iteration of the Botanical Hotel

in South Yarra, one of Mel-

bourne’s first gastro-pubs when

it was first transformed some

20 years ago. Food is steered by

one of Australia’s most influen-

tial chefs, Cheong Liew, whose

finely produced menus gave an

Asian edge to Adelaide Hilton’s

The Grange for 14 years.

http://merchantov.com

www.hareandgrace.com

www.woolshedpub.com.au

www.thebotanical.com.auPhot

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13 the club

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Seated Olmec figure

from Veracruz,

Mexico, c. 1200-900BC

SPRINGEVENTS

FEBRUARY19 February-8 May

Olmec: Colossal Masterworks of Ancient Mexicode Young Fine Arts Mus-

eums of San Francisco

The mysterious Central

American Olmec, the

oldest civilisation in the

Americas, created huge

head sculptures.

http://deyoung.famsf.org

28 February-6 March

WTA Malaysia Open 2011Kuala Lumpur

Tennis pros Zheng Jie

and Chan Yung-jan will

defend their doubles

titles at the USD220,000

Malaysian tournament.

www.wtatour.com

MARCH4-19 March

Shanghai Inter-national Literary Festival 2011Shanghai

Visiting writers include

biographer of Pearl Buck,

Hilary Spurling, and Peter

Hessler, author of three

books on modern China.

www.m-restaurantgroup.com/

mbund/literary-festival.html

8-18 March

The Hong Kong International Literary Festival 2011Hong Kong

Former British Poet

Laureate Sir Andrew

Motion is among the A-Z

of writers heading for

Hong Kong. Brick Lane

14 THE CLUB

WHAT ’S ON

25-27 March

Cathay Pacific/Credit Suisse Hong Kong Sevens 2011Hong Kong

Samoa narrowly beat New Zealand by three points

in a cliff-hanger final of the 2010 Hong Kong Sevens.

Both sides will again be up against the world’s best

rugby sevens teams. Join the action on and off-field.

www.hksevens.com

Floating in it at the

Hainan Rendez-Vous

English caption

xxxxxxx xxx

xxxx Samoa celebrate

their win last year

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igit

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Pavonia by Lord

Frederic Leighton

at the V&A

T H E R O A D A H E A D

author Monica Ali and

British Jamaican Rastafar-

ian dub-poet Benjamin

Zephaniah bookend

the writers.

www.festival.org.hk

11-20 March

Hong Kong Flower Show 2011Victoria Park, Hong Kong

Primula is the theme

bloom for this year’s

flower show. The name

comes from the Latin

word for first – these

colourful flowers are

among the first to open

in spring.

www.lcsd.gov.hk/green/

hkfs/2011

APRIL 1-4 April

Hainan Rendez-Vous 2011Hainan

Want to buy a super

yacht or a business jet?

Head to this showcase

of the luxury industry in

Asia to splash out.

http://hainanrendezvous.

com/en/

2 April-17 July

The Cult of Beauty: The Aesthetic Movement 1860-1900V&A, London

The look that influenced

design, fashion and art.

www.vam.ac.uk

7-10 April

The Masters Augusta National Golf

Club, Augusta, Georgia

Big hitters aim to take

home the biggest

golfing trophy of all.

www.masters.com

16 April-15 May

Irises Nezu Museum, Tokyo

Ogata Korin’s iconic iris

screen paintings, separated

by the Pacific Ocean, are

reunited for this show.

www.nezu-muse.or.jp/en

MAY4 May-31 July

Alexander McQueen: Savage Beauty The Metropolitan

Museum of Art, New York

A retrospective of the late

British fashion designer.

www.metmuseum.org

11-15 May

Auckland Writers and Readers FestivalAuckland

Writers head down under.

www.writersfestival.co.nz

24-27 March: Formula 1

Australian Grand Prix, Melbourne

www.grandprix.com.au

1-10 April: Seoul Motor Show

http://seoulmotorshow.auto-fairs.com

8-10 April: 2011 Formula 1 Petronas

Malaysia Grand Prix, Kuala Lumpur

www.malaysiangp.com.my/node/1/4

15-17 April: 2011 Formula 1

UBS Chinese Grand Prix, Shanghai

www.formula1.com

21-28 April: Auto Shanghai 2011

http://autoshanghai.auto-fairs.com

22 April-1 May: New York

International Auto Show

www.autoshowny.com

15 May: FIM Road Racing World

Championship Grand Prix

Le Mans, France,

www.motogp.com/en

The primula,

a harbinger

of the spring

.nezu muse.or.jp/en www.writersfestival.co.nz

rne

21-28 April: Auto Shanghai 2011

15 THE CLUB

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L FOR LEATHER

MulberryThe Tudor measuring tape in

plum drummed patent leather is

only one-inch in diameter. Keep

it in your bag and you will never

get a wrong size again.

www.mulberry.com

Louis Vuitton Take note! This sleek brass Doc

ballpoint pen with rhodium

finish is covered with fine goat

leather and secured with 25

rhodium staples.

www.louisvuitton.com

Shanghai TangThis leather pouch with the

Shanghai Tang star is ideal for

holding a passport and board-

ing passes. Purchase inflight

from Discover the Shop or

preflight order online.

www.cathaypacific.com/dutyfree

AspreyFine-grained saddle leather in purple, cinnamon

or biscuit is used in these stud boxes from Asprey,

which was founded in 1781 originally as a silk-print-

ing business but later became a stationer. The stud

boxes are an extension of Asprey’s early speciality

of providing fine dressing cases for travelling

on the newly developed railways.

www.asprey.com

Leather can be tanned to be hard or soft and, over the centuries, its uses have

ranged from protective armour to the most supple gloves. It is durable and

flexible and quality leather pieces often become family heirlooms.

16 THE CLUB

CH O I CE

y.comy

eal for

board-

ht

e

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Ph

oto

. Pe

n: B

run

o A

sse

lot

– L

ou

is V

uit

ton

Ph

oto

. Pe

n: B

run

o A

sse

lot

– L

ou

is V

uit

ton

Smythson Your iPhone will be snug in this

smart calf-leather case with

a crocodile design and stud

fastening. It has an eject feature

for easy retrieval. Smythson will

also personalise the case with

gold-stamped lettering.

www.smythson.com

Bottega VenetaThe woven leather – intrecciato – of Bottega

Veneta is instantly recognisable. The Empire

Intrecciato Nappa iPad Case has the

traditional craftsmanship and the soft

durable case will keep your tablet safe.

www.bottegaveneta.com

Linley Linley bills itself as “furniture and

interiors of exceptional quality”

and in 2010 celebrated its 25th

anniversary. This red leather tray

is emblematic of the brand’s

understated taste and quality.

www.davidlinley.com

Tod’s You’ve got the butter-soft

Tod’s loafers with the nubbed

driving heel, so now complete

the look with these braided

leather bracelets with a polished

metal hook closure.

www.tods.com

17 THE CLUB

.da d ey.co

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SupermodelsBY COLIN DAWSON

Fitted with everything from helipads to swimming pools, the world’s most luxurious yachts are anything but plain sailing

18 THE CLUB

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Owning a superyacht is the ultimate

sign of having made it – a gleam-

ing, sleek symbol of wealth, beauty,

luxury and power. But what exactly

is a superyacht? In the early days of

the industry it was a pleasure craft

of more than 24 metres in length.

