24 march 2005irespond!1 last edited version: 1.7 date: 03/24/05 24 march 2005
TRANSCRIPT
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24 March 2005 iRespond! 1
Last Edited Version: 1.7 Date: 03/24/05
24 March 2005
24 March 2005
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24 March 2005 iRespond! 2
Outline
• Team Structure
• Problem
• Solution
• Customer
• Technical Details
• Product Details
• Conclusion
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24 March 2005 iRespond! 3
Team Platinum
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24 March 2005 iRespond! 4
Team Organization
• Functional Organization
• Task-oriented Leadership
• Emphasis on Communication– Face to Face– Instant Message– Message Board
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24 March 2005 iRespond! 5
Introduction
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24 March 2005 iRespond! 6
The Problem
• It is not always possible to communicate the need for emergency assistance
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24 March 2005 iRespond! 7
Communication
• “The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior”
American Heritage Dictionary of the English Language, 4 th ed.
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24 March 2005 iRespond! 8
Problem Characteristics
• Inability to Communicate
• Isolation
• Emergency
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24 March 2005 iRespond! 9
Solution
Artist’s rendering
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24 March 2005 iRespond! 10
Solution Characteristics
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24 March 2005 iRespond! 11
The Customers• Individuals that desire an increased sense
of security• Cell phone luddites• Sports enthusiasts• Families• Elderly• Professionals
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24 March 2005 iRespond! 12
Customer Characteristics
• Desire security– Will pay for additional security
• Value privacy
• Live in urban areas
• Rely on Emergency Medical Services (EMS)
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24 March 2005 iRespond! 13
Bureau of Justice Statistics
• 5,341,410 people were the victims of violent crime in the United States in 2002
• 48.5% of violent crimes were reported to the police in 2002
• Number of victimizations for persons age 12 and over, both male and female
http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf
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24 March 2005 iRespond! 14
Cell Phone Ownership Stats
“The number of cell phone subscribers in the United States reached approximately 159 million in 2003.”
– U.S. Census Bureau
http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html
Population 2005 U.S. = 295,160,302
Cell Phone Owners,
159,000,000
Non-Cell Phone Owners,
136,160,302
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24 March 2005 iRespond! 15
911 Calls In 2000
• 150-million calls made to 911 in 2000
• 45-million of those calls made on cell phones
– The National Emergency Number Association (NENA)
Ground Line, 105, 70%
Cell Phone, 45, 30%
http://people.howstuffworks.com/location-tracking2.htm
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24 March 2005 iRespond! 16
Emergency Cell Phone Usage
http://www.nhtsa.dot.gov/people/injury/research/wireless/c2.htm
13%
28%
28%
52%
0% 10% 20% 30% 40% 50% 60%
Called for own medical emergency
Called for other's medicalemergency
Purchased additional phone for otherfamily member as safety precaution
Considered buying another cellphone for other family member as
safety precaution
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24 March 2005 iRespond! 17
Goals
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24 March 2005 iRespond! 18
Solution Characteristics
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Reasons for GPS
• Existing infrastructure
• Accurate positioning
• Free
http://www.ngs.noaa.gov/FGCS/info/sans_SA/
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24 March 2005 iRespond! 20
GPS Fundamentals
• 27 Earth-orbiting satellites
• Developed by U.S. military
• Handheld GPS components– Receiver– Antenna
• Measures the distancebetween satellites and receiver
GPS Satellite(U.S. Army Photo)
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24 March 2005 iRespond! 21
Cell Towers
• Established infrastructure
• Cellular 911 calls are free
• Backup triangulation
• Low cost to the customer
http://www.fcc.gov/cgb/consumerfacts/wireless911srvc.html
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24 March 2005 iRespond! 22
Cellular Triangulation
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24 March 2005 iRespond! 23
E-911
• Three phases
• Government mandated
• Developing infrastructure
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24 March 2005 iRespond! 24
Call Center(s)
• One call center per time zone - Four Call Centers
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Call Center
Receives incoming distress signal
Call gets to the right place
Processes the signal
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Display Screen
1053 Charlney Avenue, Norfolk,
VA, 23502
locationserial number
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24 March 2005 iRespond! 27
Statistics
• Avg. Square Miles 280
• Avg. Population 902,043
• Total emergency calls = 164,801
• % of calls: 18.26%
• http://www.medcontrol.com/99_911_stat.pdf
• http://www.911.co.st-clair.il.us/stats.html
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iRespond Operators
• Total emergency communications operators: 53
• Average operators on duty: 9
• Total emergency communications supervisors: 9
• Average supervisors on duty: 2
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24 March 2005 iRespond! 29
Database(s)
• Two Databases – Separate secure database for online updates
• Located at listening station
• Operated by company technician
• Unique device identifier is registered to an individual
• Contains personal information
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24 March 2005 iRespond! 30
