25 - 27 MAY 2018KYALAMI GRAND PRIX CIRCUIT

SOUTH AFRICA’S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL

Thank you to our PARTNERS AND SPONSORSTHANK YOU TO ALL OF OUR 2017 SPONSORS & PARTNERS

FESTIVAL VIDEO

TOTAL VISITOR NUMBER 2017 20,329

2,850 riders on the track

Complimentary & Competition tickets

Total Circuit Test Rides

95% redemption on tickets sent out

Over 620 riders, with over R19k raised

Over 6,700 cars over 3 days

Sunday Charity Ride

Visitor Cars on site

280 riders on the off-road courseTotal Adventure Ride Outs

ALANWOW what a awesome event and day. I didn’t think this years event could top last years event but it did. Once again it was so well organised

and executed. Took my fam along this year and even they could not stop talking about how much they enjoyed this day. Highlights for us included, the music, the variety of food, the many activities and the test rides (as always:-)). I would like to give a huge congrats to the

motorcycle brand representatives (BMW, Honda, Yamaha etc) for their great conduct and organizing, they were even better this year. Was a brilliant day!!

BRENDON Was an EXCELLENT event. Parking was easy, ticket sales and entry was quick and efficient. The variety of stands and displays were

incredible. Food was in abundance and the beer flowed freely with the music being really enjoyable. And of course... that racing was brilliant!!! Well done to all involved. Loved every bit of it. Can’t wait for the next one

PENNYI enjoyed the festival. Well organized and

generally a fun day out. Great range of bikes and bike related products. Loved the live music! Definitely seemed bigger than last

years show... well done to everyone involved.

VISITOR NUMBERS

MARISKA - VISITORI don’t actually know where to start to let you know what a wonderful and world class event this was. I was fortunate enough to recently attend the Motogp in Spain and let me tell you, the Super GP event this weekend blew my socks off as it was better

organised and had so much hype. From the minute we entered the gates everything ran like clock-work, from the parking, to the interaction from the stands, the amazing food stalls etc. The expo stalls were absolutely amazing. We will be back for sure!

Over

180 companies bringing

content & activations

58 Indoor

exhibitors

44 Outdoorexhibitors

14 Motorcycle

brands

9 Commercial

Sponsors

28 Joburg’s

food trucks

10 Joburg’s

top bands

19 Content &

media partners

2017 EXHIBITORS & FEATURES

2017 EVENT PARTNERS

JONO CHANNINGCongratulations as well as thank you for an amazing event. The Flight Night crowd totally blew my expectations away, and I

think this had a lot to do with your marketing. With the tough retail climate that we are currently facing it was great to see all the manufacturers and brands supporting the festival, I think this event is paramount to the motorcycle industry, and will facilitate its

growth in the future. I’m already looking forward to see how we can work together to top this years event in 2018!

VENUE

RACING

STUNTS

MEDIA

TROPHY

ADVERTISING

Kyalami Grand Prix Circuit & Convention Centre

SuperGP Champions Trophy and MotorSport South Africa

Monster Energy and Old School Productions

AutoTrader.co.za, Bike SA Magazine, SuperBike Magazine and ZABikers.co.za

94.7 FM, Mix FM, Discovery Channel, The Bike Show

Superbike School, Think Bike, Ride for a Reason, AMID

Marshall Music, Battalion

Two Stroke Smokers, Classic Motorcycle Club

iTickets, Hyperli, Daddy’s Deals

ADA K53 Training. AlcoSafe

ENTERTAINMENT & BARS

CLASSIC CLUBS

TICKETING

TRAINING & SAFETY

COMMUNITY

2017 SHOW FEATURES

CIRCUIT TEST RIDESUnique opportunity for full & learner licence holders to ride the circuit on the latest launch models from each manufacturer under the control of marshals

SUPER GP RACING The only motorcycle racing series in SA to be

held at the new Kyalami Grand Prix Circuit

FLIGHT NIGHT Monster Energy exclusive night time stunt

show with local and international riders complete with music, lights & pyrotechnics

CUSTOM BIKE CHAMPIONSHIP Custom judges flown in from Germany

exclusively for this competition

CLASSIC BIKE DIPSLAY 30 of SAs classic, vintage and retro

motorcycle owners especially chosen to display

LEARN TO RIDE K53 All non riders have the opportunity to try out motorcyling in a safe and controlled

environment.