But as the sector has grown, and the ways in which yachts

are built and crewed has changed, the size has increased to a

generally accepted starting point of 30 metres. This can be a

sail or motor vessel, private or chartered. Currently, there are

approximately 4,550 yachts measuring more than 30 metres

either afloat or in construction and about 80 percent of these

are motor vessels with an average size of 46 metres. Most

yachts are individually owned although there are a few that

are in syndicate ownership.

An estimated 97 percent are owned by self-made entrepre-

neurs – people who have worked incredibly hard to achieve

their positions and most of whom continue to do so. A

46-metre yacht will cost about EUR20 million (about HKD204

million) and, with an average annual running expense of at

least 10 to 15 percent, can cost about EUR40,000 to EUR60,000

a week to operate. Obviously costs vary depending on how

owners look after the yacht and crew and the cost of a vessel

rises exponentially by volume rather than by length.

Don’t buy a superyacht if you want to save money – they

are expensive toys. If you are in a position to purchase be

prepared to spend lots of money. Renowned sailor Sir Robin

Knox-Johnston once described sailing as standing in a cold

shower while ripping up 10-pound notes – and he was talk-

ing about much smaller yachts used a long time ago when

costs were lower. The 10 to 15 percent maintenance cost is

The 41-metre Ocean Pearl

superyacht was designed by

architect Sir Norman Foster

E XPE R T ADV I CE

19 THE CLUB

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THE TOP BUILDERS COME FROM GERMANY,

THE NETHERLANDS, THE US AND ITALY

an important factor to remember – this is 10 percent of the

new purchase price, not the second-hand price.

At 163.5 metres, Eclipse, delivered at the end of 2010 to

Russian billionaire Roman Abramovich, is the largest yacht

in the world. One of several large yachts he owns, the final

cost was estimated to be about EUR800 million. For this vessel

Abramovich has 70 crew to look after him, two helipads, an

array of water craft including a mini submarine, two swim-

ming pools and a number of jacuzzis to keep the owner and

guests happy. The yacht has 24 guest cabins, which means

everyone on board will be extremely well looked after.

While Eclipse may be the world’s largest yacht, many others

are special in other ways. Probably the most beautiful are the

J-Class yachts with their long overhangs and elegant lines.

Between 35 and 45 metres in length, these sailing boats were

borne from the “Universal Rule” in 1930 which, for the first

time, efficiently controlled the size for yachts competing in

the America’s Cup. Ten were built and three originals survive.

Recently there has been a growing interest in these magnifi-

cent vessels and there are now 11 J-Class yachts that comply

with the original rule laid down, though these have been

amended slightly to accommodate modern requirements.

The top 10 builders in terms of length are from Germany,

The Netherlands, the United States and Italy. Buyers tend

to look to these countries for their experience, quality and

ability to deliver on time and within budget. However, other

countries have proven themselves more than capable and in

the Asia-Pacific region New Zealand leads the field. Australia,

Taiwan and Mainland China are building yachts to order for

owners looking farther afield for value for money.

But cheaper is not always better and emerging markets

often have their own challenges, sets of rules and standards

that may differ from the more traditional centres. The levels

The 55-metre

Adele, cruising

off French

Polynesia,

displays the

classic lines

of the J-Class

yachts

Ph

oto

. Ro

lls-R

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e a

nd

bo

ats:

Ph

oto

libra

ry

20 THE CLUB

E XPE R T ADV I CE

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of quality in superyacht construction require highly skilled

labour and while traditional craftsmen are becoming rarer

in the West, Asia has an abundance of people with the skills

to craft wood and modern materials into stunning vessels,

either new or restored. Both Thailand and Malaysia have such

craft traditions.

The recently relaunched Cariad, a 36-metre sailing yacht

originally built in 1896, now resides in Singapore, having

been restored to perfection in Thailand. Its European insur-

ers described it as “probably one of the most beautiful yachts

we insure” and certainly the craftsmanship that has gone into

the restoration matches any found elsewhere.

Of course, you don’t have to buy a yacht to enjoy its

Ocean Emerald

(above), another

Sir Norman

Foster-designed

vessel, hits the

high seas

Built in 1896,

the Cariad

(left) has been

restored to

perfection

21 THE CLUB

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luxuries. It is advisable to charter first to gain a full understand-

ing of what you require. Some people spend years chartering

different yachts for several weeks at a time before deciding on

their ideal choice. Charter costs vary considerably depending

on the yacht, whether it’s high or low season and the location.

Specialist brokers will assist you with arranging a charter but

expect to pay anything upwards of EUR80,000 a week for a

30-metre yacht to more than EUR800,000 for yachts longer

than 75 metres. Added to this basic cost are consumables,

fuel, taxes, mooring fees and communication expenses, which

are about 30 percent of the charter fee.

Then there is a tip. Obviously this is discretionary but a

Berth right:

Superyachts

must be at least

24 metres long

Investors are

advised to

charter before

making a

purchase

22 THE CLUB

E XPE R T ADV I CE

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AUSTRALIA AND THAILAND HAVE BECOME

PREMIER SAILING

DESTINATIONS

Inner beauty:

the lounge of a

vessel crafted

by leading

boat-builders

Sunseeker

minimum of 10 percent on top of the charter fee should be

set aside for the crew.

The Mediterranean and Caribbean are traditional cruising

grounds. However, full marinas and overcrowded cruising areas

coupled with more adventurous owners, improved communi-

cations and self-sufficiency means that more of these beautiful

yachts are sailing in the Asia-Pacific region. The America’s Cups in

New Zealand in 2000 and 2003 did a lot to promote the Pacific as

a cruising and build-and-service destination for superyachts.

Since then, the Pacific islands, Australia and Thailand have

become the premier destinations for yachting enthusiasts

who want to cruise in unspoilt, pristine waters. Indonesia is

working hard to overcome regulatory issues and once it does

it will reap the rewards of looking after these spectacular craft

in its many islands. Singapore has set itself up as a major hub

for visiting yachts with substantial support from the govern-

ment, which realises the economic and social benefits of

welcoming such craft to its waters.

For many years Hong Kong has led the way for yachting

in Asia and probably has more locally-owned pleasure craft

than anywhere else in Southeast Asia. This includes super-

yachts – 29 vessels more than 30 metres long are currently

registered in Hong Kong and a number of others are regis-

tered elsewhere that are classed as visiting yachts. While Hong

Kong is not yet as advanced as other places when it comes

to handling visiting superyachts, travellers can sail there and

spend time enjoying its amazing coastline and city centre.

Hong Kong has 263 islands, most of which are uninhabited

and have stunning rock formations and beaches. There are

hundreds of bays in which to anchor, from more populated

areas to completely deserted spots. One of the most beau-

tiful is Double Haven which is described as being akin to a

Scottish loch, but warmer!

Whatever the yacht, Asia Pacific can provide stunning

cruising, cuisine and levels of service that surpass anywhere

in the world. Ph

oto

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oat

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ion

: Oli

Scar

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Je

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ls/G

ett

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age

s. In

teri

or:

R. S

ton

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ou

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Cam

era

Pre

ss/I

mag

ine

Ch

ina

23 THE CLUB

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Bathingbeauties

BY SALLY HOWARD

From ancient times to the present, people all over the world have understood the benefits of natural thermal waters

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Balneotherapy, or the practice of bathing

in mineral spring water for the preven-

tion of disease and to improve health,

can be traced back to the Bronze Age

– although there is evidence that early

humans congregated at hot springs

600,000 years ago. In the early 18th

century, science turned its attention

to the healing powers of thermal and mineral waters. Notably

in Europe, where spa-going was a blossoming fad, and Japan, a

country with more than 12,300 volcanic hot springs. A century

later, much of the world was in pursuit of the celebrated “water

cure”. Each summer, thousands of city dwellers in Europe and

Northern America boarded steam trains and converged on

spa resorts for their summer holiday.

