24 marketing tips in under 140 characters

24 Marketing Tips

in under 140 characters

twitter.com/@j_a_scheer

Don’t think about what you’re

selling, think about what the

market is buying.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Nothing is ever single-purpose –

get creative about uses,

formats, vehicles and

distribution channels.


Avoid “me-too marketing” –

build your plans based on biz

need, not what your competitors

are doing.


“That’s how we’ve always done

it” isn’t a marketing strategy.

Test your sacred cows. Make it

your #NewYearResolution.


First impressions matter – make

sure presentation and

packaging match the offering.

It’s a critical investment.


You are doing A/B testing right?

Check out the great resource

@WhichTestWon. #optimization


Set your project up for success

– develop a creative brief to help

your project stay organized, on

time, and on budget.


Don’t confuse skills and tools.

Quality #content & compelling

delivery come first – the tool is

just an enabler.


Make sure your #PowerPoint

presentation tells a compelling

story – outline first, THEN build

your slides.


Find a #content balance

between “free” for #SEO and

gated for #leadgen – both are

important.


No resources to create a full

#infographic? 1-2 stats/charts

can make a shareable graphic

that tells a good story.


Need to freshen up your

#leadgen #content? Instead of a

lengthy white paper, create a

to-the-point tip sheet.


#B2B writing doesn’t have to be

boring. Make it easy for your

audience: be clear, be concise,

and be human. #content


Need new #content fast?

Summarize an existing white

paper and transform it into a

handy checklist.


Maximize your content’s value:

build a #content map to align

your collateral w/the sales

process (and ID holes).


Don’t let typos detract from your

message. Proofreading out loud

is the best way to catch errors.

#content


Chunk up your long-form

#content and re-purpose it for

email, #socialmedia, and other

channels.


Improve your product demos.

Don't show features – tell your

story with user scenarios that

show how needs are met.


Don't skip #webinar rehearsal

even if presenters know the

topic cold; transitions can trip

you up – practice makes perfect.


Don’t have the time/resources to

manage a full-blown #webinar?

Produce a short #podcast

instead.


When it comes to #events,

absolutely everything shapes

the experience – do sweat the

details.


#PPC ain’t cheap anymore.

Invest in it as an ongoing

program and continuously

manage & optimize for max ROI.


Provide a reason to follow your

#LinkedIn company page – use

status updates to promote your

news and #content.


Prospects don’t #search on

your messaging – optimize

based on how THEY think. #SEO

#SEM


Maximize ROI from #PPC

campaigns: don't just link to

your home page – build targeted

landing pages & track

conversions. #SEM


Want more?

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@j_a_scheer