2017 SHOW FEATURES

ADVENTURE RIDE OUT’S Opportunity to take new models off-road

for 2km course with trained instructors

MUSIC STAGE All day entertainment from

the best local talent

SUNDAY CHARITY RIDE Visitors ride their own bikes with JMPD from across

Gauteng to Kyalami for 2 laps. All proceeds go to local charities, over R60 000 raised

KIDS ACTION The opportunity to educate the youth on safe

motorcyling and have fun at the same time to grow the industry

EAT STREETThe best variety of food trucks from around the

region with their unique and innovative offerings

RAMP RODEO BMX & Skateboard Championships from SA’s best up and coming talent

SEPTEMBER 2017Launch trade and digital campaign with sales and video presentations, 2018 exhibition pricing and an ALL NEW festival map

NOVEMBER 2017Announce the Custom, Vintage, Classic and Retro Championship entry forms, international & local judges

DECEMBER 2017Launch ALL NEW 2018 sponsors & media partners

MARKETING TIMELINE AND CONTENT STRATEGY

OCTOBER 2017Launch the ALL NEW festival website and update social media pages with new 2018 artwork

JANUARY 2018Launch new ticket types & prices – “First 2000 Adult tickets just R100” and announce SuperGP racing

**Subject to change depending on announcements, new sponsors, international launches and other exciting news

MARCH 2018Launch Circuit Test Ride sales and Adventure Ride Out sales

APRIL 2018Announce exhibitors, sponsors and brands involved, competitions and special offers and discounts

MAY 2018Announce Plan Your Days, Festival Maps and Schedules, Food Trucks, Motorcycle launches, exhibitor and manufacturer surprises, parking details.

MARKETING TIMELINE AND CONTENT STRATEGY

FEBRUARY 2018Announce new plans for Sunday Charity Ride, Announce Monster Energy Flight

**Subject to change depending on announcements, new sponsors, international launches and other exciting news

FRANK SANDER – CUSTOM MOTORCYCLE JUDGE AND JOURNALIST; This is one of the only festivals in the world where visitors can ride this many different motorcycles around an international

racetrack all on one day!

WHEELS24 – DRIES VAN DER WALT; Despite dire economic expectations, 2017 has been off to a great start as far as new bikes are concerned, and the Bike Festival has given

the public not just the opportunity to see the new models in the flesh, but also to test ride some of them. As was the case in 2016, the show seemed to be well received by the attending public, and perhaps the best summary of its success comes from one of the visitors I

spoke to in passing: “Almost as soon as it is over, I start looking forward to next year’s show!”

DIGITAL PR SOCIAL ASSETS

2016 2017

Website unique visits

Website page views

Adwords + display ad clicks

Newsletter subscribers

Facebook likes (organic)

Instagram followers (organic)

YouTube views (organic)

Twitter (organic)

54k

343k

15 544

5461

3270

443

2588

284

80k

1.1million

19 832

8956

6600

1220

5399

488

IOL.CO.ZA – DENIS DROPPA; The South Africa Bike

Festival, back at Kyalami this year from 26-28 May, is one of the very few motorcycle shows worldwide where visitors actually get the opportunity to ride the

new models, and that alone makes it special. It was like

Woodstock for motorcycles.

TELEVISION• Discovery Channel Africa & TLC – Spots in April and May• The Bike Show – April to June• Woema on Kyknet – March & April• 2Wheels Supersport – May & June

RADIO• Mix FM – Spots, live reads, online, social and interviews from December to May• 5FM – Generic spots first week of May• 94.7 – Spots, live reads and online last two weeks of May

PRINT• Sunday Times Lifestyle, Ignition & Sowetan• Bike SA, Superbike Magazine, Mzansi Bikers Magazine (Full page adverts)• Independent Motoring Supplement Editorial (Dec-May)• Mango inflight magazine (Full page adverts, event listings and competition to win) • Flyers at Pure & Crafted and the Toy Run• Flyers to dealers, partners, exhibitors, Rocomamas, bike clubs and at Kyalami Festival• Posters to Rocomamas, Yamaha and Honda dealers, Monster Energy fridges at petrol stations

OUTDOOR• LED Screens in and around Johannesburg and Pretoria• Street Poles in JHB, Centurion & Midrand • Trailer Billboard in various locations around Midrand and outside Kyalami GP Circuit

ONLINE• AutoTrader, ZABikers, Bike Talk, AutoCentral, IOL.co.za

2017 MEDIA & ADVERTISING PARTNERS

17,8MILLION

TOTAL REACH

Supersport Kings of Dirt, Supersport 2Wheels, Supersport/Mzansi Lifestyle Show, SABC 1, SABC News, SABC Radio - Trends Travel, Mix FM, Cliff Central, AutoCentral, Look What You’re Missing, The BikeShow, Ignition TV, Tygerberg Radio, Groot FM, Kaya FM, ETV, Woema/Kyknet, eNCA, Mnet/Vuzu, VOW FM, Channel Africa

MEDIA & PR REPORTING

2017

BROADCAST

PRESS AT THE FESTIVAL

NUMBER OF PRESS CLIPPINGS

TOTAL PR VALUE

TOTAL PR CIRCULATION

166459

R11,5 MILLION58,8 MILLION

PRESS AT THE FESTIVAL

NUMBER OF PRESS CLIPPINGS

TOTAL PR VALUE

TOTAL PR CIRCULATION

141330

R3,1 MILLION55,2 MILLION2016

a successful and sustainable annual motoring event for the South African national events calendar

the next generation of motorcyclists by educating and encouraging a new youthful market about the benefits of 2 wheels

motorcycling as an alternate and cost effective means of transport for SA Commuters

economic growth and sustainability in automotive/motorcycling sector, enhancing the downstream benefits of job creation and social upliftment,

a high end catalytic event/platform for the motorcycling sector to engage their key stakeholders annually

the largest “must attend” tourism event on the continent of Africa for motorcycle and motoring enthusiasts

B2B and B2C relations, boosting trade and industry

and raise the awareness of what positive impact 2 wheels can have for South Africa’s future including the environment and the economy

EVENT OBJECTIVES FOR THE INDUSTRY AND ECONOMY

DELIVERGROW

EXPOSEDRIVE

PROVIDEHOST

FOSTERHIGHLIGHT

• Based on your business objectives we can create a tailored sponsorship package.