Over the years many claims have been made about the

healing properties of mineral waters. Balneotherapy is now

known for its applications in stress relief and combating

asthma, heart, liver and kidney problems and digestive dis-

orders. In particular, sources rich in sodium and magnesium

have been determined beneficial in the treatment of heart

disease, arthritis and skin problems.

Each country has its own individual parameters for what

constitutes “therapeutic waters”. In Japan, where thermal

springs, or onsen, attract more than 100 million visitors each

year, a spring is therapeutic if its waters flow at 25 degrees

Celsius or above and contain a minimum level of dissolved

solids, carbon dioxide, iron and aluminium.

Thermal tourism is a boom sector, especially in countries with

lots of thermal springs – notably those in the Pacific Ring of Fire, or

the volcanic belt that takes in Japan, the Philippines, Indonesia, New

Zealand and parts of Russia, the United States and Canada. Water

in these volcanically active regions may have come into contact

with magma (molten rock) and reached a level of heat sufficient to

boil. Thermal springs in non-volcanic areas such as Bath are heated

by water that percolates deep into the earth’s crust.

Here are some of the best places to soothe tired limbs,

muscles and skin complaints, and raise the spirits.

Ph

oto

. Ala

my/

Arg

usP

ho

to

Indoor pool at

Friedrichsbad

in Baden-Baden

PARATUNKA, RUSSIA

The waters: Thirty pools filled with mineral and thermal

waters with differing temperatures and mineral character-

istics. Nizhne-Paratunskie spring is the most popular, with

alkaline waters of weak mineralisation and silicon acid as the

active ingredient. Its waters are beneficial in the treatment of

nasopharynx and bronchial disorders, arthritis, joint problems

and for post-operative recovery.

The setting: The creased green hills of the Paratunka river

valley. One of the great pleasures of the region is bathing in

the Paratunka Zone, a system of warmed mineral springs that

flow into Utinoe Lake (Duck Lake). The lake’s silt muds also

have medicinal properties.

Stay: Antarius hotel The least Soviet-style of the local hotels.

Built in Paratunka in 2005 with all the sanatorium mod-cons,

including an on-site thermal pool and massage rooms.

+7 914 789 1000, www.kamchatintour.ru

HOKKAIDO, JAPAN

The waters: Fourteen different therapeutic waters bubble

up from Japan’s “hot spring island”: rich in sulphur, salt and iron

25 THE CLUB

PE R SPEC TIV E

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Ph

oto

s. B

ath

, Bri

tain

: Ed

mu

nd

Su

mn

er-

The

rmae

Bat

h S

pa.

Par

atu

nka

: Ala

my/

Arg

usP

ho

to

Rooftop pool

of the Thermae

Bath Spa, Bath

(top left)

Outdoor hot

natural spring

in deep snow

in Russia’s

Paratunka

district (above)

TATTAPANI, INDIA

The waters: Hot sulphurous springs that attract pilgrims

from across South Asia and are feted, in particular, for their

beneficial effect on rheumatism and muscular pains. The

stones surrounding the springs are also hot, and are used

for therapeutic stone massages.

The setting: A peaceful village at 650-metre elevation in

Himachal Pradesh. The springs are considered holy. See them

while they last as they are prone to flooding (the last in 2000).

It is predicted that the springs will not outlast the decade.

Stay: Hotel Hot Spring Therme & Spa

+91 1907 230763, www.hotelhotspring.com

BATH, BRITAIN

The waters: Spring water bubbling up through limestone

from bedrock beneath this august old spa town reaches

and varying in colour, depending on mineral characteristics,

from milky white to deep red. The waters of the spectacular

Jigokudani, or “Hell Valley”, are the highest quality. You can

even see snow monkeys enjoying a dunk.

The setting: The northern Japanese island of Hokkaido is

draped with mountain ranges and volcanic plateaus. Many

of Japan’s national parks are located on Hokkaido, pleasantly

bucolic with its paddy fields, gleaming lakes, waterfalls and

interior wilderness.

Stay: Kuramure Set in the hot-spring valley of Otaru Asari-

gawa, a slick style modernist-design hotel in the Japanese

warehouse style, its 19 guest suites offer private hot-spring

bathing and exceptional dining, especially of Hokkaido sea-

food. Each room has a private bath that can open to the

outdoors – a piquant contrast in winter.

+81 134 515151, www.kuramure.com

26 THE CLUB

PE R SPEC TIV E

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a pleasurable 46 degrees Celsius and is rich in therapeutic

minerals. Its waters were enjoyed by Celts, Romans and Euro-

pean society for centuries (including the United Kingdom’s

Queen Anne, who went there in 1703 in an attempt to cure

her edema.)

The setting: The pleasant town of Bath became a World Her-

itage site in 1987 and is famed for its fine Georgian architecture.

Thermae Bath Spa, an ultra-modern public bathing complex,

opened in 2006 (in a restored Georgian building) and offers

hot-spring baths, aromatic steam rooms and an open-air

rooftop pool with spectacular views across the skyline of

Bath. www.thermaebathspa.com

Stay: The Royal Crescent Hotel An elegant five-star her-

itage hotel in the centre of Bath’s attractions, and one of

Europe’s 18th-century architectural masterpieces.

+44 1225 823333, www.royalcrescent.co.uk

BADEN-BADEN, GERMANY

The waters: The town has 23 hot springs and the water

bubbles up from some 2,000 metres below ground and has

a surface temperature of 68 degrees Celsius. It is estimated

that about 800,000 litres of thermal water pass through the

town’s spas and fountains each day. One of Baden-Baden’s main

attractions is that the salty-tasting water is odourless, a distinct

improvement on the sulphurous smell that some mineral waters

emit. The claims made for the waters verge on miraculous, with

treatments for disorders ranging from spinal problems and

arthritis to rheumatism and respiratory tract illnesses.

The setting: Baden-Baden (literally “to bathe”) has been

attracting thermal tourists since the Romans discovered its

hot springs 2,000 years ago. Set in the Black Forest region of

Germany and famed for its scenic beauty, the peak of the

resort town’s popularity was during the 19th century when its

The bath house

at Kuramure

in Hokkaido

opens on to

a stream

27 THE CLUB

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elaborate spas were visited by crowned heads, writers (Tolstoy,

Dostoyevsky) and composers (Berlioz, Brahms). Friedrichsbad

(www.roemisch-irisches-bad.de) was built in 1877 and you can

still bathe under the frescoed ceilings of this historic temple

dedicated to taking the waters.

Stay: Hotel Belle Epoque A 19th-century Neo-Renaissance

villa. Each of the 20 rooms and suites is themed and decorated

in different styles, from Empire or Louis XV to Biedermeier

or Victorian.

+49 7221 300660, www.hotel-belle-epoque.de

ROTORUA, NEW ZEALAND

The waters: Lakeside Rotorua is the geothermal capital of

New Zealand and has hot springs scattered around the region.

Bathers generally have the choice of acidic or alkaline waters

from hot mineral springs. The alkaline water, which contains

sodium silicate, is usually clearer with a softer feel. A pervasive

smell of hydrogen sulphide gas is a by-product of the geo-

thermal activity. Maori warriors bathed their wounds in the

mud baths and the curative effects are still offered to those

wanting to get down and dirty.