Internet Database
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Personal Data
• Example– Name – Address– Drivers license number– Medical information– Emergency contact
• Allergies• Health conditions• Medical history
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24 March 2005 iRespond! 32
What iRespond! Will Do
• Combination GPS and cellular positioning
• On-Demand positioning
• Report location data
• Keep transmitting
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What iRespond! Will Not Do• Transmit location without being activated by the user or reveal
location to anyone other than our call center
– invasion of privacy
• Provide location information outside of emergency situations– higher production costs– shorter battery life– harder to use
• Provide 2-way voice communication– often impossible or unsafe– higher production costs– shorter battery life
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24 March 2005 iRespond! 34
Description of Competition
• OnStar• Cell phones• Emergency Position Indicating Radio Beacon
(EPIRB)• Personal Locator Beacon (PLB)• Safeguardian• Wherify’s GPS locator phone• Wherify’s locator watch for children• GPS mobile locator / tracker cell phone
Pictured: ACR 406 MHz Satellite EPIRB
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24 March 2005 iRespond! 35
The Competition
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24 March 2005 iRespond! 36
Using iRespond!• Initial Setup
– Register the unit• 1-800 number• Online registration
– Enter optional medical information
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Using iRespond!• Emergency Activation
– Begin GPS satellite acquisition– Send signal to call center
• Unit serial number• Remotely stored medical information• GPS location data, if available
– Continue sending signal to call center until batteries fail
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24 March 2005 iRespond! 38
Using iRespond!• Call Center
– Receive emergency signal– Begin cell tower triangulation.– Listen and assess the situation (depends on
implementation)– Contact local emergency services– Continue sending emergency service
personnel location and status information until the situation has been resolved
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24 March 2005 iRespond! 39
Sales
• According to a Harris Interactive Study
– Nearly 60 percent of consumers surveyed would likely feel more safe and secure if they owned a mobile phone.
– 76 percent of non-cell-phone-owners would want a mobile phone in emergency situations
Survey conducted by Team Platinum
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24 March 2005 iRespond! 40
Required Components• Molded Plastic Body
• Emergency Button
• GPS receiver
• Antenna
• Cellular Transmitter
• Customer Database
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24 March 2005 iRespond! 41
Cost of ProductionComponent Cost
Injection Molding for Case Variable
GPS Receiver $123
GPS Antenna $17
Cellular Transmitter $5
USB Hardware and Flash Memory $15
Miscellaneous Hardware $10
TOTAL: $170
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24 March 2005 iRespond! 42
Injection Molding
Polycarbonate Injection Molding Cost per Unit
$0.10
$1.00
$10.00
$100.00
$1,000.00
Source: Dan Arvin, Pioneer Plastics
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24 March 2005 iRespond! 43
Cost to the Customer
• Estimated cost– Low volume production cost $170.00– High volume production cost: $50.00
• Retail cost of competing products:– GPS Tracker Phones $199.95– Safeguardian $199.95– Wherify Phone & Watch $199.99 (plus fee)
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24 March 2005 iRespond! 44
What’s In The Box?
• The iRespond! key fob device• iRespond! button• Internal GPS Location Device• Internal Transmitter• Included Registration Software• Reset key• LED - battery level indication• LED – distress signal sent
• User Manual• Registration Instructions
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24 March 2005 iRespond! 45
Risks1. Malfunctioning Unit
(Probability: 2, Impact: 5)
2. GPS Connection Issues(Probability: 3, Impact: 3)
3. Cell Connection Issues(Probability: 2, Impact: 5)
4. False Positives(Probability: 2, Impact: 4)
5. Market Competition(Probability: 2, Impact: 3)
6. Privacy Issues(Probability: 1, Impact: 2)
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24 March 2005 iRespond! 46
Pros of using iRespond!
• Emergency Services
• Persistent Tracking
• On Demand Tracking
• Precise GPS Positioning
• Back-up Cell Tower Positioning
• Informed Response
• Optional Extras
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24 March 2005 iRespond! 47
iRespond! Problems
• Lack of constant tracking
• Two-way conversation
• Database Security
• Any wireless communication method can be interrupted
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24 March 2005 iRespond! 48
Conclusion
• iRespond! is invaluable to anyone who wishes to have an increased sense of security
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References• Bergman M. (2004). U.S. Cell Phone Use Up More Than 300 Percent,
Statistical Abstract Reports. U.S. Census Bureau News. Available: http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html
• Bonsor, K. (2005). How Location Tracking Will Work. Howstuffworks. Available: http://people.howstuffworks.com/location-tracking2.htm
• GPS Mobile Locator / Tracker Cell Phonehttp://www.gpslocators.com/cogpsmolo.html
• US Department of Justice, “Criminal Victimization in the United States, 2002 Statistical Tables”http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf
• SafeGuardian One Button GPS Cell Phonehttp://www.safeguardian.com/
• Wherify Wireless Location Serviceshttp://www.wherifywireless.com/corp_home.htm
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24 March 2005 iRespond! 50
Questions?
Team PlatinumCS410
3 March 2005
Members:Ian McKay Sean Alcos Robert Pilkington Joseph MarchAnjalee Sinha Andrew Cherry
Website: http://www.cs.odu.edu/~rpilking/cs410/