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#WWDC17
© 2017 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.
Grant Ritchie Scottie Lopatin
•Introducing Business Chat •Developer Preview • Session 240
App Frameworks
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A powerful way for customers to communicate and complete
tasks with businesses.
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•Business Chat Discovery
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•New supportfor businesseswithout locations
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•New supportfor businesseswithout locations
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Links in Websites and Apps
Add a message button to your app, webpages, or emails
Example: https://rw.apple.com/urn:biz:3ce30191-3779-11e7-86c3-d71800000000
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Links in Websites and Apps
Add a message button to your app, webpages, or emails
Example: https://rw.apple.com/urn:biz:3ce30191-3779-11e7-86c3-d718000000003ce30191-3779-11e7-86c3-d71800000000
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Chat Intent in Links
biz-intent-id and biz-group-id
Values are passed with the next message
Example: https://rw.apple.com/urn:biz:3ce30191-3779-11e7-86c3-d71800000000?biz-intent-id=FOO&biz-group-id=BAR
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Chat Intent in Links
biz-intent-id and biz-group-id
Values are passed with the next message
Example: https://rw.apple.com/urn:biz:3ce30191-3779-11e7-86c3-d71800000000?biz-intent-id=FOO&biz-group-id=BARbiz-intent-id=FOO&biz-group-id=BAR
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•Product Configuration
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•Product Configuration ?biz-intent-id=buy.ipad.pro.gold.12.128
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•Routing to Internal Groups
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•Routing to Internal Groups ?biz-group-id=support.internet
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•Locations IDs ?biz-intent-id=store.12345
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•Users start conversations
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•Long-lived sessions
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•Keyboard shortcutsphone
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•Keyboard shortcutsphone
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Keyboard Shortcuts for Identification
Email address
Phone number
Postal address
Location
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•Built-In Features
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•App not on device?
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•App not on device?
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•Live message layouts
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iMessage + Appshttps://developer.apple.com/imessage/
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•Process Overview
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• Your Business
Participants
• Customer Service • Platform
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Registration
•register.apple.com
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• Your Business • Customer Service • Platform
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Message Exchange
••Your CSP •Your Business• Business
Chat Server
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Message Exchange
••Your CSP •Your Business• Business
Chat Server
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Message Exchange
••Your CSP •Your Business• Business
Chat Server
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Checklist
1. Start developing
2. Get connected
3. Apply for early access
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Scottie Lopatin
•Start Developing •Business Chat Sandbox
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Message Exchange
••Your CSP •Your Business• Business
Chat Server
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Message Exchange
• Sandbox
••Your CSP •Your Business• Business
Chat Server
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Message Exchange
• Sandbox •Web
••Your CSP •Your Business• Business
Chat Server
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•Demo •Business Chat Sandbox
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Start Developing Business Chat Sandbox
https://icloud.developer.apple.com/businesschat
apple.com
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Get Connected
Apply to be a Customer Service Platformregister.apple.com
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Apply for Early Accessregister.apple.com
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Summary
Create a great user experience with built-in features and iMessage apps
Build a long-term, and personal, relationship with your customer
Start today at developer.apple.com/business-chat
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More Informationhttps://developer.apple.com/wwdc17/240
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Labs
iMessage Apps and Business Chat Lab Technology Lab B Fri 11:00AM-1:50PM