The setting: While Rotorua bristles with geysers, hissing

steam from vents, boiling mud pools and fumaroles, all lega-

cies of the volcanic activity, bathing in the thermal pools need

not be an extreme adventure. The range of bathing runs the

gamut from affordable family activities to exclusive, pampering

treatments. The Polynesian Spa (www.polynesianspa.co.nz)

offers private and group pools and spa pampering.

Stay: Treetops Lodge & Estate One of several luxury lodges

near Rotorua, secluded Treetops Lodge offers luxury accom-

modation, fine food, trout fishing and wildlife viewing.

+64 7 333 2066, www.treetops.co.nz Ph

oto

s. T

aip

ei:

Hip

po

Ph

oto

Wulai hot

springs,

Taipei

TAIPEI, TAIWAN

The waters: The environs of Taipei are scattered with hot

springs, which vary from the clear, odourless and 60-degree

Celsius waters of Wulai to Xin Beitou’s bathwater-warm sul-

phuric springs and “Hell Valley”, a natural sulphur hot spring

where the temperature can reach boiling point.

The setting: Wulai is a happy escape from the big city of

Taipei. Here you can relax and enjoy Atayal aboriginal cul-

ture and hospitality amid the lakes with mountains. In Xin

Beitou, a number of Japanese colonial-era bathhouses add

to the ambience.

Stay: Spring Park Urai Spa & Resort With Nanshi Creek

as its backdrop, this five-star accommodation in Wulai is

fitted out in natural materials and boasts hot-spring baths

in each room.

+886 2 2661 6555, www.springparkhotel.com.tw

28 THE CLUB

PE R SPEC TIV E

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24

New YorkHOURS

Soar above Manhattan by helicopter, admire a breathtaking collection of art, and wine, dine and party in the city that never sleeps

BY A ARON PE A SLE Y

Enjoy the view over

Manhattan and

beyond on a tour with

Liberty Helicopters

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10am

IF EVER a city were designed for round-

the-clock action, it’s New York. The Big

Apple has endured highs and lows, bulls

and bears, yet it never ceases to awe

with its diversity, indefatigable attitude

and penchant for reinvention. Why not

start at the top by reserving the city’s

most lavish suite, the extravagant Ty

Warner Penthouse, which sits 52 floors

above the city. A joint project between

businessman and owner Ty Warner,

designer Peter Marino and acclaimed

architect I.M. Pei, the penthouse covers

the entire top floor of the Four Seasons

Hotel and is one of the most expensive

suites in North America. Arrive by pri-

vate elevator and explore the spectacu-

larly lavish nine-room suite, which has

seven-metre-high ceilings, cantilevered

glass balconies, a laundry list of opulent

extras and 360-degree panoramas of

the city. From this perch, Central Park –

and indeed the rest of the city – appears

to be yours for the taking.

11am

WITH ITS mix of independent retail-

ers, mass-market stores and boutiques,

New York is one of the world’s premier

shopping Shangri-Las. Overflowing

with covetable jewellery, European Ph

oto

: AC

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ynd

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31 THE CLUB

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fashions and hard-to-find homewares,

Bergdorf Goodman, housed in the

former Cornelius Vanderbilt mansion,

offers arguably the city’s most recher-

ché experience. Call ahead to arrange

for a personal stylist who will pre-edit a

selection of the season’s current looks.

For a pit stop, the store’s Kelly Wearstler-

designed BG Restaurant overlooking

Central Park is ideal for a mid-morning

pick-me-up or quick snack.

12pm

MUSEUM MILE, the city’s stylish prom-

enade bordering Central Park, beckons

with its unrivalled cultural attractions,

including the Guggenheim, The

Neue Galerie and The Cooper-Hewitt,

National Design Museum. Yet the Met –

The Metropolitan Museum of Art –

is the most spectacular, and over-

whelming, of them all. Cut the queue

and arrange for a guided private tour,

expertly customised by the museum’s

tour department and lecturers. Itiner-

aries can be tailored to any taste and

range from the standard highlights to

highly curated themes – from medi-

cine in art to the history of American

architecture. Finish the tour with a visit

to the museum’s spectacular rooftop

garden or request a visit to the mem-

ber’s-only Trustees Dining Room.

1:30pm

THEY SAY THAT only a madman would

choose to drive in Manhattan, yet why

wait for a cab if you’re short on time.

Reserve a Bentley Continental GT and

driver from Gotham Dream Cars for the

afternoon. Even if you’re stuck in traffic

you’ll be in the lap of luxury.

2pm

THE THREE-MARTINI lunch may have

been jettisoned, but power dining

The American

Wing of the

Metropolitan

Museum of Art

The Ty Warner

Penthouse at the

Four Seasons

Hotel New York

32 THE CLUB

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and individualise their meal. The same

bespoke feel applies to the wine list;

oenophiles will be impressed by the

heavy leather-bound list. Otherwise,

simply allow first-rate sommelier John

Ragan to guide you.

4pm

WITH MORE costume changes than a

Busby Berkeley musical, New York has

an unwavering appetite for the new.

The latest project to ignite popular

imagination is the Diller Scofidio +

Shop for

designer

clothing,

jewellery and

homewares

at Bergdorf

Goodman

remains an enduring staple of the city.

Reserve a table at Eleven Madison Park,

which has been a fine-dining institu-

tion since its debut in 1998 and has

a four-star rating from The New York

Times. Here, in one of Manhattan’s most

handsome dining rooms, power dining

doesn’t have to be about surf and turf

and USD35 Cobb salads. Under Execu-

tive Chef Daniel Humm the restaurant

has attracted a whole new following,

with its conceptual, experimental menu

that highlights seasonal ingredients

and allows diners to collaborate on Ph

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Terms and conditions

Enjoy exciting benefits at the Mandarin Oriental, New York

From 16 February to 15 May 2011, book and stay at the

Mandarin Oriental, New York in a Hudson River View

Room for three consecutive nights – and you’ll receive

the third night free, plus exciting benefits, including:

View Room

upon arrival

For reservation, please contact the hotel directly.

Telephone: +1 212 805 8814

Email: [email protected]

P A R T N E R O F F E R

33 THE CLUB

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Renfro-designed High Line, an auda-

cious new public park fashioned from

a defunct railway line. Elevated several

stories above street level, it weaves

between a series of neighbourhoods

offering fascinating views into revamped

industrial buildings, art-gallery pre-

cincts and hip hangouts. Have your

driver deliver you to the southernmost

entrance at Gansevoort Street and beat

a path past the brutalist-chic Standard

Hotel to the park’s northern end, which

features art installations, ample seating

and wild flower fields. Afterwards, drop

in to Jeffrey, which has the city’s best

collection of men and women’s fash-

ions south of midtown. Make sure you

have your credit card handy – you’ll

need it if you decide to splurge. The

mini-department store is particularly

well known for its vast shoe selection.

6pm

IS IT cocktail hour yet? That quintes-

sential American invention is elevated

to a high art at the King Cole Bar in The

St. Regis New York, a “society

club” cloistered within

the gilded-age hotel

made famous by

the Astor family. Not

much has changed

since their heyday when the hotel was

created in accordance with the luxury,

amenities and ambience befitting a

robber baron. While the King Cole, so

named because of the stately Maxfield

Parrish mural that hangs over the splen-

did bar, is famed for its Bloody Mary, it

also serves up one of the city’s mean-

est dry martinis. As you are in-house,

drop into the new Thornwillow bou-

tique, home to a bespoke stationer, fine

books and other literary objects. What

better New York souvenir could you find

than a set of bespoke stationery or a

hand-bound first edition? Thornwillow

founder Luke Ives Pontifell also looks

after the hotel’s original John Jacob

Astor library, which holds more than

3,000 books preserved behind glass.