• This is your opportunity to buy a place at this prestigious event at an internationally recognised GP circuit and venue.

• Own a special feature area such as “The Rocomamas Custom Bike Championship” or the “Dunlop Sunday Charity Ride” or “Monster Energy Flight Night”

• Activation / Exhibition Space in the Indoor or Outdoor expo hall • Your logo on the home page of the festival website, linking back to your

company pages • Your logo on the posters, billboards and all print advertising campaigns • Your logo on event branding at the festival • Complimentary VIP and Standard tickets for prizes, competitions, staff,

clients and customers• A tailored PR, marketing & communication package

DEDICATED FEATURE PROPOSAL

UNIQUE PACKAGES TO SUIT YOUR BUSINESS OBJECTIVES

EXHIBITION OPPORTUNITIES

*PRICES ARE EXCLUSIVE OF VAT

THIS IS YOUR CHANCE TO BE A PART OF THE NEXT GENERATION OF MOTORCYCLING!

Indoor Expo Hall R1,550 per SQM

Indoor Expo Hall R1,150 per SQM

Open space only

Outdoor Expo Hall R550 per SQM

Pit Garages R780 per SQM

Sponsorship From R50,000

Ticket Package Ownership From R30,000

Includes shell scheme, facia board, power point, light, carpet

Prize Sponsorship From R5,000

CORE AND MORE AUDIENCE

CORE AUDIENCE

68% Men

32% Women

17% Visitors attended with at least one child

3500 children under 16 attended

25 - 34 = 30%

35 - 49 = 24%

50 - 64 = 19%

79 % from Gauteng

20% from outside the province

1% from outside SA Borders

AVERAGE AGE

36dropped from

39 in 2016

4000 peopletravel into Gauteng

TOTAL SPEND AT FESTIVAL

R48 MILLION

2017 average spend R2353 per person

2016 average spend R2002 per person

Most popular purchases =

motorcycle gear & gadgets

SURROUNDING THEIR VISIT

HOW THEY ATTENDED NEW VISITORS WHEN DID THEY COME

57% new audience year on year

43% attended the festival in both 2016 & 2017

20 329 visitors

Saturday - 49%Sunday - 43%Friday - 19%

91%“Value for money”

95% “Will attend again

next year”

HOW DID THEY HEAR ABOUT US?WORD OF MOUTH

DISCOVERY CHANNELFACEBOOK

RADIO

THE BIKE SHOW

ARE THEY COMING AGAIN?

35% as a pair

18% group of 4

16% group of 3

3.8% attended alone

BIKER OWNER STATISTICS

Bike collectors

WHAT DO THEY RIDE VS. THEIR FAVOURITE BRANDS24%

23%16%

11%14% 14%

11%8%

11% 12%11%8%

1%

OWN

FAVOURITE

THEIR MOST POPULAR MOTORCYLCES

SPORTS ROAD BIKES

TOURING DIRT BIKES

CRUISERS

TYPE OF RIDERS

36%

21%

58%Commuting Weekends only

MOTIVATION TO ATTEND

“BECAUSE I AM A MOTOR

ENTHUSIAST”

“TO WATCH THE FMX

FLIGHT NIGHT”

“TO ENJOY THE DAY AND MEET

NEW PEOPLE WITH SIMILAR

INTERESTS”

“TO TEST RIDE MULTIPLE BIKES AROUND THE RACE TRACK”

“TO SEE THE LARGEST

SELECTION OF MOTORCYCLE

BRANDS”

“TO WATCH SUPERGP

CHAMPION’S TROPHY AT KYALAMI”

“TO EXPERIENCE THE PROMOTED

ATTRIBUTES OF SA BIKE FESTIVAL”

“TO SEE MULTIPLE BRANDS AND MODELS IN ONE DAY TO MAKE

A MORE EDUCATED DECISION ON PURCHASE”

“TO ENTERTAIN MY KIDS / FAMILY FOR A FUN DAY

OUT”

CONTACT OUR TEAM

25 - 27 MAY 2018KYALAMI GRAND PRIX CIRCUIT

SOUTH AFRICA’S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL

NICOLE MULLERSHOW DIRECTORe nicole.muller@clarionevents.comt 071 894 4767

PAUL CROFTSALES & SPONSORSHIP CONSULTANTe paul.croft@clarionevents.comt 076 796 1478

KASIA PIENAARSALES MANAGERe kasia.pienaar@clarionevents.comt 078 544 4360

KELLY FENNINGMARKETING MANAGERe kelly.fenning@clarionevents.comt 081 033 0386