8pm

HIGHTAIL IT to the helipad. One of

the best ways to acquaint yourself

with this traffic-choked city is a quick

twilight helicopter tour. Climb aboard

one of Liberty Helicopter’s deluxe

Eurocopters for a spectacular, whirl-

wind tour, encompassing the city’s five

boroughs and many iconic sights. The

tour commences on the Hudson River

and moves northwards, offering surreal

views of the Statue of Liberty, Ellis Island

and the financial district. As you move

uptown, you’ll have unparalleled views

of Manhattan’s scraper-filled skyline,

Central Park and the George Washing-

ton Bridge. Keep your eyes peeled for

some of the city’s newest sights: the

rapidly rising Freedom Tower, Frank

Gehry’s stunning new Beekman Tower

and the West Side’s High Line Park.

9pm

DINE LIKE a rock star at The Lion. This

West Village restaurant, set in a historic

townhouse, is home to the city’s coolest

cats. With its clubbish ambience it has

become the celebrity-studded successor

Try to claim this

on expenses:

The Zillion

Dollar Lobster

Frittata at

Norma’s

Ph

oto

s. H

ote

l: C

har

ly K

urz

- la

if/Im

agin

eC

hin

a

34 THE CLUB

24 H O U R S

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to the Waverly Inn. It’s no surprise that

they share the same chef, John DeLucie,

who serves the kind of luxurious com-

fort food – such as lamb porterhouse

and lobster pot pie – that New Yorkers

have always loved. Arrive fashionably

late for your table, which, far from the

social Siberia of the tavern room, is

situated on the roped-off mezzanine.

While the mirror-clad room, decked out

in art works by Warhol, Basquiat and

photographer David LaChapelle, seems

designed for the see and be seen, the

mezzanine, with its private balcony and

elite clientele, is a much more civilised

Order a cocktail

and admire the

Old King Cole

mural (above)

at The St. Regis

New York

The Standard

Hotel lies near

the northern

end of the

High Line, an

old railway line

transformed

into a park

Enjoy a stay at selected Marriott and Renaissance properties and a complimentary room upgrade

From 16 February to 15 May 2011, stay at participating

Marriott® Hotels & Resorts and Renaissance® Hotels at

the Best Available Rate – and you’ll receive a

complimentary upgrade to Concierge Level at time of

reservation, plus access to the Concierge Lounge for

each night of your stay.

Participating hotels:

To take advantage of this offer, please quote

promotion code “W4M” and your Marco Polo Club

membership number when making a reservation, and

present your Marco Polo Club membership card at

check-in.

Telephone: 800 968 328 (Hong Kong) Email: [email protected] Website: www.marriott.com

P A R T N E R O F F E R

35 THE CLUB

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Balthazar Bakery

+1 212 965 1785www.balthazarbakery.comBergdorf Goodman

754 5th Avenue +1 212 753 7300 www.bergdorfgoodman.comBluebird Coffee Shop

+1 212 260 1879www.bluebirdcoffeeshop.comDia: Beacon

+1 845 440 0100www.diabeacon.org/sites/main/beaconEleven Madison Park

+1 212 889 0905www.elevenmadisonpark.comFour Seasons Hotel

New York

+1 212 758 5700www.fourseasons.com/newyorkfs/

Gotham Dream Cars

+1 212 957 4400www.gothamdreamcars.comJean-Georges

Vongerichten

www.jean-georges.com Jeffrey

+1 212 206 1272www.jeffreynewyork.comLiberty Helicopters

+1 800 542 9933www.libertyhelicopter.comNorma’s

+1 212 245 5000www.parkermeridien.com/normas.htm Stormking

+1 845 534 3115www.stormking.org The High Line

www.thehighline.org

The Lion

+1 212 353 8400www.thelionnyc.com The Metropolitan

Museum of Art

Tours: +1 212 570 3711www.metmuseum.org The St. Regis New York

+1 212 753 4500www.stregisnewyork.comThornwillow Press

+1 845 569 8883www.thornwillow.comTop of the Standard

+1 212 645 4646www.standardhotels.com/new-york-city

affair. If you call ahead the restaurant

can even arrange for a string quartet

to accompany your meal.

12:30am till late

THE CITY that never sleeps deserves a

nightclub that’s equally raucous. Here,

18 floors above the Meatpacking Dis-

trict, lies the ultra-exclusive nocturnal

refuge Top of the Standard. Dark wood,

gilded chairs, leather banquettes and

floor-to-ceiling windows create the

backdrop for the city’s hottest nightlife.

This is a late-night kind of place where

you’re likely to bump into anyone from

Madonna to Damien Hirst. Order a bot-

tle of extremely expensive Champagne

and kick back and admire the view

before the dancing starts.

9am

RISE AND SHINE for a brisk walk around

Central Park, the best way to ease the

effects of that second bottle of Krug.

After that it’s an easy walk to the Le

Parker Meridien Hotel, home to one of

the city’s fabled breakfast spots. Why

not go out in style by ordering what

Norma’s calls the Zillion Dollar Lobster

Frittata, a USD1,000 Spanish omelette

with 10 ounces of Sevruga caviar. On

the menu the restaurant has thought-

fully prefaced the dish with the caveat:

“Norma dares you to expense this.”

Only in New York.

Dinner is

served at

The Lion

Ph

oto

s. T

he

Lio

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om

Wh

ite

for T

he

Ne

w Y

ork

Tim

es.

36 THE CLUB

24 H O U R S

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Elio LopezAccount ManagerCathay Pacific, New York

Apart from the Empire State and Chrysler buildings,

the architectural must-sees are the new additions

such as the Bank of America Tower at Bryant Park,

the New York Times Building in front of the Port

Authority and Cooper Union’s New Academic

Building around Cooper Square. All of these reflect

the latest sustainable architectural design ideas.

Visit Brooklyn’s DUMBO district (Down Under

the Manhattan Bridge Overpass), one of New York

City’s premier arts districts, to shop for art and design

objects and the picture-perfect views of the Brook-

lyn and Manhattan bridges and the city skyline.

Walk around Chinatown, Little Italy, Noho, and

Soho to experience the great diversity of cultures,

people, clothes, food, entertainment and architec-

ture that make New York the capital of the world.

The renovated Lincoln Center for the Performing

Arts is the home of world-class opera, ballet and

music performances and notable for the innovative

re-imagining of public spaces.

The Nolita neighborhood is worth a visit for

avant-garde fashion, design furniture, jewellery,

hip restaurants and watching beautiful people.

Two marble lions mark the entrance to the New

York Public Library, a Beaux Arts masterpiece and

a National Historic Landmark.

Grand Central Station is the city’s front door for

millions of commuters and the grande dame of

railroad stations across the country.

For a change of pace, visit Central Park – just

walk, run, bike or sit on a bench and contemplate

all the beautiful surroundings that make this green

space so special. Do not miss the Boathouse area,

the Bethesda Fountain and the Belvedere Castle.

For a day trip, visit the Dia: Beacon museum (one

hour’s drive from Manhattan/Metro-North train

to Beacon from Grand Central), which houses a

world-class collection of art from the 1960s to the

present. Storm King Art Center, widely known as

one of the world’s outstanding outdoor sculpture

parks, is located across the Hudson River in the

town of Mountainville.

Being a foodie, it is actually very hard for me to

name a favourite restaurant in a city like New York

that has so many options. However, Jean-Georges

Vongerichten is among my favourite chefs with

his contemporary French and Thai fusion cuisine

that makes locals and visitors go culinary-palate

insane with his great creations in his eight-plus

restaurants in the city.

For a great cup of coffee, try Bluebird Coffee

Shop – it has the best coffee beans in town and

great cappuccinos. And don’t miss the madeleines

at the Balthazar Bakery in Soho.

Terms and conditions

Enjoy 20% discount with Hertz in the US

From 16 February to 15 May 2011, members of

The Marco Polo Club who rent a car with Hertz at

participating locations in the US will receive a 20%

discount on Affordable Rates for rentals of two

days or more.

To enjoy this offer, simply make your reservation with

the Hertz Reservation Centre at least 24 hours prior to

your departure and quote PC#153016 with

CDP#1039946 (Green), 44130 (Silver), 226006 (Gold) or

membership card at the rental counter when picking

up your car.

Telephone: +852 2525 2838Email: [email protected]: www.hertz.com

P A R T N E R O F F E R

37 THE CLUB

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Lab for agreen future

BY JULIAN RYALL

Fukuoka is not only one of the most liveable cities in the world, but it has pioneered technology that has advanced its green credentials

T R AV E L

38 THE CLUB

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Central Park,

also called “Grin

Grin Park”, on

Island City in

Hakata Bay

was designed

by innovative

architect

Toyo Ito

39 THE CLUB

For years, Fukuoka was widely known as the

closest city that Japan had to Venice. It might

not have enjoyed the splendid architecture,

piazzas or the Basilica San Marco of the Italian

city, but the people of the largest metropolis

on Kyushu, Japan’s most southerly main island,

prided themselves on the carefully maintained

network of rivers that emptied into the grace-

ful curve of Hakata Bay and gave Fukuoka its blue credentials.

Today, however, the capital of Kyushu is forging a new identity

for itself as green complements the blue.

Not satisfied with pioneering a method of semi-aerobic

landfill known the world over as “The Fukuoka Method”, the

city has gone on to implement some highly exacting rubbish-

segregating standards for both homes and businesses. And

it has ambitious plans to turn itself into the world’s first city

to be powered by hydrogen, a project that is under way and

will eventually evolve into a “corridor” of homes and busi-

nesses linking Fukuoka with the larger cities of Osaka, Nagoya

and, eventually, the mammoth Tokyo, some 900 kilometres

to the east.

All that and yet Fukuoka is still regarded as the most pleas-

ant place to live in Japan and among the best in the world. In

its annual quality of life survey in July 2010, Britain’s Monocle

magazine ranked Fukuoka the 14th “most liveable” city on the

planet, thanks in part to its air connections with the rest of

Asia, its low crime rate, sub-tropical climate, excellent public

transport services and cultural opportunities.

City authorities also received high marks for subsidising local

residents who want to install solar-energy systems in their

homes to the tune of USD1.2 million. Elsewhere, funds have

been invested in the creation of green spaces throughout the

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ACROS

Fukuoka

Building has

become a

symbol of the

city’s green

movement

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40 THE CLUB

urban area and revamping its parks, with special emphasis on

the area around the port district in Hakata Ward.

City elders are also considering a plan to introduce a car-

sharing scheme and are experimenting with renting out

Mitsubishi i-MiEV electric vehicles for free to registered mem-

bers of the public in order to promote awareness of the need

to reduce emissions of carbon dioxide.

The need to be green has been seized upon by many resi-

dents of Fukuoka, where the early stages of the Hydrogen Town

Scheme – known as the Hy-Life Project – are under way.

“I always take my own bag when I go shopping so I don’t

have to use a plastic bag and, of course, I never use disposable

chopsticks, even in a restaurant,” says Tomoko Tatsukawa, 52,

a housewife who lives in neighbouring Itosima city. “I also

pick up rubbish that other people have dropped whenever

I go out for a walk.”

Tatsukawa and her family of four are participating in the

Hydrogen Town Scheme. “I have always been interested in

taking care of the environment and I thought I might be able

to contribute something myself.

“Having our home powered by hydrogen is no different

from using electricity and the change has not been inconven-

ient at all,” she says. “I am really happy to think that what we

are doing is contributing to reducing emissions of CO₂.”

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Hanging

gardens in

the Canal City

Hakata complex

Ph

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Gar

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To

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McN

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Terms and conditions

Enjoy complimentary Airport Express tickets on packages to Fukuoka

Members of The Marco Polo Club who book any

3-day/2-night Fukuoka package from Cathay Pacific

Holidays will receive two complimentary Airport

Express tickets. Package prices start from HKD3,799

and include:

Round-trip Economy Class or Business Class flight

between Hong Kong and Fukuoka on Dragonair

Accommodation for 2 consecutive nights at

selected hotels

Daily breakfast at selected hotels

Travel insurance

You’ll enjoy the convenience of Dragonair direct flights

– and a choice of hotels in Fukuoka, Nagasaki or

relaxing onsen resorts in Beppu and Yufuin.

For reservations, please contact Cathay Holidays Limited:

Telephone: +852 2747 4388Website: www.cxholidays.com

P A R T N E R O F F E R

41 THE CLUB

The Hy-Life Project is a collaboration between the prefec-

ture, a number of city authorities, private companies, research

institutes and universities, with the National Institute for

Advanced Industrial Science and Technology establishing

one of the most advanced hydrogen research and develop-

ment centres in the world on the local campus of Kyushu

University, which is acting as the centre for all research into

the use of hydrogen energy.

The first home-use fuel cell was installed in October 2008

and the concept is remarkably simple. Homes are supplied

with hydrogen to generate electricity that is then used to

power lights and heat water. In parallel, a network of hydrogen

filling stations is being established so drivers can top up their

hydrogen-powered cars, such as Honda’s FCX Clarity.

Hydrogen is already being supplied to some homes.

Japan’s largest steel-maker, for example, makes hydrogen

as a by-product and had previously simply burned it off as

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HOME GENERATORS REDUCE CARBON DIOXIDE EMISSIONS

BY ABOUT 30 PERCENT

Kunihiro

Tonegawa with

the hydrogen

power

generator

outside his

Maebaru home

42 THE CLUB

T R AV E L

waste. Nippon Steel now pipes it to properties in Fukuoka and

the first car-filling stations in nearby Kitakyushu City.

The plan is for a network of more than 5,000 filling stations

to be operational by 2030, with some auto-industry analysts

estimating that as many as 15 million hydrogen-powered cars

may be on Japan’s roads by that time.

For individual properties, Nippon Oil and Saibu Gas Energy

are installing miniaturised hydrogen generators known as

fuel-cell stacks that are small enough to stand unobtrusively

in a back garden. Efforts are under way to make the units

even more compact, enabling them to be sited on apart-

ment balconies.

The generators produce hydrogen through a chemical

reaction between natural gas and water. The aim is to pro-

duce hydrogen from water without the need for natural gas

at all. Through the reaction between hydrogen and oxygen,

sufficient energy is produced to power about 60 percent of the

average family home’s needs. After that, households need to

use the mains electricity again. The designers of the scheme

hope to increase the efficiency of the system and, eventually,

provide all the power that a home needs from the fuel cells.

According to the operators’ calculations, the home genera-

tors reduce both energy consumption and carbon dioxide

emissions by about 30 percent.

Community groups in Fukuoka volunteer to separate

household rubbish into items that are burnable and others –

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Misakigaoka

residential area

of Maebaru

City, known as

Hydrogen Town

Ph

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Terms and conditions

Enjoy a complimentary room upgrade and more

From 16 February to 15 May 2011, stay at Grand Hyatt

Fukuoka at the Hyatt Daily Rate for a minimum of two

consecutive nights – and you’ll enjoy exciting benefits,

including:

Complimentary upgrade to a Club Room upon

reservation

A 10% discount on food and beverage at hotel

restaurants and bars

Grand Hyatt Fukuoka is located in the heart of

Fukuoka city, adjacent to the entertainment and

business district. The hotel is part of Canal City Hakata,

a multi-purpose complex featuring cinemas, a

performing arts theatre, and some 150 restaurants and

shops.

To enjoy this offer, quote your membership number

and promotion code “MP734” when making your

reservation, and present your membership card upon

check-in.

Telephone: +81 92 282 1234Email: [email protected]: fukuoka.grand.hyatt.com

P A R T N E R O F F E R

43 THE CLUB

such as glass, plastics or metal – that can be recycled. They

also prowl the beaches on the outskirts of the city to collect

washed-up rubbish.

A flier distributed by the Fukuoka City Environmental

Bureau encourages residents to follow “The 3 R’s”: reducing

the amount of waste they produce; reusing things they might

otherwise throw away; and recycling everything from old

newspapers to bottles, beer cans and the plastic trays for

food used by supermarkets.

The city has also introduced a system whereby household

waste is collected late at night, partly because unsightly rubbish

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THE CITY’S ENTIRE GREEN MOVEMENT CAN TRACE

ITS ROOTS BACK TO ‘THE FUKUOKA METHOD’

Fukuoka residents can

rent a Mitsubishi i-MiEV

to gain awareness of

carbon emissions Ph

oto

s. P

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stat

ion

: Jiji

Pre

ss/P

AN

A. S

ho

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ing

bag

: Ge

tty

Imag

es

44 THE CLUB

T R AV E L

is not then left lying around the city during daylight hours but

also to prevent rubbish trucks getting stuck in traffic jams and

emitting unnecessary CO₂.

Retailers have taken to the green ethos, with the Canal City

Hakata complex of stores, a cinema, outdoor cafés and a hotel

designed by Jon Jerde to have a canal running through it. The

ACROS Fukuoka Building was dreamed up by Emilio Ambasz

as a stepped emporium that also houses the city’s symphony

hall and has wide terraces that cascade onto the levels below,

reducing temperatures in the hot summer months.

The latest major project is the construction of Island City.

As the name suggests, a 400-hectare patch of reclaimed land

in Hakata Bay will be home to businesses and homes when it

is completed. Other municipal initiatives include “eco-town”

projects in neighbouring Kitakyushu and Omuta City, the

recycling of crushed waste from cars and the creation of

the Fukuoka Research Centre for Recycling Systems. But

the city’s entire green movement can trace its roots back to

“The Fukuoka Method”.

In 1966, Fukuoka University began research into landfill

technology to improve the quality of the liquid that

leaches from the waste. In the following years,

working with the city, it was learned that

more air within the landfill not only

enhanced the decomposition proc-

ess and quickly stabilised the waste

thanks to improved activity by

microbes, but that it also reduced

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Fukuoka’s photovoltaic

power station is one of

the largest run by a local

government in Japan

(above)

Local shoppers avoid

using plastic bags (left)

45 THE CLUB

the amount of methane, hydrogen sulphide and other gases

that can build up.

The first semi-aerobic landfill development was tested in

1975 and produced less than 50 percent of the greenhouse

gases emitted by a conventional landfill. The model was

subsequently adopted across Japan and in towns in China,

Malaysia, Vietnam and Samoa.

Along with the baseball team – the much-loved Hawks –

the 1.5 million residents of Fukuoka are proud of their place

in green history and most have no desire to swap this peace-

ful and compact city for the bright lights of Tokyo or Osaka.

Where else, they ask, does life get this good?

“When I have free time, I like to go bird-watching along the

coast, at the place where the Japanese islands are across the

straits from the Korean Peninsula,” says Takeo Tashiro, 51, who

has lived in the city for the past 30 years. “You can see many

kinds of migratory birds there in the spring and autumn, but

I also get a sense of our role in the world there.”

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The path tosustainabilityCathay Pacific has travelled a long way in its journey towards sustainable development, considering environmental, social and economic aspects of the business

Cathay Pacific is a global airline with thousands

of employees across the world and carries mil-

lions of passengers each year. Accounting in

Cathay Pacific goes beyond profit-and-loss

statements and financial reports. Economic

performance is measured alongside the com-

pany’s environmental impacts and relationship with customers,

staff and local communities in which the business operates.

“For a long time, we have been undertaking community

initiatives, continuing to improving our relationship with staff,

and managing our environmental impacts – all these are

great on their own – but they were operating in isolation with

the commercial side of the business,” says Quince Chong,

Cathay Pacific Director Corporate Affairs.

“In order to be a sustainable business that yields financial

benefits in the longer term, we must have the three pillars

of sustainability firmly integrated into our business model –

economic development of the business, social responsibility,

and minimisation of our environmental footprint.”

Our new Sustainable Development Policy, launched in 2010,

was based on the view that sustaining economic growth without

harming the planet or exhausting its resources, while improving

the quality of our current and future generations, is important.

From the policy, the Sustainable Development Strategy was

developed with extensive consultation with all the departments

and subsidiaries of the company. They contributed hugely to

identification of the priorities for practical implementation.

“We are such a large organisation: the fact that we carry 25

million passengers a year, operate thousands of flights and

have more than 25,000 staff within the group not only reflects

the scale of our operations but also our potential impacts on

sustainability,” says Quince.

“So we asked ourselves, ‘How do we minimise these impacts?’

Firstly, we came up with the five ‘Strategic Areas’ that are most

important to us: how we operate our flights; how we interact

with our customers; investing in the communities and the

people that we serve; managing our infrastructure; as well as

working with our supply chain.” Ph

oto

. Qu

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Cathay Pacific’s

Sustainable

Development

Report now

includes topics

such as the

Cathay Pacific

fleet (top);

its community

programmes

(centre); and

staff (bottom)

46 THE CLUB

INSIDE C X

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We are committed to consulting each important sector of

our stakeholders at least once every two years, and in order

to carry this out systematically we have developed an initial

five-year Stakeholder Engagement Strategy since 2007. This

stakeholder focus is reflected in the way the Sustainable Devel-

opment Strategy has evolved.

For instance, customers and staff have played important

roles in the implementation of this strategy. The FLY greener

programme, which started in 2007, by which passengers can

offset the carbon emissions of their flights, came about when

customers requested a way to mitigate their carbon footprint.

“The customer is key in advancing our agenda. They know that

they still need to travel by air – it is something that you cannot

eliminate altogether. So they suggested the idea of offsetting

their carbon emissions with us while they fly.

“We also engage with our corporate customers on this. Almost

all of the Swire Group companies have offset their business

travel with Cathay Pacific over the past three years.”

Quince also says that a number of other corporations are

interested in partnering with Cathay Pacific’s FLY greener pro-

gramme. “What is really telling is that we are not hard-selling

this programme. They are actually coming to us saying they

are very interested. We are currently in discussion with our

corporate clients who would like to be involved with offsetting

their emissions with us. They are especially keen about the

Guangdong [hydropower] project on our offset portfolio. The

Quince Chong,

Cathay Pacific

Director

Corporate Affairs

47 THE CLUB

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THE MESSAGE IS SPREAD TO STAFF IN OUTPORTS

After use,

plastic cups

are collected

for recycling

(above)

Cathay Pacific

and Dragonair

fleet emissions

(above left)

Hong Kong-based companies see the connection – it is geo-

graphically near and therefore their staff can relate to it.”

Cathay Pacific staff initiate and are involved in many commu-

nity projects, which is another important aspect of our strategy.

“The size and diversity of the staff is our greatest asset,” says

Quince. “We have colleagues of different nationalities from all

over the world, in both our overseas and Hong Kong offices.

If you look at our 8,000-strong flight-attendant community in

Hong Kong, the makeup is about 50 percent Hong-Kong Chi-

nese and 50 percent from other places in Asia, possessing the

wide range of language skills that is required of our service.”

The corporate volunteering team, “CX Volunteers”, was set up

in 2007 and now about 700 staff regularly take part in activities,

from smaller projects meeting the needs of local communities

to flagship youth programmes. These include beach clean-ups;

visits to underprivileged families; English on Air, a programme

that encourages local students to practice their spoken English

with staff; and I Can Fly, an educational programme combining

social service with aviation know-how for youth.

Staff are encouraged to suggest how offices can be more

environmentally friendly. Ideas included reducing energy con-

sumption by switching off lights and computers after work

hours or when not required and recycling inflight waste.

“Our flight attendants are very efficient and they are keen to

participate in environmental initiatives. They help segregate

aluminium cans and plastic cups onboard flights. Back on the

ground, the catering company then collects these materials

and sends them off for recycling.

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

‘000tonnes

0

45

90

135

180

225

270

315

360

grammesCO2

1998 1999total CO2 emissions grammes/RTK

grammes/ATK

2000 2001 2002 2003 2004 2005 2006 2007* 2008* 2009*+

Incorporates Dragonair *Include testing & training flights +

Global CO2 Emissions–Cathay Pacific and Dragonair Fleet

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48 THE CLUB

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Meal tray

cutlery and

dishes are

sorted after a

flight (above)

“We started this practice more than five years ago. Initially,

it was met with some cynicism from staff who worried that

this would add to the workload, but now everybody sees the

benefits. I think that this is proof that having a dialogue with

your colleagues, listening to them and acting on their feedback

is the most effective way to get them on board.”

Beyond customers and staff, the government, non-govern-

mental organisations, our suppliers and green groups were also

involved in the stakeholder engagement dialogue.

“We are serious about feedback from our stakeholders,” says

Quince, “which contributed significantly to our Sustainable

Development Strategy. Our action plan was devised based on

some of the programmes and activities that they believe would

help us advance the agenda on Sustainable Development.”

An example is the Supplier Code of Conduct. Cathay Pacific

developed its own code and is one of the few airlines to have

such a policy. “It has been three years since we launched this

code and we are continuously refining it and engaging with

our suppliers to try to influence or encourage them to be more

sustainable in their practices,” says Quince.

The environmental message is also spread to staff in outports

around the world. Sustainable development topics often appear

at staff forums, regional business conferences and talks by the

airline’s own Environmental Affairs Department. Quince says the

team of five from this department, headed by Mark Watson, is

the catalyst in advancing this agenda, implanting the mindset

among staff of considering sustainable development when

business decisions are being made, wherever they are.

All departments and outports have an environmental cham-

pion who disseminates information to colleagues. Outports are

also encouraged to get involved with local programmes that

are in line with the initiatives at the headquarters in Hong Kong.

For instance, the Cathay Pacific team in the United States has

tailored the I Can Fly programme for younger children there.

49 THE CLUB

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“WE SEE IMPROVEMENT ON OUR FUEL EFFICIENCY”

Sustainable development progress is measured in several ways.

“We have data to track our carbon emissions over the past 12

years, and are pleased to see a total efficiency improvement of

8.4 percent since 1998,” says Quince.

In the next decade, the International Air Transport Association,

which represents the aviation industry, has set a target of 1.5

percent improvement on carbon emissions year-on-year from

2009 to 2020. Apart from reporting on carbon-emissions data,

Cathay Pacific also checks environmental and social perform-

ance data such as water use, waste materials and staff training.

“Cathay Pacific’s corporate reporting process has evolved from

the initial approach of focusing purely on environmental issues

in the mid-1990s to the scope being widened to include Cor-

porate Social Responsibility activities since 2006,” says Quince.

“Continuing our commitment to transparency and account-

ability, the scope of the Sustainable Development Report since

2009 is even more comprehensive.”

Cathay Pacific’s reports in 2008 and 2009 both achieved Global

Reporting Initiative (GRI) A+ ratings. This is an indication of the

improving comprehensiveness, materiality and transparency

of the airline’s reporting. The airline was also included on the

prestigious FTSE4Good Index and is listed as one of the top 30

companies in the Hong Kong Hang Seng Corporate Sustain-

ability Index.

Quince says the award-winning Sustainable Development

Reports and all the previous reports are the result of a 15-year

journey, where Cathay Pacific has taken passengers, staff and the

community on board along the way towards sustainability.

A hydroelectric

project in

Guangdong

Province

(far right)

offsets carbon

emissions as

part of the

FLY greener

programme

The scheme has

increased crop

yields (right)

Ph

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50 THE CLUB

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Flight increases to New York and TorontoCathay Pacific strengthens its services to two key destinations in North America –

New York and Toronto – in line with continued strong demand. Three flights a

week will be added to New York from 27 March to 1 May, making four flights a

day from 2 May. From 1 May, two more flights a week will be added to Toronto,

resulting in a twice-daily service.

It is all aimed at providing greater scheduling choice and flexibility, allowing you

to plan your travel with ease. For details, visit www.cathaypacific.com

New services to Chicago and Abu DhabiCathay Pacific will launch flights to Chicago and Abu Dhabi this year.

Services to Abu Dhabi, the capital of the United Arab Emirates (UAE),

will begin on 2 June with four flights a week leaving Hong Kong, on

Tuesdays, Thursdays, Saturdays and Sundays.

The Chicago services will be launched on 1 September. The daily

service will provide you with greater connectivity between the

Midwestern United States and Hong Kong and the rest of Asia.

For details, visit www.cathaypacific.com

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CAR RENTALAvisHertz

LIFESTYLEBLT SteakMing CourtNicholini’s Prince RestaurantT’ang CourtTokoroCathay Holidays LimitedCHI, The Spa at Shangri-La Salvatore FerragamoCathay Pacific Inflight Sales Programme – Discover the ShopDragonair Inflight Sales Programme – EmporiumPonti Wine CellarsRegusTravelex

CLUB PARTNERS : For exclusive Club partner offers, please visit the member’s area of www.cathaypacific.com

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51 THE CLUB

C X N E WS

For all partner offers, prices quoted are subject to change without prior notice. Peak season surcharges apply. Advance reservation is required. Rooms and offers are subject to availability.

Blackout dates apply. Offer cannot be used in conjunction with any other promotional offer or membership benefit.

Toll-free Mandarin hotline is now available in TaiwanIn addition to our toll-free hotline number that members

of The Marco Polo Club can call from anywhere in the

world, we have recently added a toll-free number for

Taiwan. Mandarin-speaking members in Taiwan can

now call the dedicated hotline 00801 856618 from any

fixed-line phone, pay phone or mobile phone (except

via mobile carrier KG Telecom). Service hours are 8am

to 11pm, Monday to Saturday, including public holidays.

Members can also

call +800 2747 5500,

the toll-free world-

wide service hotline

number, for other

languages service.Toll-free

hotline

for Taiwan

New flights

to Chicago

Toll-free Mandarin-

language hotline

for Taiwan

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THE VEIL OF TIME

How museums

present the past

HISTORY LESSONS

Corporate archives

1QUARTER 2011